单选题Based on the text, which of the following statements is true?AAdvertisements form part of a nation’s culture.BAdvertising is legalized lying.CPromise, large promise, is the soul of all advertisement.DAdvertising has put an end to the power of the most powerful adjective.
单选题
Based on the text, which of the following statements is true?
A
Advertisements form part of a nation’s culture.
B
Advertising is legalized lying.
C
Promise, large promise, is the soul of all advertisement.
D
Advertising has put an end to the power of the most powerful adjective.
参考解析
解析：
倒数第二段首句指出“Advertising is also part of the everyday culture of virtually every American.”，接下来该段第三句同时提到“Advertising is part of the social, cultural, and business environment”，可知选项A（广告是一个国家文化的一部分）表述正确。
倒数第二段首句指出“Advertising is also part of the everyday culture of virtually every American.”，接下来该段第三句同时提到“Advertising is part of the social, cultural, and business environment”，可知选项A（广告是一个国家文化的一部分）表述正确。
相关考题：
Product advertising is an important part of marketing. It aims at increasing sales by making a product or service known to a wider audience, and by emphasizing its positive qualities. A company can advertise in various ways, depending on how much it wishes to spend. There are different media for advertising including television, radio, newspapers, magazines, the Internet and direct mail. The design and organization of advertising campaigns is usually the job of an advertising agency. A good advertising program tells potential customers why they need the product, how it is used and the benefits derived from its use. A successful program also tells the consumer how the product is better than similar offerings by competitors.Corporate advertising is not directly concerned with increasing the sales of a particular product or service, but more with the brand image and reputation a company wants to present to the general public or within an industry. Corporate advertising comes in three different types image advertising, opinion advertising and investment advertising. Image advertising attempts to promote the importance of a company. Opinion advertising presents the impression of doing a public service by addressing the importance of a company. Investment advertising is designed to attract potential investors. DECIDE IF EACH OF THE FOLLOWING STATEMENT IS TRUE (T) OR FALSE (F).1. Generally, an advertising agency is responsible for designing and organizing a product’s advertisement.()2. It is not necessary to consider the budget of an advertisement in choosing a media for advertising.()3. According to the text, there are three types of media used in advertising.()4. Product advertising is different from corporate advertising.()5. This passage is mainly about the history of advertising.()
Which of the following statements is TRUE?A. Every businessman possesses these four skills.B. When a striver stops his devotion to work，he will feel quite at ease.C. These basic skills are not instinctual at all.D. Mother's education has undoubted effect on her child's success.
Advertising can be thought of "as the means of making known in order to buy or sell goods or services". Advertising aims to increase people's awareness and arouse interest. It tries to inform. and to persuade. The media are all used to spread the message. The press offers a fairly cheap method. Magazines are used to reach special sections of the market. The cinema and commercial radio are useful for local markets. Television, although more expensive, can be very effective. Posters are fairly cheap and more permanent in their power of attraction. Other ways of increasing consumer interest are through exhibitions and trade fairs as well as direct mail advertising.There can be no doubt that the growth in advertising is one of the most striking features of the western world in this century. Many businesses such as those handling frozen foods, liquor, tobacco and patent medicines have been built up largely by advertising. We might ask whether the cost of advertising is paid for by the manufacturer or by the customer. Since advertising forms part of the cost of production, which has to be covered by the selling price, it is clear that it is the customer who pays for advertising. However, if large scale advertising leads to increased demand, production costs are reduced, and the customer paysless.It is difficult to measure exactly the influence of advertising on sales. When the market is growing, advertising helps to increase demand. When the market is shrinking, advertising may prevent a bigger fall in sales than would occur without its support. What is clear is that businesses would not pay large sums for advertising if they were not convinced of its value to them.1.Advertising is in the main paid for by____.A、the customerB、the manufacturerC、increased salesD、reduced prices2."Large scale" in the third paragraph means____.A、expensiveB、well-balancedC、extensiveD、colorful3.According to the passage, trade fairs 1st paragraph may____.A、replace exhibitions and marketsB、attract possible customersC、offer fun and amusementD、provide cheap goods4.Advertising is often used to____.A、deceive customersB、increase productionC、arouse suspicionD、push the sale5.The word 'media' 1st paragraph refers to____.A、the pressB、televisionC、radioD、all of the above
Text 3Money spent on advertising is money spent as well as any I know of. It serves directly to assist a rapid distribution of goods at reasonable price, thereby establishing a firm home market and so making it possible to provide for export at competitive prices. By drawing attention to new ideas it helps enormously to raise standards of living. By helping to increase demand it ensures an increased need for labour, and is therefore an effective way to fight unemployment. It lowers the costs of many services: without advertisements your daily newspaper would cost four times as much, the price of your television license would need to be doubled, and travel by bus or tube would cost 20 per cent more.And perhaps most important of all, advertising provides a guarantee of reasonable value in the products and services you buy. Apart from the fact that twenty-seven acts of Parliament govern the terms of advertising, no regular advertiser dare promote a product that fails to live up to the promise of his advertisements. He might fool some people for a little while through misleading advertising. He will not do so for long, for mercifully the public has the good sense not to buy the inferior article more than once. If you see an article consistently advertised, it is the surest proof I know that the article does what is claimed for it, and that it represents good value.Advertising does more for the material benefit of the community than any other force I can think of.There is one more point I feel I ought to touch on. Recently I heard a well-known television personality declare that he was against advertising because it persuades rather than informs. He was drawing excessively fine distinctions. Of course advertising seeks to persuade.If its message were confined merely to information—and that in itself would be difficult if not impossible to achieve, for even a detail such as the choice of the colour of a shirt is subtly persuasive— advertising would be so boring that no one would pay any attention. But perhaps that is what the well-known television personality wants.51. By the first sentence of the passage the author means that ________.[A] he is fairly familiar with the cost of advertising[B] everybody knows well that advertising is money consuming[C] advertising costs money like everything else[D] it is worthwhile to spend money on advertising
For the first time on record,the number of advertising-specific jobs in the U.S.is declining in the middle of an economic expansion,according to government data.What's going on?It's certainly not a case of fewer advertisements.The typical American has gone from seeing about 500 ads each day in the 1970s to about 5,000 today,according to a common industry statistic.That is one corporate message for roughly every 10 seconds of waking life.Instead,the mysterious decline can be explained by two developments.First,there are Facebook and Google.They are the largest advertising companies in the world-and,quite likely,the largest in the history of the world.Last year,90 percent of the growth of the digital-advertising business went to just these two firms.Facebook and Google are so profitable because they use their enormous scale and data to deliver targeted advertising at a low cost.This has forced the world's large advertising firms to preserve their profitability through a series of mergers,accompanied by jobs cut.s in the name of efficiency.The emergence of an advertising duopoly has coincided with the rise of"programmatic advertising,"a term that essentially means"companies using algorithms to buy and place ads in those little boxes all over the internet."As any Macl Men fan might intuit,advertising has long been a relationship-driven business,in which multimillion-dollar contracts are hammered out over one-on-one meetings,countless lunches,and even more-countless drinks.With programmatic technology,however,companies can buy access to specific audiences across several publishing platforms at once,bypassing the work of building relationships with each one.That process produces more ads and requires fewer people-or,at least,fewer traditional advertising jobs and more technical jobs.Second,there is the merging of the advertising and entertainment businesses.As smartphone screens have edged out TV as the most important real estate for media,companies have invested more in"branded content"-corporate-sponsored media,such as an article or video,that resembles traditional entertainment more than it does traditional advertising.Some of the most prominent names in journalism,such as The New York Times,BuzzFeed,Vice,and The Atlantic,are owned by companies that have launched their own branded-content shops,which operate as stand-alone divisions.As many media companies have tried to become more like advertising companies,the value of the average"creative-account win,"an ad-industry term for a new contract,has declined,falling by about 40 percent between 2016 and 2017.So there are two major themes of the decline of advertising jobs,one that has to do with the companies that now create them and one that has to do with the way brands prefer to market themselves nowadays.In short,the future of the advertising business is being moved to technology companies managing ad networks and media companies making branded content-that is,away from the ad agencies.Which of the following is true of"branded content"?A.It is produced by media companies.B.It is similar to traditional advertising.C.It advertises famous journals.D.lts value has declined in recent years.
For the first time on record,the number of advertising-specific jobs in the U.S.is declining in the middle of an economic expansion,according to government data.What's going on?It's certainly not a case of fewer advertisements.The typical American has gone from seeing about 500 ads each day in the 1970s to about 5,000 today,according to a common industry statistic.That is one corporate message for roughly every 10 seconds of waking life.Instead,the mysterious decline can be explained by two developments.First,there are Facebook and Google.They are the largest advertising companies in the world-and,quite likely,the largest in the history of the world.Last year,90 percent of the growth of the digital-advertising business went to just these two firms.Facebook and Google are so profitable because they use their enormous scale and data to deliver targeted advertising at a low cost.This has forced the world's large advertising firms to preserve their profitability through a series of mergers,accompanied by jobs cut.s in the name of efficiency.The emergence of an advertising duopoly has coincided with the rise of"programmatic advertising,"a term that essentially means"companies using algorithms to buy and place ads in those little boxes all over the internet."As any Macl Men fan might intuit,advertising has long been a relationship-driven business,in which multimillion-dollar contracts are hammered out over one-on-one meetings,countless lunches,and even more-countless drinks.With programmatic technology,however,companies can buy access to specific audiences across several publishing platforms at once,bypassing the work of building relationships with each one.That process produces more ads and requires fewer people-or,at least,fewer traditional advertising jobs and more technical jobs.Second,there is the merging of the advertising and entertainment businesses.As smartphone screens have edged out TV as the most important real estate for media,companies have invested more in"branded content"-corporate-sponsored media,such as an article or video,that resembles traditional entertainment more than it does traditional advertising.Some of the most prominent names in journalism,such as The New York Times,BuzzFeed,Vice,and The Atlantic,are owned by companies that have launched their own branded-content shops,which operate as stand-alone divisions.As many media companies have tried to become more like advertising companies,the value of the average"creative-account win,"an ad-industry term for a new contract,has declined,falling by about 40 percent between 2016 and 2017.So there are two major themes of the decline of advertising jobs,one that has to do with the companies that now create them and one that has to do with the way brands prefer to market themselves nowadays.In short,the future of the advertising business is being moved to technology companies managing ad networks and media companies making branded content-that is,away from the ad agencies.Which of the following would be the best title for the text?A.Where Did All the Advertising Jobs Go?B.How Do Facebook and Google Produce Ads?C.Why is the Number of Ads Declining?D.What is the Future of the Advertising Business?
For the first time on record,the number of advertising-specific jobs in the U.S.is declining in the middle of an economic expansion,according to government data.What's going on?It's certainly not a case of fewer advertisements.The typical American has gone from seeing about 500 ads each day in the 1970s to about 5,000 today,according to a common industry statistic.That is one corporate message for roughly every 10 seconds of waking life.Instead,the mysterious decline can be explained by two developments.First,there are Facebook and Google.They are the largest advertising companies in the world-and,quite likely,the largest in the history of the world.Last year,90 percent of the growth of the digital-advertising business went to just these two firms.Facebook and Google are so profitable because they use their enormous scale and data to deliver targeted advertising at a low cost.This has forced the world's large advertising firms to preserve their profitability through a series of mergers,accompanied by jobs cut.s in the name of efficiency.The emergence of an advertising duopoly has coincided with the rise of"programmatic advertising,"a term that essentially means"companies using algorithms to buy and place ads in those little boxes all over the internet."As any Macl Men fan might intuit,advertising has long been a relationship-driven business,in which multimillion-dollar contracts are hammered out over one-on-one meetings,countless lunches,and even more-countless drinks.With programmatic technology,however,companies can buy access to specific audiences across several publishing platforms at once,bypassing the work of building relationships with each one.That process produces more ads and requires fewer people-or,at least,fewer traditional advertising jobs and more technical jobs.Second,there is the merging of the advertising and entertainment businesses.As smartphone screens have edged out TV as the most important real estate for media,companies have invested more in"branded content"-corporate-sponsored media,such as an article or video,that resembles traditional entertainment more than it does traditional advertising.Some of the most prominent names in journalism,such as The New York Times,BuzzFeed,Vice,and The Atlantic,are owned by companies that have launched their own branded-content shops,which operate as stand-alone divisions.As many media companies have tried to become more like advertising companies,the value of the average"creative-account win,"an ad-industry term for a new contract,has declined,falling by about 40 percent between 2016 and 2017.So there are two major themes of the decline of advertising jobs,one that has to do with the companies that now create them and one that has to do with the way brands prefer to market themselves nowadays.In short,the future of the advertising business is being moved to technology companies managing ad networks and media companies making branded content-that is,away from the ad agencies.Paragraphs l and 2 indicate thatA.the number of ads is experiencing an unprecedented decrease.B.the decline of advertising jobs results from a drop in ads.C.advertising jobs usually increase during an economic expansion.D.Americans are more willing to read ads today than in the past.
For the first time on record,the number of advertising-specific jobs in the U.S.is declining in the middle of an economic expansion,according to government data.What's going on?It's certainly not a case of fewer advertisements.The typical American has gone from seeing about 500 ads each day in the 1970s to about 5,000 today,according to a common industry statistic.That is one corporate message for roughly every 10 seconds of waking life.Instead,the mysterious decline can be explained by two developments.First,there are Facebook and Google.They are the largest advertising companies in the world-and,quite likely,the largest in the history of the world.Last year,90 percent of the growth of the digital-advertising business went to just these two firms.Facebook and Google are so profitable because they use their enormous scale and data to deliver targeted advertising at a low cost.This has forced the world's large advertising firms to preserve their profitability through a series of mergers,accompanied by jobs cut.s in the name of efficiency.The emergence of an advertising duopoly has coincided with the rise of"programmatic advertising,"a term that essentially means"companies using algorithms to buy and place ads in those little boxes all over the internet."As any Macl Men fan might intuit,advertising has long been a relationship-driven business,in which multimillion-dollar contracts are hammered out over one-on-one meetings,countless lunches,and even more-countless drinks.With programmatic technology,however,companies can buy access to specific audiences across several publishing platforms at once,bypassing the work of building relationships with each one.That process produces more ads and requires fewer people-or,at least,fewer traditional advertising jobs and more technical jobs.Second,there is the merging of the advertising and entertainment businesses.As smartphone screens have edged out TV as the most important real estate for media,companies have invested more in"branded content"-corporate-sponsored media,such as an article or video,that resembles traditional entertainment more than it does traditional advertising.Some of the most prominent names in journalism,such as The New York Times,BuzzFeed,Vice,and The Atlantic,are owned by companies that have launched their own branded-content shops,which operate as stand-alone divisions.As many media companies have tried to become more like advertising companies,the value of the average"creative-account win,"an ad-industry term for a new contract,has declined,falling by about 40 percent between 2016 and 2017.So there are two major themes of the decline of advertising jobs,one that has to do with the companies that now create them and one that has to do with the way brands prefer to market themselves nowadays.In short,the future of the advertising business is being moved to technology companies managing ad networks and media companies making branded content-that is,away from the ad agencies.With programmatic technology,Facebook and Google couldA.produce more ads and create more advertising jobs.B.merge a series of large advertising companies.C.deliver advertising to specific audiences at a low cost.D.build relationships with publishing platforms one by one.
For the first time on record,the number of advertising-specific jobs in the U.S.is declining in the middle of an economic expansion,according to government data.What's going on?It's certainly not a case of fewer advertisements.The typical American has gone from seeing about 500 ads each day in the 1970s to about 5,000 today,according to a common industry statistic.That is one corporate message for roughly every 10 seconds of waking life.Instead,the mysterious decline can be explained by two developments.First,there are Facebook and Google.They are the largest advertising companies in the world-and,quite likely,the largest in the history of the world.Last year,90 percent of the growth of the digital-advertising business went to just these two firms.Facebook and Google are so profitable because they use their enormous scale and data to deliver targeted advertising at a low cost.This has forced the world's large advertising firms to preserve their profitability through a series of mergers,accompanied by jobs cut.s in the name of efficiency.The emergence of an advertising duopoly has coincided with the rise of"programmatic advertising,"a term that essentially means"companies using algorithms to buy and place ads in those little boxes all over the internet."As any Macl Men fan might intuit,advertising has long been a relationship-driven business,in which multimillion-dollar contracts are hammered out over one-on-one meetings,countless lunches,and even more-countless drinks.With programmatic technology,however,companies can buy access to specific audiences across several publishing platforms at once,bypassing the work of building relationships with each one.That process produces more ads and requires fewer people-or,at least,fewer traditional advertising jobs and more technical jobs.Second,there is the merging of the advertising and entertainment businesses.As smartphone screens have edged out TV as the most important real estate for media,companies have invested more in"branded content"-corporate-sponsored media,such as an article or video,that resembles traditional entertainment more than it does traditional advertising.Some of the most prominent names in journalism,such as The New York Times,BuzzFeed,Vice,and The Atlantic,are owned by companies that have launched their own branded-content shops,which operate as stand-alone divisions.As many media companies have tried to become more like advertising companies,the value of the average"creative-account win,"an ad-industry term for a new contract,has declined,falling by about 40 percent between 2016 and 2017.So there are two major themes of the decline of advertising jobs,one that has to do with the companies that now create them and one that has to do with the way brands prefer to market themselves nowadays.In short,the future of the advertising business is being moved to technology companies managing ad networks and media companies making branded content-that is,away from the ad agencies.The underlined phrase"the companies"（Line 2,Para.6）mainly refers toA.ad agencies.B.media companies.C.Facebook and Google.D.branded content makers.
Almost every family buys at least one copy of a newspaper every clay.Some people subscribe to?as many as two or three different newspapers.But why do people read newspapers?Five hundred years ago,news of important happenings--battles lost and won,kings or rulers?overthrown or killed--took months and even years to travel from one country to another.The news?passed by word of mouth and was never accurate.Today we can read in our newspapers of important?events that occur in faraway countries on the same day they happen.Apart from supplying news from all over the world,newspapers give us a lot of other useful information.There are weather reports,radio,television and film guides,,book reviews,stories,and,of?course,advertisements.There are all sorts of advertisements.The bigger ones are put in by large?companies to bring attention to their products.They pay the newspapers thousands of dollars for their?advertising space,but′it is worth the money,for news of their products goes into almost every home?in the country.For those who produce newspapers,advertisements are also important.Money earned?from advertisements makes it possible for them to sell their newspapers at a low price and still make?a profit.Which of the following statements is NOT true?A.Five hundred years ago news did not take a long time to reach other countries.B.Large companies put big advertisements in the newspapers to make their products known.C.The news that we need in our newspapers is up-to-date.D.Though the newspapers are sold at a low price,their owners still gain profit.
Which of the following statements is true regarding implementing Live Partition Mobility on two existing POWER6 based systems?（）A、The systems must use internal storage for boot purposes. B、All virtualized ethernet adapters must be numbered below 10. C、The mobile partition's network and disk access must be virtualized. D、Each system must be controlled by a different Hardware Management Console (HMC).
Krstin has created a page in the videos application .which one of the following statements about pages is not true ?（）A、pages are design elementsB、Pages can be full-text indexed C、pages can be referenced by outlines or frames D、pages can include text,graphics ,applets,and links
A customer plans to consolidate several systems onto POWER7. Their immediate requirement is to have a single Power 770, and they will buy a second Power 770 at a later stage. They want to keep their existing three POWER5 570s and three POWER6 520s which are all managed by an HMC (7310-CR3). Which of these statements is true and would minimize the cost?（）A、All the machines can be connected to the existing HMC, as long as it is updated to code level 7.7.1 or laterB、The Power 770 requires an HMC (7042-CR5 or later), so they must buy one. All of the systems can be managed by this new HMCC、They should buy a new HMC for the Power 770 system, and leave the POWER5 and POWER6 based systems connected to the existing oneD、The Power 770 requires an HMC, so they should connect the Power 770 to the HMC and convert the POWER5 and POWER6 based servers to IVM
单选题The best title for the passage would be ______.AThe Magic of “Like” in AdvertisingBThe Promise of “Like” in AdvertisingCThe Definition of “Like” in AdvertisingDThe Application of “Like” in Advertising
单选题A customer plans to consolidate several systems onto POWER7. Their immediate requirement is to have a single Power 770, and they will buy a second Power 770 at a later stage. They want to keep their existing three POWER5 570s and three POWER6 520s which are all managed by an HMC (7310-CR3). Which of these statements is true and would minimize the cost?（）AAll the machines can be connected to the existing HMC, as long as it is updated to code level 7.7.1 or laterBThe Power 770 requires an HMC (7042-CR5 or later), so they must buy one. All of the systems can be managed by this new HMCCThey should buy a new HMC for the Power 770 system, and leave the POWER5 and POWER6 based systems connected to the existing oneDThe Power 770 requires an HMC, so they should connect the Power 770 to the HMC and convert the POWER5 and POWER6 based servers to IVM
单选题Which of the following statements is true regarding implementing Live Partition Mobility on two existing POWER6 based systems？ （）A The systems must use internal storage for boot purposes.B All virtualized Ethernet adapters must be numbered below 10.C The mobile partition’s network and disk access must be virtualized.D Each system must be controlled by a different Hardware Management Console （HMC）.
单选题According to the passage, which of the following about Europe is TRUE?AIt is dependent on Russia for gas and oil.BIt has put an end to fossil fuels.CIt had a major nuclear accident this year.DIt is likely that they would rethink their nuclear power policies.
单选题With reference to an axial piston pump, which one of the following statements is true?（）AThe cylindrical barrel is coupled to the motorBThe cylindrical barrel has an odd number of boresCThe bores end in socketsDThe sockets fit in the swash plate
单选题Which of the following statements about the BBC is not true?AThe BBC puts out both radio broadcasting services and TV programs.BThere is no advertising on any of the BBC programs.CThe BBC is financed by private funds.DThe BBC World Service broadcasts international news worldwide, using more than 30 languages.
单选题Today, owing to changing economic and social conditions, people tend to ______Abecome more interested in advertising.Bignore advertisements.Cshare the same view toward advertising.Ddevelop different opinions toward advertising.
单选题Which of the following statements about meaningful practice is NOT true?AMeaningful practice aims at form accuracy.BMeaningful practice focuses on the production and comprehension of meaning.CThere is no clear cut between mechanical and meaningful practice.DPractice based on prompts is usually considered as meaningful practice.
问答题Instructions:In this section, there is one passage followed by a summary. Read the passage carefully and complete the summary below by choosing no more than three words from the passage. Remember to write the answers on the Answer Sheet. Answers 1 - 5 are based on the following passage. Few would deny that what we see in the media affects the way we think and act. Advertisers, knowing this better than anyone else, pay millions of dollars every year to sell their products. For prime time television advertising in the United States, companies pay up to two million dollars for a single forty-second advertisement. In the competition for audience attention, advertisers will do almost anything they can think of to sell their product. A common tactic in commercial advertising is to tie the advertised product to sex or glamour, even when these features do not directly relate to the product. How many times have we seen a pretty woman selling a car? Other ads may make exaggerated claims about the effectiveness of their products. Consumer complaints about misleading or inappropriate content in advertisements have led to multiple restrictions on advertising. Laws exist in many countries to regulate advertising. In the United States, television advertisements for alcoholic beverages cannot show a person actually drinking the beverage. Restricting advertisers through legislation brings up issues of freedom of speech and individual rights. For this reason, US law makers have tried to avoid passing many laws that might limit advertisers’ rights. Instead, they have asked the advertising industry to find ways to regulate itself. This led to the creation of the National Advertising Review Council (NARC) in the 1970s. Major advertisers and advertising agencies set up NARC, an industry—run agency that would maintain standards of accuracy, morality, and social responsibility in advertising. Since then, there have been two branches within the organization: the National Advertising Division (NAD) and the National Advertising Review Board (NARB). The NAD is like the police of the organization. They receive complaints by consumers, consumer groups, companies, or associations about advertisements. NAD then investigates the ads and reports any misconduct. If NAD and the advertiser cannot find a way to correct the ad together, the case goes before the NARB for review. The Review Board then reviews the ad and makes a recommendation. As part of the trend towards non-governmental regulation, the media in which advertising appears also work as a kind of censor. Television stations all have departments for reviewing ads before the ads can be shown on the air. This is true for radio stations as well. Likewise, magazines and newspapers review ads before publication to make sure both the products and the content are appropriate for their readers. In addition to their reviews for appropriateness, some publications even check the accuracy of the information in the ads. Along with national advertising organizations and the media, individual advertising agencies comprise a third layer of censorship. Advertising agencies certainly want the public to have confidence in their ads. Therefore, most advertisers use market research as a way to verify the claims made in advertisements. Furthermore, if consumers learn about misleading claims in the ads for a product, the consumers can sue the advertisers. This is why most large advertising agencies employ in-house lawyers for reviewing ads. The medium of web advertising has opened entirely new questions about advertising, targeting one’s intended audience, and appropriateness of ad content. At the same time, consumers have made more and more focused demands on all forms of media. In the UK, for example, some have called for a ban on the advertising of fast food, which is widely blamed for problems of obesity. For the time being, a combination of government regulation, citizen demands, and industry self-regulation will continue to shape what marketers do. Summary Media affects the way we think and act. With so many advertisements, their creators must think of innovative ways to get consumers’ 1 Some ads may make exaggerated claims about their products or have misleading content. Public complaints about advertising have led to government regulations in many countries. In the United States, advertisers have set up a self-policing 2 called NARC to censor ads. Through self-regulation, the industry avoids issues of 3 of speech and makes sure that their ads are accurate. Advertisers with deceptive ads can be 4 However, new forms of media, such as the web, have created new questions about 5 。
单选题Krstin has created a page in the videos application .which one of the following statements about pages is not true ?（）Apages are design elementsBPages can be full-text indexed Cpages can be referenced by outlines or frames Dpages can include text,graphics ,applets,and links
单选题A car manufacturer periodically discounts certain car models to its dealers to coincide with intensive advertising campaigns focused on those cars. After analyzing the results of this program, the manufacturer found that sales of the discounted cars was strong, but it also concluded that it could reap greater profits if it did not hold promotions in this way. Which of the following statements, if true, best accounts for the manufacturer’s conclusion about profitability?ASome consumers worry that discounted cars are more likely to be defective.BThe car manufacturer had not been effective in controlling the production costs of the cars, and these rising costs ate into the manufacturer’s profits.CAlthough dealers requested large numbers of the cars at discounted prices, they generally sold the cars at the normal retail price, thereby keeping more of the profit for themselves.DMany consumers buy large-ticket items, such as cars, only when they are on sale.EThe manufacturer’s intensive advertising campaign did not sufficiently emphasize the cars’ high levels of performance on road tests.
单选题Which of the following statements is true concerning all three-phase alternators?（）AEach has three separate but identical armature windings acted on by one system of rotating magnetsBEach has one armature winding acted on by three identical but separate systems of rotating magnetsCAll three-phase alternators are designed to operate with a O8 leading power factorDThe three phases always provide power to the load through three sets of slip rings and brushes
单选题Which of the following is true?AAnne was lazy, sad and complained all dayBThe book is mainly about Anne’s school lifeCAnne loved life though she was in difficult timeDThe book has been put into nearly 30 languages