问答题Challenges for Chinese Government China’s plans to diversify its ever-growing dollar mountain, while vague, are a welcome sign that the country will not try to sustain the unsustainable forever. They are not, however, meaningful steps towards repairing the cracks in the Chinese economy. China’s foreign reserves, the world’s largest, are now more than a trillion dollars. They are expected to increase by several hundred billion dollars more over the next year. Small wonder there is so much interest in how they are managed and where they are invested. Much of the money is now in US Treasury bonds, but it may eventually be managed more ambitiously, and by one or more new agencies.
问答题
Challenges for Chinese Government China’s plans to diversify its ever-growing dollar mountain, while vague, are a welcome sign that the country will not try to sustain the unsustainable forever. They are not, however, meaningful steps towards repairing the cracks in the Chinese economy. China’s foreign reserves, the world’s largest, are now more than a trillion dollars. They are expected to increase by several hundred billion dollars more over the next year. Small wonder there is so much interest in how they are managed and where they are invested. Much of the money is now in US Treasury bonds, but it may eventually be managed more ambitiously, and by one or more new agencies.
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DImagine，one day，getting out of bed in Beijing and being at your office in Shanghai in only a couple of hours，and then，after a full day of work，going back home to Beijing and having dinner there．Sounds unusual，doesn't it? But it's not that unrealistic，with the development of China’s high—speed railway system．And that’s not a11．China has an even greater high—speed railway plan—to connect the country with Southeast Asia，and eventually Eastern Europe．China is negotiating to extend its own high·-speed railway network to up to 17 countries in 1 0 to 15 years，eventually reaching London and Singapore．China has proposed three such projects．The first would possibly connect Kunming withSingapore via Vietnam and Malaysia．Another could start in Urumqi and go through Kazakhstan and Uzbekistan，and possibly to Germany．The third would start in the northeast and go north through Russia and then into Western Europe．If China’s plan for the high-speed railway goes forward，people could zip over from London to Beiling in under two days．The new system would still follow China’s high—speed railway standard．And the trains would be able to go 346 kilometers an hour，almost as fast as some airplanes．China’s bullet train(高速客车)，the one connecting Wuhan to Guangzhou，already has the World’s fastest average speed．It covers 1,069 kilometers in about three hours． Of course，there are some technical challenges to overcome．There are so many issues that need to be settled，such as safety，rail gauge(轨距)，maintenance of railway tracks．So，it’s important to pay attention to every detail．But the key issue is really money．China is already spending hundreds of billions of yuan on domestic railway expansion．China prefers that the other countries pay in natural resources rath er than with capital investment．Resources from those countries could stream into China to sustain development．It’11 be a win-win project. For other countries，the railway network will definitely create more opportunities for business，tourism and so on，not to mention the better communication among those countnes．For China，such a project would not only connect it with the rest of Asia and bring some much-needed resources，but would also help develop China’s far west．We foresee that in the coming decades，millions of people will migrate to the western regions，where the land is empty and resources unused．With high-speed trains，people will set up factories and business centers in the west once and for a11．And they’11 trade with Central Asian and Eastern European countries．67．China’s new high-speed railway plan will be a win-win project because ．A．China will get much-needed resources and develop its western regionsB．China and the countries involved will benefit from the project in various waysC．China will develop its railway system and communication with other countriesD． the foreign countries involved will develop their railway transportation，business and tourism
The author's attitude towards the government's policy is ______.A. negativeB. doubtfulC. positiveD. unknown
短文理解听力原文： The Chinese currency is the Renminbi. China has maintained a unified managed floating exchange rate since January 1994. The exchange rate of the Renminbi is determined by the inter-bank foreign exchange market. The People' s Bank of China announces a reference rate for the Renminbi against the US dollar, the Hong Kong dollar, and the Japanese yen based on the weighted average price of foreign exchange transactions during the previous day's trading. Daily movement of the exchange rate of the Renminbi against the US dollar in inter-bank foreign exchange market is limited to 0.3% on either side of the reference rate as announced by the PBC. The buying and selling rates of the Renminbi against the Hong Kong dollar and the Japanese yen may not deviate more than 1% on either side of the reference rate. In the case of other currencies, the deviation may not exceed 0.5% on either side of their respective rates.21. When did China begin to maintain a unified managed floating exchange rate?22.Who determines the exchange rate of the Renminbi?23.What is the deviation allowed on daily movement of the exchange rate of Renminbi against the US dollar?(21)A．1992B．1993C．1994D．1995
Why is the British bank able to offer its customer a banker's draft drawn in dollar?A．Its US correspondent bank prefers to make the payment.B．It will send dollar in cash by airmail.C．It has a dollar account with another bank in an American city where the beneficiary lives.D．Its customer has a dollar account with it.
短文理解听力原文： The banking system of China evolved from a mono-banking system between the 1940s and the early 1970s. Not until 1978 did China's banking system make a drastic shift in its banking philosophy and structure. The shift is not only a necessity for the country's development, but also acts as a gesture showing the "openness" of the country to the outside world.Today, after nearly forty years of rapid development, China is moving towards a modem and market-oriented banking structure although there is still much to be improved to meet the needs of the country's development.In the mid 1990s, banks in China began to focus their attention on capital adequacy requirements, non-performing and bad loans, profitability and also the industry's overall expansion strategy. Reforms of monetary and financial system in China are speeding up in the 90s. Existing specialized banks gradually have become commercial banks.21. What kind of banking system did China have before the 1980s?22.Up to now, how long has China experienced rapid development?23.What are the banks in China focusing their attention on?(21)A．The same system as in the western countries.B．A mono-banking system.C．A modern banking system.D．A commercial banking system.
Which of the following is not mentioned in this article?__________A.The number of the Chinese students studying in the USB.The Chinese government's reaction to this affairC.The time when the US delegation will leave BeijingD.The increase of the US students that study in China
If the exchange rate with the dollar continues to drop,__________the country's businesses will certainly lose money.A.muchB.much ofC.manyD.many of
YANGON--Myanmar has officially accepted an offer of the United States to send humanitarian aid to the country's cyclone victims, state radio reported Friday in a night broadcast. Myanmar Deputy Foreign Minister Kyaw Thu gave the assurance Friday, saying that the country is receiving such relief aid from any country without limit at this time according to its policy of dealing with the disaster, the report said. Kyaw Thu denied rumors about Myanmar's turning down of such relief materials from Western countries but accept those from nations in good relations with Myanmar, saying that the country has never done so in this case. Kyaw Thu said that well wishers abroad may make cash donation through Myanmar embassies stationed there, while those who like to donate relief goods may present at the Yangon International Airport and seaports.According to the report, the US relief aid would arrive in Yangon in days. A foreign ministry's statement said earlier on Friday that at this moment, the international community can best help the victims by donating emergency provisions such as medical supplies, food, cloth, electricity generator, and materials for emergency shelter or with financial assistance, adding that "Myanmar will wholeheartedly welcome such course of action". "The government and the people of Myanmar are grateful to the friendly nations, the United Nations, international organizations, non-governmental organizations, private individuals and others for their sympathy and generosity." it said.We Chinese may denote money to help the country's cyclone victims through__________.A. Myanmar embassies in BeijingB. the Yangon International AirportC. the United NationsD. the Yangon International seaports
Since June last year the yuan has appreciated 7% against the dollar.The rise in China's relative costs has been even greater given its higher inflation rate.With stimulative fiscal and monetary policy bolstering domestic demand.China's current-account su
Nancy Liu amved in Sydney from China as a"skilled immigrant"with an economics degree 14 years ago.With her husband,she set up a business consultancy in the suburb in southem Sydney.However,Liu was only an epitome of thousands of Chinese investors.Since then,Chinese investment has transformed the city:many of its shop signs are now in Chinese.Ms Liu was a forerunner of a new wave of Chinese immigrants to Australia's oldest and biggest city.Hong Kong once supplied most of Australia's Chinese settlers,but over the past few years the pattern has shifted.Now it is the rising middle classes from other places of China who go there,looking for a more relaxed life style.About 4%of Sydney's people were bom in China.Currendy,China has become Australia's biggest trading partner,and its largest source of foreign students.
试讲题目3.题目：Starts to Classify Garbage2.内容China does have a lot of free land, but it also has a large population. China is feeding 1/5 of all human beings with 1/15 of the land on Earth. It's a hard job that is made even harder due to imported waste.And now China is fed up. The country started limiting waste imports roughly since 2016 and completely banned 24 types of solid waste in January 2018. It's easy to understand: You can't expect China to deal with the world's garbage forever. But to stop the imports is not enough for China to become sustainable. Now the country is targeting its own people to prevent pollution. One of the first steps is forced garbage classification. Sort the garbage, then we can talk about recycling.Shanghai is the first city to try this by dividing all trash carts in the city into four kinds: Dry, wet, hazardous and recyclable. to deal with it on your own, one day or another.3.基本要求：(1)设计合理的阅读课;(2)10分钟试讲;(3)全英授课。答辩题目1. What do you think of garbage classification?2. How do you think of the so-called “bad students”? What will you do to help them to make progress in study?
资料：2014 has been a landmark year for Alibaba. Just last week, the Chinese e-commerce juggernaut set a world-record selling US$9.3 Billion worth of goods in 24 hours on Singles Day. A few months back, Alibaba claimed the title of the world's biggest IPO, raising US$25 Billion on the NYSE. Things will only get bigger for Alibaba.On the back of the historic signing of the China-Australia Free Trade Agreement yesterday, Alibaba announced in Melbourne their continued commitment to bringing Australian products, brands and businesses closer to China's online consumers via it's Alipay payment platform and Taobao Marketplace. Alipay is the largest online payment service provider in China. With more than 800 million Chinese accounts, Alipay is already the biggest mobile payment processor in the world. It clears 80 million transactions per day, including 45 million transactions through it's Alipay Wallet mobile app and processed US$780 billion worth of transactions in the year ended June 30. Alipay is one of six financial services entities that will fall under the umbrella of Ant Financial Serviced Group, a rebranding of Alipay Financial Services. There are plans to take this money making machine public too.Alipay Australia has been established as a local entity that will work with its joint venture partner, pay bang to help Australian businesses and merchants access Alipay's cross-border payment solutions. Alipay has also been working with Australia Post to sell, distribute and promote the Alipay Purchase Card across 4,400 retail outlets for Australian shoppers to use on the Tmall.com and Taobao Marketplace platforms.Alipay's extension into Australia, follows its move into the U.S with the launch of its ePay payment program, which handles everything from payment processing and currency translation for U.S. retailers.What did Alibaba do after sign-off of China-Australia Free Trade Agreement?A.It announced that they would import more Australian products into China.B.It announced that they would promote the trade between China and Australia.C.It announced that they would introduce more Australian products to Chinese online consumers.D.It announced that they would bring more Chinese goods into the Australian market.
资料：According to our research, Best Buy in China was perceived as being too expensive, with many of their products priced higher than in local markets. Why buy a Sony DVD player or Nokia phone at Best Buy when you can pay less for the exact same product at a local store？Consumers will only be willing to pay more, like at the Apple stores, if they are buying something they cannot get elsewhere.While scales of economy have allowed big China stores in America to offer cheaper prices than niche players, local retailers in China are able to undercut prices because they pay less in salaries, benefits, rent, and electricity. Rampant piracy in China also means local computers shops are willing to install counterfeit Microsoft software in products, which makes it more appealing for customers.Apart from failing to differentiate its product lines, Best Buy also made the mistake of focusing on building large flagship stores, like in the U.S, rather than smaller, conveniently located retail outlets. China may have one of the highest car adoption rates in the world, but its perennial traffic congestions and lack of parking mean consumers often prefer to shop closer to their homes. A government ban on free shopping bags have also resulted in consumers shopping more often, but buying less each time, further fueling the popularity of neighborhood stores.Which of the following statement is not true？A.Chinese market needs more regulations.B.Western retailers cannot succeed in Chinese market.C.In China owing a car does not necessarily mean efficient travel.D.To start a successful business, a better understanding of consumer preference is important.
资料：According to our research, Best Buy in China was perceived as being too expensive, with many of their products priced higher than in local markets. Why buy a Sony DVD player or Nokia phone at Best Buy when you can pay less for the exact same product at a local store？Consumers will only be willing to pay more, like at the Apple stores, if they are buying something they cannot get elsewhere.While scales of economy have allowed big China stores in America to offer cheaper prices than niche players, local retailers in China are able to undercut prices because they pay less in salaries, benefits, rent, and electricity. Rampant piracy in China also means local computers shops are willing to install counterfeit Microsoft software in products, which makes it more appealing for customers.Apart from failing to differentiate its product lines, Best Buy also made the mistake of focusing on building large flagship stores, like in the U.S, rather than smaller, conveniently located retail outlets. China may have one of the highest car adoption rates in the world, but its perennial traffic congestions and lack of parking mean consumers often prefer to shop closer to their homes. A government ban on free shopping bags have also resulted in consumers shopping more often, but buying less each time, further fueling the popularity of neighborhood stores.What can be inferred from the third paragraph?Shopping at neighborhood stores are more of Chinese consumers shopping habit.B.Large flagship stores are unpopular in China.C.Americans do not like small, conveniently located retail outlets.D.government ban on free shopping bags has dampened Chinese buyers enthusiasm.
资料：According to our research, Best Buy in China was perceived as being too expensive, with many of their products priced higher than in local markets. Why buy a Sony DVD player or Nokia phone at Best Buy when you can pay less for the exact same product at a local store？Consumers will only be willing to pay more, like at the Apple stores, if they are buying something they cannot get elsewhere.While scales of economy have allowed big China stores in America to offer cheaper prices than niche players, local retailers in China are able to undercut prices because they pay less in salaries, benefits, rent, and electricity. Rampant piracy in China also means local computers shops are willing to install counterfeit Microsoft software in products, which makes it more appealing for customers.Apart from failing to differentiate its product lines, Best Buy also made the mistake of focusing on building large flagship stores, like in the U.S, rather than smaller, conveniently located retail outlets. China may have one of the highest car adoption rates in the world, but its perennial traffic congestions and lack of parking mean consumers often prefer to shop closer to their homes. A government ban on free shopping bags have also resulted in consumers shopping more often, but buying less each time, further fueling the popularity of neighborhood stores.What is the most likely content the speaker discussed before these three paragraphs？Best Buy's failure in China.B.Chinese local retailers' reason for success.C.Overseas retailers' struggle in the Chinese market.D.The development of retail industry in China.
共用题干Economic Reform in ChinaMore US sinologists have expressed confidence in China'S economic reform and the prospects for Chi-na's modernization."if the reforms are implemented,"said Doak Barnett,professor of Johns Hopkins University,theywould________(51)the trend towards more significant and the broader economic ties between China andthe United States,which will have in some respects,a favorable impact________(52)political rela-tions."Also these__________(53)will reinforce trend for China to become more steadily involved in the in-ternational economics and the international community."Barnett believes the________(54)is desirable,from China's point of________(55),and for the international community,the more active China is in the international community,the larger role it may________(56)in world affairs."He said.In the direction of changing the economic system,China has made________(57)progress."Personally,I think China has a capacity for moving________(58)in this direction,and I'm fair-ly confident that the Chinese leadership will________(59)to move in this direction."Alfred D.Wilhelm,project director of China Policy________(60)the Next Decade and senior fellow at the Atlantic Council,________(61)the economic changes will enable China and US to deal with each other on a more equal basis."Chinese and Americans now have opportunity to________(62)fully in China's economic develop-ment and reciprocally（相互）,Chinese will be able to ___________ (63) technical and financial support from the American business community."Wilhelm said,"________(64) China has established laws and legislations（法规）to help its open-policy,American business now has the confidence to deal with the system,as they know their________(65) will be protected."_________(51)A:confirm B:force C:reinforce D:realize
共用题干A Country's Standard of LivingThe"standard of living"of any country means the average person's share of the goods and services the country produces.A country's standard of living,therefore____________(51)first on its capacity to produce wealth."Wealth"in this____________(52)is not money,for we do not live on money but on things that money can buy:"goods",such as food and clothing,and"services",such as transport and entertainment.A country's capacity to____________(53)wealth depends upon many factors,most of____________(54) have an effect on one another.Wealth depends_(55)a great extent upon a country's natural re-sources.Some regions of the world are well supplied with coal and minerals, and have fertile（肥沃的）soil and a favorable climate;other regions_____________(56)none of them.Next to natural resources comes the ability to_____________(57)them to use.China is perhaps as rich asthe USA in natural resources,but she suffered for many years____________(58)civil and external wars,and for this and other_____________(59)was unable to develop her resources.Sound and stable political conditions, and_____________(60)from foreign invasions,enable a country to develop its natural resources peacefully and steadily,and to produce more_____________( 61)than another country equally well favored by nature but less well ordered.A country's standard of living does not only depend upon the wealth that is produced and_____________(62) within its own borders,but also upon what is directly produced through international trade.For example, Britain's wealth in food stuffs and other agricultural_____________(63)would be much less if she had to de- pend only on those grown at home.Trade makes it possible for her surplus（剩余的）manufactured goods to be traded abroad for the agricultural products_____________(64)would otherwise be lacking.A eountry'B wealth is,therefore,much influenced by its manufacturing capacity,_____________(65)that other countries can be found ready to accept its manufactures._________（60）A:freedomB:liberationC:preventionD:government
It is widely accepted that English is the global language of modern times.About three decades ago,French was recognized as the language of diplomacy（外交）,and German was considered the language of science and technology.English now dominates（主导）not only as the language of science but also diplomacy,computing,and tourism.Today,in terms of native speakers,Mandarin Chinese is the world′slargest language.Yet there are people who believe that China will become the most powerful country in the world.Some have?even fixed the date as early as the year 2020.At present,while English is more widely spoken than any other?language,there are more people who speak Chinese than English due to the large population in China alone.If China?does become a world power,there is no doubt that this language will spread worldwide.As the controversy over which language will become dominant in the world continues,there are many who feel?that the dominance of English is unique and irreversible（不可逆的）.However,a separate study from David Graddol′s suggests that English′s dominance in the scientific area will continue.There is also an argument that the?English language would be changed greatly by 2020 for various reasons.With the possibility of China rising as a?world power,Mandarin could definitely challenge the dominance of English as a global language.Which language is now considered as the language of diplomacy?A.French.B.Chinese.C.German.D.English.
It is widely accepted that English is the global language of modern times.About three decades ago,French was recognized as the language of diplomacy（外交）,and German was considered the language of science and technology.English now dominates（主导）not only as the language of science but also diplomacy,computing,and tourism.Today,in terms of native speakers,Mandarin Chinese is the world′slargest language.Yet there are people who believe that China will become the most powerful country in the world.Some have?even fixed the date as early as the year 2020.At present,while English is more widely spoken than any other?language,there are more people who speak Chinese than English due to the large population in China alone.If China?does become a world power,there is no doubt that this language will spread worldwide.As the controversy over which language will become dominant in the world continues,there are many who feel?that the dominance of English is unique and irreversible（不可逆的）.However,a separate study from David Graddol′s suggests that English′s dominance in the scientific area will continue.There is also an argument that the?English language would be changed greatly by 2020 for various reasons.With the possibility of China rising as a?world power,Mandarin could definitely challenge the dominance of English as a global language.The author says that Chinese is expected to spread worldwide if__________.A.China becomes a real world powerB.China has a larger populationC.China has the modern technologyD.more tourists come to China
It is widely accepted that English is the global language of modern times.About three decades ago,French was recognized as the language of diplomacy（外交）,and German was considered the language of science and technology.English now dominates（主导）not only as the language of science but also diplomacy,computing,and tourism.Today,in terms of native speakers,Mandarin Chinese is the world′slargest language.Yet there are people who believe that China will become the most powerful country in the world.Some have?even fixed the date as early as the year 2020.At present,while English is more widely spoken than any other?language,there are more people who speak Chinese than English due to the large population in China alone.If China?does become a world power,there is no doubt that this language will spread worldwide.As the controversy over which language will become dominant in the world continues,there are many who feel?that the dominance of English is unique and irreversible（不可逆的）.However,a separate study from David Graddol′s suggests that English′s dominance in the scientific area will continue.There is also an argument that the?English language would be changed greatly by 2020 for various reasons.With the possibility of China rising as a?world power,Mandarin could definitely challenge the dominance of English as a global language.What does controversy in the last paragraph probably mean?A.Plan.B.Argument.C.Conditoin.D.Goal.
问答题◆Topic 4: A Year of Economic Recovery Questions for Reference: 1. Many economists say that the year 2009 was a year of economic recovery for China. What was the goal of the annual GDP growth rate set by the Chinese Government? 2. This recovery was due to the forcefulness of the Chinese government’s policies. The best-known and most effective measure is the 4-trillion-yuan stimulus plan. The major investment was put in infrastructure construction. Could you explain what infrastructure means? Name and describe one or two instances of infrastructure construction in 2009. 3. The economic recovery in 2009 has also improved the life of ordinary Chinese people. Say something about how you and your family, or your relatives or friends, have benefited from this economic recovery?
单选题Passage 2Americans don't like to lose wars. Of course,a lot depends on how you define just what a war is. There are shooting wars-the kind that test patriotism and courage-and those are the kind at which the U.S. excels. But other struggles test those qualities too. What else was the Great Depression or the space race or the construction of the railroads? If American indulge in a bit of flag-when the job is done, they earned it.Now there is a similar challenge-global warming. The steady deterioration of the very climate of this very planet is becoming a war of the first order, and by any measure, the U.S. is losing. Indeed, if America is fighting at all, it's fighting on the wrong side. The U.S. produces nearly a quarter of the world's greenhouse gases each year and has stubbornly made it clear that it doesn't intend to do a whole lot about it. Although 174 nations approved the admittedly flawed Kyoto accords to reduce carbon levels, the U.S. walked away from them. There are vague promises of manufacturing fuel from herbs or powering cars with hydrogen. But for a country that tightly citespatriotism as one of its core values, the U.S. is taking a pass on what might be the most patriotic struggle of all. It's hard to imagine a bigger fight than one for the survival of a country's coasts and farms, the health of its people and stability of its economy.The rub is, if the vast majority of people increasingly agree that climate change is a global emergency, there's far less agreement on how to fix it. Industry offers its plans, which too often would fix little. Environmentalists offer theirs, which too often amount to native wish lists that could weaken America's growth. But let's assume that those interested parties and others will always bent the table and will always demand that their voices be heard and that their needs be addressed. What would an aggressive, ambitious, effective plan look like-one that would leave the U.S. both environmentally safe and economically sound?Halting climate change will be far harder. One of the more conservative plans for addressing the problem calls for a reduction of 25 billion tons of carbon emissions over the next 52 years. And yet by devising a consistent strategy that mixes short-time profit with long-range objective and blends pragmatism with ambition, the U.S. can, without major damage to the economy, help halt the worst effects of climate change and ensure the survival of its way of life for future generations. Money will do some of the work, but what's needed most is will.I'm not saying the challenge isn't almost overwhelming,says Fred Krupp.But this is America, and America has risen to these challenges before.What is the author's attitude towards America's policies on global warming？ACritical.BIndifferent.CSupportive.DCompromising.
问答题Challenges for Chinese Government China’s plans to diversify its ever-growing dollar mountain, while vague, are a welcome sign that the country will not try to sustain the unsustainable forever. They are not, however, meaningful steps towards repairing the cracks in the Chinese economy. China’s foreign reserves, the world’s largest, are now more than a trillion dollars. They are expected to increase by several hundred billion dollars more over the next year. Small wonder there is so much interest in how they are managed and where they are invested. Much of the money is now in US Treasury bonds, but it may eventually be managed more ambitiously, and by one or more new agencies.
问答题Practice 6 The financial crisis presents an opportunity for China to seize the leadership baton for globalization and become its centre for goods, services and capital, while catalyzing a new China boom that could last a decade or longer. That boom could turn China into the world’s largest economy—and a developed country—within two decades. The global economy has run like a motorcycle, with American consumption as one wheel and China’s savings as the other, with everyone else piled up on top. The sustainability of this world depended on foreigners believing in the Wall Street debt instruments that paid for America’s imports while keeping inflation at bay. Inflation came three years ago with surging oil prices. The tightening that accompanied it burst the US property bubble in 2006. It took another year for the subprime market, and still another for financial derivatives, to blow up. The resulting crisis has destroyed Wall Street’s credibility. The motorcycle economy has fallen over. The global financial crisis is casting a shadow over globalization. Developed economies may resort to protectionism to keep jobs at home, leading to a vicious cycle of recession and more protectionism. China is in a position to carry the baton for globalization.
问答题Converting the Masses: Starbucks in China It sounds like Mission Impossible: Sell coffee to China’s tea drinkers. Starbucks’ solution is to select high-profile locations on the busiest streets, where stores are sure to seduce the see-and-be-seen set. As Starbucks launches an aggressive expansion in China, a coffee frontier steeped in nearly, 000 years of tea. The goal: to build hip hang-outs mat tap into a new taste for China’s emerging middle class. Starbucks China doesn’t plan any advertising, promotions, or other marketing strategies, aside from sponsoring an online coffee club and the occasional office-tower coffee tasting. Instead, the company is counting on selecting such high-visibility, high-traffic cafe locations that they market themselves. Its main advertising medium is the store itself. But in fast-changing Chinese cities, finding locations that will embody the fight lifestyle is more akin to gambling than science. The computerized mapping databases that the company uses to test a potential street comer in the United States would be little help in Chinese cities. Starbucks also faces an uphill battle. Local media reported that 70％of people they surveyed would rather not see the chain in Beijing’s Forbidden City. And even for middle-class Chinese, Starbucks is a barely affordable luxury. While retailers say a top marketing weapon in urban China is to charge more for public consumption. That’s because Chinese customers have different priorities than their American yuppie counterparts. Guys 40 years old are not coffee drinkers, but if the environment is good and the coffee is not bad, they’ll come back. The store layout, artwork and food options make Starbucks more friendly to Chinese eyes, but coffee remains the core offering and people don’t go there for the coffee. They go there to present themselves as modem Chinese in a public setting.
单选题China plans to double its gas use in the next decade ______.Ato bolster the sales of its natural gas.Bto cut pollution.Cto reduce its reliance on the imports.DAll of the above except (A).
问答题Working Together Against the Infectious Diseases There is another area that really may sound like it’s outside the range of politics and Iraqi people where we’re cooperating together, but it’s an area that is vital to the well-being of the Chinese people, the American people, the people in the world, and it’s now we’re working together to deal with the dangers inherent in infectious diseases. China’s sobering experience with SARS stands as a lesson to all countries on the challenge of infectious diseases. I have called HIV/AIDS the world’s greatest weapon of mass destruction today. It threatens to kill tens of millions of men, women and children—in the Caribbean, in Latin America, in the subcontinent, especially in Africa—and yes, it is a danger to China as well. And China’s government is facing up to this crisis, working with us. The United States has told China we are ready to help. Last month, our Health and Human Services Secretary Tommy Thompson spoke in China of President Bush’s interest in furthering our practical cooperation on HIV/AIDS and other health issues. Specialists from our Centers for Disease Control are working on the ground with their Chinese counterparts. Our National Institute of Health has granted $14.8 million to help China upgrade its health care infrastructure. My friends, it is upon such concrete forms of cooperation on issues of regional and global importance that a 21st century US-China relationship will be built, issue by issue, experience by experience, challenge by challenge, initiative by initiative, program by program. As China participates more actively in world affairs, we will extend our welcome. Building and sustaining a healthy overall relationship is good for America, it is good for China, it is good for the region, and good for the international community.
问答题练习1 Parents in China are always trying to help their children, even to make the most important decision for them, regardless of what the children really want, because parents believe it’s all for the benefit of their children. This has led to the result that the children’s growth and education tend to give way to their parents’ wishes. Once the parents decide to sign up an after school class for their children in order to increase their chance of being admitted to a good school, they will stick on their decision, even their children have no interest in it at all. In America, however, parents tend to respect their children, especially when making decisions. Perhaps it is commendable that Chinese parents lay much importance on education, but Chinese parents still need to keep the balance between the parents and children in the perspective of education as the American parents do.