单选题Compared with ads agencies, marketing communication agenciesAprovide a more diversified solution to promotion.Bare more suitable to the creatives to apply their talents.Care the more responsive indicators to the market trend.Dare more profitable but sophisticated to manage.

单选题
Compared with ads agencies, marketing communication agencies
A

provide a more diversified solution to promotion.

B

are more suitable to the creatives to apply their talents.

C

are the more responsive indicators to the market trend.

D

are more profitable but sophisticated to manage.


参考解析

解析:
该题考查营销传播公司与广告公司的区别。第五段第一句指出“创新人才应该就职于营销传播公司而不是广告公司”,故选项B符合题意。

相关考题:

The parties to government procurement refer to the principal entities of all kinds that enjoy rights and undertake obligations in government procurement, including the procuring entities, the ()and the procuring agencies.A.usersB.serversC.producersD.suppliers

—We are now looking for agents to cover southern China. —Excellent. () A.I’m very familiar with the market there.B.We are full of confidence in the Chinese market, too.C.Our target markets are large corporations and government agencies.

B.Below is a housing guide for students going to London.University accommodation (住所)officesMany university accommodation offices have their own list of registered landlords (房东). Others also provide information on accommodation agencies and other housing organization. The advantage of using your university accommodation have enough registered landlords to houses all their students.Property papers: Loot and RentingLoot is an important source (来源) of information about private housing for co-renters. The offers are from private landlords, agencies and individuals looking for other co-renters. They also have a website: www.loot.com. The advantage of using Loot is that there are some excellent bargains. The disadvantage is that there is no quality control over the offers.Renting is another useful paper. The offers in this paper are mainly from accommodation agencies. Their website is at www. renting.co.uk.Accommodation agenciesThe majority of rented accommodation in London is probably advertised through accommodation agencies. The advantage of using accommodation agencies is that:** will have access to a large number of accommodations. A good agent will listen to your requirements and can save you time in looking for the right accommodation. The disadvantage is that they will make a range of charges to potential renters.NoticeboardsAround the universities you will find a number of noticeboards where offers of accommodation will be posted. These will either be from landlords or from students. Some univerisites will also have online noticeboards where students can advertise to other students. Advertisements from students can be an excellent way to find accommodation. However, advertisements from landlords can be problematic.Word of monthSome of the best housing in London ins never advertised but is passed on from one group of students to another by word of mouth. It might be that you can find out about good offers from final year students. However, don’t suppose that just because you have found out about housing from a friend it is necessarily going to be better than that found through any other source.FamilyFaced with the very high rents charged in London, some students and their parents will consider buying as an alternative. In some cases this might be a good choice.45. What is the advantage of using Loot?A. It has more offers from accommodation agencies than Renting.B. It gives you personal information about other co-renters.C. Their website is designed mainly for students.D. there are some good bargains.

● The parties to government procurement refer to the principal entities of all kinds that enjoy rights and undertake obligations in government procurement, including the procuring entities, the (75) and the procuring agencies.(75) A. usersB. serversC. producersD. suppliers

They were looking for evidence that the firms had submitted ______data price reporting agencies. A、distortedB、fraudC、deliberateD、disposed

The high interactive possibilities of Internet is one of the reasons for ad agencies to develop more effective online advertising strategies.() 此题为判断题(对,错)。

Among all popular marketing strategies, email marketing, mobile marketing, digital coupons, social media marketing, pay-per-click ads are very useful in cross-border E-commerce field. Recently, Amazon also launched ().(在所有的营销手段中,邮件营销、移动设备营销、电子优惠券、社交媒体营销、点击付费广告等在跨境电商中是比较有效的方式。最近,亚马逊还推出了网红营销方式。)

Managerial accounting is primarily concerned with the recording and reporting of economic data and activities of an entity for use by owners, creditors, governmental agencies, and the public.()

The communication management plandetermines the information and communications needs of the stakeholders. In thefollowing statements related to communication management plan, (73) is false.A.The communication management plan is contained in, or is a subsidiary plan of, the project management planB.The communication management plan can be formal or informal, highly detailed or broadly framed, and based on the needs of the projectC.The communication management plan organize and summarize the information gathered, and present the results of any analysis as compared to the performance measurement baselineD.The communication management plan can include guidelines for project status meetings, project team meetings, e-meetings, and e-mails

say something about maritime agencies and the staff related to the ship.

Having decided to rent a flat, we __ contacting housing agencies in the city.A. set aboutB. set downC. set outD. setup

Below is a housing guide for students going to London.Below is a housing guide for students going to London. University accommodation (住所) officesMany university accommodation offices have their own list of registered landlords (房东). Others also provide information on accommodation agencies and other housing organization. The advantage of using your university accommodation is that you can get support if you have a problem. The disadvantage is that they are unlikely to have enough registered landlords to houses all their students.Property papers: Loot and RentingLoot is an important source (来源) of information about private housing for co-renters. The offers are from private landlords, agencies and individuals looking for other co-renters. They also have a website: http://www.loot.com/. The advantage of using Loot is that there are some excellent bargains. The disadvantage is that there is no quality control over the offers.Renting is another useful paper. The offers in this paper are mainly from accommodation agencies. Their website is at www. renting.co.uk.Accommodation agenciesThe majority of rented accommodation in London is probably advertised through accommodation agencies. The advantage of using accommodation agencies is that you will have access to a large number of accommodations. A good agent will listen to your requirements and can save you time in looking for the right accommodation. The disadvantage is that they will make a range of charges to potential renters.NoticeboardsAround the universities you will find a number of noticeboards where offers of accommodation will be posted. These will either be from landlords or from students. Some universities will also have online noticeboards where students can advertise to other students. Advertisements from students can be an excellent way to find accommodation. However, advertisements from landlords can be problematic.Word of mouthSome of the best housing in London is never advertised but is passed on from one group of students to another by word of mouth. It might be that you can find out about good offers from final year students. However, don’t suppose that just because you have found out about housing from a friend it is necessarily going to be better than that found through any other source.FamilyFaced with the very high rents charged in London, some students and their parents will consider buying as an alternative. In some cases this might be a good choice.45. What is the advantage of using Loot?A. It has more offers from accommodation agencies than Renting.B. It gives you personal information about other co-renters.C. Their website is designed mainly for students.D. There are some good bargains.

In accordance with Sinotime,the Charterers will not be responsible for __________.A.the expenses of all dock,harbour and tonnage dues at the ports of delivery and re-delivery unless incurred before delivery or after re-deliveryB.expenses of agencies and commissionsC.charges including any foreign general municipality or state taxesD.expenses for all ropes,falls,slings and blocks actually used for loading and discharging

Raymond Kate Associates. I look forward to being able to put my extensive knowledge and experience of working with environmental protection agencies to bring about effective safety programs to your company. As we discussed I have enclosed 3 letters of recommendation () my professional acquaintances. A.forB.asC.withD.from

The parties to government procurement refer to the principal entities of all kinds that enjoy rights and undertake obligations in government procurement,including the procuring entities. The ( ) and the procuring agencies. A.users B.servers C.producers D.suppliers

How does codification of the laws affect governmental agents?( ) A.The law will be interpreted objectively rather than subjectively. B.Government agencies have to compromise with factual conditions. C.Occasionally,governmental agencies have to redress,correct or adapt a law for their beneft. D.Laws cannot be altered or modified but they can be incremented with new court decisions and also through jurisprudence.

Transport agencies include air and surface().A、freightforwardersB、shipper'sassociationsC、insurancebrokersD、transportationbrokers

单选题ATravel agencies.BSpace tours.CHoliday plans.DEarth’s orbit.

单选题Private employment agencies may not have your best interest()heart.AbyBatCfromDin

单选题Compared with literature, communication stresses ______.Athe use of good-patterned sentence structuresBmeaning effect rather than the pattern of a sentenceCthe flow of sound which contributes to the meaningDthe playing of words instead of that of tones

单选题A state agency has recently deployed a new application on an 8-way p5-570 that is critical to the agency’s operation.  There is no manual method to perform the business process.  The state government has just mandated that all state agencies have disaster recovery plans that allow the agencies to recover critical applications in acceptable periods of time with no loss of performance. Based on this new business requirement, what is this agency most likely to need?()AHACMP and four processors for the p5-570BHACMP and eight processors for the p5-570CHACMP-XD and a 4-way p5-570 in a second locationDHACMP-XD and a 8-way p5-570 in a second location

单选题The biggest change mentioned in the first paragraph is thatAthe advertising center moved to the west states.BMadison Avenue agencies lost their leading positions in advertising.Cthe agencies of the industry no longer lies in the Madison Avenue.Dthe creatives get more and more working pressures.

单选题Which list is NOT required to be provided as part of the appendices of the Shipboard Oil Pollution Emergency Plan?()AA list of agencies or officials of Coastal State Administrators responsible for receiving and processing incident reportsBA list of agencies or officials in regularly visited portsCA list specifying who will be responsible for informing the parties listed and the priority in which they must be notifiedDA list of personnel duty assignments

问答题Instructions:In this section, there is one passage followed by a summary. Read the passage carefully and complete the summary below by choosing no more than three words from the passage. Remember to write the answers on the Answer Sheet.  Answers 1 - 5 are based on the following passage.  Few would deny that what we see in the media affects the way we think and act. Advertisers, knowing this better than anyone else, pay millions of dollars every year to sell their products. For prime time television advertising in the United States, companies pay up to two million dollars for a single forty-second advertisement.  In the competition for audience attention, advertisers will do almost anything they can think of to sell their product. A common tactic in commercial advertising is to tie the advertised product to sex or glamour, even when these features do not directly relate to the product. How many times have we seen a pretty woman selling a car? Other ads may make exaggerated claims about the effectiveness of their products.  Consumer complaints about misleading or inappropriate content in advertisements have led to multiple restrictions on advertising. Laws exist in many countries to regulate advertising. In the United States, television advertisements for alcoholic beverages cannot show a person actually drinking the beverage.  Restricting advertisers through legislation brings up issues of freedom of speech and individual rights. For this reason, US law makers have tried to avoid passing many laws that might limit advertisers’ rights. Instead, they have asked the advertising industry to find ways to regulate itself. This led to the creation of the National Advertising Review Council (NARC) in the 1970s.  Major advertisers and advertising agencies set up NARC, an industry—run agency that would maintain standards of accuracy, morality, and social responsibility in advertising. Since then, there have been two branches within the organization: the National Advertising Division (NAD) and the National Advertising Review Board (NARB). The NAD is like the police of the organization. They receive complaints by consumers, consumer groups, companies, or associations about advertisements. NAD then investigates the ads and reports any misconduct. If NAD and the advertiser cannot find a way to correct the ad together, the case goes before the NARB for review. The Review Board then reviews the ad and makes a recommendation.  As part of the trend towards non-governmental regulation, the media in which advertising appears also work as a kind of censor. Television stations all have departments for reviewing ads before the ads can be shown on the air. This is true for radio stations as well. Likewise, magazines and newspapers review ads before publication to make sure both the products and the content are appropriate for their readers. In addition to their reviews for appropriateness, some publications even check the accuracy of the information in the ads.  Along with national advertising organizations and the media, individual advertising agencies comprise a third layer of censorship. Advertising agencies certainly want the public to have confidence in their ads. Therefore, most advertisers use market research as a way to verify the claims made in advertisements. Furthermore, if consumers learn about misleading claims in the ads for a product, the consumers can sue the advertisers. This is why most large advertising agencies employ in-house lawyers for reviewing ads.  The medium of web advertising has opened entirely new questions about advertising, targeting one’s intended audience, and appropriateness of ad content. At the same time, consumers have made more and more focused demands on all forms of media. In the UK, for example, some have called for a ban on the advertising of fast food, which is widely blamed for problems of obesity. For the time being, a combination of government regulation, citizen demands, and industry self-regulation will continue to shape what marketers do.  Summary  Media affects the way we think and act. With so many advertisements, their creators must think of innovative ways to get consumers’ 1 Some ads may make exaggerated claims about their products or have misleading content. Public complaints about advertising have led to government regulations in many countries. In the United States, advertisers have set up a self-policing 2 called NARC to censor ads. Through self-regulation, the industry avoids issues of 3 of speech and makes sure that their ads are accurate. Advertisers with deceptive ads can be 4 However, new forms of media, such as the web, have created new questions about 5 。

单选题A customer plans to add high performance shared storage with three servers and using direct attach. Cost is a minor issue compared to performance. Which of the devices meets this requirement?()ADS3200BEXP3000CDS3300DDS3400

单选题In order to raise the efficiency of the water supply, measures should be taken to _____.Acentralize the management of water resourcesBincrease the sense of responsibility of agencies at all levelsCguarantee full protection of the environmentDencourage local and regional control of water resources

单选题Al Qaeda is a terrorist group thatAattacked U. S. intelligence agencies.Bresponsible for most online attacks.Conce involved in a bombing plot.Dplotting to attack the FBI.

单选题Compared with ads agencies, marketing communication agenciesAprovide a more diversified solution to promotion.Bare more suitable to the creatives to apply their talents.Care the more responsive indicators to the market trend.Dare more profitable but sophisticated to manage.