问答题Li-Ning has two key advantages in reaching the all-important youth market: its products are about half as expensive as those of its foreign rivals, and its network of stores dwarfs that of any other player. To date, though, Li-Ning has been most successful in smaller cities and towns. To really take on the foreign brands, it needs to make a renewed push into the likes of Beijing, Shanghai, and Guangzhou. “Li-Ning is using the Mao Zedong strategy to build expertise in second and third-tier cities,” says an industry veteran, “now they have to gain footholds in China’s biggest cities.”
问答题
Li-Ning has two key advantages in reaching the all-important youth market: its products are about half as expensive as those of its foreign rivals, and its network of stores dwarfs that of any other player. To date, though, Li-Ning has been most successful in smaller cities and towns. To really take on the foreign brands, it needs to make a renewed push into the likes of Beijing, Shanghai, and Guangzhou. “Li-Ning is using the Mao Zedong strategy to build expertise in second and third-tier cities,” says an industry veteran, “now they have to gain footholds in China’s biggest cities.”
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