单选题A car manufacturer periodically discounts certain car models to its dealers to coincide with intensive advertising campaigns focused on those cars. After analyzing the results of this program, the manufacturer found that sales of the discounted cars was strong, but it also concluded that it could reap greater profits if it did not hold promotions in this way. Which of the following statements, if true, best accounts for the manufacturer’s conclusion about profitability?ASome consumers worry that discounted cars are more likely to be defective.BThe car manufacturer had not been effective in controlling the production costs of the cars, and these rising costs ate into the manufacturer’s profits.CAlthough dealers requested large numbers of the cars at discounted prices, they generally sold the cars at the normal retail price, thereby keeping more of the profit for themselves.DMany consumers buy large-ticket items, such as cars, only when they are on sale.EThe manufacturer’s intensive advertising campaign did not sufficiently emphasize the cars’ high levels of performance on road tests.
单选题
A car manufacturer periodically discounts certain car models to its dealers to coincide with intensive advertising campaigns focused on those cars. After analyzing the results of this program, the manufacturer found that sales of the discounted cars was strong, but it also concluded that it could reap greater profits if it did not hold promotions in this way. Which of the following statements, if true, best accounts for the manufacturer’s conclusion about profitability?
A
Some consumers worry that discounted cars are more likely to be defective.
B
The car manufacturer had not been effective in controlling the production costs of the cars, and these rising costs ate into the manufacturer’s profits.
C
Although dealers requested large numbers of the cars at discounted prices, they generally sold the cars at the normal retail price, thereby keeping more of the profit for themselves.
D
Many consumers buy large-ticket items, such as cars, only when they are on sale.
E
The manufacturer’s intensive advertising campaign did not sufficiently emphasize the cars’ high levels of performance on road tests.
参考解析
解析：
C项表明，如果经销商可以按照原价销售汽车，那么生产商应该可以按照原价讲汽车卖给经销商，这样生产商可以获得更多利润，故本题应选C项。
C项表明，如果经销商可以按照原价销售汽车，那么生产商应该可以按照原价讲汽车卖给经销商，这样生产商可以获得更多利润，故本题应选C项。
相关考题：
Product advertising is an important part of marketing. It aims at increasing sales by making a product or service known to a wider audience, and by emphasizing its positive qualities. A company can advertise in various ways, depending on how much it wishes to spend. There are different media for advertising including television, radio, newspapers, magazines, the Internet and direct mail. The design and organization of advertising campaigns is usually the job of an advertising agency. A good advertising program tells potential customers why they need the product, how it is used and the benefits derived from its use. A successful program also tells the consumer how the product is better than similar offerings by competitors.Corporate advertising is not directly concerned with increasing the sales of a particular product or service, but more with the brand image and reputation a company wants to present to the general public or within an industry. Corporate advertising comes in three different types image advertising, opinion advertising and investment advertising. Image advertising attempts to promote the importance of a company. Opinion advertising presents the impression of doing a public service by addressing the importance of a company. Investment advertising is designed to attract potential investors. DECIDE IF EACH OF THE FOLLOWING STATEMENT IS TRUE (T) OR FALSE (F).1. Generally, an advertising agency is responsible for designing and organizing a product’s advertisement.()2. It is not necessary to consider the budget of an advertisement in choosing a media for advertising.()3. According to the text, there are three types of media used in advertising.()4. Product advertising is different from corporate advertising.()5. This passage is mainly about the history of advertising.()
Cars are very popular in America.When the kids are fourteen years old. They dream of having their own ___21___. Many students work after school to buy a car. In most places young people learn to drive in high school. They have to take a ___22___ test to get a licence. Learning to drive and getting a driver's ___23___ may be one of the most exciting things in their lives. For many, that piece of paper is an important symbol that they are now grown-ups.Americans seem People almost never go to see a doctor when they are ___24___. But they will take their cars to a “hospital”at the smallest sign of a problem. At weekends, people spend most of the time in washing and waxing their cars. For some families it is not enough to have ___25___ car. They often have two or even three. Husbands need a car to go to work. Housewives need a car to go shopping or to take the children to school or other activities.21.A.drivingB.sickC.carsD.oneE.licence22.A.drivingB.sickC.carsD.oneE.licence23.A.drivingB.sickC.carsD.oneE.licence24.A.drivingB.sickC.carsD.oneE.licence25.A.drivingB.sickC.carsD.oneE.licence
Over a holiday weekend, a certain car dealer sold off 4 of the cars on its lot. If the cars sold for an average of $6,000 each, how many cars were on the dealer's lot at the beginning of the weekend?(1) The average value of the remaining cars on the lot is $5,000.(2) The car dealer made $48,000 in car sales over the weekend.
Passage FiveA young girl and a man were recently found murdered in a parked car in a Boston suburb. The police found no clue (线索) in the car. Then they found a witness who had seen a car pass by the murdered couple's car. He said it was a 1950 or 1951 Chevrolet (雪佛莱牌汽车).Ordinarily, searching through the files for owners of elderly Chevies would have been an impossibly difficult task because there were two and a half million such cars. In this case, however, the police had a powerful tool--the computer.The Boston Registry of Motor Vehicles programmed its computer to screen all 1950 and 1951 Chevrolets within a fifteen-mile radius (半径) of the suburb--the area in which the police believed the murderer was most likely to be found. Within minutes, the computer uncovered one thousand of the wanted cars. A few hours of careful hand screening turned up a 1950 Chevrolet owner who lived close to the scene of the crime and who had received many traffic tickets (交通罚款). He was among the first suspects to be investigated, and evidence linking him to the murdered couple was found. He was arrested, and is now waiting for trial (审判).51. The computer DIDN'T help the police ______.A. to find the suspectB. to find the murdered coupleC. to arrest the suspectD. to search a 1950 or 1951 Chevrolet
Many people believe that Americans love their cars almost more than anything else. They are (21) about cars. Not only is the car the (22) means of transportation in the States, it has (23) become a "plaything". (24) the time youngsters become fourteen years old or even (25) , they're likely to start (26) of having their own cars.In the USA, the (27) family, if the father is not (28) work, can afford to buy a new car every five years. However, many young people (29) after school in order to save money to buy a car. Learning to drive and getting a driver license may be one of the most exciting (30) of a young person's life. Driver (31) is one of the most popular courses. At the end of the course the student will (32) a driving test for a license. (33) many, that piece of paper means that they have grown up.In the United States, many men and women (34) to have cars. People use cars to go to work. (35) drive cars to go shopping, to take the children to school or for other activities.21.A. crazyB. carefulC. sureD. worried
Pushing Drunk Boss's Car Home Ten workers in China pushed their boss's car three miles home after' an office party because they were all too drunk to drive. The group was enjoying a meal at a restaur Pushing Drunk Bosss Car HomeTen workers in China pushed their bosss car three miles home after an office party because they were all too drunk to drive. The group was enjoying a meal at a restaurant in downtown Changchun, Jilin Province (northeast China). When the party was over, Boss Zhang Fei found that he was too drunk to drive. Then suddenly they realized nobody had stayed sober enough to drive his car.Drink-driving was listed as a dangerous offence in China in 2014, esp. when the driver is drunk. Those who break the law will have their driving license revoked, face a heavy fine and may be put in jail. Zhang did not want to leave his car downtown and it was too late to call out another driver to drive the car for him. Someone then suggested they push the car home, and said that the exercise would do them all good. Thus, all ten quickly agreed and set off with Zhang at the wheel. All ten workers pushed their bosss car home through the city streets, laughing and singing during the 45-minute journey. Passers-by were shocked to see the group.Traffic officers said that as long as the cars engine was not running, it would not be classed as drink-driving under the law. However, it is still very dangerous for so many people to push the car along the road, as it may cause traffic accidents.21. workers in China pushed their bosss car home in() minutes.A. 45,10B. 3, 8C. 10, 4522. Drink-driving was listed as a dangerous offence in China in()A. 2013B. 2014C. 201523. Those who break the law may()A. not have their driving license revokedB. not face a heavy fineC. be put in jail24. People pushing the car along the road would not be classed as drink-driving because()A. the car engine was not runningB. those people didnt drinkC. there were no police on the road25. We can infer from the passage that drink-driving () the law.A. is not againstB. is againstC. has nothing to do with
III阅读理解（20分）AThere are many different kinds of cars in the world． My uncle thinks this is because cars are like their drivers． He says: "Rich people have expensive cars，big people have large cars，and old people drive old cars． "But I don-t agree with him．My neighbor，Mrs Hill，is 82 years old． She drives only to the bank on Tuesdays． She never drives more than 30 kilometers an hour． Do you think Mrs Hill has a very old and small car? No! Her car is new．lt-s very large，and it can g0 200 kilometers an hour!My friend Mike is an artist． He draws beautiful pictures with lots of colors． But his car is black! Mrs Bates has a very，very old car．lt often has engine trouble． Does she drive that kind of car because she is poor? No，she has four factories and two million dollars in the bank． My aunt Mary has a very small car． Every Sunday，she．drives to the country with her husband，her three children，her mother and their dog．Now，you have read about some people and their cars． Do you agree with my uncle? Maybe your family have cars． Do you want to say something about them?'( )21． What does the writer-s uncle think of cars and their drivers?A． Big people drive small cars．B． Old people drive new cars．C． Poor people have expensive cars．D． Rich people have dear cars．
共用题干Virtual DriverDriving involves sharp eyes and keen ears,analyzing with a brain,and coordination between hands,feet and brain.A man has sharp eyes and keen ears,analyzes through his brain,and maintains coordination between his hands and brains.He can control a fast-moving car with different parts of his body._______(46)Apparently there isn't anyone in the driver's cab,but there is in fact a virtual driver. This virtual driver has eyes,brains,hands and feet too.The minicameras on each side of the car are its eyes and are responsible for observing the road conditions ahead of it as well as the traffic to its left and right.If you open the boot,you can see the most important part of the automatic driving system:a built-in computer._______(47)The brain is responsible for calculating the speeds objects surrounding the car are moving at,analyzing their position on the road, choosing the right path,and giving orders to the wheel and the control system.In comparison with the human brain,the virtual driver's best advantage is that it reacts quickly. _______(48)However,it takes the world's best racecar driver at least one second to react,and this doesn't include the time he needs to take action.With its rapid reaction and accurate control,the virtual driver can reduce the accident rate on expressways considerably.In this case,is it possible for us to let it have the wheel at any time and in any place?_______(49)With its limited ability to recognize things,the car can now only travel on expressways.The intelligent car determines its direction by the clear lines that mark the lanes clearly and recognizes vehicles according to their regular shapes._______(50)This being the case,people still have high hopes about driverless cars,and think highly intelligent cars are what the cars of the future should be like.________（49）A:Experts say that we cannot do that just yet.B:In the near future,intelligent cars will be put into commercial operation.C:This is the brain of the car.D:But how does an intelligent car control itself?E:It completes the processing of the images sent by the cameras within 100 milliseconds.F:However,it cannot recognize moving people and bicycles on ordinary roads that have no clear markings on them.
共用题干A Ride in a Cable-carA ride in a cable-car is one of the exciting and enjoyable experiences a child can have.InSwitzerland,which is the home of the cable-car,it is used mostly to take tourists up the slope of a mountain,to a restaurant from which one can have a bird-eye view of the surrounding country, or to a top of a ski-run,from which,in winter,skiers glide down the snow covered the slope on skis .In Singapore,however,the cable-car takes one from the summit of a hill on the main island to a low hill on Sentosa,a resort island just off the southern coast.The cable-car is really a carriage which hangs from a strong steel cable suspended in the air.It moves along the cable with other cars on pulleys,the wheels of which are turned by electric motors. The cars are painted in eye-catching colours and spaced at regular intervals.Each car can seat up six persons.After the passengers have entered a car,they are locked in from outside by an attendant,they have no control over the movement of the car.Before long,the passengers get a breath-taking view through the glass windows of the modern city,the bustling harbour,and the several islands off the coast. The car is suspended so high in the air that slips on the sea look like small boats,and boats like toys.On a clear day,both the sky above and the sea below look beautifully blue.In contrast to the fast-moving traffic on the ground,the cars in the air move in a leisurely manner,allowing passengers more than enough time to take in the scenery during the brief trip to the island of Sentosa.After a few hours on Sentosa,it will be time again to take a cable-car back to Mount Faber. The return journey is no less exciting than the outward trip. Which of the following about the cable-cars is true?A: The cars move along the steel cable.B: The cars are operated by a driver.C: The cars are controlled by the passengers.D: The cars move on wheels.
共用题干A Ride in a Cable-carA ride in a cable-car is one of the exciting and enjoyable experiences a child can have.InSwitzerland,which is the home of the cable-car,it is used mostly to take tourists up the slope of a mountain,to a restaurant from which one can have a bird-eye view of the surrounding country, or to a top of a ski-run,from which,in winter,skiers glide down the snow covered the slope on skis .In Singapore,however,the cable-car takes one from the summit of a hill on the main island to a low hill on Sentosa,a resort island just off the southern coast.The cable-car is really a carriage which hangs from a strong steel cable suspended in the air.It moves along the cable with other cars on pulleys,the wheels of which are turned by electric motors. The cars are painted in eye-catching colours and spaced at regular intervals.Each car can seat up six persons.After the passengers have entered a car,they are locked in from outside by an attendant,they have no control over the movement of the car.Before long,the passengers get a breath-taking view through the glass windows of the modern city,the bustling harbour,and the several islands off the coast. The car is suspended so high in the air that slips on the sea look like small boats,and boats like toys.On a clear day,both the sky above and the sea below look beautifully blue.In contrast to the fast-moving traffic on the ground,the cars in the air move in a leisurely manner,allowing passengers more than enough time to take in the scenery during the brief trip to the island of Sentosa.After a few hours on Sentosa,it will be time again to take a cable-car back to Mount Faber. The return journey is no less exciting than the outward trip. The short trip does not bother passengers who want a good view because______.A: the cars move slowlyB: the cars move quicklyC: the cars are suspended very highD: the cars have glass windows
资料：“Our cars are for people who want something different.”This has been the slogan for over 50 years of Suprema Cars, a manufacturer of an English sports car. The car is mostly handmade in the company's factory in northern England. Suprema Car produces approximately 500 cars a year. About 5 years ago, the company began to lose sales and market share, and in the last two years, it has made a loss.Recently, there have been problems with the labor force. The factory workers have demand higher wages and better working conditions. They are also unhappy because the management is insisting that they increase production, but the workers think this will have a bad effect on the quality of the cars.The company still has many loyal customers. People buy Suprema sports cars because they are handmade and have an image of quality and craftsmanship.Which of the following is NOT a problem that Suprema Cars is facing?A.Customers’ distrust of products.B.A financial loss.C.Unhappy workers.D.Loss on sales and market share.
资料：“Our cars are for people who want something different.”This has been the slogan for over 50 years of Suprema Cars, a manufacturer of an English sports car. The car is mostly handmade in the company's factory in northern England. Suprema Car produces approximately 500 cars a year. About 5 years ago, the company began to lose sales and market share, and in the last two years, it has made a loss.Recently, there have been problems with the labor force. The factory workers have demand higher wages and better working conditions. They are also unhappy because the management is insisting that they increase production, but the workers think this will have a bad effect on the quality of the cars.The company still has many loyal customers. People buy Suprema sports cars because they are handmade and have an image of quality and craftsmanship.What kind services does Suprema Cars provide? A.It designs classic car models.B.It produces hand-made cars.C.It research and develop car-related technologies.D.It creates advertisements for the cars.
资料：“Our cars are for people who want something different.”This has been the slogan for over 50 years of Suprema Cars, a manufacturer of an English sports car. The car is mostly handmade in the company's factory in northern England. Suprema Car produces approximately 500 cars a year. About 5 years ago, the company began to lose sales and market share, and in the last two years, it has made a loss.Recently, there have been problems with the labor force. The factory workers have demand higher wages and better working conditions. They are also unhappy because the management is insisting that they increase production, but the workers think this will have a bad effect on the quality of the cars.The company still has many loyal customers. People buy Suprema sports cars because they are handmade and have an image of quality and craftsmanship.Why do some customers still stick to Suprema Cars? A.Because its products are handmade and qualified.B.Because its name represents luxury.C.Because the company is famous.D.Because its products are cheap.
共用题干Car Crime1. A million motorists leave their cars filled up with petrol and with the keys in the ignition every day.The cars are sitting in petrol stations while drivers pay for their fuel.The Automobile Associ-ation(AA)has discovered that cars are left unattended for an average three minutes and some-times longer as drivers buy drinks,sweets,cigarettes and other consumer items.With payment of credit cards becoming more and more common,it is not unusual for a driver to be out of his car for as long as six minutes,providing the car theft with a golden opportunity.2. For more than ten years there has been a big rise in car crime than in most other types of crimes .An average of more than two cars a minute are broken into or stolen in the UK.Car crime accounts for almost a third of all reported offenses with no signs that the trend is slowing down.3. Although there are highly professional criminals involved in car theft,almost 90 percent of car theft is committed by the opportunists.Amateur thieves are aided by our own carelessness.The AA recommends locking up whenever you leave the car and for however short a period.A partially open sunroof or window is a further come-on to thieves.4. There are many other traps to avoid.The AA has found little awareness among drivers about safe parking. Most motorists questioned made no efforts to avoid parking in quiet spots-ust the places thieves' love.The AA advises drives to park in places with people around-thieves don't like audiences. Paragraph 1______A: Safe parkingB: Increase in car theftC: Opportunities for non-professionalsD: Anti-theft organizationsE: Drivers' carelessness:a factor in promoting car stealingF: Car stealing mostly by professional criminals
共用题干Car Crime1. A million motorists leave their cars filled up with petrol and with the keys in the ignition every day.The cars are sitting in petrol stations while drivers pay for their fuel.The Automobile Associ-ation(AA)has discovered that cars are left unattended for an average three minutes and some-times longer as drivers buy drinks,sweets,cigarettes and other consumer items.With payment of credit cards becoming more and more common,it is not unusual for a driver to be out of his car for as long as six minutes,providing the car theft with a golden opportunity.2. For more than ten years there has been a big rise in car crime than in most other types of crimes .An average of more than two cars a minute are broken into or stolen in the UK.Car crime accounts for almost a third of all reported offenses with no signs that the trend is slowing down.3. Although there are highly professional criminals involved in car theft,almost 90 percent of car theft is committed by the opportunists.Amateur thieves are aided by our own carelessness.The AA recommends locking up whenever you leave the car and for however short a period.A partially open sunroof or window is a further come-on to thieves.4. There are many other traps to avoid.The AA has found little awareness among drivers about safe parking. Most motorists questioned made no efforts to avoid parking in quiet spots-ust the places thieves' love.The AA advises drives to park in places with people around-thieves don't like audiences. Car drivers are found to be careless in choosing______.A: the carelessness of the driversB: increase in the number of cars stolenC: non-professional thievesD: lack of parking spaceE: safe parking spotsF: professional thieves
共用题干Car Crime1. A million motorists leave their cars filled up with petrol and with the keys in the ignition every day.The cars are sitting in petrol stations while drivers pay for their fuel.The Automobile Associ-ation(AA)has discovered that cars are left unattended for an average three minutes and some-times longer as drivers buy drinks,sweets,cigarettes and other consumer items.With payment of credit cards becoming more and more common,it is not unusual for a driver to be out of his car for as long as six minutes,providing the car theft with a golden opportunity.2. For more than ten years there has been a big rise in car crime than in most other types of crimes .An average of more than two cars a minute are broken into or stolen in the UK.Car crime accounts for almost a third of all reported offenses with no signs that the trend is slowing down.3. Although there are highly professional criminals involved in car theft,almost 90 percent of car theft is committed by the opportunists.Amateur thieves are aided by our own carelessness.The AA recommends locking up whenever you leave the car and for however short a period.A partially open sunroof or window is a further come-on to thieves.4. There are many other traps to avoid.The AA has found little awareness among drivers about safe parking. Most motorists questioned made no efforts to avoid parking in quiet spots-ust the places thieves' love.The AA advises drives to park in places with people around-thieves don't like audiences. Most car thefts should be blamed on______.A: the carelessness of the driversB: increase in the number of cars stolenC: non-professional thievesD: lack of parking spaceE: safe parking spotsF: professional thieves
单选题Oil is a nonrenewable resource, whereas sunshine is limitless. So why not run cars on solar power? Because a car powered by solar collecting panels would be fine on a sunny day, but as soon as the sun went behind a cloud, the car would no longer function. Which of the following is presupposed in the argument against running a car on solar power?ASolar power is cleaner than fossil fuels, and it involves less geopolitical risk.BIn most of the northern hemisphere, it can be expected that more than 150 days a year will be cloudy.CNo system exists for storing solar energy for a car’s use when the car is not in direct sunlight.DNo one has yet introduced a commercially viable process for mass-producing solar cells that convert more than 10 percent of incoming sunlight into usable energy.EConsumers accustomed to the rapid acceleration of gasoline-powered cars will not accept the weak acceleration of solar-powered cars.
问答题What lesson can be best learned from the stories of Chinese restaurant and the European car manufacturer?
问答题Practice 20Directions: For this part, you are allowed 30 minutes to write a composition of no less than 150 words on the topic: Why I Want to Buy a Car. Study the following outline carefully and write your composition on the COMPOSITION SHEET.Outline:1. Owning a car has become a common desire for most young and middle-aged people;2. The advantages and disadvantages of having a private car;3. Your suggestions on how to improve the sales and use of private cars and the public transportation in big cities.
单选题Which of the following is TRUE according to this passage?AIt won’t be dangerous if there are seat belts or air bags in a car.BNow most of new cars still have only one air bag.CWhen a car hits something, its air bags will come out a few minutes later.DVolvo was the first to use seat belts.
单选题Exhausted from a day of hiking across steep, rain-soaked paths, the group of campers were relieved upon the final reaching of the car.Agroup of campers were relieved upon the final reaching of the carBcamping group became relieved after they got to the carCgroup of campers was relieved to finally reach the carDcampers were relieved after the car was finally reachedEgroup was relieved after the campers finally reached the car
单选题Why can’t the cars made by European manufacturer sell well in China?AThe quality of the cars is not good enough.BThe price of the cars is too high for Chinese buyers.CThe cars do not cater for the Chinese buyers.DThe Chinese buyers do not quite know what good cars are.
单选题Users tend to buy a computer that conforms to the manufacturer’s advertising claims.Ago beyondBagree withCinteract withDpoint to
单选题What lesson can be best learned from the stories of Chinese restaurant and the European car manufacturer?ATo retain customers, service should be improved.BGood quality of product is the most important.CCustomer needs should be the primary concern.DGood service and quality can make customers satisfied.
单选题An automaker is facing financial difficulties. The vice president of marketing has determined that the root of the company’s problems is low brand loyalty. The vice president proposes, there- fore, that the company begin an aggressive advertising campaign focused on children aged from three to eight years. By securing strong brand recognition with this demographic, he argues, the company will have an advantage when these customers reach an age when they can buy cars. Which of the following, if true, raises the most serious doubts about the vice president’s proposal?AStudies have shown that children are an important factor in the car-buying decision for 75 percent of parents with children under 18 years of age.BThe financial difficulties facing the company will result in the company’s declaring bankruptcy within five years if the difficulties are not addressed effectively.CThe company’s most recent advertising campaign, focused on the theme of “Rev up your life,” has received positive ratings from the demographic aged 18 to29.DChildren are accustomed to viewing ads for car toys while watching their favorite television programs, so ads for actual cars will appeal to them.EThe vice president who made the proposal has only one year of experience in the automotive industry, but has spent more than 20 years in the financial services and children’s entertainment industries.