问答题Passage 6 They weren’t exactly Hollywood’s idea of a power couple: Disney CEO Robert Iger, once derided as a “suit,” and studio chief Richard Cook, who got his start as a monorail operator at Disneyland. But last week Iger and Cook dropped a bomb bigger than any of the explosions you’ll see in “Pirates of the Caribbean: Dead Man’s Chest.” Just weeks after the record-smashing release of the sequel—soon to be the highest-grossing film in Disney history—Cook fired studio president Nina Jacobson and announced Disney was slashing 20 percent of its studio staff and cutting the number of films it makes each year by a third. As usual, Hollywood thought it was all about them. “People are concerned that if Disney is cutting back on live-action movies, then what are other companies going to do,” says Jim Wiatt, chief executive of the William Morris Agency. The unflappable Iger’s response: “We’re focused on our own issues and strategies. If it has an effect on the industry, so be it. But it really is about us.” Not bad for two guys who were considered perpetual bridesmaids. Iger and Cook both spent years toiling in the shadow of larger-than-life CEO Michael Eisner, who ran Disney like his personal kingdom. When Eisner’s reign came to a Shakespearean end after a shareholder revolt led by Walt Disney’s nephew, Iger found himself having to audition for his boss’s job. Cook, who came up through the marketing ranks, had to endure similar Tinseltown tongue-clucking from those who assumed the affable bear of a guy didn’t have teeth. No one’s saying Iger and Cook aren’t “sexy” anymore. In short order, Iger made up with shareholders and Pixar honcho Steve Jobs, who’ d had an epic battle with Eisner, even persuading Jobs to sell the animation company to Disney. Cook, meanwhile, had been turning theme-park rides into movies and getting Disney back to its family roots. “Dick and Bob go by their own beat,” says Oren Aviv, who was promoted to president of production last week. “They’ re not interested in fanfare or press or what other people think.” (Mostly not interested: Iger did tell NEWSWEEK once, “I hate being called a suit.”) What people think now is that Disney is setting the pace for the industry. The film business has been on shaky ground: U. S. box office is flat, DVD sales have stalled and the cost of making movies is soaring. Family films seem like the only sure bets these days, and Disney is in a prime position to meet the demand. “Disney is the only real brand name in the movie business around the world,” says Cook. In fact, Iger is taking the name “Disney World” quite literally. He spoke to NEWSWEEK Friday after flying home from a five-day trip to Asia, where he attended the stage premiere of “The Lion King” in Shanghai. His immediate goal is to build the Disney brand in China and India. Iger has also aggressively embraced technological advances, podcasting and Webcasting episodes of “Lost” and “Desperate Housewives,” hits on Disney’s ABC network. “I don’t see technology as a threat,” he says. “Technology allows us to be in step with the consumer.” All of which sounds pretty good to Wall Street. Last week’s cuts will save the company between $ 90 million and $100 million a year, according to Cook, and while that wasn’t enough to boost its stock price, it sure doesn’t hurt investor relations. “Iger has stated his goals and stuck to [them]; investors like that predictability,” says analyst Jason Helfstein of CIBC World Markets. “He’s widely regarded in a positive light.” Ironic, since he wasn’t supposed to have the job in the first place. 1. What was the “bomb” that Iger and Cook dropped in Disney Company? 2. What contributions have Iger and Cook done to Disney Company? 3. Why does the author say that “the film business has been on shaky ground”? (Para. 5) 4. Why do people believe now that Disney is setting the pace for the industry? (Para. 5)
问答题
Passage 6 They weren’t exactly Hollywood’s idea of a power couple: Disney CEO Robert Iger, once derided as a “suit,” and studio chief Richard Cook, who got his start as a monorail operator at Disneyland. But last week Iger and Cook dropped a bomb bigger than any of the explosions you’ll see in “Pirates of the Caribbean: Dead Man’s Chest.” Just weeks after the record-smashing release of the sequel—soon to be the highest-grossing film in Disney history—Cook fired studio president Nina Jacobson and announced Disney was slashing 20 percent of its studio staff and cutting the number of films it makes each year by a third. As usual, Hollywood thought it was all about them. “People are concerned that if Disney is cutting back on live-action movies, then what are other companies going to do,” says Jim Wiatt, chief executive of the William Morris Agency. The unflappable Iger’s response: “We’re focused on our own issues and strategies. If it has an effect on the industry, so be it. But it really is about us.” Not bad for two guys who were considered perpetual bridesmaids. Iger and Cook both spent years toiling in the shadow of larger-than-life CEO Michael Eisner, who ran Disney like his personal kingdom. When Eisner’s reign came to a Shakespearean end after a shareholder revolt led by Walt Disney’s nephew, Iger found himself having to audition for his boss’s job. Cook, who came up through the marketing ranks, had to endure similar Tinseltown tongue-clucking from those who assumed the affable bear of a guy didn’t have teeth. No one’s saying Iger and Cook aren’t “sexy” anymore. In short order, Iger made up with shareholders and Pixar honcho Steve Jobs, who’ d had an epic battle with Eisner, even persuading Jobs to sell the animation company to Disney. Cook, meanwhile, had been turning theme-park rides into movies and getting Disney back to its family roots. “Dick and Bob go by their own beat,” says Oren Aviv, who was promoted to president of production last week. “They’ re not interested in fanfare or press or what other people think.” (Mostly not interested: Iger did tell NEWSWEEK once, “I hate being called a suit.”) What people think now is that Disney is setting the pace for the industry. The film business has been on shaky ground: U. S. box office is flat, DVD sales have stalled and the cost of making movies is soaring. Family films seem like the only sure bets these days, and Disney is in a prime position to meet the demand. “Disney is the only real brand name in the movie business around the world,” says Cook. In fact, Iger is taking the name “Disney World” quite literally. He spoke to NEWSWEEK Friday after flying home from a five-day trip to Asia, where he attended the stage premiere of “The Lion King” in Shanghai. His immediate goal is to build the Disney brand in China and India. Iger has also aggressively embraced technological advances, podcasting and Webcasting episodes of “Lost” and “Desperate Housewives,” hits on Disney’s ABC network. “I don’t see technology as a threat,” he says. “Technology allows us to be in step with the consumer.” All of which sounds pretty good to Wall Street. Last week’s cuts will save the company between $ 90 million and $100 million a year, according to Cook, and while that wasn’t enough to boost its stock price, it sure doesn’t hurt investor relations. “Iger has stated his goals and stuck to [them]; investors like that predictability,” says analyst Jason Helfstein of CIBC World Markets. “He’s widely regarded in a positive light.” Ironic, since he wasn’t supposed to have the job in the first place. 1. What was the “bomb” that Iger and Cook dropped in Disney Company? 2. What contributions have Iger and Cook done to Disney Company? 3. Why does the author say that “the film business has been on shaky ground”? (Para. 5) 4. Why do people believe now that Disney is setting the pace for the industry? (Para. 5)
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资料：Britain is facing a “crisis of fatherlessness” in which almost half of all children born today will not be living with both parents by the time they are 15, the new chief executive of the thinktank founded by Iain Duncan Smith has warned.Andy Cook, who runs the Centre for Social Justice, which is chaired by the former cabinet minister, argued that regular contact with a father figure reduced criminal behavior in children and boosted cognitive skills including reasoning and language development.Cook claimed there was too much of a “throwaway culture” to parenting, adding: “Over the last 40 years, the meteoric rise in family breakdown has blighted （损害） the lives of the poorest children the most. The relationship children have with their fathers affects their self-esteem, how well they do at school, even whether they are able to form happy, long-lasting relationships as adults.”Cook said it was inevitable that relationships would not always work out, but argued that a culture shift could reduce the prevalence of family breakdown, and stressed the importance of parenting once couples had separated.“We need a societal shift in perspective from regarding fathers as a dispensable extra to recognizing their value as a crucial pillar in a child’s life.” he said.Cook argued policy ought to be focused on longer-term thinking, and emphasizing the potential impact on children of troubled relationships, stressing the disproportionate effect on the poorest. His thinktank’s figures show that by the age of five 48% of children in low-income families are not living with both parents, compared with 16% of children in middle-to higher-income families.He said his work would also focus on four other factors that contributed to poverty: educational failure, worklessness, problem debt and addiction. Looking only at income levels skewed policy, he added. Despite controversy in the education sector about the growth of grammar schools, Cook argued that there was evidence they could be successful if headteachers tried to find the most talented children from poorer families.The former chief executive of the Centre for Social Justice, Christian Guy, who became the PM's poverty adviser, said the hope of the previous strategy was to “start a parenting revolution——for too long politicians looked away as family instability and poor child development blighted lives in the poorest neighbourhoods”.“Parents want what's best for their children, but great advice tends to be the preserve of the better off. This has to change if we want to see children starting school ready to lead to communicate and forming healthy relationships”.What does Christian Guy imply in the last paragraph?A.Politicians should call on a parenting revolution.B.Government may have failed to keep families stable.C.Only rich parents can offer their children what's the best.D.Parenting advice is often inaccessible to poor families.
资料：Britain is facing a “crisis of fatherlessness” in which almost half of all children born today will not be living with both parents by the time they are 15, the new chief executive of the thinktank founded by Iain Duncan Smith has warned.Andy Cook, who runs the Centre for Social Justice, which is chaired by the former cabinet minister, argued that regular contact with a father figure reduced criminal behavior in children and boosted cognitive skills including reasoning and language development.Cook claimed there was too much of a “throwaway culture” to parenting, adding: “Over the last 40 years, the meteoric rise in family breakdown has blighted （损害） the lives of the poorest children the most. The relationship children have with their fathers affects their self-esteem, how well they do at school, even whether they are able to form happy, long-lasting relationships as adults.”Cook said it was inevitable that relationships would not always work out, but argued that a culture shift could reduce the prevalence of family breakdown, and stressed the importance of parenting once couples had separated.“We need a societal shift in perspective from regarding fathers as a dispensable extra to recognizing their value as a crucial pillar in a child’s life.” he said.Cook argued policy ought to be focused on longer-term thinking, and emphasizing the potential impact on children of troubled relationships, stressing the disproportionate effect on the poorest. His thinktank’s figures show that by the age of five 48% of children in low-income families are not living with both parents, compared with 16% of children in middle-to higher-income families.He said his work would also focus on four other factors that contributed to poverty: educational failure, worklessness, problem debt and addiction. Looking only at income levels skewed policy, he added. Despite controversy in the education sector about the growth of grammar schools, Cook argued that there was evidence they could be successful if headteachers tried to find the most talented children from poorer families.The former chief executive of the Centre for Social Justice, Christian Guy, who became the PM's poverty adviser, said the hope of the previous strategy was to “start a parenting revolution——for too long politicians looked away as family instability and poor child development blighted lives in the poorest neighbourhoods”.“Parents want what's best for their children, but great advice tends to be the preserve of the better off. This has to change if we want to see children starting school ready to lead to communicate and forming healthy relationships”.According to the first paragraph,“crisis of fatherlessness”is especially featured by______.A.the rapid increase in the number of abandoned childrenB.the high percentage of single-parent familyC.the gradual decrease of father-child contactD.the negative impact of family split on children
资料：Britain is facing a “crisis of fatherlessness” in which almost half of all children born today will not be living with both parents by the time they are 15, the new chief executive of the thinktank founded by Iain Duncan Smith has warned.Andy Cook, who runs the Centre for Social Justice, which is chaired by the former cabinet minister, argued that regular contact with a father figure reduced criminal behavior in children and boosted cognitive skills including reasoning and language development.Cook claimed there was too much of a “throwaway culture” to parenting, adding: “Over the last 40 years, the meteoric rise in family breakdown has blighted （损害） the lives of the poorest children the most. The relationship children have with their fathers affects their self-esteem, how well they do at school, even whether they are able to form happy, long-lasting relationships as adults.”Cook said it was inevitable that relationships would not always work out, but argued that a culture shift could reduce the prevalence of family breakdown, and stressed the importance of parenting once couples had separated.“We need a societal shift in perspective from regarding fathers as a dispensable extra to recognizing their value as a crucial pillar in a child’s life.” he said.Cook argued policy ought to be focused on longer-term thinking, and emphasizing the potential impact on children of troubled relationships, stressing the disproportionate effect on the poorest. His thinktank’s figures show that by the age of five 48% of children in low-income families are not living with both parents, compared with 16% of children in middle-to higher-income families.He said his work would also focus on four other factors that contributed to poverty: educational failure, worklessness, problem debt and addiction. Looking only at income levels skewed policy, he added. Despite controversy in the education sector about the growth of grammar schools, Cook argued that there was evidence they could be successful if headteachers tried to find the most talented children from poorer families.The former chief executive of the Centre for Social Justice, Christian Guy, who became the PM's poverty adviser, said the hope of the previous strategy was to “start a parenting revolution——for too long politicians looked away as family instability and poor child development blighted lives in the poorest neighbourhoods”.“Parents want what's best for their children, but great advice tends to be the preserve of the better off. This has to change if we want to see children starting school ready to lead to communicate and forming healthy relationships”.Cook implies that the key to the fight against poverty is______.A.preferential policies for the poorer childrenB.more comprehensive research into its causesC.headteachers good at inspiring talented childrenD.solutions to the conflict in the education sector
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