单选题In what way advertising is changed according to the text?AAdvertisements are produced in a scientific way.BMore research methods are used in creative work.CAll decisions are made based on the results of research.DFocus groups now control the whole process of ad-making.
单选题
In what way advertising is changed according to the text?
A
Advertisements are produced in a scientific way.
B
More research methods are used in creative work.
C
All decisions are made based on the results of research.
D
Focus groups now control the whole process of ad-making.
参考解析
解析：
第三段首句指出广告变化的原因之一是“the shift to market research-driven advertising development”，接下来Grace解释说“There’s too much testing and too much research. Advertising is too much of a science and not as much of an art.”，对应选项B（更多的研究方法被应用到创新工作中）。
第三段首句指出广告变化的原因之一是“the shift to market research-driven advertising development”，接下来Grace解释说“There’s too much testing and too much research. Advertising is too much of a science and not as much of an art.”，对应选项B（更多的研究方法被应用到创新工作中）。
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