It is said that the public and Congressional concern about deceptive packaging rumpus started because Senator Hart discovered that the boxes of cereals consumed by him, Mrs. Hart, and their children were becoming higher and narrower, with a decline of net weight from 12 to 10 1/2 ounces, without any reduction in price. There were still twelve biscuits, but they had been reduced in size. Later, the Senator rightly complained of a store-bought pie in a handsomely illustrated box that pictured, in a single slice, almost as many cherries as there were in the whole pie.The manufacturer who increases the unit price of his product by changing his package size to lower the quantity delivered can, without undue hardship, put his product into boxes, bags, and tins that will contain even 4-ounce, 8-ounce, one-pound, two-pound quantities of breakfast foods, cake mixes, etC. A study of drugstore and supermarket shelves will convince any observers that all possible sizes and shapes of boxes, jars, bottles, and tins are in use at the same time, and, as the package journals show, week by week, there is never any hesitation in introducing a new size and shape of box or bottle when it aids in product differentiation. The producers of packaged products argue strongly against changing sizes of packages to contain even weights and volumes, but no one in the trade comments unfavorably on the huge costs incurred by endless changes of package sizes, materials, shape, art work, and net weights that are used for improving a product's market position.When a packaging expert explained that he was able to multiply the price of hard sweets by 2.5, from $1 to $ 2.5 by changing to a fancy jar, or that he had made a 5-ounce bottle look as though it held 8 ounces, he was in effect telling the public that packaging can be a very expensive luxury. It evidently does come high, when an average filmily pays about $ 200 a year from bottles, cans, boxes, jars and other containers, most of which can't be used for anything but stuffing the garbage can.46 What started the public and Congressional concern about deceptive packaging rumpus? A Consumers' complaints about the changes in package size. B Expensive packaging for poor quality products. C A Senator's discovery of the tricks in packaging. D The rise in the unit price for many products.47. The word "undue" (Para. 2)means___________.A improperB adequateC unexpectedD excessive48. Consumers are concerned about the changes in package size mainly because___________.A they hate to see any changes in things they are familiar withB the unit price for a product often rises as a resultC they have to pay for the Cost of changing package sizesD this entails an increase in the cost of packaging49. According to this passage, various types of packaging come into existence to___________.A meet the needs of consumersB suit all kinds of productsC enhance the market position of productsD introduce new products50. The author is critical mainly of___________.A dishonest packagingB inferior packagingC tbe changes in package sizeD exaggerated illustration on packages

It is said that the public and Congressional concern about deceptive packaging rumpus started because Senator Hart discovered that the boxes of cereals consumed by him, Mrs. Hart, and their children were becoming higher and narrower, with a decline of net weight from 12 to 10 1/2 ounces, without any reduction in price. There were still twelve biscuits, but they had been reduced in size. Later, the Senator rightly complained of a store-bought pie in a handsomely illustrated box that pictured, in a single slice, almost as many cherries as there were in the whole pie.The manufacturer who increases the unit price of his product by changing his package size to lower the quantity delivered can, without undue hardship, put his product into boxes, bags, and tins that will contain even 4-ounce, 8-ounce, one-pound, two-pound quantities of breakfast foods, cake mixes, et

C. A study of drugstore and supermarket shelves will convince any observers that all possible sizes and shapes of boxes, jars, bottles, and tins are in use at the same time, and, as the package journals show, week by week, there is never any hesitation in introducing a new size and shape of box or bottle when it aids in product differentiation. The producers of packaged products argue strongly against changing sizes of packages to contain even weights and volumes, but no one in the trade comments unfavorably on the huge costs incurred by endless changes of package sizes, materials, shape, art work, and net weights that are used for improving a product's market position.When a packaging expert explained that he was able to multiply the price of hard sweets by 2.5, from $1 to $ 2.5 by changing to a fancy jar, or that he had made a 5-ounce bottle look as though it held 8 ounces, he was in effect telling the public that packaging can be a very expensive luxury. It evidently does come high, when an average filmily pays about $ 200 a year from bottles, cans, boxes, jars and other containers, most of which can't be used for anything but stuffing the garbage can.

46 What started the public and Congressional concern about deceptive packaging rumpus? A Consumers' complaints about the changes in package size. B Expensive packaging for poor quality products. C A Senator's discovery of the tricks in packaging. D The rise in the unit price for many products.

47. The word "undue" (Para. 2)means___________.

A improper

B adequate

C unexpected

D excessive

48. Consumers are concerned about the changes in package size mainly because___________.

A they hate to see any changes in things they are familiar with

B the unit price for a product often rises as a result

C they have to pay for the Cost of changing package sizes

D this entails an increase in the cost of packaging

49. According to this passage, various types of packaging come into existence to___________.

A meet the needs of consumers

B suit all kinds of products

C enhance the market position of products

D introduce new products

50. The author is critical mainly of___________.

A dishonest packaging

B inferior packaging

C tbe changes in package size

D exaggerated illustration on packages


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