单选题ALowering the prices of their newspapers.BShortening their news stories.CAdding variety to their newspaper content.DIncluding more advertisements in their newspapers.
单选题
A
Lowering the prices of their newspapers.
B
Shortening their news stories.
C
Adding variety to their newspaper content.
D
Including more advertisements in their newspapers.
参考解析
解析：
细节题。录音最后说编辑们采取的措施包括“adding news briefs and comprehensive indexes, giving variety to newspaper content to help build the readers’ interest.”，故选C。
【录音原文】
Not everybody reads the daily newspaper. People who do not read newspapers are sometimes referred to as nonreaders. Early research has shown that nonreaders are generally low in education, low in income, either very young or very old. In addition, nonreaders are more likely to live in rural areas and have less contact with neighbors and friends. Other studies show that nonreaders tend to isolate themselves from the community, are less likely to own a home and seldom belong to local voluntary organizations. Why don’t these people read daily paper? They say they don’t have the time, they prefer radio or TV, and they have no interest in reading at all. And besides, they think newspapers are too expensive. Recent surveys, however, have indicated that the portrait of the nonreader is more complicated than first thought. There appears to be a group of nonreaders that does not fit the type mentioned above. They are high in income, and fall into the age group of 26 to 65. They are far more likely to report that they don’t have the time to read the papers, and they have no interest in the content. Editors and publishers are attempting to win them back. First, they are adding news briefs and comprehensive indexes. This will help overcome the time problem. And they are also giving variety to newspaper content to help build the readers’ interest.
Questions 1 to 3 are based on the passage you have just heard.
1. What is typical of nonreaders according to the early research?
2. What are the findings of recent surveys?
3. What are editors and publishers doing to attract the nonreaders?
细节题。录音最后说编辑们采取的措施包括“adding news briefs and comprehensive indexes, giving variety to newspaper content to help build the readers’ interest.”，故选C。
【录音原文】
Not everybody reads the daily newspaper. People who do not read newspapers are sometimes referred to as nonreaders. Early research has shown that nonreaders are generally low in education, low in income, either very young or very old. In addition, nonreaders are more likely to live in rural areas and have less contact with neighbors and friends. Other studies show that nonreaders tend to isolate themselves from the community, are less likely to own a home and seldom belong to local voluntary organizations. Why don’t these people read daily paper? They say they don’t have the time, they prefer radio or TV, and they have no interest in reading at all. And besides, they think newspapers are too expensive. Recent surveys, however, have indicated that the portrait of the nonreader is more complicated than first thought. There appears to be a group of nonreaders that does not fit the type mentioned above. They are high in income, and fall into the age group of 26 to 65. They are far more likely to report that they don’t have the time to read the papers, and they have no interest in the content. Editors and publishers are attempting to win them back. First, they are adding news briefs and comprehensive indexes. This will help overcome the time problem. And they are also giving variety to newspaper content to help build the readers’ interest.
Questions 1 to 3 are based on the passage you have just heard.
1. What is typical of nonreaders according to the early research?
2. What are the findings of recent surveys?
3. What are editors and publishers doing to attract the nonreaders?
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单选题The board _____ of the opinion that the news shouldn’t be carried in the newspaper.AisBwill beCwereDare
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单选题"If there is one thing I’m sure about, it is that in a hundred years from now we will still be reading newspapers. It is not that newspapers are a necessity. Even now some people get most of their news from television or radio. Many buy a paper only on Saturday or Sunday. But for most people reading a newspaper has become a habit passed down from generation to generation. The nature of what is news may change. What basically makes news is what affects our lives-the big political stories, the coverage of the wars, earthquakes and other disasters, will continue much the same. I think there will be more coverage of scientific research, though. It’s already happening in areas that may directly affect our lives, like genetic (基因) engineering. In the future, I think there will be more coverage of scientific explanations of why we feel as we do-as we develop a better understanding of how the brain operates and what our feelings really are. It’s quite possible that in the next century newspapers will be transmitted (传送) electronically from Fleet Street and printed out in our own home. In fact, I’m pretty sure that how it will happen in the future. You will probably be able to choose from a menu, making up your own newspaper by picking out the things you want to read-sports and international news, etc. I think people have got it wrong when they talk about competition between the different media (媒体). They actually feed off each other. Some people once foresaw that television would kill off newspapers, but that hasn’t happened. What is read on the printed page lasts longer than pictures on a screen or sound lost in the air. And as for the Internet, it’s never really pleasant to read something just on a screen.In the writer’s opinion, in the future, （）.Amore big political affairs, wars and disasters will make newsBnewspapers will not be printed in publishing houses any longerCnewspapers will cover more scientific researchDmore and more people will watch TV
单选题"If there is one thing I’m sure about, it is that in a hundred years from now we will still be reading newspapers. It is not that newspapers are a necessity. Even now some people get most of their news from television or radio. Many buy a paper only on Saturday or Sunday. But for most people reading a newspaper has become a habit passed down from generation to generation. The nature of what is news may change. What basically makes news is what affects our lives-the big political stories, the coverage of the wars, earthquakes and other disasters, will continue much the same. I think there will be more coverage of scientific research, though. It’s already happening in areas that may directly affect our lives, like genetic (基因) engineering. In the future, I think there will be more coverage of scientific explanations of why we feel as we do-as we develop a better understanding of how the brain operates and what our feelings really are. It’s quite possible that in the next century newspapers will be transmitted (传送) electronically from Fleet Street and printed out in our own home. In fact, I’m pretty sure that how it will happen in the future. You will probably be able to choose from a menu, making up your own newspaper by picking out the things you want to read-sports and international news, etc. I think people have got it wrong when they talk about competition between the different media (媒体). They actually feed off each other. Some people once foresaw that television would kill off newspapers, but that hasn’t happened. What is read on the printed page lasts longer than pictures on a screen or sound lost in the air. And as for the Internet, it’s never really pleasant to read something just on a screen.What will probably be on in the newspaper made by yourselfASports and international news.BA menu of important news.CThe most important news.DWhat you are interested in.
单选题"If there is one thing I’m sure about, it is that in a hundred years from now we will still be reading newspapers. It is not that newspapers are a necessity. Even now some people get most of their news from television or radio. Many buy a paper only on Saturday or Sunday. But for most people reading a newspaper has become a habit passed down from generation to generation. The nature of what is news may change. What basically makes news is what affects our lives-the big political stories, the coverage of the wars, earthquakes and other disasters, will continue much the same. I think there will be more coverage of scientific research, though. It’s already happening in areas that may directly affect our lives, like genetic (基因) engineering. In the future, I think there will be more coverage of scientific explanations of why we feel as we do-as we develop a better understanding of how the brain operates and what our feelings really are. It’s quite possible that in the next century newspapers will be transmitted (传送) electronically from Fleet Street and printed out in our own home. In fact, I’m pretty sure that how it will happen in the future. You will probably be able to choose from a menu, making up your own newspaper by picking out the things you want to read-sports and international news, etc. I think people have got it wrong when they talk about competition between the different media (媒体). They actually feed off each other. Some people once foresaw that television would kill off newspapers, but that hasn’t happened. What is read on the printed page lasts longer than pictures on a screen or sound lost in the air. And as for the Internet, it’s never really pleasant to read something just on a screen.What is the best title for the passageAThe Best Way to Get NewsBThe Changes of MediaCMake Your Own NewspaperDThe Future of Newspaper
单选题The board______of the opinion that the news shouldn’t be carried in the newspaper.AisBwill beCwere Dare
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