( ) all forms of advertising, research shows that direct mail reaches the greatest number of peopleat the lowest cost.A. ThroughB. InC. BetweenD. Of
( ) all forms of advertising, research shows that direct mail reaches the greatest number of people
at the lowest cost.
at the lowest cost.
A. Through
B. In
C. Between
D. Of
B. In
C. Between
D. Of
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● With （73） you can communicate in real time with people all around the world.A. E-Mail B. WWW C. FTP D. web chat
Product advertising is an important part of marketing. It aims at increasing sales by making a product or service known to a wider audience, and by emphasizing its positive qualities. A company can advertise in various ways, depending on how much it wishes to spend. There are different media for advertising including television, radio, newspapers, magazines, the Internet and direct mail. The design and organization of advertising campaigns is usually the job of an advertising agency. A good advertising program tells potential customers why they need the product, how it is used and the benefits derived from its use. A successful program also tells the consumer how the product is better than similar offerings by competitors.Corporate advertising is not directly concerned with increasing the sales of a particular product or service, but more with the brand image and reputation a company wants to present to the general public or within an industry. Corporate advertising comes in three different types image advertising, opinion advertising and investment advertising. Image advertising attempts to promote the importance of a company. Opinion advertising presents the impression of doing a public service by addressing the importance of a company. Investment advertising is designed to attract potential investors. DECIDE IF EACH OF THE FOLLOWING STATEMENT IS TRUE (T) OR FALSE (F).1. Generally, an advertising agency is responsible for designing and organizing a product’s advertisement.()2. It is not necessary to consider the budget of an advertisement in choosing a media for advertising.()3. According to the text, there are three types of media used in advertising.()4. Product advertising is different from corporate advertising.()5. This passage is mainly about the history of advertising.()
Most of the people who appear most often and most gloriously in the history books are great conquerors and generals and soldiers, whereas the people who really helped civilization forward are often never mentioned at all. We do not know who first set a broken leg, or launched a seaworthy boat, or calculated the【31】of the year, or manured a field; but we know【32】about the killers and destroyers. People think a great deal of them, so【33】so that on all the highest pillars in the great cities of the world you will find the figure of a conqueror or a general or a soldier. And I think most people believe that the greatest countries are【34】that have beaten in battle the greatest number of other countries and ruled over them as conquerors. It is just possible they are,【35】they are not the most civilized. Animals fight; so do savages; hence to be good at fighting is to be good in the way in【36】an animal or a savage is good, but it is not to be civilized. Even being good at getting other people to fight for you and【37】them how to do it most efficiently — this, after all, is【38】conquerors and generals have done -- is not being civilized. People fight to settle quarrels. Fighting means killing, and civilized peoples ought to be able to find some way of settling their disputes other【39】by seeing which side can kill off the greater number of other side, and then【40】that that side which has killed most has won.(31)A．numberB．lengthC．depthD．width
● With （73） you can communicate in real time with people all around the world.（73）A. E-Mail B. WWW C. FTP D. web chat
Advertising can be thought of "as the means of making known in order to buy or sell goods or services". Advertising aims to increase people's awareness and arouse interest. It tries to inform. and to persuade. The media are all used to spread the message. The press offers a fairly cheap method. Magazines are used to reach special sections of the market. The cinema and commercial radio are useful for local markets. Television, although more expensive, can be very effective. Posters are fairly cheap and more permanent in their power of attraction. Other ways of increasing consumer interest are through exhibitions and trade fairs as well as direct mail advertising.There can be no doubt that the growth in advertising is one of the most striking features of the western world in this century. Many businesses such as those handling frozen foods, liquor, tobacco and patent medicines have been built up largely by advertising. We might ask whether the cost of advertising is paid for by the manufacturer or by the customer. Since advertising forms part of the cost of production, which has to be covered by the selling price, it is clear that it is the customer who pays for advertising. However, if large scale advertising leads to increased demand, production costs are reduced, and the customer paysless.It is difficult to measure exactly the influence of advertising on sales. When the market is growing, advertising helps to increase demand. When the market is shrinking, advertising may prevent a bigger fall in sales than would occur without its support. What is clear is that businesses would not pay large sums for advertising if they were not convinced of its value to them.1.Advertising is in the main paid for by____.A、the customerB、the manufacturerC、increased salesD、reduced prices2."Large scale" in the third paragraph means____.A、expensiveB、well-balancedC、extensiveD、colorful3.According to the passage, trade fairs 1st paragraph may____.A、replace exhibitions and marketsB、attract possible customersC、offer fun and amusementD、provide cheap goods4.Advertising is often used to____.A、deceive customersB、increase productionC、arouse suspicionD、push the sale5.The word 'media' 1st paragraph refers to____.A、the pressB、televisionC、radioD、all of the above
【T7】A.MANAGEDB.BETWEENC.AS A.E-MAIL SHOULD BE CAREFULLY【T7】______TO AVOID UNCLEAR AND INAPPROPRIATE COMMUNICATIONB.IS KNOWN【T8】______ "SPAMMING"C.THIS TOPIC IS HOTLY DEBATED【T9】______EXPERIENCED INTERNET USERS AND NEWCOMERS ELECTRONIC MAIL HAS BEEN IN WIDESPREAD USE FOR MORE THAN A DECADE, SIMPLIFYING THE FLOW OF IDEAS, CONNECTING PEOPLE FROM DISTANT OFFICES AND ELIMINATING THE NEED FOR MEETINGS, BUT【T10】______.AS TIME GOES ON AND MORE PEOPLE SURF THE NET, THE AMOUNT OF UNSOLICITED E-MAIL GROWS.SOME FOLKS REASONABLY ASSUME THAT CYBERSPACE MIRRORS MANY ASPECTS OF OTHER FORMS OF COMMUNICATIONS.IT WOULD SEEM THAT SINCE TELEMARKETING AND DIRECT MAIL ARE SUCCESSFULLY USED AS MARKETING TECHNIQUES FOR MANY BUSINESSES, IT SHOULD FOLLOW THAT DIRECT E-MAIL OR UNSOLICITED E-MAIL SHOULD ALSO WORK.【T11】______. UNLIKE RECEIVING PROMOTIONAL MATERIALS THROUGH THE MAIL OR OVER THE PHONE, E-MAIL DOES CARRY A COST TO THE RECIPIENT."BANDWIDTH" IS USED EVERY TIME WHEN AN E-MAIL MESSAGE IS SENT AND PLACES A LOAD ON EXISTING RESOURCES.THE PROCESS OF SENDING UNSOLICITED E-MAIL TO LARGE, UNTARGETED LISTS, OR THROUGH MAILING LIST DISCUSSION GROUPS OR USENET NEWSGROUPS,【T12】______.SPAMMING WASTES BANDWIDTH.IMAGINE IF IT BECAME COMMON PRACTICE FORBUSINESSES TO MARKET THIS WAY.NOT ONLY WOULD IT BE ANNOYING FOR MANY, THE LOAD ON THESYSTEM WOULD TRANSLATE TO HIGHER ACCESS FEES.UNLIKE REGULAR MAIL WHERE THE SENDER PAYS THE COST OF DELIVERING THE MAIL, E-MAIL IS CHEAP TO SEND, AND IN SOME CASES, EXPENSIVE TO RECEIVE.
With （ ）you can communicate in real time with people all around the world.A. wed pageB. wed chatC. web siteD. E-Mail
Refer to the exhibit. For interface FastEthernet0／0, what will happen to dscp af11 traffic if the queue for class newclass reaches a depth of 40? () A. All packets will be dropped.B. One out of ten packets will be dropped.C. A random number of packets will be dropped.D. No packets will be dropped until the queue depth reaches 265.E. Packets will be dropped according to the exponential weight setting.
The moral shortsightedness is revealed in the fact that _____.［A］ the government has stopped the experiment on human tissue［B］ the donation consent forms are difficult to understand［C］ the Human Tissues Act is an obstacle to important medical research［D］ embryonic research shows disregard for human life
Passage ThreeNo one knows exactly how many disabled (残废的) people there are in the world, but estimates suggest the figure is over 450 million. The number of disabled people in India alone is probably more than double the total population of Canada.In the United Kingdom, about one in ten people have some disability. Disability is not just something that happens to other people. As we get older, many of us will become less mobile (可动的), hard of hearing or have failing eyesight.Disablement can take many forms and occur at any time of life. Some people are born with disabilities. Many others become disabled as they get older. There are many progressive disabling diseases. The longer time goes on, the worse they become. Some people are disabled in accidents. Many others may have a period of disability in the form. of a mental illness. All are affected by people's attitude towards them.Disabled people face many physical barriers. Next time you go shopping or to work or visit friends, imagine how you would manage if you could not get up steps, or on to buses and trains. How would you cope if you could not see where you were going or could not hear the traffic? But there are other barriers: prejudice can be even harder to break down and ignorance inevitably represents by far the greatest barrier of all. It is almost impossible for the able-bodied to fully appreciate what the severely disabled go through, so it is important to draw attention to these barriers and show that it is the individual person and their ability, not their disability, which counts.41. The first paragraph points out that ______.A. it is possible to get an exact figure of the world's disabled peopleB. there are many disabled people in the worldC. the number of disabled people in India is the greatestD. India has not much more disabled people than Canada
The Master or person in charge of a ship shall ensure the crane record book shows the ______．A.Date and description of each failureB.Average load in pounds for each usageC.Total number of lifts for each usageD.All of the above
共用题干第三篇No one knows exactly how many disabled people there are in the world,but estimates suggest the figure is over 450 million.The number of disabled people in India alone is probably more than double the total population of Canada.In the United Kingdom,about one in ten people have some disability. Disability is not just something that happens to other people.As we get older,many of us will become less mobile,hard of hearing or have failing eyesight.Disablement can take many forms and happen at any time of life.Some people are born with disabilities.Many others become disabled as they get older. There are many progressive disabling diseases.The longer time goes on,the worse they become.Some people are disabled in accidents. Many others may have disability in the form of a mental illness.All are affected by people's attitude towards them.Disabled people face many physical barriers.Next time you go shopping or to work or visit friends,imagine what would you do if you could not get up steps,or on to buses and trains?What would you do if you could not see where you were going or could not hear the traffic?But there are other barriers:prejudice（偏见）can be even harder to break down and ignorance represents by far the greatest barrier of all.It is almost impossible for the able-bodied to fully understand what the disabled go through,so it is important to draw attention to these barriers and show that it is the individual person and their ability,not their disability,which counts.The first paragraph points out that_________.A:there are many disabled people in the worldB:the number of disabled people in India is the greatestC:India has not much more disabled people than CanadaD:it is possible to get an exact number of the world's disabled people
共用题干Ear BreakthroughNew research published in the journal Current Biology has added significantly to understand-ing of how the ear works,giving hope to millions of deaf and hard of hearing people.The latest research,conducted by Dr. T. Albet,a Deafness Research UK research fel-low at the UCL Ear Institute,together with scientists at the University of Cologne,shows that fruit flies have ears which mechanically amplify sound signals in a remarkably similar way to the senso- ry（感觉的）cells found in the inner ear of vertebrates（脊椎动物）including humans. The finding means that the wealth of genetic techniques already available to study the fruit fly can now be used to target how the ear works.Dr. Albert says.“The biophysical parallels between the ways both fruit flies and humans convert sound into nerve signals are truly amazing.We may be allowed to hope that these mecha- nistic（机械学的）similarities extend further down to the genes and molecules that bring about hearing.But even if it finally should turn out that hearing in fruit flies relies on different mole-cules than does hearing in humans,the little fruit fly can help us find answers to some key ques-tions of hearing research and -what is sometimes even more important -will surely help us ask the right questions.”The work is welcomed by Deafness Research UK,the country's only medical research charity for deaf people.Vivienne Michael,chief executive of Deafness Research UK.says,“This is an important advance that paves the way toward a clear understanding of the genetics of deafness.The charity will continue to support culling-edge（尖端的）research through its Fellowship programme at the UCI.Ear institute and at other top research centres in the UK to achieve our goal of secu-ring audial improvements in the prevention,diagnosis and treatment of all forms of hearing impair-ment.”There are nine million deaf and hard of hearing people in the UK and in most cases deafness results from loss of sensory cells in the inner ear known as“hair” cells.The cells can be damaged and lost through ageing,noise,genetic defects and certain drugs and,because the cells don't re- generate,the result is progressive— and irreversible—hearing loss .Damage to these cells can al-so lead to tinnitus（耳鸣）,which affects around five million people in the UK. Quite a number of genetic techniques have been used_______.A: to target how the ear worksB: to study the fruit flyC:.to stimulate sensory cellsD: to amplify sound signals
People all over the country have made the greatest possible endeavor to help the people in the flood-stricken area.A: debut B:experiment C:miracle D:effort
Advertising has long been viewed as a method of mass ______ in that a single message can reach a large number of people.A.promotionB.permissionC.fantasyD.popularity
A scientist often reaches a dead end that leads to no alternatives in research and has to go back and determine if all the____made are true to how the world operates.A.equationsB.principlesC.assumptionsD.theories
You have an Exchange Server 2010 organization. You have a group named Help Desk that contains all the help desk users in the organization. You need to ensure that the Help Desk group can manage all the mailboxes and mail-enabled contacts inthe organization. The solution must minimize the number of permissions assigned to the Help Desk group. Which management role should you assign to the Help Desk group？（）A、Mail RecipientsB、Mail Recipient CreationC、Organization Client AccessD、Recipient Policies
What is the default value that a PBX or Cisco Unity Express uses to select a voice-mail mail box?（）A、Last Called Number B、Last Redirect Number C、Original Called Number D、Original Redirect Number E、Forward Redirect Number
What does Cisco Unity Express use, by default, to select a voice-mail mail box?（）A、Last Called Number B、Last Redirect Number C、Original Called Number D、Original Redirect Number E、Forward Redirect Number
单选题English people _____.Ahave never discussed who is the world’s greatest poet and greatest dramatistBnever discuss the world’s greatest poets and dramatistCare sure who is the world’s greatest poet and greatest dramatistDdo not care who is the world’s greatest poet and greatest dramatist
单选题The research done by Israeli researchers shows that the initial reaction-the direct transfer of oxygen from blood cells to neurons-.Aoccurred in the tenth of a secondBoccurred after the first-tenth of a secondCcould not be observed by conventional imagingDcould be observed by conventional imaging
单选题What does Cisco Unity Express use, by default, to select a voice-mail mail box?（）ALast Called Number BLast Redirect Number COriginal Called Number DOriginal Redirect Number EForward Redirect Number
单选题Which of the following is true as the size of people’s social network grows?APeople spend less time with each network member.BCommunicate more in all forms of contact except email.CThe number of members contacted by email doesn’t decline.DThe percentage of the network contacted by email remains almost the same.
单选题Which of the following is the best way to combine sentences 9 and 10 (reproduced below)?Huge billboards advertise shows, shops, and mutts. Hotels, motels, and tour buses are everywhere.AThe streets are lined with hotels, motels, tour buses, and huge billboards advertising shows, shops, and mails.BThe streets are lined with hotels, motels, and tour buses whose occupants take in huge billboards that are everywhere advertising shows, shops, and malls.CHuge billboards surrounding hotels, motels, and tour buses, which are everywhere, advertise shows, shops, and mails.DHuge billboards advertise shows, shops, and malls and surround hotels, motels, and tour buses, which are everywhere.EThe streets are lined: hotels, motels, and tour buses me everywhere, and their occupants take in huge billboards advertising shows, shops, and malls.
单选题Research shows that people’s physical and mental health _____.Arelies on the social welfare system which support themBhas much to do with the amount of support they get from othersCdepends on their ability to deal with daily worries and troublesDis closely related to their strength for coping with major changes in their lives
单选题Many people_________ in the project at both research and editingstages and we would like to thank them all here.Ahave involvedBhave been involvedChaving involvedDhaving been involved