单选题Now, the most effective form of advertising is _____.Aa 30-second prime-time TV ad.Ba 30-second prime-time online advertisingConline advertisingDmost expensive TV ad.

单选题
Now, the most effective form of advertising is _____.
A

a 30-second prime-time TV ad.

B

a 30-second prime-time online advertising

C

online advertising

D

most expensive TV ad.


参考解析

解析:
由Excerpt 5可知,30秒的黄金时段电视广告曾经是最有效、收费最高的广告形式。但那都是因特网出现之前的事了,本周网络广告又实现了新飞跃。故C项为正确答案。

相关考题:

The LEAST effective form. of communication for complex situations is:A verbal - face to faceB writtenC formalD informalE A and C

91 The LEAST effective form. of communication for complex situations is:A. verbal - face to faceB. writtenC. formalD. informalE. A and C

Now people in most rural areas can watch TV programs broadcast(). A、aliveB、live

Physical exercise is really an effective way of ______ pressure for most people. A. releaseB. releasedC. releasingD. being released

It can be inferred in lesson four that the most effective way of enhancing your interview performance is to keep practicing.()

When it is done properly, arts ________ can be more effective than advertising. A、relationshipB、friendshipC、sponsorshipD、ownership

The high interactive possibilities of Internet is one of the reasons for ad agencies to develop more effective online advertising strategies.() 此题为判断题(对,错)。

Advertising can be thought of "as the means of making known in order to buy or sell goods or services". Advertising aims to increase people's awareness and arouse interest. It tries to inform. and to persuade. The media are all used to spread the message. The press offers a fairly cheap method. Magazines are used to reach special sections of the market. The cinema and commercial radio are useful for local markets. Television, although more expensive, can be very effective. Posters are fairly cheap and more permanent in their power of attraction. Other ways of increasing consumer interest are through exhibitions and trade fairs as well as direct mail advertising.There can be no doubt that the growth in advertising is one of the most striking features of the western world in this century. Many businesses such as those handling frozen foods, liquor, tobacco and patent medicines have been built up largely by advertising. We might ask whether the cost of advertising is paid for by the manufacturer or by the customer. Since advertising forms part of the cost of production, which has to be covered by the selling price, it is clear that it is the customer who pays for advertising. However, if large scale advertising leads to increased demand, production costs are reduced, and the customer paysless.It is difficult to measure exactly the influence of advertising on sales. When the market is growing, advertising helps to increase demand. When the market is shrinking, advertising may prevent a bigger fall in sales than would occur without its support. What is clear is that businesses would not pay large sums for advertising if they were not convinced of its value to them.1.Advertising is in the main paid for by____.A、the customerB、the manufacturerC、increased salesD、reduced prices2."Large scale" in the third paragraph means____.A、expensiveB、well-balancedC、extensiveD、colorful3.According to the passage, trade fairs 1st paragraph may____.A、replace exhibitions and marketsB、attract possible customersC、offer fun and amusementD、provide cheap goods4.Advertising is often used to____.A、deceive customersB、increase productionC、arouse suspicionD、push the sale5.The word 'media' 1st paragraph refers to____.A、the pressB、televisionC、radioD、all of the above

Eye contact is the most acceptable form. of touching in a business environment. ( )

___endorsement is the simplest and the most commonly used form. of endorsement. A.blankB.restrictiveC.specialD.qualified

We now have the() to save most of these children. A、meanB、meansC、meaningD、way

Which of the following security mitigation techniques is the MOST effective against zero-day attacks?() A.Update antivirus definitionsB.MAC filteringC.Effective security policiesD.User awareness training

Excerpt 1 I saw a television advertisement recently for a new product called an air sanitizer.A woman stood in her kitchen, spraying the empty space in front of her as though using Mace against an imaginary assailant.She appeared very determined.Where others are satisfied with antibacterial-laced sponges, dish soaps, hand sanitizers and telephone wipes, here was a woman who sought to sterilize the air itself. Excerpt 2 During the early stages of the Industrial Revolution, advertising was a relatively straightforward means of announcement and communication and was used mainly to promote novelties and fringe products.But when factory production got into full swing and new products, e.g.processed foods, came onto the market, national advertising campaigns and brand naming of products became necessary.Before large-scale factory production, the typical manufacturing unit had been small and adaptable and the task of distributing and selling goods had largely been undertaken by wholesalers.The small non-specialized factory which did not rely on massive investment in machinery had been flexible enough to adapt its production according to changes in public demands. Excerpt 3 Money spent on advertising is money spent as well as any I know of.It serves directly to assist a rapid distribution of goods at reasonable price, thereby establishing a firm home market and so making it possible to provide for export at competitive prices.By drawing attention to new ideas it helps enormously to raise standards of living. Excerpt 4 Search advertising—the small text-ads that appear alongside Google and Yahoo Searches—account for 40% of the online ad market.Another 20% goes to display ads and 18% to classified advertising.But search advertising can also work like a small ad and will increasingly challenge print classifieds as websites provide localized and more elaborate services for online users. Excerpt 5 This year the combined advertising revenues of Google and Yahoo! will rival the combined primetime ad revenues of Americas three big television networks, ABC, CBS and NBC predicts Advertising Age.It will, says the trade magazine, represent a "watershed moment" in the evolution of the Internet as an advertising medium.A 30-second prime-time TV ad was once considered the most effective—and the most expensive—form. of advertising.But that was before the Internet got going.And this week online advertising made another leap forward. Excerpt 6 Advertising does more for the material benefit of the community than any other force I can think of.There is one more point I feel I ought to touch on.Recently I heard a well-known television personality declare that he was against advertising because it persuades rather than informs.He was drawing excessively fine distinctions.Of course advertising seeks to persuade. If its message were confined merely to information—and that in itself would be difficult if not impossible to achieve, for even a detail such as the choice of the colour of a shirt is subtly persuasive—advertising would be so boring that no one would pay any attention.But perhaps that is what the well-known television personality wants.An example of a product which might well have been advertised during the early stages of the Industrial Revolution is______.A.a cooking utensilB.new child"s toyC.tinned fruitD.household soap

The best title for the passage would probably be _____.[A] Positive and Negative Aspects of Advertising[B] Benefits Brought by Advertising and Its Persuasive Function[C] Advertising The Best Persuasive and Information Medium[D] Advertising the Most Effective Way to Promote Products

Which statement about tunnel bow thrusters fitted to large vessels is TRUE ________.A.They are effective on most vessels at speeds up to 10 knotsB.Because of their location,most modern installations have as much power as a tugC.They are fully effective at all draftsD.When going astern at slow speed,they provide effective steering control

In most cases involving spillage of dangerous goods,the most effective response will probably be to ______.A.attempt to repack dangerous goodsB.close all hatches and doorsC.open all hatches and doorsD.wash the substance overboard or jettison it

资料:Think for a moment of your definition of persuasion. If you are like most business people I have encountered, you see persuasion as a relatively staightforward process. First, you strongly state your position. Second,you outline the supporting arguments, followed by a highly assertive, databased exposition. Finally, you enter the deal-making stage and work toward a “close.” In other words, you use logic, persistence, and personal enthusiasm to get others to buy a good idea. The reality is that following this process is one surefire way to fail at persuasion.Persuasion,in fact,involves demands-compromise. Perhaps that is why the most effective persuaders seem to share a common trait: they are open-minded, never dogmtaic. They enter the persuasion process prepared to adjust their viewpoints and incorporate others’ ideas. When colleagues see that a persuader is eager to hear their views and willing to make changes in response to their needs and concerns, they respond very positively.What is the main difference between the “persuasion” of most businesspeople and that of the effective persuaded?A.Most businesspeople see persuasion as a straightforward processB.Unlike most businesspeople effective persuaders are willing to adjust their opinions and hear from othersC.Effective persuaders are open-mindedD.Most businesspeople are more assertive in their persuasion while effective persuaders are more friendly

Which of the following security mitigation techniques is the MOST effective against zero-day attacks?()A、Update antivirus definitionsB、MAC filteringC、Effective security policiesD、User awareness training

Which of the following technologies is the MOST secure form of wireless encryption?()A、SSLB、WPAC、WEPD、TLS

单选题Fire extinguishers on inspected vessels are numbered by size I through V,with I being().Aused for electrical fires onlyBthe smallestCthe most accessibleDthe most effective

单选题Portable foam type fire extinguishers are most effective on().Amattress firesBoil firesCwood firesDAll of the above

单选题Which statement about firefighting foam is TRUE?()AFoam conducts electricityBTo be most effective,foam should be directed at the base of the fireCFoam is most effective on burning liquids which are flowingDFoam can ONLY be used to extinguish class A fires

单选题Fire extinguishers used on ship’s are numbered by size I through V,with I being().Aused for electrical fires onlyBthe smallestCthe most accessibleDthe most effective

单选题For many patients, institutional care is the most _____ and beneficial form of care.ApertinentBappropriateCacuteDpersistent

问答题Discuss, and decide together:  ● What measures are most effective for identifying new export markets?  ● How to maintain sales in export markets?

单选题In the Romantic period, _____ is the most prosperous literary form.AproseBpoetryCfictionDplay

问答题What are the most fashionable clothes in China, now?