单选题______Aequality Badvantage Cbalance Ddump

单选题
______
A

equality    

B

advantage        

C

balance          

D

dump


参考解析

解析:
语境搭配题。前一句讲到:水污染同样有害。句意:海洋的整体生态……被改变以及……废料已经使得很多河流里的生物死亡;所以,这里应选C,指如今海洋的整体生态平衡正在受到破坏。

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问答题US Environmental Protection  While the G8 summit was under way, and once the news of Wednesday’s London bombings became known, the American president George Bush was widely quoted on the subject of international terrorism. He spoke of his resolve to bring the perpetrators to justice, and to “spread an ideology of hope and compassion that will overwhelm” what he called “their ideology of hate”.  But as the G8 meeting drew to a close, the US President had rather less to say about the Plan of Action, announced by the world leaders, to tackle what they deemed the serious and long-term challenge of climate change.  Stephen Evans, who’s on a driving tour of the western United States, says many Americans remain unconvinced that this is an issue they need to take seriously: I’ve just driven down from Salt Lake City, through the desert of Utah and Nevada. It is a magnificent sublime wilderness where horizons are wide when they’re not broken by the craggy splendour of an ancient volcanic landscape. As the sun sinks here, the rocks glow red and it’s hard to imagine a threat to the environment where space seems limitless. And yet, many of these escarpments hide sites where humans dispose of all sorts of waste. Just beyond the beauty is a land being violated. This is where America throws its trash over the back wall.  In Europe, insurance premiums rise as homes get built on flood plains in a search for every inch of exploitable space. In America, there is not this connection between wallets and weather. Extremes of climate seem natural.  Only on the crowded coasts is the environment an issue. California and New York have tough regulations. In between, they often can’t see what the fuss is about. It’s a big country they feel. The taxi-driver in Texas who told me that global warming was hokum is not a lone voice, some of the big oil companies that lobby Mr. Bush are also loathe to concede a link between their product and climate change.  The environment sometimes seems like the fashionable issue of the moment, the right badge to wear, the current political designer label.  Things are changing though. Neo-conservatives are worried that importing oil means relying on hostile regimes, which, moreover, might funnel some of the dollars to anti-American causes— what the neocons call a terrorism tax on the American people.  So there is pressure on Mr. Bush over the environment but not as a grand cause. It’s a concern rather about importing an expensive fuel from hostile places. And Mr. Bush may respond with tax incentives for cleaner technology that the US market seems increasingly to want.

问答题中国软件业的长足发展  中国硬件业的发展取得了举世瞩目的成功。在过去的五年中,中国的个人电脑销售额年增长率约为40%,成为亚洲地区乃至世界的一颗耀眼的明星。  过去的五年中,中国的软件业虽然也得到了发展,但从目前正在使用的计算机数量看来,软件业并未达到预期的增长。与同一地区的其他国家相比,在中国,每台计算机的软件收入低得惊人。而这却是衡量某个市场的软件业发展健康与否的一个重要标准。  中国软件业发展的主要挑战来自盗版(piracy)软件的泛滥(rampant)。盗版是软件业所面临的一个全球性问题,没有一个国家能够幸免。  中国政府已经采取措施,加强法律制度、进一步明确并有效执行各种程序,为软件业的生存创造更加健康的环境。在不久的将来,中国软件业有望得到更快发展。

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问答题Globalization  What exactly does globalization mean? Concepts related to globalization include “internationalization”, “multidomestic marketing”, and “multinational or transnational marketing”, suggesting that the basic criterion is transactions across national boundaries. In the marketing and strategic management literature, globalization is conceptualized as a means to gain competitive advantage by locating different stages of production in different geographic regions according to the particular region’s comparative advantage. This conceptualization focuses only on the economic aspects of globalization; social, cultural and political factors are only considered in the context of achieving economic advantage. Thus, being “culturally sensitive” in global markets is being able to sell one’s product with enough ingenuity to avoid possible pitfalls arising from the seller’s ignorance of local customs. International marketing textbooks discuss such cultural pitfalls in great detail; however, the cultural contest of globalization is always framed by the economy.  Broader conceptualization of globalization can be found in other disciplines such as sociology and anthropology. Waters defined globalization as “a social process in which the constraints of geography on social and cultural arrangements recede and in which people become increasingly aware that they are receding.” This conceptualization with its much broader scope, allows for the examination of a number of consequences of globalization, not jut economic but social, cultural and political ones.  While there are a few different conceptualizations of globalization, researchers seem to be in agreement that there are at least three dimensions of globalization: economic, political and cultural. The economic aspects of globalization stem from the spread of the capitalist world economy and the resulting expansion of goods and services. The need for cheap raw materials, cheap labor and new markets saw the expansion of the capitalist world economy from one that was primarily Eurocentric to one that encompassed the entire world. This process was achieved by various means and often involved overcoming political resistances in the new markets. The political aspects of globalization involved establishing control over markets and raw materials through either the use of direct military power or the establishment of international institutions that control such markets. The rise of the nation-state is an example of the political aspect of globalization, although it is argued that advances in telecommunications and information systems and the resulting constructions of institutions that transience territorial boundaries are making the nation-state obsolete.  If the economic and political aspects of globalization involve material and power exchanges, the cultural of globalization involves the expression of symbols that represents facts, meanings, beliefs, preferences, tastes and values. In fact, these symbolic exchanges are increasingly displacing economic and political exchanges in the spread of global mass culture. Traditional barriers of language pose no problems to modem means of cultural production such as satellite television and film. However, the new “global culture”, despite its manifestations through consumption of global products and symbols in different part of the globe, is essentially the culture of dominant groups centered in the West.

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单选题______Agot Balternated Caltered Dtaken

问答题Converting the Masses: Starbucks in China  It sounds like Mission Impossible: Sell coffee to China’s tea drinkers. Starbucks’ solution is to select high-profile locations on the busiest streets, where stores are sure to seduce the see-and-be-seen set.  As Starbucks launches an aggressive expansion in China, a coffee frontier steeped in nearly, 000 years of tea. The goal: to build hip hang-outs mat tap into a new taste for China’s emerging middle class.  Starbucks China doesn’t plan any advertising, promotions, or other marketing strategies, aside from sponsoring an online coffee club and the occasional office-tower coffee tasting. Instead, the company is counting on selecting such high-visibility, high-traffic cafe locations that they market themselves. Its main advertising medium is the store itself.  But in fast-changing Chinese cities, finding locations that will embody the fight lifestyle is more akin to gambling than science. The computerized mapping databases that the company uses to test a potential street comer in the United States would be little help in Chinese cities. Starbucks also faces an uphill battle. Local media reported that 70%of people they surveyed would rather not see the chain in Beijing’s Forbidden City. And even for middle-class Chinese, Starbucks is a barely affordable luxury.  While retailers say a top marketing weapon in urban China is to charge more for public consumption. That’s because Chinese customers have different priorities than their American yuppie counterparts. Guys 40 years old are not coffee drinkers, but if the environment is good and the coffee is not bad, they’ll come back. The store layout, artwork and food options make Starbucks more friendly to Chinese eyes, but coffee remains the core offering and people don’t go there for the coffee. They go there to present themselves as modem Chinese in a public setting.

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