问答题Passage 1 What are the challenges facing multinationals that want to build their brands in China? --I think the first thing is ignorance. There’s a huge 1 of the complexity in China, which is more complex than Europe. There are different rules of law, which 2 a significant factor. There are different 3 , Cantonese and Mandarin and lots of others in 4 , and dialects like Sichuan versions. You have problems of distribution. 5 Chinese brands have been 6 local because of the size of the market and the transportation system. What’s 7 built up there is a sort of a pride in localness. How can companies build their brands in China? -China is a place where 8 have to be very patient and you've got to build 9 time. You can’t go in 10 invest short-term and then pull out 11 then try to get back in 12 . It’s about being consistent, steady, building 13 reputation, building confidence and then rewards will 14 . It’s a consistent ability to anticipate need. It’s insightfulness that helps brands to 15 ahead. How are local Chinese brands doing against the multinationals? -China’s been built 16 local brands and there are a billion of them and they are 17 spending sums of money locally that really dominate the 18 . But the future is Chinese brands moving outside of 19 and marketing globally, because China’s got to move from a commodity economy to a 20 sophisticated economy, which fundamentally means brands. There isn’t a major economy in the world that isn’t based upon producing great brands, because they provide far better margins and more sustainable growth.1. A. understanding B. ignorance C. recognition D. exaggeration2. A. are B. becomes C. is D. prove3. A. languages B. dialects C. vernaculars D. jargons4. A. this B. between C. among D. that5. A. Some B. Few C. Most D. Part6. A. traditionally B. basically C. fundamentally D. differently7. A. ever B. being C. never D. been8. A. we B. they C. you D. all9. A. in B. on C. during D. over10. A. but B. or C. and D. then11. A. to B. and C. through D. ever12. A. afterwards B. again C. backwards D. never13. A. the B. / C. some D. a14. A. return B. make C. come D. go15. A. stay B. go C. move D. push16. A. in B. on C. through D. into17. A. themselves B. seldom C. all D. often18. A. market B. area C. region D. locality19. A. here B. there C. China D. world20. A. even B. ever C. most D. more
问答题
Passage 1 What are the challenges facing multinationals that want to build their brands in China? --I think the first thing is ignorance. There’s a huge 1 of the complexity in China, which is more complex than Europe. There are different rules of law, which 2 a significant factor. There are different 3 , Cantonese and Mandarin and lots of others in 4 , and dialects like Sichuan versions. You have problems of distribution. 5 Chinese brands have been 6 local because of the size of the market and the transportation system. What’s 7 built up there is a sort of a pride in localness. How can companies build their brands in China? -China is a place where 8 have to be very patient and you've got to build 9 time. You can’t go in 10 invest short-term and then pull out 11 then try to get back in 12 . It’s about being consistent, steady, building 13 reputation, building confidence and then rewards will 14 . It’s a consistent ability to anticipate need. It’s insightfulness that helps brands to 15 ahead. How are local Chinese brands doing against the multinationals? -China’s been built 16 local brands and there are a billion of them and they are 17 spending sums of money locally that really dominate the 18 . But the future is Chinese brands moving outside of 19 and marketing globally, because China’s got to move from a commodity economy to a 20 sophisticated economy, which fundamentally means brands. There isn’t a major economy in the world that isn’t based upon producing great brands, because they provide far better margins and more sustainable growth.1. A. understanding B. ignorance C. recognition D. exaggeration2. A. are B. becomes C. is D. prove3. A. languages B. dialects C. vernaculars D. jargons4. A. this B. between C. among D. that5. A. Some B. Few C. Most D. Part6. A. traditionally B. basically C. fundamentally D. differently7. A. ever B. being C. never D. been8. A. we B. they C. you D. all9. A. in B. on C. during D. over10. A. but B. or C. and D. then11. A. to B. and C. through D. ever12. A. afterwards B. again C. backwards D. never13. A. the B. / C. some D. a14. A. return B. make C. come D. go15. A. stay B. go C. move D. push16. A. in B. on C. through D. into17. A. themselves B. seldom C. all D. often18. A. market B. area C. region D. locality19. A. here B. there C. China D. world20. A. even B. ever C. most D. more
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