For the first time on record,the number of advertising-specific jobs in the U.S.is declining in the middle of an economic expansion,according to government data.What's going on?It's certainly not a case of fewer advertisements.The typical American has gone from seeing about 500 ads each day in the 1970s to about 5,000 today,according to a common industry statistic.That is one corporate message for roughly every 10 seconds of waking life.Instead,the mysterious decline can be explained by two developments.First,there are Facebook and Google.They are the largest advertising companies in the world-and,quite likely,the largest in the history of the world.Last year,90 percent of the growth of the digital-advertising business went to just these two firms.Facebook and Google are so profitable because they use their enormous scale and data to deliver targeted advertising at a low cost.This has forced the world's large advertising firms to preserve their profitability through a series of mergers,accompanied by jobs cut.s in the name of efficiency.The emergence of an advertising duopoly has coincided with the rise of"programmatic advertising,"a term that essentially means"companies using algorithms to buy and place ads in those little boxes all over the internet."As any Macl Men fan might intuit,advertising has long been a relationship-driven business,in which multimillion-dollar contracts are hammered out over one-on-one meetings,countless lunches,and even more-countless drinks.With programmatic technology,however,companies can buy access to specific audiences across several publishing platforms at once,bypassing the work of building relationships with each one.That process produces more ads and requires fewer people-or,at least,fewer traditional advertising jobs and more technical jobs.Second,there is the merging of the advertising and entertainment businesses.As smartphone screens have edged out TV as the most important real estate for media,companies have invested more in"branded content"-corporate-sponsored media,such as an article or video,that resembles traditional entertainment more than it does traditional advertising.Some of the most prominent names in journalism,such as The New York Times,BuzzFeed,Vice,and The Atlantic,are owned by companies that have launched their own branded-content shops,which operate as stand-alone divisions.As many media companies have tried to become more like advertising companies,the value of the average"creative-account win,"an ad-industry term for a new contract,has declined,falling by about 40 percent between 2016 and 2017.So there are two major themes of the decline of advertising jobs,one that has to do with the companies that now create them and one that has to do with the way brands prefer to market themselves nowadays.In short,the future of the advertising business is being moved to technology companies managing ad networks and media companies making branded content-that is,away from the ad agencies.Paragraphs l and 2 indicate thatA.the number of ads is experiencing an unprecedented decrease.B.the decline of advertising jobs results from a drop in ads.C.advertising jobs usually increase during an economic expansion.D.Americans are more willing to read ads today than in the past.

For the first time on record,the number of advertising-specific jobs in the U.S.is declining in the middle of an economic expansion,according to government data.What's going on?It's certainly not a case of fewer advertisements.The typical American has gone from seeing about 500 ads each day in the 1970s to about 5,000 today,according to a common industry statistic.That is one corporate message for roughly every 10 seconds of waking life.Instead,the mysterious decline can be explained by two developments.First,there are Facebook and Google.They are the largest advertising companies in the world-and,quite likely,the largest in the history of the world.Last year,90 percent of the growth of the digital-advertising business went to just these two firms.Facebook and Google are so profitable because they use their enormous scale and data to deliver targeted advertising at a low cost.This has forced the world's large advertising firms to preserve their profitability through a series of mergers,accompanied by jobs cut.s in the name of efficiency.The emergence of an advertising duopoly has coincided with the rise of"programmatic advertising,"a term that essentially means"companies using algorithms to buy and place ads in those little boxes all over the internet."As any Macl Men fan might intuit,advertising has long been a relationship-driven business,in which multimillion-dollar contracts are hammered out over one-on-one meetings,countless lunches,and even more-countless drinks.With programmatic technology,however,companies can buy access to specific audiences across several publishing platforms at once,bypassing the work of building relationships with each one.That process produces more ads and requires fewer people-or,at least,fewer traditional advertising jobs and more technical jobs.Second,there is the merging of the advertising and entertainment businesses.As smartphone screens have edged out TV as the most important real estate for media,companies have invested more in"branded content"-corporate-sponsored media,such as an article or video,that resembles traditional entertainment more than it does traditional advertising.Some of the most prominent names in journalism,such as The New York Times,BuzzFeed,Vice,and The Atlantic,are owned by companies that have launched their own branded-content shops,which operate as stand-alone divisions.As many media companies have tried to become more like advertising companies,the value of the average"creative-account win,"an ad-industry term for a new contract,has declined,falling by about 40 percent between 2016 and 2017.So there are two major themes of the decline of advertising jobs,one that has to do with the companies that now create them and one that has to do with the way brands prefer to market themselves nowadays.In short,the future of the advertising business is being moved to technology companies managing ad networks and media companies making branded content-that is,away from the ad agencies.
Paragraphs l and 2 indicate that

A.the number of ads is experiencing an unprecedented decrease.
B.the decline of advertising jobs results from a drop in ads.
C.advertising jobs usually increase during an economic expansion.
D.Americans are more willing to read ads today than in the past.

参考解析

解析:首段指出,美国广告业工作数量首次(For the first time on record)在经济扩张中减少(即:该现象前所未有)。第二段末句再次以“不可恩议的减少(mysterious decline)”强调现象不同寻常。可见,通常情形是“广告工作数量在经济扩张过程中会增加”,C.正确。[解题技巧]A.将首段“正经历前所未有下滑”的主体由“广告工作数量(advertising-spccific jobs)”偷换为“广告数量(ads)”。B.反向干扰:第二段①②句以问答形式指出“广告工作数量的减少并非广告数量减少造成(not a case of…)”。D.源自第二段②句,但该内容只说明“如今美国人所看广告数量显著增加”这一客观事实,并未体现“如今美国人更爱看广告”这一主观意愿。

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Hello, is Tom in? -()A、Who's speaking, please?B、How's everything going?C、Who's this?D、Hold on, please. Wrong number!

After a number of days set by the parameter CONTROL_FILE_RECORD_KEEP_TIME, the information in the control file is overwritten by RMAN. What is this parameter’s default value?()A、1 dayB、5 daysC、7 daysD、31 days

问答题Practice 4  The other kind of bank—the Bank of the United States was simultaneously a commercial bank and a quasi-public central bank. The First Bank of the United States, chartered by the Congress in 1791, owed its existence to Alexander Hamilton who, shortly after becoming Secretary of the Treasury, showed remarkable insight into the financial problems of the young country and the economic implications of banking. The First Bank of the United States operated much like a private bank. But unlike a regular commercial bank, it had the federal government as a partner and number one customer. The Bank served as the fiscal agent for the government, holding government tax receipts, paying government bills, performing various financial housekeeping tasks. In return, the government kept its cash as deposits with the First Bank of the United States, giving it a huge financial base. The First Bank’s federal charter, moreover, allowed it to operate branches in all states, giving it a big competitive edge over regular state-chartered banks, which could operate only in the states that chartered them. Gradually the First Bank of the United States evolved into a sort of banker’s bank, gaining the power to police lesser commercial banks.

单选题According to Sinotime,during the period of this Charter,should the Vessel be requisitioned by the government of the Vessel’s nationality,hire to()from the time of her requisition.AcontinueBstopCcommenceDcease

单选题The primary function of the first paragraph of the passage is to _____.Apresent a historical context for the author’s observationsBanticipate challenges to the prescriptions that followCclarify some disputed definitions of economic termsDsummarize a number of long—accepted explanations

单选题AIncreasing government’s handouts to the poor.BGovernment’s creation of more jobs.CEncouraging people to find jobs themselves.DRelying on government relief.

单选题There's a new cafeteria at the corner. How about going there for supper? ()AFine. But it‘s my treat this time.BIt‘s newly decorated.CLet‘s look at the menu first.DI have no idea about what to order.

单选题During the Clinton presidency, the U.S. enjoyed more than any time in its history peace and economic well being.Athe U.S. enjoyed more than any time in its history peace and economic well beingBthe U.S. enjoying more than any other time in its history peace and economic well beingCmore peace and economic well being was enjoyed by the U.S. than any other timeDeconomic peace and well being was enjoyed by the U.S. more so than any other ~ time in the country’s historyEthe U.S. enjoyed more peace and economic well being than at any other time in its history

问答题Practice 3  The new assault on NAFTA rests on a single premise: ex- ports arc good, imports are bad. In economic terms, that’s non- sense: exporting doesn’t benefit Americans at all unless it allows them to consume more, which is what most imports arc for. As a political proposition, though the claim that exports create jobs  while imports kill them is an easy sell. That’s why the critics fell silent during NAFTA’s first year, 1994, as US plants ran over- time to meet Mexico’s clamor for Coors beer. The collapse of Mexico’s peso last December, though, has devastated Mexico’s economy. Interests rates arc twice last year’s level, leaving mil- lions of middle-class families swamped by car loans and credit- card bills. Consumer spending has dropped by nearly a fifth, and the weak pesos means US-produced goods cost twice what they used to. Last year’s $ 8.9 billion US trade surplus with Mexico turned into a $ 3 billion deficit in the first half of 1995, and NAFTA foes adroitly seized the opening.