Advertising can be thought of "as the means of making known in order to buy or sell goods or services". Advertising aims to increase people's awareness and arouse interest. It tries to inform. and to persuade. The media are all used to spread the message. The press offers a fairly cheap method. Magazines are used to reach special sections of the market. The cinema and commercial radio are useful for local markets. Television, although more expensive, can be very effective. Posters are fairly cheap and more permanent in their power of attraction. Other ways of increasing consumer interest are through exhibitions and trade fairs as well as direct mail advertising.There can be no doubt that the growth in advertising is one of the most striking features of the western world in this century. Many businesses such as those handling frozen foods, liquor, tobacco and patent medicines have been built up largely by advertising. We might ask whether the cost of advertising is paid for by the manufacturer or by the customer. Since advertising forms part of the cost of production, which has to be covered by the selling price, it is clear that it is the customer who pays for advertising. However, if large scale advertising leads to increased demand, production costs are reduced, and the customer paysless.It is difficult to measure exactly the influence of advertising on sales. When the market is growing, advertising helps to increase demand. When the market is shrinking, advertising may prevent a bigger fall in sales than would occur without its support. What is clear is that businesses would not pay large sums for advertising if they were not convinced of its value to them.1.Advertising is in the main paid for by____.A、the customerB、the manufacturerC、increased salesD、reduced prices2."Large scale" in the third paragraph means____.A、expensiveB、well-balancedC、extensiveD、colorful3.According to the passage, trade fairs 1st paragraph may____.A、replace exhibitions and marketsB、attract possible customersC、offer fun and amusementD、provide cheap goods4.Advertising is often used to____.A、deceive customersB、increase productionC、arouse suspicionD、push the sale5.The word 'media' 1st paragraph refers to____.A、the pressB、televisionC、radioD、all of the above

Advertising can be thought of "as the means of making known in order to buy or sell goods or services". Advertising aims to increase people's awareness and arouse interest. It tries to inform. and to persuade. The media are all used to spread the message. The press offers a fairly cheap method. Magazines are used to reach special sections of the market. The cinema and commercial radio are useful for local markets. Television, although more expensive, can be very effective. Posters are fairly cheap and more permanent in their power of attraction. Other ways of increasing consumer interest are through exhibitions and trade fairs as well as direct mail advertising.There can be no doubt that the growth in advertising is one of the most striking features of the western world in this century. Many businesses such as those handling frozen foods, liquor, tobacco and patent medicines have been built up largely by advertising. We might ask whether the cost of advertising is paid for by the manufacturer or by the customer. Since advertising forms part of the cost of production, which has to be covered by the selling price, it is clear that it is the customer who pays for advertising. However, if large scale advertising leads to increased demand, production costs are reduced, and the customer paysless.It is difficult to measure exactly the influence of advertising on sales. When the market is growing, advertising helps to increase demand. When the market is shrinking, advertising may prevent a bigger fall in sales than would occur without its support. What is clear is that businesses would not pay large sums for advertising if they were not convinced of its value to them.

1.Advertising is in the main paid for by____.

A、the customer

B、the manufacturer

C、increased sales

D、reduced prices

2."Large scale" in the third paragraph means____.

A、expensive

B、well-balanced

C、extensive

D、colorful

3.According to the passage, trade fairs 1st paragraph may____.

A、replace exhibitions and markets

B、attract possible customers

C、offer fun and amusement

D、provide cheap goods

4.Advertising is often used to____.

A、deceive customers

B、increase production

C、arouse suspicion

D、push the sale

5.The word 'media' 1st paragraph refers to____.

A、the press

B、television

C、radio

D、all of the above

相关考题：

The sign “No Smoking”means “You ______ smoke here.”A: mustn ’tB: won’tC: can’tD: needn’t
查看答案
The sign “No Smoking”means “You ______ smoke here.”A: can’tB: needn’tC: won’tD: mustn’t
查看答案
setTimeout("buy()",20)表示的含义是()。 A.间隔20秒后，buy()函数被调用一次B.间隔20分钟后，buy()函数被调用一次C.间隔20毫秒后，buy()函数被调用一次D.buy()函数被持续调用20次
查看答案
Evaluate the following statements:What are the two consequences of the above statements?() A. Partitions of PURCHASE_ORDER_ITEMS have system-generated names.B. Both PURCHASE_ORDERS and PURCHASE_ORDER_ITEMS tables are created with four partitions each.C. Partitions of the PURCHASE_ORDER_ITEMS table exist in the same tablespaces as the partitions of the PURCHASE_ORDERS table.D. The PURCHASE_ORDER_ITEMS table inherits the partitioning key from the parent table by automatically duplicating the key columns.E. Partition maintenance operations performed on the PURCHASE_ORDER_ITEMS table are automatically reflected in the PURCHASE_ORDERS table.
查看答案
setTimeout("buy( )",20)表示的意思是( ) A.间隔20秒后，buy( )函数被调用一次B.间隔20分钟后，buy( )函数被调用一次C.间隔20毫秒后，buy( )函数被调用一次D.buy( )函数被持续调用20次
查看答案
阅读以下说明和 C++代码，填补代码中的空缺，将解答填入答题纸的对应栏内。 【说明】 在股票交易中，股票代理根据客户发出的股票操作指示进行股票的买卖操作。其类图如图5-1所示，相应的c++代码附后。图5-1 类图【C++代码】 include iostream include string include vector using namespace std; class Stock { private: string name; int quantity; public: Stock(string name ，int quantity) { this-name= name;this-quantity = quantity; } void buy() { cout [买进]股票名称: name ，数量: quantity endl;} void sell() { cout [卖出]股票名称: name ，数量: quantity endl; } }; class Order { public: virtual void execute() = 0; }; classBuyStock: (1) { private: Stock* stock; public: BuyStock(Stock* stock) { (2) = stock; } void execute() { stock-buy () ; } }; //类SellStock的实现与BuyStock类似，此处略 c1ass Broker { private: vector Order* orderList; pub1ic: void takeOrder( (3) order) { orderList.push_back(order);} void p1aceOrders() { for (inti=O; iorderList.size(); i++) { (4) - execute () ; } orderList.c1ear(); } }； c1ass StockCommand { pub1ic: void main () { Stock* aStock = new Stock(股票 A ，10); Stock* bStock = new Stock(股票 B ，20); Order* buyStockOrder = new BuyStock(aStock); Order* se11StockOrder = new Se11Stock(bStock); Broker* broker = new Broker(); broker-takeOrder(buyStockOrder); broker-takeOrder(se11StockOrder); broker- (5) () ; } }; int main() { StockCommand* stockCommand = new StockCommand(); stockCommand-main(); de1ete stockCommand; }
查看答案
Which of the following shows the proper rhythmical节奏的 pattern of the sentenceA.It was 'too ex'pensive for me to 'buy.B.It was 'too 'expensive for me to 'buy.C.It was too ex'pensive for 'me to 'buy.D.It 'was too 'expensive for me to 'buy.
查看答案
阅读以下说明和Java代码，填补代码中的空缺，将解答填入答题纸的对应栏内。[说明]在股票交易中，股票代理根据客户发出的股票操作指示进行股票的买卖操作。其类图如下图所示。相应的Java代码附后。类图[Java代码] importJava.util.ArrayList; importjava.util.List; ClaSS Stock{ private Stringname; private intquantity; publicStock(String name,int quantity){ thiS.name=name;this.quantity=quantity; } public void buy(){ System.out.println("[买进]:"+name+",数量:" +quantity);} public void sell(){System.out.println("[卖出]:"+name+",数量:" +quantity);} } interface Order { VOid execute(); } class BuyStock______ Order { private StockStock; publicBuyStock(Stock stock){______=stock; } public voidexecute(){ stock.buy(); } } //类SellStock实现和BuyStock类似,略 clasS Broker{ private List＜Order＞orderList=new ArrayList＜Order＞(); Dublic voidtakeOrder(______ Order){ orderList.add(order); } public voidplaceorders(){ for {______order:orderList) {order.execute(); } orderLiSt.clear(); } } public classStockCommand { public static voidmain(String[]args){ Stock aStock:newStock("股票A",10); Stock bStock=newStock("股票B",20); OrderbuyStockorder=new BuyStock(aStock); OrdersellStockOrder=new SellSt0Ck(bStoCk); Broker broker=newBroker(); broker.takeOrder(buyStockorder); broker.takeOrder(sellStockOrder); broker.______; } }
查看答案
1、1. 关于优惠券创建入口，以下正确的是？（)A．Advertising-Campaign ManagerB．Advertising-Lightning DealsC．Advertising-CouponsD．Advertising-Promotions
查看答案
1. 关于优惠券创建入口，以下正确的是？（)A．Advertising-Campaign ManagerB．Advertising-Lightning DealsC．Advertising-CouponsD．Advertising-Promotions
查看答案
热门标签