Advertising to Children （1） Not only are they easily swayed by advertising， they are also persuasive in encouraging their parents to buy a product. If a child wants something in their kid's locker， they will prod and annoy their parents until they get what they want.（2）All it takes is a little suggestion from a single advertisement to send them on their way. （3） In a campaign entitled "Kids are the Star"， its employees were encouraged to pay special attention to children and to make sure they had a positive experience while eating at its restaurants. The reason for this， naturally， was not that the McDonald's corporation cared deeply about the well-being of children everywhere， but that the pester-power that children have is extraordinarily effective at bringing their parents back for more visits. The way that advertisers target children is simple big， bright lights， happy people and animated characters are all that is needed to encourage children to think a certain product is something they want. （4）They do not realize that Ronald McDonald is just a guy in a Costum and make-up， and that behind the counter of every McDonald's is a bunch of kids working in uncomfortable conditions for low pay. This poses a real moral dilemma for those who make the advertising decisions， or at least it should. （5）How do you say no to an opportunity to reach such a wide audience of children， who act as advertisers themselves when they encourage other children and their parents to buy a particular product？1.（）A、While manipulating children into believing lies， especially encouraging them to eat unhealthy foods， is obviously bad， the purpose of business is to make moneyB、The superficial reactions children get from eating McDonald's last about as long as they are at the placeC、McDonald's at one stage advised employees to specifically target childrenD、Children are a prime target for advertisers and salesmen across the worldE、Anyone who has seen a child pester its parents knows the lengths children can go toF、This is because children are naive； they genuinely believe what an advertiser tells them
Advertising to Children （1） Not only are they easily swayed by advertising， they are also persuasive in encouraging their parents to buy a product. If a child wants something in their kid's locker， they will prod and annoy their parents until they get what they want.（2）All it takes is a little suggestion from a single advertisement to send them on their way. （3） In a campaign entitled "Kids are the Star"， its employees were encouraged to pay special attention to children and to make sure they had a positive experience while eating at its restaurants. The reason for this， naturally， was not that the McDonald's corporation cared deeply about the well-being of children everywhere， but that the pester-power that children have is extraordinarily effective at bringing their parents back for more visits. The way that advertisers target children is simple big， bright lights， happy people and animated characters are all that is needed to encourage children to think a certain product is something they want. （4）They do not realize that Ronald McDonald is just a guy in a Costum and make-up， and that behind the counter of every McDonald's is a bunch of kids working in uncomfortable conditions for low pay. This poses a real moral dilemma for those who make the advertising decisions， or at least it should. （5）How do you say no to an opportunity to reach such a wide audience of children， who act as advertisers themselves when they encourage other children and their parents to buy a particular product？ 1.（）
- A、While manipulating children into believing lies， especially encouraging them to eat unhealthy foods， is obviously bad， the purpose of business is to make money
- B、The superficial reactions children get from eating McDonald's last about as long as they are at the place
- C、McDonald's at one stage advised employees to specifically target children
- D、Children are a prime target for advertisers and salesmen across the world
- E、Anyone who has seen a child pester its parents knows the lengths children can go to
- F、This is because children are naive； they genuinely believe what an advertiser tells them
相关考题：
Advertising to Children （1） Not only are they easily swayed by advertising， they are also persuasive in encouraging their parents to buy a product. If a child wants something in their kid's locker， they will prod and annoy their parents until they get what they want.（2）All it takes is a little suggestion from a single advertisement to send them on their way. （3） In a campaign entitled "Kids are the Star"， its employees were encouraged to pay special attention to children and to make sure they had a positive experience while eating at its restaurants. The reason for this， naturally， was not that the McDonald's corporation cared deeply about the well-being of children everywhere， but that the pester-power that children have is extraordinarily effective at bringing their parents back for more visits. The way that advertisers target children is simple big， bright lights， happy people and animated characters are all that is needed to encourage children to think a certain product is something they want. （4）They do not realize that Ronald McDonald is just a guy in a Costum and make-up， and that behind the counter of every McDonald's is a bunch of kids working in uncomfortable conditions for low pay. This poses a real moral dilemma for those who make the advertising decisions， or at least it should. （5）How do you say no to an opportunity to reach such a wide audience of children， who act as advertisers themselves when they encourage other children and their parents to buy a particular product？1.（）A、While manipulating children into believing lies， especially encouraging them to eat unhealthy foods， is obviously bad， the purpose of business is to make moneyB、The superficial reactions children get from eating McDonald's last about as long as they are at the placeC、McDonald's at one stage advised employees to specifically target childrenD、Children are a prime target for advertisers and salesmen across the worldE、Anyone who has seen a child pester its parents knows the lengths children can go toF、This is because children are naive； they genuinely believe what an advertiser tells them
Majored Finance An increase in students （11）to study economics at university is being attributed to （归因于）the global economic crisis awakening a public thirst for knowledge about how the（12）system works. Applications for degree courses beginning this autumn were up by 15% this January， according to UCAS， the Universities and Colleges Admissions Service. A（13）for the Royal Economic Society said applications to do economics at A-level were also up. Professor John Beath， the president of the society and a leading lecturer at St Andrews University， said his first-year lectures—which are open to students from all departments—were （14）crowds of 400， rather than the usual 250. "There are a large number of students who are not （15）majors， who would like to learn something about it. One of the things I have done this year is to relate my teaching to contemporary （16）in a way that one hasn't traditionally done，" he added. University applications rose 7% last year. But there were rises above average in several subjects. Nursing saw a 15% jump， with people's renewed interest in （17）in the public sector （部门） ，which are seen as more secure in economic crisis. A recent study showed almost two thirds of parents （18）schools should do more to teach pupils about financial matters， and almost half said their children had asked them what was going on， although a （19）of parents felt they did not understand it themselves well enough to explain. Zack Hocking， the head of child trust funds， said： "It's possible that one good thing to（20）from the downturn will be a generation that's financially wiser and better equipped to manage their money through times of economic uncertainty."12.（）A、financialB、applyingC、careersD、minorityE、drawingF、economicsG、believedH、purposeI、spokesmanJ、eventsK、eventsL、professional
Melissa Poe Melissa Poe was 9 years old when she （31） a campaign for a cleaner environment by writing a letter to the then President Bush. Through her own efforts， her letter was reproduced on over 250 donated billboards （广告牌） （32） the country. The response to her plea help was so （33） that Poe established Kids For A Cleaner Environment（Kids F.A.C.E.）in 1989. There are now 300，000 （34） of Kids F.A.C. E. worldwide and is the worlds largest youth environmental organization. Poe has also petitioned the National Park Service to （35） a "Children's Forest" project in every national park. In 1992， she was invited as one of only six children in the world to speak at the Earth Summit in Brazil as part of the Voices of the Future Program. In 1993， she was given a Caring Award for her （36） by the Caring Institute. Since the organization started， Kids F. A. C. B. members have distributed and planted over 1 million， trees! Ongoing tree-planting projects include the （37） of Kid's Yards-backyard wildlife habitats（栖息地） -and Kid F.A. C. E. is involved in the exciting Earth Odyssey， which is a great way to start helping. "Starting the club （38） out to be a way to help people get involved with the environment -club members started doing things like recycling， picking up litter and planting trees as well as inviting other kids to join their club." "We try to tell kids that it's not OK to be lazy，" she explains."You need to start being a responsible， environmentally （39）person now， right away， （40）you become a resource-sucking adult.”37.（）A、creationB、acrossC、implementD、beforeE、membersF、beganG、turnedH、purposeI、overwhelmingJ、effortsK、friendlyL、professional
Literacy Volunteer Last summer I went through a training program and became a literacy volunteer （扫盲志愿者）. The training I received， though excellent， did not tell me how it was to work with a real student， however. When I began to discover what other people's lives were like because they could not read， I realized the true importance of reading. My first student Jane was a 44-year-old single mother of three. In the first lesson， I found out she walked two miles to the nearest supermarket twice a week because she didn't know which bus to take. When I told her I would get her a bus schedule， she told me it would not help because she could not read it. She said she also had difficulty once she got to the supermarket because she couldn't always remember what she needed. Since she did not know words， she could not write out a shopping list. Also， she could only recognize items by their labels. As a result， if the product had a different label， she would not recognize it as the product she wanted. As we worked together， learning how to read built Jane's self-confidence， which encouraged her to continue in her studies. She began to make rapid progress and was even able to take the bus to the supermarket. After this successful trip， she reported how self-confident she felt. At the end of the program， she began helping her youngest son， Tony， a shy first grader， with his reading. She sat with him before he went to sleep and together they would read bedtime stories. When his eyes became wide with excitement as she read pride was written all over her face， and she began to see how her own hard work in learning to read paid off. As she described this experience， I was proud of myself， too. I found that helping Jane to build her self-confidence was more rewarding than anything I had ever done before. As a literacy volunteer， I learned a great deal about teaching and helping others. In fact， I may have learned more from the experience than Jane did.After her successful trip to the supermarket，Jane reported how self-confident she felt.（） A、TrueB、FalseC、Not Given
Camping Camping wild is a wonderful way to experience the natural world and， at its best， it makes little environmental influence. But with increasing numbers of people wanting to escape into the wilderness， it is becoming more and more important to camp unobtrusively （不引人注目地） and leave no mark. Wild camping is not permitted in many places， particularly in crowded lowland Britain. Wherever you are， find out about organizations responsible for managing wild spaces， and contact them to find out their policy on camping and shelter building. For example， it is fine to camp wild in remote parts of Scotland， but in England you must ask the landowner's permission， except in national parks. Camping is about having relaxation， sleeping outdoors， experiencing bad weather， and making do without modern conveniences. A busy， fully-equipped campsite （野营地） seems to go against this， so seek out smaller， more remote places with easy access to open spaces and perhaps beaches. Better still， find a campsite with no road access： walking in makes a real adventure. Finding the right spot to camp is the first step to guaranteeing a good night's sleep. Choose a campsite with privacy and minimum influence on others and the environment. Try to use an area where people have obviously camped before rather than creating a new spot. When camping in woodland， a void standing dead trees， which may fall on a windy night. Avoid animal runs and caves， and possible homes of biting insects. Make sure you have most protection on the windward side. If you make a fire， do so downwind of your shelter， always consider what influence you might have on the natural world. Avoid damaging plants. A good campsite is found， not made — changing it should be unnecessary.Wherever you are， you don't have to know about the local policy on camping and shelter building（）A、TrueB、FalseC、Not Given
True Friendship Young adult filmmakers all hope to show their works in international festivals like Sundance and Toronto. But what about really young filmmakers who aren't in film school yet and aren't， strictly speaking， even adults？ They are at the heart of Wingspan Arts Kids Film Festival， tomorrow， in a setting any director might envy： Lincoln Center. Complete with "red carpet" interviews and various awards， the festival has much in common with events for more experienced moviemakers， except for the age of the participants： about 8 to 18. "What's really exciting is that it's film for kids by kids，" said Cori Gardner， managing director of Wingspan Arts， a nonprofit organization offering youth programs in the New York area. This year the festival will include films not only from Wingspan but also from other city organizations and one from a middle school in Arlington， Virginia."We want to make this a national event."Ms. Gardner added. The nine shorts to be shown range from a Claymation biography of B. B. King to a science fiction adventure set in the year 3005. "A lot of the material is really mature，" Ms. Gardner said， talking about films by the New York City branch of Global Action Project， a media arts and leadership-training group. "The Choice is about the history of a family and Master Anti-Smoker is about the angers of second-hand smoke."Dream of the Invisibles describes young immigrants'（移民）feelings of both belonging and not belonging in their adopted country. The festival will end with an open reception at which other films will be shown. These include a music video and a full-length film whose title is Pressures.This year the festival will include films not only from Wingspan but also from other city organizations and one from a middle school in Arlington， Virginia.（） A、TrueB、FalseC、Not Given
True Friendship Young adult filmmakers all hope to show their works in international festivals like Sundance and Toronto. But what about really young filmmakers who aren't in film school yet and aren't， strictly speaking， even adults？ They are at the heart of Wingspan Arts Kids Film Festival， tomorrow， in a setting any director might envy： Lincoln Center. Complete with "red carpet" interviews and various awards， the festival has much in common with events for more experienced moviemakers， except for the age of the participants： about 8 to 18. "What's really exciting is that it's film for kids by kids，" said Cori Gardner， managing director of Wingspan Arts， a nonprofit organization offering youth programs in the New York area. This year the festival will include films not only from Wingspan but also from other city organizations and one from a middle school in Arlington， Virginia."We want to make this a national event."Ms. Gardner added. The nine shorts to be shown range from a Claymation biography of B. B. King to a science fiction adventure set in the year 3005. "A lot of the material is really mature，" Ms. Gardner said， talking about films by the New York City branch of Global Action Project， a media arts and leadership-training group. "The Choice is about the history of a family and Master Anti-Smoker is about the angers of second-hand smoke."Dream of the Invisibles describes young immigrants'（移民）feelings of both belonging and not belonging in their adopted country. The festival will end with an open reception at which other films will be shown. These include a music video and a full-length film whose title is Pressures.Ms.Gardner wants to make this a national event.（） A、TrueB、FalseC、Not Given
Drug Overuse ① Nowadays,millions of people misuse and even overuse pain medications and other drugs. Research by the American National Institute on Drug Abuse （NIDA， 1999） shows that around 2% of the population over age 12 were using drugs non-medically. ② NIDA views medications as a powerful force for good in the contemporary world. They reduce and remove pain for millions of people suffering from illness and disease. They make it possible for doctors to perform complicated surgery to save lives. Many people afflicted by serious medical conditions are able to control their symptoms and become active， contributing citizens. NIDA points out that most individuals who take these drags use them in a responsible. ③ Nevertheless， overuse of drugs such as opioids， central nervous system（CNS） depressants and stimulants does lead to harmful reliance in some people and is therefore becoming a serious public health concern. Although this abuse affects many people worldwide， particular trends of concern to the medical profession in the US appear among older adults， teenagers arid women. ④ Though it may be a surprise to many， the misuse of medications may be the most common form of drug abuse among the elderly. Dr Kenneth Schrader of Duke University， North Carolina states that although the elderly represent about 13% of the US population， those aged 65 and over account for the consumption of one third of all drugs. People in this age group use medications roughly three times more than the general population and have poorer compliance with instruction for use. In another study of elderly patients admitted to treatment programs， 70% were women who had overused medicines. ⑤ Unfortunately， this trend among women does not only affect those aged over. In general， among women and men who are using either an anti-anxiety drug or a sedative， women are twice as likely to become addicted. In addition， statistics compiled for 12 —17 year olds show that teenage girls are more likely than teenage boys to begin overusing psychotherapeutic medication such as painkillers， tranquillizers， stimulants and sedatives.Paragraph②（）.A、Drug overuse and its consequenceB、The problem of drug overuse in AmericaC、Benefits of medicine and its wise useD、Female drug overuse with reference to that of malesE、Misuse of medicine among the young generationF、Improper use of medicine among senior citizens
Literacy Volunteer Last summer I went through a training program and became a literacy volunteer （扫盲志愿者）. The training I received， though excellent， did not tell me how it was to work with a real student， however. When I began to discover what other people's lives were like because they could not read， I realized the true importance of reading. My first student Jane was a 44-year-old single mother of three. In the first lesson， I found out she walked two miles to the nearest supermarket twice a week because she didn't know which bus to take. When I told her I would get her a bus schedule， she told me it would not help because she could not read it. She said she also had difficulty once she got to the supermarket because she couldn't always remember what she needed. Since she did not know words， she could not write out a shopping list. Also， she could only recognize items by their labels. As a result， if the product had a different label， she would not recognize it as the product she wanted. As we worked together， learning how to read built Jane's self-confidence， which encouraged her to continue in her studies. She began to make rapid progress and was even able to take the bus to the supermarket. After this successful trip， she reported how self-confident she felt. At the end of the program， she began helping her youngest son， Tony， a shy first grader， with his reading. She sat with him before he went to sleep and together they would read bedtime stories. When his eyes became wide with excitement as she read pride was written all over her face， and she began to see how her own hard work in learning to read paid off. As she described this experience， I was proud of myself， too. I found that helping Jane to build her self-confidence was more rewarding than anything I had ever done before. As a literacy volunteer， I learned a great deal about teaching and helping others. In fact， I may have learned more from the experience than Jane did.I once could not read.（） A、TrueB、FalseC、Not Given
Majored Finance An increase in students （11）to study economics at university is being attributed to （归因于）the global economic crisis awakening a public thirst for knowledge about how the（12）system works. Applications for degree courses beginning this autumn were up by 15% this January， according to UCAS， the Universities and Colleges Admissions Service. A（13）for the Royal Economic Society said applications to do economics at A-level were also up. Professor John Beath， the president of the society and a leading lecturer at St Andrews University， said his first-year lectures—which are open to students from all departments—were （14）crowds of 400， rather than the usual 250. "There are a large number of students who are not （15）majors， who would like to learn something about it. One of the things I have done this year is to relate my teaching to contemporary （16）in a way that one hasn't traditionally done，" he added. University applications rose 7% last year. But there were rises above average in several subjects. Nursing saw a 15% jump， with people's renewed interest in （17）in the public sector （部门） ，which are seen as more secure in economic crisis. A recent study showed almost two thirds of parents （18）schools should do more to teach pupils about financial matters， and almost half said their children had asked them what was going on， although a （19）of parents felt they did not understand it themselves well enough to explain. Zack Hocking， the head of child trust funds， said： "It's possible that one good thing to（20）from the downturn will be a generation that's financially wiser and better equipped to manage their money through times of economic uncertainty."17.（）A、financialB、applyingC、careersD、minorityE、drawingF、economicsG、believedH、purposeI、spokesmanJ、eventsK、eventsL、professional