问答题Globalization  What exactly does globalization mean? Concepts related to globalization include “internationalization”, “multidomestic marketing”, and “multinational or transnational marketing”, suggesting that the basic criterion is transactions across national boundaries. In the marketing and strategic management literature, globalization is conceptualized as a means to gain competitive advantage by locating different stages of production in different geographic regions according to the particular region’s comparative advantage. This conceptualization focuses only on the economic aspects of globalization; social, cultural and political factors are only considered in the context of achieving economic advantage. Thus, being “culturally sensitive” in global markets is being able to sell one’s product with enough ingenuity to avoid possible pitfalls arising from the seller’s ignorance of local customs. International marketing textbooks discuss such cultural pitfalls in great detail; however, the cultural contest of globalization is always framed by the economy.  Broader conceptualization of globalization can be found in other disciplines such as sociology and anthropology. Waters defined globalization as “a social process in which the constraints of geography on social and cultural arrangements recede and in which people become increasingly aware that they are receding.” This conceptualization with its much broader scope, allows for the examination of a number of consequences of globalization, not jut economic but social, cultural and political ones.  While there are a few different conceptualizations of globalization, researchers seem to be in agreement that there are at least three dimensions of globalization: economic, political and cultural. The economic aspects of globalization stem from the spread of the capitalist world economy and the resulting expansion of goods and services. The need for cheap raw materials, cheap labor and new markets saw the expansion of the capitalist world economy from one that was primarily Eurocentric to one that encompassed the entire world. This process was achieved by various means and often involved overcoming political resistances in the new markets. The political aspects of globalization involved establishing control over markets and raw materials through either the use of direct military power or the establishment of international institutions that control such markets. The rise of the nation-state is an example of the political aspect of globalization, although it is argued that advances in telecommunications and information systems and the resulting constructions of institutions that transience territorial boundaries are making the nation-state obsolete.  If the economic and political aspects of globalization involve material and power exchanges, the cultural of globalization involves the expression of symbols that represents facts, meanings, beliefs, preferences, tastes and values. In fact, these symbolic exchanges are increasingly displacing economic and political exchanges in the spread of global mass culture. Traditional barriers of language pose no problems to modem means of cultural production such as satellite television and film. However, the new “global culture”, despite its manifestations through consumption of global products and symbols in different part of the globe, is essentially the culture of dominant groups centered in the West.

问答题
Globalization  What exactly does globalization mean? Concepts related to globalization include “internationalization”, “multidomestic marketing”, and “multinational or transnational marketing”, suggesting that the basic criterion is transactions across national boundaries. In the marketing and strategic management literature, globalization is conceptualized as a means to gain competitive advantage by locating different stages of production in different geographic regions according to the particular region’s comparative advantage. This conceptualization focuses only on the economic aspects of globalization; social, cultural and political factors are only considered in the context of achieving economic advantage. Thus, being “culturally sensitive” in global markets is being able to sell one’s product with enough ingenuity to avoid possible pitfalls arising from the seller’s ignorance of local customs. International marketing textbooks discuss such cultural pitfalls in great detail; however, the cultural contest of globalization is always framed by the economy.  Broader conceptualization of globalization can be found in other disciplines such as sociology and anthropology. Waters defined globalization as “a social process in which the constraints of geography on social and cultural arrangements recede and in which people become increasingly aware that they are receding.” This conceptualization with its much broader scope, allows for the examination of a number of consequences of globalization, not jut economic but social, cultural and political ones.  While there are a few different conceptualizations of globalization, researchers seem to be in agreement that there are at least three dimensions of globalization: economic, political and cultural. The economic aspects of globalization stem from the spread of the capitalist world economy and the resulting expansion of goods and services. The need for cheap raw materials, cheap labor and new markets saw the expansion of the capitalist world economy from one that was primarily Eurocentric to one that encompassed the entire world. This process was achieved by various means and often involved overcoming political resistances in the new markets. The political aspects of globalization involved establishing control over markets and raw materials through either the use of direct military power or the establishment of international institutions that control such markets. The rise of the nation-state is an example of the political aspect of globalization, although it is argued that advances in telecommunications and information systems and the resulting constructions of institutions that transience territorial boundaries are making the nation-state obsolete.  If the economic and political aspects of globalization involve material and power exchanges, the cultural of globalization involves the expression of symbols that represents facts, meanings, beliefs, preferences, tastes and values. In fact, these symbolic exchanges are increasingly displacing economic and political exchanges in the spread of global mass culture. Traditional barriers of language pose no problems to modem means of cultural production such as satellite television and film. However, the new “global culture”, despite its manifestations through consumption of global products and symbols in different part of the globe, is essentially the culture of dominant groups centered in the West.

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资料:之后,经济学家Mr.V发表了关于一些新名词的感悟,请根据下列资料回答问题。The word “globalization” is in daily use throughout the world.Variously referred to as mondialisation in French, globalisierung in German, or Quan qui hua in China (Scholte, 1996), news articles, television, and even textbooks often use the word “globalization” to mean many different things. Author Jan Pieterse (1995) asserts there are almost as many conceptualizations of globalization as there are disciplines in the social sciences.Teachers and scholars in disciplinessuch as management,marketing,finance,accounting,and economics also use the word “globalization” to mean different things.For example,some believe globalization is the absence of borders and barriers to trade between nations (Ohmae,1995),but also it has been described as a shift in traditional patterns of international production,investment,and trade(Dicken,1992). Another popular conception of globalization is that it is a business strategy that means doing everything the same everywhere(Kanter and Dretler,1998).Others believe globalization is interconnections between overlapping interests of business and society (Brown 1992;renesch 1992).As you can see,these definitions differ in significant ways.Because definitions,descriptions,and visions of globalization vary widely,it is difficult to know what it means for businesses to go “global”.What probably will be further discussed in the following paragraph?( )A.what globalization means for businesses.B.how definitions differ from each other.C.how businesses go “global”.D.the definition of the term “globalization”.

资料:之后,经济学家Mr.V发表了关于一些新名词的感悟,请根据下列资料回答问题。The word “globalization” is in daily use throughout the world.Variously referred to as mondialisation in French, globalisierung in German, or Quan qui hua in China (Scholte, 1996), news articles, television, and even textbooks often use the word “globalization” to mean many different things. Author Jan Pieterse (1995) asserts there are almost as many conceptualizations of globalization as there are disciplines in the social sciences.Teachers and scholars in disciplinessuch as management,marketing,finance,accounting,and economics also use the word “globalization” to mean different things.For example,some believe globalization is the absence of borders and barriers to trade between nations (Ohmae,1995),but also it has been described as a shift in traditional patterns of international production,investment,and trade(Dicken,1992). Another popular conception of globalization is that it is a business strategy that means doing everything the same everywhere(Kanter and Dretler,1998).Others believe globalization is interconnections between overlapping interests of business and society (Brown 1992;renesch 1992).As you can see,these definitions differ in significant ways.Because definitions,descriptions,and visions of globalization vary widely,it is difficult to know what it means for businesses to go “global”.Which of the following statement about globalization has no reference?( )A.Globalization is a business strategy that means doing everything the same everywhere.B.Globalization is a shift in traditional patterns of international production, investment, and trade.C.Globalization is interconnections between different interests of business and society.D.Globalization is the absence of borders and barriers to trade between nations.

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资料:You can not go forward by going backward. Take the current debate about trade and globalization, for instance, while the impulse to erect trade barriers is understandable given the pain experienced in recent years, it is not the way to create lasting growth and shared prosperity.Over the past three decades, global flows of trade and investment have accelerated dramatically, creating enormous economic value. However, trade and globalization have also brought wrenching job losses. The financial crisis and weak recovery have made matters worse, intensifying the backlash against trade and globalization.Part of the problem is that the benefits of trade and investment go largely unrecognized, while the job losses are often overstated. Another significant problem is that participation in trade and investment is limited to a relatively small set of firms. In the U.S., large firms account for three-quarters of total exports, and the vast majority of small and medium-size businesses do not export. This means firms have a great opportunity to boost growth and productivity through wider participation in trade.That leaves the question of how to help those hurt by trade and globalization. Too often we talk about re-training as a panacea(万能药).And yes, it helps. But it needs to take into account the different requirements of each workforce and needs to be part of a wider set of support for affected workers and communities.Above all, it is important to recognize that our economic transition to a global and digital economy is an irreversible trend. Only by broadening participation in the global economy, rather than by trying to turn back the clock, will we discover answers to today’s most vexing economic problems.What is the MAIN opinion expressed in the opening paragraph?A.Trade and globalization are debatable.B.Erecting trade barriers can not bring growth and prosperity.C.Trade and globalization have caused severe pain in recent years.D.Opposing trade and globalization is understandable and reasonable.

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问答题Practice 3  It was the anti-globalization movement that really put globalization on the map. As a word it has existed since the 1960s, but the protests against this allegedly new process, which its opponents condemn as a way of ordering people’s lives, brought globalization out of the financial and academic worlds and into everyday current affairs.  In the late 1980s and early 1990s, the business model called the “globalized” financial market came to be seen as an entity that could have more than just an economic impact on the parts of the world it touched. Globalization came to be seen as more than simply a way of doing business, or running financial markets—it became a process. From then on the word took on a life of its own.  So how does the globalized market work? It is modern communications that make it possible; for the British service sector to deal with its customers through a call center in India, or for a sportswear (运动服) manufacturer to design its products in Europe, make them in south east Asia and sell them in north America.  But this is where the anti-globalization side gets stuck in (关注). If these practices replace domestic economic life with an economy that is heavily influenced or controlled from overseas. Then the creation of a globalized economic model and the process of globalization can also be seen as a surrender of power to the corporations, or a means of keeping poorer nations in their place.  Not everyone agrees that globalization is necessarily evil, or that globalized corporations are running the lives of individuals or are more powerful than nations. Some say that the spread of globalization, free markets and free trade into the developing world is the best way to beat poverty—the only problem is that free markets and free trade do not yet truly exist.  Globalization can be seen as a positive, negative or even marginal process. And regardless of whether it works for good or ill, globalization’s exact meaning will continue to be the subject of debate among those who oppose, support or simply observe it.

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问答题Practice 2  What exactly does globalization mean? Concepts related to globalization include “internationalization”, “multidomestic marketing”, and “multinational or transnational marketing”, suggesting that the basic criterion is transactions across national boundaries. In the marketing and strategic management literature, globalization is conceptualized as a means to gain competitive advantage by locating different stages of production in different geographic regions according to the particular region's comparative advantage. This conceptualization focuses only on the economic aspects of globalization; social, cultural and political factors are only considered in the context of achieving economic advantage. Thus, being “culturally sensitive” in global markets is being able to sell one's product with enough ingenuity to avoid possible pitfalls arising from the seller's ignorance of local customs. International marketing textbooks discuss such cultural pitfalls in great detail; however, the cultural contest of globalization is always framed by the economy.  Broader conceptualization of globalization can be found in other disciplines such as sociology and anthropology. Waters defined globalization as “a social process in which the constraints of geography on social and cultural arrangements recede and in which people become increasingly aware that they are receding.” This conceptualization with its much broader scope, allows for the examination of a number of consequences of globalization, not jut economic but social, cultural and political ones.

问答题Globalization  What exactly does globalization mean? Concepts related to globalization include “internationalization”, “multidomestic marketing”, and “multinational or transnational marketing”, suggesting that the basic criterion is transactions across national boundaries. In the marketing and strategic management literature, globalization is conceptualized as a means to gain competitive advantage by locating different stages of production in different geographic regions according to the particular region’s comparative advantage. This conceptualization focuses only on the economic aspects of globalization; social, cultural and political factors are only considered in the context of achieving economic advantage. Thus, being “culturally sensitive” in global markets is being able to sell one’s product with enough ingenuity to avoid possible pitfalls arising from the seller’s ignorance of local customs. International marketing textbooks discuss such cultural pitfalls in great detail; however, the cultural contest of globalization is always framed by the economy.  Broader conceptualization of globalization can be found in other disciplines such as sociology and anthropology. Waters defined globalization as “a social process in which the constraints of geography on social and cultural arrangements recede and in which people become increasingly aware that they are receding.” This conceptualization with its much broader scope, allows for the examination of a number of consequences of globalization, not jut economic but social, cultural and political ones.  While there are a few different conceptualizations of globalization, researchers seem to be in agreement that there are at least three dimensions of globalization: economic, political and cultural. The economic aspects of globalization stem from the spread of the capitalist world economy and the resulting expansion of goods and services. The need for cheap raw materials, cheap labor and new markets saw the expansion of the capitalist world economy from one that was primarily Eurocentric to one that encompassed the entire world. This process was achieved by various means and often involved overcoming political resistances in the new markets. The political aspects of globalization involved establishing control over markets and raw materials through either the use of direct military power or the establishment of international institutions that control such markets. The rise of the nation-state is an example of the political aspect of globalization, although it is argued that advances in telecommunications and information systems and the resulting constructions of institutions that transience territorial boundaries are making the nation-state obsolete.  If the economic and political aspects of globalization involve material and power exchanges, the cultural of globalization involves the expression of symbols that represents facts, meanings, beliefs, preferences, tastes and values. In fact, these symbolic exchanges are increasingly displacing economic and political exchanges in the spread of global mass culture. Traditional barriers of language pose no problems to modem means of cultural production such as satellite television and film. However, the new “global culture”, despite its manifestations through consumption of global products and symbols in different part of the globe, is essentially the culture of dominant groups centered in the West.

问答题Practice 7  While there are a few different conceptualizations of globalization, researchers seem to be in agreement that there are at least three dimensions of globalization: economic, political and cultural. The economic aspects of globalization stem from the spread of the capitalist world economy and the resulting expansion of goods and services. The need for cheap raw materials, cheap labor and new markets saw the expansion of the capitalist world economy from one that was primarily Eurocentric to one that encompassed the entire world. This process was achieved by various means and often involved overcoming political resistances in the new markets. The political aspects of globalization involved establishing control over markets and raw materials through either the use of direct military power or the establishment of international institutions that control such markets. The rise of the nation-state is an example of the political aspect of globalization, although it is argued that advances in telecommunications and information systems and the resulting constructions of institutions that transience territorial boundaries are making the nation-state obsolete.

问答题According to SustainAbility, what is the reason for the appearance of so many different definitions for globalization?

问答题What does the word “feasibility” (Line 1, Para. 4) mean according to the context?

单选题According to SustainAbility, what is the reason for the appearance of so many different definitions for globalization?AThere’s no authoritative definition for globalization.BOthers’ definitions are more convincing than professor Levitt’s.CDifferent people have different ideas on globalization.DThings are different after two decades’ time.

问答题Globalization is the idea that people are now more connected across the globe than ever before. Goods and services are traded worldwide. Items from one part of the world are available in a large number of other nations. Travel between nations is also very frequent, leading to an increase in exchange of ideas and ideologies. Thus, ideas and culture are much more uniform worldwide than ever before, and many cultures have melded and meshed. The Internet has contributed largely to globalization, as instant communication with anyone in the world is now possible. Whether or not globalization is good for each individual economy is debatable, however.  The following are opinions from both sides. Read the excerpts carefully and write your response in about 300 words, in which you should:  1. Summarize briefly the opinions from both sides, and then  2. Give your comment.  Marks will be awarded for content relevance, content sufficiency, organization and language quality. Failure to follow the above instructions may result in a loss of marks.  There is certainly a positive side to globalization. Those who support it say that it creates jobs by making companies more competitive. This results in lower prices for consumers. Others support globalization because it brings capital and technologies to underdeveloped nations and bring back products to international markets in return. Also globalization increases the number of decisions that are made on a worldwide level, resulting in a merging of politics and decisions that are made for the good of people all over the world. The cultural intermingling that occurs also promotes greater equality and acceptance of others, especially since different people can share the same financial interests. Speedy travel and worldwide communication has resulted in a more educated, more cultured public.  Those who are against globalization often cite the fact that this process tends to make tile rich richer and the poor poorer. It benefits investors and business owners, but results in a loss of jobs for those lower on the pay scale. Other criticisms of globalization are associated with social issues. Some believe that globalization makes it easier for a particular local culture to be wiped out due to the widespread of strong cultures. Additionally, some exports believe that globalization has led to the spreading of infectious diseases, such as AIDS, since travelers can bring disease with them when they go from nation to nation.