问答题Practice 5 A: What is important when...? Choosing offices to rent ●Location ●Cost ●Facilities B: What is important when...? Choosing packaging for a new product ●Design of packaging ●Materials used ●Cost of packaging
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Practice 5 A: What is important when...? Choosing offices to rent ●Location ●Cost ●Facilities B: What is important when...? Choosing packaging for a new product ●Design of packaging ●Materials used ●Cost of packaging
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Which of the following is considered a direct cost for producing a widget?A . The cost of the materials used to produce a widget.B . The labor costs of the workers who actually produced the widget.C . The rent for the building in which the widget was manufacturedD . The salary of senior management and the project sponsorE . A and B only
What can be inferred from Paragraph 4?A. Unpackaged products are of bad quality.B. Supermarkets care more about packaging.C. It is improper to judge quality by packaging.D. Other products are better packaged than food.
It is said that the public and Congressional concern about deceptive packaging rumpus started because Senator Hart discovered that the boxes of cereals consumed by him, Mrs. Hart, and their children were becoming higher and narrower, with a decline of net weight from 12 to 10 1/2 ounces, without any reduction in price. There were still twelve biscuits, but they had been reduced in size. Later, the Senator rightly complained of a store-bought pie in a handsomely illustrated box that pictured, in a single slice, almost as many cherries as there were in the whole pie.The manufacturer who increases the unit price of his product by changing his package size to lower the quantity delivered can, without undue hardship, put his product into boxes, bags, and tins that will contain even 4-ounce, 8-ounce, one-pound, two-pound quantities of breakfast foods, cake mixes, etC. A study of drugstore and supermarket shelves will convince any observers that all possible sizes and shapes of boxes, jars, bottles, and tins are in use at the same time, and, as the package journals show, week by week, there is never any hesitation in introducing a new size and shape of box or bottle when it aids in product differentiation. The producers of packaged products argue strongly against changing sizes of packages to contain even weights and volumes, but no one in the trade comments unfavorably on the huge costs incurred by endless changes of package sizes, materials, shape, art work, and net weights that are used for improving a product's market position.When a packaging expert explained that he was able to multiply the price of hard sweets by 2.5, from $1 to $ 2.5 by changing to a fancy jar, or that he had made a 5-ounce bottle look as though it held 8 ounces, he was in effect telling the public that packaging can be a very expensive luxury. It evidently does come high, when an average filmily pays about $ 200 a year from bottles, cans, boxes, jars and other containers, most of which can't be used for anything but stuffing the garbage can.46 What started the public and Congressional concern about deceptive packaging rumpus? A Consumers' complaints about the changes in package size. B Expensive packaging for poor quality products. C A Senator's discovery of the tricks in packaging. D The rise in the unit price for many products.47. The word "undue" (Para. 2)means___________.A improperB adequateC unexpectedD excessive48. Consumers are concerned about the changes in package size mainly because___________.A they hate to see any changes in things they are familiar withB the unit price for a product often rises as a resultC they have to pay for the Cost of changing package sizesD this entails an increase in the cost of packaging49. According to this passage, various types of packaging come into existence to___________.A meet the needs of consumersB suit all kinds of productsC enhance the market position of productsD introduce new products50. The author is critical mainly of___________.A dishonest packagingB inferior packagingC tbe changes in package sizeD exaggerated illustration on packages
The new packaging of this article is exquisitely designed and we are confident that it will appeal strongly to customers.(英译中)
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（）is used to protect goods not to be deteriorated like food and medicine. A、packagingB、Green PackagingC、Vacuum packagingD、Special packaging
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问答题Practice 7 Task Sheet: A: WHAT IS IMPORTANT WHEN...? Aiming to improve career prospects ● Reading business articles ● Learning a foreign language ●…______ B: WHAT IS IMPORTANT WHE...? Deciding how to transport goods ● Destination ● Speed______ ●… C: WHAT IS IMPORTANT WHEN...? Purchasing new machinery ● Level of automation ● Maintenance requirements ●…
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问答题Practice 6 A: What is important when...? Keeping excellent staff ● Attractive salary ● Comfortable company culture ●Opportunities to improve B: What is important when...? Selling a new product ●Discount ●Quality ● Advertising
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问答题Practice 5 A: What is important when...? Choosing offices to rent ●Location ●Cost ●Facilities B: What is important when...? Choosing packaging for a new product ●Design of packaging ●Materials used ●Cost of packaging