资料：For promotions to remain effective, RT company has to analyze the impact of different campaigns. Word of mouth promotions can be more difficult to measure than some traditional methods of promotion. Although healthy sales are an important measure, RT uses other measures to evaluate the effectiveness of its activities. For example:Setting targets for sales returns from the smaller promotional activities.Evaluating the amount of editorial coverage its activities receive in the media.Measuring the number of blogs related to RT's products and the frequency of comment on these blogs.Evaluating the online influence of RT activities in the social media. For example, on Twitter there are around 260000 followers of RT activities.On Facebook,more than 21000000 consumers like RT.Conducting an annual brand health-check with consumers to ensure that they like the brand.Measuring the outcomes of RT promotions is not just about return on investment. These figures do not create the whole picture. This is because it can be difficult to value word of mouth promotions on paper. Sales returns do not take not account other factors such as longer-term brand loyalty.What is the passage about?A.the sales report of RT campaigns.B.the sales report of RT company.C.how Facebook and Twitter have influenced the market.D.how to evaluate promotional activities.
资料：For promotions to remain effective, RT company has to analyze the impact of different campaigns. Word of mouth promotions can be more difficult to measure than some traditional methods of promotion. Although healthy sales are an important measure, RT uses other measures to evaluate the effectiveness of its activities. For example:
Setting targets for sales returns from the smaller promotional activities.
Evaluating the amount of editorial coverage its activities receive in the media.
Measuring the number of blogs related to RT's products and the frequency of comment on these blogs.
Evaluating the online influence of RT activities in the social media. For example, on Twitter there are around 260000 followers of RT activities.On Facebook,more than 21000000 consumers like RT.
Conducting an annual brand health-check with consumers to ensure that they like the brand.
Measuring the outcomes of RT promotions is not just about return on investment. These figures do not create the whole picture. This is because it can be difficult to value word of mouth promotions on paper. Sales returns do not take not account other factors such as longer-term brand loyalty.
What is the passage about?
Setting targets for sales returns from the smaller promotional activities.
Evaluating the amount of editorial coverage its activities receive in the media.
Measuring the number of blogs related to RT's products and the frequency of comment on these blogs.
Evaluating the online influence of RT activities in the social media. For example, on Twitter there are around 260000 followers of RT activities.On Facebook,more than 21000000 consumers like RT.
Conducting an annual brand health-check with consumers to ensure that they like the brand.
Measuring the outcomes of RT promotions is not just about return on investment. These figures do not create the whole picture. This is because it can be difficult to value word of mouth promotions on paper. Sales returns do not take not account other factors such as longer-term brand loyalty.
What is the passage about?
A.the sales report of RT campaigns.
B.the sales report of RT company.
C.how Facebook and Twitter have influenced the market.
D.how to evaluate promotional activities.
B.the sales report of RT company.
C.how Facebook and Twitter have influenced the market.
D.how to evaluate promotional activities.
参考解析
解析：本题考查的是主旨大意。
【关键词】passage; about
【主题句】第1自然段Although healthy sales are an important measure, RT uses other measures to evaluate the effectiveness of its activities. 虽然健康的销售是一个重要的措施，RT使用其他措施来评估其活动的有效性。
【解析】本题的问题是“本文是关于什么的？”。选项A意为“RT活动的销售报告”；选项B意为“RT公司的销售报告”；选项C意为“脸书和推特如何影响了市场”；选项D意为“如何评估促销活动”。根据主题句可知，本文主要讲的是如何评价促销活动，故选D。
【关键词】passage; about
【主题句】第1自然段Although healthy sales are an important measure, RT uses other measures to evaluate the effectiveness of its activities. 虽然健康的销售是一个重要的措施，RT使用其他措施来评估其活动的有效性。
【解析】本题的问题是“本文是关于什么的？”。选项A意为“RT活动的销售报告”；选项B意为“RT公司的销售报告”；选项C意为“脸书和推特如何影响了市场”；选项D意为“如何评估促销活动”。根据主题句可知，本文主要讲的是如何评价促销活动，故选D。
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共用题干Communication with Customers OnlineUntil the late 1940s,when television began finding its way into American homes,companies relied mainly on print and radio to promote their products and services. The advent（出现）of television brought about a revolution in promoting products and services.Between 1949 and 1951, advertising on television grew 960 percent.Today the Internet is once again transforming promotion .By going online,companies can communicate instantly and directly with prospective customers .Promotion on the World Wide Web includes advertising,sponsorships and sales promotions like contests and coupons.In 1996,World Wide Web advertising revenues reached $300 mulion.Effective online marketers do not merely transfer hard-copy ads（平面广告）to cyberspace.Successful sites blend promotional and non-promotional information,indirectly delivering the advertising messages.To encourage visits to their sites and to create and cultivate customers' loyalty,companies change information frequently and provide many opportunities for interaction.One of the best online promotion web sites is the Ragu Web site.Here visitors can find thirty-six pasta recipes,take Italian lessons,and view an Italian film festival,but they will find no traditional ads.So subtle is the mix of product and promotion that visitors hardly know an advertising message has been delivered:SEGA of America,maker of computer games and hardware,uses itsWeb site for a variety of different promotions,such as introducing new game characters to the publie and supplying Web surfers the opportunity to download games.SEGA's home page averages250,000 visits a day.To heighten interest in the site,SEGA bought an advertising banner onNetscape,thereby increasing site visits by 15 percent. Online participants in Quaker Oats' Gatorade promotion received a free Tshirt in exchange for answering a few questions.Quaker Oats reports that the online promotion created product loyalty and helped the company know its customers better.Now,to target specific Internet users,an increasing number of companies are using“push”technology which automatically delivers customized（按客户要求创造的）news and other information to Users' computers when they log onto the Internet.Although organizations like NielsenMedia Research are developing technologies to enhance audience measurement and tracking,it remains difficult to assess how many times the same person looks at an ad and who that person is.Although online promotions can be glamorous and sophisticated,they are not perfect.For a welldesigned marketing mix,industry experts advise companies to use the Internet as a supplement to other advertising media. Nowadays,with advanced technology,advertisements can be sent to each Internet user directly.A: RightB: WrongC: Not mentioned
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单选题______ our great surprise, our company has made much more profit than we expected lastyear.AForBInCWithDTo
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