Advertising has long been viewed as a method of mass ______ in that a single message can reach a large number of people.A.promotionB.permissionC.fantasyD.popularity
Advertising has long been viewed as a method of mass ______ in that a single message can reach a large number of people.
A.promotion
B.permission
C.fantasy
D.popularity
B.permission
C.fantasy
D.popularity
参考解析
解析：本题考察词义辨析。题目意为“长久以来，广告一直被视为一种大众传播推广的手段，一条简单的信息能够借此传达给数量较大的受众。”A选项意为“提升，推广”，B选项意为“允许，许可”，C选项意为“幻想，幻觉”，D选项意为“普及，流行”。根据题意，广告是一种推广手段。
相关考题：
The country has ______people and ______money ______spent on tobacco every year.A. a large quantity of, a number of, areB. plenty of, a great deal, areC. a great deal of, plenty of, isD. a large number of, a large amount of, is
Advertising can be thought of "as the means of making known in order to buy or sell goods or services". Advertising aims to increase people's awareness and arouse interest. It tries to inform. and to persuade. The media are all used to spread the message. The press offers a fairly cheap method. Magazines are used to reach special sections of the market. The cinema and commercial radio are useful for local markets. Television, although more expensive, can be very effective. Posters are fairly cheap and more permanent in their power of attraction. Other ways of increasing consumer interest are through exhibitions and trade fairs as well as direct mail advertising.There can be no doubt that the growth in advertising is one of the most striking features of the western world in this century. Many businesses such as those handling frozen foods, liquor, tobacco and patent medicines have been built up largely by advertising. We might ask whether the cost of advertising is paid for by the manufacturer or by the customer. Since advertising forms part of the cost of production, which has to be covered by the selling price, it is clear that it is the customer who pays for advertising. However, if large scale advertising leads to increased demand, production costs are reduced, and the customer paysless.It is difficult to measure exactly the influence of advertising on sales. When the market is growing, advertising helps to increase demand. When the market is shrinking, advertising may prevent a bigger fall in sales than would occur without its support. What is clear is that businesses would not pay large sums for advertising if they were not convinced of its value to them.1.Advertising is in the main paid for by____.A、the customerB、the manufacturerC、increased salesD、reduced prices2."Large scale" in the third paragraph means____.A、expensiveB、well-balancedC、extensiveD、colorful3.According to the passage, trade fairs 1st paragraph may____.A、replace exhibitions and marketsB、attract possible customersC、offer fun and amusementD、provide cheap goods4.Advertising is often used to____.A、deceive customersB、increase productionC、arouse suspicionD、push the sale5.The word 'media' 1st paragraph refers to____.A、the pressB、televisionC、radioD、all of the above
What you saw can' t have been an aeroplane. I' m convincedit____ a large bird. A.must beB.has been builtC.must have beenD.could have been
______ has long been well known as a poet who can hardly be classified with the old or the new.A、Ezra PoundB、Robert Lee FrostC、T. S. EliotD、Emily Dickinson
A programmer needs to create a logging method that can accept an arbitrary number of arguments.Forexample，it may be called in these ways：logIt（log message 1）；logIt（log message 2”，”log message 3）；logIt（log message 4，log message 5，log message 6）；Which declaration satisfies this requirement（）？A.public void logIt（String*msgs）B.public void logIt（String[]msgs）C.public void logIt（String...msgs）D.public voidl ogIt（Stringmsg1，Stringmsg2，Stringmsg3）
A company has a small network,consisting of a single switch and a single router.The switch has been configured with two vlans,and route-on-a-stick is being configured on the router for inter-vlan routing.A trunk is configured to connect the switch to the router.What is the minimum number of router subinterfaces that are required for all the vlans to communicate?（）A. oneB. threeC. twoD. zero
(C)“Get your hands off me, I have been stolen,” the laptop, a portable computer, shouted. That is a new solution to laptop computer theft: a program that lets owners give their property a voice when it has been taken.The program allows users to display alerts on the missing computer’s screen and even to set a spoken message. Tracking software for stolen laptops has been on the market for some time, but this is thought to be the first that allows owners to give the thief a piece of their mind.Owners must report their laptop missing by logging on to a website, which sends a message to the model: a red and yellow “lost or stolen” banner pops up on its screen when it is started. Under the latest version(版本) of the software, users can also send a spoken message.The message can be set to reappear every 30 seconds, no matter how many times the thief closes it. “One customer sent a message saying, ‘You are being tracked. I am right at your door’,” said Carrie Hafeman, chief executive of the company which produces the program, Retriever.In the latest version, people can add a spoken message. The default through the computer’s speakers is: “Help, this laptop is reported lost or stolen. If you are not my owner, please report me now.”The Retriever software package, which costs $29.95 (￡21) but has a free trial period, has the functions of many security software programs. Owners can remotely switch to an alternative password prompt if they fear that the thief has also got hold of the access details.If a thief accesses the internet with the stolen laptop, Retriever will collect information on the internet service provider in use, so that the police can be alerted to its location.Thousands of laptops are stolen every year from homes and offices, but with the use of laptops increasing, the number stolen while their owners are out and about has been rising sharply.Other security software allows users to erase data remotely or lock down the computer.72. The expression “to give the thief a piece of their mind” can be understood as “_______”.A. to give the thief an alert mind B. to express the owners’ anger to the thiefC. to remind the thief of his conscience D. to make the thief give up his mind
For the first time on record,the number of advertising-specific jobs in the U.S.is declining in the middle of an economic expansion,according to government data.What's going on?It's certainly not a case of fewer advertisements.The typical American has gone from seeing about 500 ads each day in the 1970s to about 5,000 today,according to a common industry statistic.That is one corporate message for roughly every 10 seconds of waking life.Instead,the mysterious decline can be explained by two developments.First,there are Facebook and Google.They are the largest advertising companies in the world-and,quite likely,the largest in the history of the world.Last year,90 percent of the growth of the digital-advertising business went to just these two firms.Facebook and Google are so profitable because they use their enormous scale and data to deliver targeted advertising at a low cost.This has forced the world's large advertising firms to preserve their profitability through a series of mergers,accompanied by jobs cut.s in the name of efficiency.The emergence of an advertising duopoly has coincided with the rise of"programmatic advertising,"a term that essentially means"companies using algorithms to buy and place ads in those little boxes all over the internet."As any Macl Men fan might intuit,advertising has long been a relationship-driven business,in which multimillion-dollar contracts are hammered out over one-on-one meetings,countless lunches,and even more-countless drinks.With programmatic technology,however,companies can buy access to specific audiences across several publishing platforms at once,bypassing the work of building relationships with each one.That process produces more ads and requires fewer people-or,at least,fewer traditional advertising jobs and more technical jobs.Second,there is the merging of the advertising and entertainment businesses.As smartphone screens have edged out TV as the most important real estate for media,companies have invested more in"branded content"-corporate-sponsored media,such as an article or video,that resembles traditional entertainment more than it does traditional advertising.Some of the most prominent names in journalism,such as The New York Times,BuzzFeed,Vice,and The Atlantic,are owned by companies that have launched their own branded-content shops,which operate as stand-alone divisions.As many media companies have tried to become more like advertising companies,the value of the average"creative-account win,"an ad-industry term for a new contract,has declined,falling by about 40 percent between 2016 and 2017.So there are two major themes of the decline of advertising jobs,one that has to do with the companies that now create them and one that has to do with the way brands prefer to market themselves nowadays.In short,the future of the advertising business is being moved to technology companies managing ad networks and media companies making branded content-that is,away from the ad agencies.Which of the following is true of"branded content"?A.It is produced by media companies.B.It is similar to traditional advertising.C.It advertises famous journals.D.lts value has declined in recent years.
For the first time on record,the number of advertising-specific jobs in the U.S.is declining in the middle of an economic expansion,according to government data.What's going on?It's certainly not a case of fewer advertisements.The typical American has gone from seeing about 500 ads each day in the 1970s to about 5,000 today,according to a common industry statistic.That is one corporate message for roughly every 10 seconds of waking life.Instead,the mysterious decline can be explained by two developments.First,there are Facebook and Google.They are the largest advertising companies in the world-and,quite likely,the largest in the history of the world.Last year,90 percent of the growth of the digital-advertising business went to just these two firms.Facebook and Google are so profitable because they use their enormous scale and data to deliver targeted advertising at a low cost.This has forced the world's large advertising firms to preserve their profitability through a series of mergers,accompanied by jobs cut.s in the name of efficiency.The emergence of an advertising duopoly has coincided with the rise of"programmatic advertising,"a term that essentially means"companies using algorithms to buy and place ads in those little boxes all over the internet."As any Macl Men fan might intuit,advertising has long been a relationship-driven business,in which multimillion-dollar contracts are hammered out over one-on-one meetings,countless lunches,and even more-countless drinks.With programmatic technology,however,companies can buy access to specific audiences across several publishing platforms at once,bypassing the work of building relationships with each one.That process produces more ads and requires fewer people-or,at least,fewer traditional advertising jobs and more technical jobs.Second,there is the merging of the advertising and entertainment businesses.As smartphone screens have edged out TV as the most important real estate for media,companies have invested more in"branded content"-corporate-sponsored media,such as an article or video,that resembles traditional entertainment more than it does traditional advertising.Some of the most prominent names in journalism,such as The New York Times,BuzzFeed,Vice,and The Atlantic,are owned by companies that have launched their own branded-content shops,which operate as stand-alone divisions.As many media companies have tried to become more like advertising companies,the value of the average"creative-account win,"an ad-industry term for a new contract,has declined,falling by about 40 percent between 2016 and 2017.So there are two major themes of the decline of advertising jobs,one that has to do with the companies that now create them and one that has to do with the way brands prefer to market themselves nowadays.In short,the future of the advertising business is being moved to technology companies managing ad networks and media companies making branded content-that is,away from the ad agencies.Which of the following would be the best title for the text?A.Where Did All the Advertising Jobs Go?B.How Do Facebook and Google Produce Ads?C.Why is the Number of Ads Declining?D.What is the Future of the Advertising Business?
For the first time on record,the number of advertising-specific jobs in the U.S.is declining in the middle of an economic expansion,according to government data.What's going on?It's certainly not a case of fewer advertisements.The typical American has gone from seeing about 500 ads each day in the 1970s to about 5,000 today,according to a common industry statistic.That is one corporate message for roughly every 10 seconds of waking life.Instead,the mysterious decline can be explained by two developments.First,there are Facebook and Google.They are the largest advertising companies in the world-and,quite likely,the largest in the history of the world.Last year,90 percent of the growth of the digital-advertising business went to just these two firms.Facebook and Google are so profitable because they use their enormous scale and data to deliver targeted advertising at a low cost.This has forced the world's large advertising firms to preserve their profitability through a series of mergers,accompanied by jobs cut.s in the name of efficiency.The emergence of an advertising duopoly has coincided with the rise of"programmatic advertising,"a term that essentially means"companies using algorithms to buy and place ads in those little boxes all over the internet."As any Macl Men fan might intuit,advertising has long been a relationship-driven business,in which multimillion-dollar contracts are hammered out over one-on-one meetings,countless lunches,and even more-countless drinks.With programmatic technology,however,companies can buy access to specific audiences across several publishing platforms at once,bypassing the work of building relationships with each one.That process produces more ads and requires fewer people-or,at least,fewer traditional advertising jobs and more technical jobs.Second,there is the merging of the advertising and entertainment businesses.As smartphone screens have edged out TV as the most important real estate for media,companies have invested more in"branded content"-corporate-sponsored media,such as an article or video,that resembles traditional entertainment more than it does traditional advertising.Some of the most prominent names in journalism,such as The New York Times,BuzzFeed,Vice,and The Atlantic,are owned by companies that have launched their own branded-content shops,which operate as stand-alone divisions.As many media companies have tried to become more like advertising companies,the value of the average"creative-account win,"an ad-industry term for a new contract,has declined,falling by about 40 percent between 2016 and 2017.So there are two major themes of the decline of advertising jobs,one that has to do with the companies that now create them and one that has to do with the way brands prefer to market themselves nowadays.In short,the future of the advertising business is being moved to technology companies managing ad networks and media companies making branded content-that is,away from the ad agencies.Paragraphs l and 2 indicate thatA.the number of ads is experiencing an unprecedented decrease.B.the decline of advertising jobs results from a drop in ads.C.advertising jobs usually increase during an economic expansion.D.Americans are more willing to read ads today than in the past.
For the first time on record,the number of advertising-specific jobs in the U.S.is declining in the middle of an economic expansion,according to government data.What's going on?It's certainly not a case of fewer advertisements.The typical American has gone from seeing about 500 ads each day in the 1970s to about 5,000 today,according to a common industry statistic.That is one corporate message for roughly every 10 seconds of waking life.Instead,the mysterious decline can be explained by two developments.First,there are Facebook and Google.They are the largest advertising companies in the world-and,quite likely,the largest in the history of the world.Last year,90 percent of the growth of the digital-advertising business went to just these two firms.Facebook and Google are so profitable because they use their enormous scale and data to deliver targeted advertising at a low cost.This has forced the world's large advertising firms to preserve their profitability through a series of mergers,accompanied by jobs cut.s in the name of efficiency.The emergence of an advertising duopoly has coincided with the rise of"programmatic advertising,"a term that essentially means"companies using algorithms to buy and place ads in those little boxes all over the internet."As any Macl Men fan might intuit,advertising has long been a relationship-driven business,in which multimillion-dollar contracts are hammered out over one-on-one meetings,countless lunches,and even more-countless drinks.With programmatic technology,however,companies can buy access to specific audiences across several publishing platforms at once,bypassing the work of building relationships with each one.That process produces more ads and requires fewer people-or,at least,fewer traditional advertising jobs and more technical jobs.Second,there is the merging of the advertising and entertainment businesses.As smartphone screens have edged out TV as the most important real estate for media,companies have invested more in"branded content"-corporate-sponsored media,such as an article or video,that resembles traditional entertainment more than it does traditional advertising.Some of the most prominent names in journalism,such as The New York Times,BuzzFeed,Vice,and The Atlantic,are owned by companies that have launched their own branded-content shops,which operate as stand-alone divisions.As many media companies have tried to become more like advertising companies,the value of the average"creative-account win,"an ad-industry term for a new contract,has declined,falling by about 40 percent between 2016 and 2017.So there are two major themes of the decline of advertising jobs,one that has to do with the companies that now create them and one that has to do with the way brands prefer to market themselves nowadays.In short,the future of the advertising business is being moved to technology companies managing ad networks and media companies making branded content-that is,away from the ad agencies.With programmatic technology,Facebook and Google couldA.produce more ads and create more advertising jobs.B.merge a series of large advertising companies.C.deliver advertising to specific audiences at a low cost.D.build relationships with publishing platforms one by one.
For the first time on record,the number of advertising-specific jobs in the U.S.is declining in the middle of an economic expansion,according to government data.What's going on?It's certainly not a case of fewer advertisements.The typical American has gone from seeing about 500 ads each day in the 1970s to about 5,000 today,according to a common industry statistic.That is one corporate message for roughly every 10 seconds of waking life.Instead,the mysterious decline can be explained by two developments.First,there are Facebook and Google.They are the largest advertising companies in the world-and,quite likely,the largest in the history of the world.Last year,90 percent of the growth of the digital-advertising business went to just these two firms.Facebook and Google are so profitable because they use their enormous scale and data to deliver targeted advertising at a low cost.This has forced the world's large advertising firms to preserve their profitability through a series of mergers,accompanied by jobs cut.s in the name of efficiency.The emergence of an advertising duopoly has coincided with the rise of"programmatic advertising,"a term that essentially means"companies using algorithms to buy and place ads in those little boxes all over the internet."As any Macl Men fan might intuit,advertising has long been a relationship-driven business,in which multimillion-dollar contracts are hammered out over one-on-one meetings,countless lunches,and even more-countless drinks.With programmatic technology,however,companies can buy access to specific audiences across several publishing platforms at once,bypassing the work of building relationships with each one.That process produces more ads and requires fewer people-or,at least,fewer traditional advertising jobs and more technical jobs.Second,there is the merging of the advertising and entertainment businesses.As smartphone screens have edged out TV as the most important real estate for media,companies have invested more in"branded content"-corporate-sponsored media,such as an article or video,that resembles traditional entertainment more than it does traditional advertising.Some of the most prominent names in journalism,such as The New York Times,BuzzFeed,Vice,and The Atlantic,are owned by companies that have launched their own branded-content shops,which operate as stand-alone divisions.As many media companies have tried to become more like advertising companies,the value of the average"creative-account win,"an ad-industry term for a new contract,has declined,falling by about 40 percent between 2016 and 2017.So there are two major themes of the decline of advertising jobs,one that has to do with the companies that now create them and one that has to do with the way brands prefer to market themselves nowadays.In short,the future of the advertising business is being moved to technology companies managing ad networks and media companies making branded content-that is,away from the ad agencies.The underlined phrase"the companies"（Line 2,Para.6）mainly refers toA.ad agencies.B.media companies.C.Facebook and Google.D.branded content makers.
Attention has already been drawn to the fact _________a single harmonization proposal can take decades to come to fruition.A. that B. as C. which D. where
共用题干第三篇Oil Industry in NorwayThe Norwegian Government is doing its best to keep the oil industry under control.A new law limits exploration to an area south of the southern end of the long coastline;production limits have been laid down(though these have already been raised);and oil companies have not been allowed to employ more than a limited number of foreign workers.But the oil industry has a way of getting over such problems,and few people believe that the Government will be able to hold things back for long.As an Norwegian politician said last week:"We will soon be changed beyond all recognition."Ever since the war,the Government has been carrying out a program of development in the area north of the Arctic Circle.During the past few years this program has had a great deal of success: Tromso has been built up into a local capital with a university,a large hospital and a healthy industry.But the oil industry has already started to draw people south,and within a few years the whole northern policy could be in ruins.The effects of the oil industry would not be limited to the north,however. With nearly 100 percent employment,everyone can see a situation developing in which the service industries and the tourist industry will lose more of their workers to the oil industry.Some smaller industries might even disappear altogether when it becomes cheaper to buy goods from abroad.The real argument over oil is its threat to the Norwegian way of life.Farmers and fishermen do not make up most of the population,but they are an important part of it,because Norwegians see in them many of the qualities that they regard with pride as essentially Norwegian.And it is the farmers and the fishermen who are most critical of the oil industry because of the damage that it might cause to the countryside and to the sea.In the south,one effect to the development of the oil industry might be________.A:a large reduction on unemploymentB:a growth in the tourist industryC:a reduction in the number of existing industriesD:the development of a number of service industries
What is the primary benefit of Single Number Reach？（）A、 Employees can receive calls at their desk and cell phone simultaneously.B、 Customers can call one number to reach all employees.C、 Employees can have their calls forwarded to the receptionist.D、 Customers can call any office number and the receptionist receives the call.
A company has a small network,consisting of a single switch and a single router.The switch has been configured with two vlans,and route-on-a-stick is being configured on the router for inter-vlan routing.A trunk is configured to connect the switch to the router.What is the minimum number of router subinterfaces that are required for all the vlans to communicate?（）A、oneB、threeC、twoD、zero
A programmer needs to create a logging method that can accept an arbitrary number of arguments. For example， it may be called in these ways： logIt（”log message 1 “）； logIt（”log message2”，”log message3”）； logIt（”log message4”， “log message5”， “log message6）； Which declaration satisfies this requirement？（）A、 public void logIt（String * msgs）B、 public void logIt（String [] msgs）C、 public void logIt（String... msgs）D、 public void logIt（String msg1， String msg2， String msg3）
单选题What is the primary benefit of Single Number Reach？（）A Employees can receive calls at their desk and cell phone simultaneously.B Customers can call one number to reach all employees.C Employees can have their calls forwarded to the receptionist.D Customers can call any office number and the receptionist receives the call.
单选题What does Richard Besdine mean in paragraph 3?AThe large amount of the elderly has created a big problem in America.BThe number of the elderly has been growing beyond the capacity of America.CAmerica is not ready to cope with the growing number of the elderly.DAmerica is not the ideal place for the elderly to spend the rest of their lives.
单选题In no country _____ Britain, it has been said, can one experience four seasons in the course of a single day.Aother thanBmore thanCbetter thanDrather than
单选题An administrator types in the command router ospf 1 and receives the er ror message: "OSPF process 1 cannot start." (Output is omitted.) What should be done to correctly set up OSPF？（）AEnsure that an interface has been configured with an IP addressBEnsure that IP classless is enabledCEnsure that the interfaces can ping their directly connected neighborsDEnsure that an interface has been configured with an IP address and is up
单选题Which of the listed conditions can be used to determine if lube oil has been diluted by fuel? （）AViscosity is decreasedBOctane number is alteredCPump speed is decreasedDBlower’s speed is decreased
单选题A programmer needs to create a logging method that can accept an arbitrary number of arguments.Forexample，it may be called in these ways： logIt（"log message 1"）； logIt（"log message 2”，”log message 3"）； logIt（"log message 4"，"log message 5"，"log message 6"）； Which declaration satisfies this requirement（）？Apublic void logIt（String*msgs）Bpublic void logIt（String[]msgs）Cpublic void logIt（String...msgs）Dpublic voidl ogIt（Stringmsg1，Stringmsg2，Stringmsg3）
单选题我们的重吊杆已经长时间不用了。（）AOur derrick has been out of use for a long time.BOur heavy derrick has been out of use for a long time.COur crane has been out of use for a long time.DOur winch has been out of use for a long time.
单选题A consultant has been asked to do a performance analysis on a database server. Which subsystem should the consultant first analyze and why？（）ACPU，because the database replication process requires a considerable amount of CPU timeBMemory，because the buffer cache requires a large amount of memory to maintain the data in system memoryCDisk，because it is important to configure a sufficient number of disks to match the CPU processing powerDNetwork，because the data returned to the client from the server can be a large subset of the total database
问答题Practice 1 ●You have just received a telephone call for your colleague, Sue Benton, who is away from her desk. A sales representative, John Smith, from Barton’s Co has been delayed. He cannot get to a meeting with Sue, but thinks he can get there later. He has given you his mobile number and would like Sue to call him back. ● Write a message for your colleague saying: ● who has called ● why he will be late ● when he can get there ● what he wants Sue to do ● Write 30-40 words.
单选题Which of the following statements is NOT true about mass communication?AIt can reach no further than human voice.BIt can reach a large audience.CIt is rapid and efficient.DIt can be trusted.