单选题Compared with other promotional methods, personal selling is more ______AreliableBcommunicative and directCbelievableDdissuasive

单选题
Compared with other promotional methods, personal selling is more ______
A

reliable

B

communicative and direct

C

believable

D

dissuasive


参考解析

解析:
第一段第二句指出所有促销方法中,个人促销最具有灵活性,因为“it allows marketers to communicate specific information that might trigger a purchase”,可知个人促销能传达出具体信息,从而引发人们的购买欲望,因此个人促销更强调沟通,并且更直接,故选B。

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