问答题The publisher’s techniques for book promotion have become increasingly sophisticated in all advanced countries. The typical traveler or book salesman is likely to hold a college degree, certainly in the United States; he receives a careful briefing from the home office, with elaborate samples and sales aids, and perhaps a car provided, or partly provided, by the firm. 1)A well-run publishing house issues two or three seasonal announcement lists with details of its forthcoming books, as well as an annual catalog of its present and past books still in print, which are sent to the principal booksellers and librarians.For many books, a prospectus may be issued, both for the use of booksellers and for direct mailing by the publisher. The distribution of review copies to the press is the last item in the normal program. These three steps, traveling, catalogs, and reviews, are the vital elements in the machinery of book distribution, which it is virtually impossible to accomplish without the professional work of a publisher. 2)The capacity of some authors to produce a quite presentable book with the help of a printer still leaves them far from their objective unless they can find a publisher to undertake its distribution. Newspaper and periodical advertising is the publisher’s principal means of reaching the public, and standards here have also risen considerably since World War II. 3)Originally handled entirely by the publisher’s own staff, it is now not uncommon for the larger houses, especially in the United States and in some European countries, to employ advertising agencies to prepare the copy and the general details of the campaign for any important book.4) While few authors consider that their books are advertised adequately and most publishers are highly doubtful whether press advertising does in fact sell books, the amounts spent in relation to sales revenue are much higher than for most other commodities, seldom less than 5 percent for new books. 5)Over the whole field of sales promotion, as publishing houses have grown in size and profitability, there has been a marked tendency for the more commercial methods of general business to be applied to books, which are aggressively promoted to retailers and the public in the same manner as are many other commodities.Though this may increase sales, at least in the short term, it may be doubted whether it is in the interests of the public and to the long-term advantage of good publishing.
问答题
The publisher’s techniques for book promotion have become increasingly sophisticated in all advanced countries. The typical traveler or book salesman is likely to hold a college degree, certainly in the United States; he receives a careful briefing from the home office, with elaborate samples and sales aids, and perhaps a car provided, or partly provided, by the firm. 1)A well-run publishing house issues two or three seasonal announcement lists with details of its forthcoming books, as well as an annual catalog of its present and past books still in print, which are sent to the principal booksellers and librarians.For many books, a prospectus may be issued, both for the use of booksellers and for direct mailing by the publisher. The distribution of review copies to the press is the last item in the normal program. These three steps, traveling, catalogs, and reviews, are the vital elements in the machinery of book distribution, which it is virtually impossible to accomplish without the professional work of a publisher. 2)The capacity of some authors to produce a quite presentable book with the help of a printer still leaves them far from their objective unless they can find a publisher to undertake its distribution. Newspaper and periodical advertising is the publisher’s principal means of reaching the public, and standards here have also risen considerably since World War II. 3)Originally handled entirely by the publisher’s own staff, it is now not uncommon for the larger houses, especially in the United States and in some European countries, to employ advertising agencies to prepare the copy and the general details of the campaign for any important book.4) While few authors consider that their books are advertised adequately and most publishers are highly doubtful whether press advertising does in fact sell books, the amounts spent in relation to sales revenue are much higher than for most other commodities, seldom less than 5 percent for new books. 5)Over the whole field of sales promotion, as publishing houses have grown in size and profitability, there has been a marked tendency for the more commercial methods of general business to be applied to books, which are aggressively promoted to retailers and the public in the same manner as are many other commodities.Though this may increase sales, at least in the short term, it may be doubted whether it is in the interests of the public and to the long-term advantage of good publishing.
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How much will international students have misconceptions about the U.S.? In an effort to quash some myths, here are the four most common stereotypes regarding college education in the United States.Myth 1: American students are not as academically driven in comparison to other nations.There are more than 3,000 universities in the United States. Some are highly selective, some not at all. The less selective colleges may consist of students who have little concern for their academic well-being, but in the more selective colleges you will find very committed students who will spend countless hours at night on their homework. This is a phrase in the United States called an―all nighter which is used when a student stays up all night to perfect an assignment. In truth, it is an issue of pride.Myth 2: American students party all night and day.While American students do enjoy the freedom to explore a full lifestyle, they are also expected to keep up with very high standards of social behavior. and academic excellence. International students often join clubs or organizations where they can become involved in exciting programs both on and off campus.Myth 3: American students are all rich and can afford a college education.Although a certain percentage of American college students do come from wealthy families and have large expendable incomes, most American college students come from moderate-income families. Most American students enter college knowing they must apply for loans, work part-time, and earn scholarships in order to meet their financial obligations.Myth 4: Most Americans (and college students) live in large cities which are crime-ridden with drugs and drive-by shootings.Of all industrialized nations, the United States has one of the lowest crimerates. College campuses are no exception. Safety is of primary importance to all students, parents, and staff at universities.Universities centered in major cities have endless services to ensure the safety of all students, from campus transportation services to on-campus police officers. Most of universities located outside of the city are very safe, and various precautions are made based on their demographic situation.(1) According to the passage, the word-myth means ().A、taleB、misunderstandingC、mistakeD、story(2) In selective colleges, you will find students ().A、are not as academically driven in comparison to other nationsB、have little concern for their academic well-beingC、spend countless hours on their homeworkD、party all night and day(3) Which of the following is NOT the way most American students pay for their college education?A、Work part-timeB、Apply for loansC、Earn scholarshipsD、Borrow money from their parents(4) College campuses in the United States ().A、are very safeB、are crime-riddenC、have high crime ratesD、are too safe to make precautions(5) According to the passage, what can we learn about American college students?A、Students are tired of staying up all night to perfect an assignment.B、Some students have little concern for their academic well-being.C、They come from wealthy families and can afford a college education.D、International students will not join clubs or organizations.
He has no idea what the book is about. He ()read the book. A.couldn’tB.couldn’t haveC.mightn’t haveD.shouldn’t have
A young man was getting ready to gradually from college, for many months he bad 36 a beautiful sports car in a dealer’s showroom, and 37 his father could well 38 it, he told him that was all he wanted.On the morning of his gradation day his father called him into his own study and told him how 39 he was to have such a fine son. He handed his son a beautiful gift box. 40 but slightly disappointed, the young man 41 the box and found a lovely book, 42, he raised his voice at his father and said. ” 43 all your money you give me a book?” And rushed out of the house 44 the book in the studyHe did not contact（联系）his father for a whole year 45 one day he saw in the strict an old man who looked like his father. He 46 he bad to go back home and see his father.When he arrived at his father’s house, he was told that his father had been in hospital for a week. The moment he was about to 47 the hospital. he saw on the desk the 48 new book ,just as he had left it one 49 ago. he opened it and began to 50 the pages. suddenly, a car key 51 from an envelope taped behind the book ,it bad a lag（标签）with dealer’s name, the 52 dealer who had the sports car he bad 53 on the tag was the 54 of his graduation. and the 55 PAID IN FULL36. A. expected. B. enjoyed. C. admired. D. owned
After seeing the film, _________ . A.the book was read to himB.the book he wanted to readC.he wanted to read the bookD.he wanted the reading of the book
以下选项中正确的语句组是A)char s[]; s="BOOK!";B)char *s; s={"BOOK!"};C)char s[10]; s="BOOK!";D)char *s; s="BOOK!";
（32）以下选项中正确的语句组是A）char s[];s=”BOOK!”; B） char *s;s={”BOOK!”};C）char s[10];s=”BOOK!”; D） char *s;s=”BOOK!”;
I’ve come to ask him for the book. That’s why I ________ wait until he comes back. A.needB.shouldC.ought toD.have to
How many books do you have? I have ______ book .That's ______ English book. A、a,anB、a,oneC、on,anD、one,one
A centuries-old tradition，illustrated in a modem children's book. 1inks the sweetness of honey with the joy of learning to read.“The grandpa held a jar of honey so that all the family could see. He then dipped a spoon into it and put some honey on the cover of a small book.The little girl had just turned five.‘Stand up，little one，’he asked the girl softly. ‘I did this for your mother，your uncles，your older brother，and now you!’Then，he handed the book to her. ‘Taste!’She touched the honey with her finger and put it into her mouth.‘What's that taste?’the grandpa asked.The little girl answered，‘Sweet!’Then all of the family said in a single voice，‘Yes，and so is knowledge，but knowledge is from the bee that made that sweet honey，you have to go after it through the pages of a book!’The little girl knew that the promise to read was at last hers. Soon she was going to learn to read. ”This is the beginning of a profoundly moving children's book entitled Thank You，Mr. Falker. In this book，Patricia Polacco writes of her own passion to read，inspired by the honey on the book. It wasn't until fifth grade that she met her beloved teacher who provided the hlep that she needed to finally unlock the magic of the written word.Reading this book，we are in fact acquainted with some enduring traditions of child education that stress the importance of verbal capacity at a very early age.The child learning to read is admitted into a collective memory by way of books. And with the printed words that are active with meaning，the child becomes acquainted with a common past which he or she renews，to a greater or lesser degree，in every reading. Much as the author of the book Thank You，Mr. Falker puts it，“Almost as if it were magic，or as if light poured into her brain，the words and sentences started to take shape on the page as they never had before…And she understood the whole thing…Then she went into the living room and found the book on a shelf，the very book that her grandpa had shown her so many years ago. She spooned honey on the cover and tasted the sweetness…Then she held the book，honey and all，close to her chest. She could feel tears roll down her cheeks，but they weren't tears of sadness-she was happy，so very happy. ”The girl who tasted the honey on the book was______.A．nearly six years oldB．less than five years oldC．more than six years oldD．a little more than five years old
下列选项中正确的语句是（ ）。A.chars[]；s="BOOK!"；B.char*s；S={"BOOK!")；C.chars[10]；s="BOOK"；D.char*S；s="BOOK!"；
A young man was getting ready to graduate from college, for many months he had admired a beautiful sports car in a dealer's showroom, and 21 his father could well afford it, he told him that was all he wanted．On the morning of his graduation day, his father called him into his own study and told him how 22 he was to have such a fine son. He handed his son a beautiful gift box. Curious but slightly disappointed, the young man 23 the box and found a lovely book. Angrily, he raised his voice at his father and said．" 24 all your money you give me a book? " And rushed out of the house leaving the book in the study.He did not contact his father for a whole year 25 one day he saw in the street an old man who looked like his father. He realized he had to go back home and see his father.When he arrived at his father's house, he was told that his father had been in hospital for a week. The moment he was about to 26 the hospital. He saw on the desk the still new book, just as he had left it one 27ago. He opened it and began to turn the pages. Suddenly, a car key 28 from an envelope taped behind the book, it had a tag with dealer's name, the same dealer who had the sports car he had 29 on the tag was the date of his graduation, and the 30 :PAID IN FULL.____21___A.findingB.provingC.decidingD.knowing
资料：From Coins to Credit Banking Throughout the Ages is a concise history of banks and the banking industry from ancient times to the present. James Gallagher, who has made a career of covering financial news for several newspapers, has done a careful job of investigating his subject. Although he presents the facts carefully, Mr. Gallagher has made what could have been a dry book into one that is interesting and enjoyable. By telling amusing anecdotes about historical figures, he makes them come alive. Even people who are not particularly attracted to the subject matter will find this book engrossing.What most likely is Mr. Gallagher's job?A.Banker.B.Librarian.C.Journalist.D.Publisher.
共用题干Schools and Education1. Life in the twenty-first century demands preparation.Today,all individuals in a country must have adequate schooling to prepare them for their work as well as for their responsibilities as citizens.With this in mind,national leaders everywhere are placing more emphasis on the education of the young.In the United States,government officials,parents,and teachers are working hard to give their children一tomorrow's decision makers一the best preparation available.2. There is no national school policy in the United States.Each of the fifty states makes its own rules and regulations for its school,but there are many similarities among the fifty school systems.Public schools in all states are supported by taxes paid by the citizens of the individual state. In most states the children are required to attend school until they reach the age of sixteen.3. When they become six years old,children begin elementary school.After six years in elementary school,they go into junior high school and remain there for three years.The last three years of their public school education are spent in senior high school,from which they graduate at the age of eighteen.4. A great number of high school graduates continue their education in one of the many colleges or universities in the country.After four years,they receive a bachelor's degree.Some continue studying for a master's degree and perhaps a doctor's degree.In most states children,before they are 16,must________.A:go on to study in colleges or universitiesB:emphasized todayC:the taxes paid by the citizens of each stateD:to go abroad to do further studyE:attend school F: private source
共用题干Schools and Education1. Life in the twenty-first century demands preparation.Today,all individuals in a country must have adequate schooling to prepare them for their work as well as for their responsibilities as citizens.With this in mind,national leaders everywhere are placing more emphasis on the education of the young.In the United States,government officials,parents,and teachers are working hard to give their children一tomorrow's decision makers一the best preparation available.2. There is no national school policy in the United States.Each of the fifty states makes its own rules and regulations for its school,but there are many similarities among the fifty school systems.Public schools in all states are supported by taxes paid by the citizens of the individual state. In most states the children are required to attend school until they reach the age of sixteen.3. When they become six years old,children begin elementary school.After six years in elementary school,they go into junior high school and remain there for three years.The last three years of their public school education are spent in senior high school,from which they graduate at the age of eighteen.4. A great number of high school graduates continue their education in one of the many colleges or universities in the country.After four years,they receive a bachelor's degree.Some continue studying for a master's degree and perhaps a doctor's degree.After one finishes secondary school,he may or may not________.A:go on to study in colleges or universitiesB:emphasized todayC:the taxes paid by the citizens of each stateD:to go abroad to do further studyE:attend school F: private source
共用题干Few men have influenced the development of American English to the extent that Noah Webster did.After a short career in law,he turned to teaching,but he discovered how inadequate the available schoolbooks were for the children of a new and independent nation.In response to the need for truly American textbooks,Webster published A Grammatical Institute of the English Language,a three-volume work that consisted of a speller,a grammar,and a reader.The first volume,which was generally known as The American Spelling Book,was so popular that eventually it sold more than 80 million copies and provided him with a considerable income for the rest of his life.Can you imagine that?Anyway,in 1807,Noah Webster began his greatest work,An American Dictionary of the English Language.In preparing the manuscript,he devoted ten years to the study of English and its relationship to other languages,and seven more years to the writing itself. Published in two volumes in 1828,An American Dictionary of the English Language has become the recognized authority for usage in the United States.Webster's purpose in writing it was to demonstrate that the American language was developing distinct meanings,pronunciations,and spellings from those of British English. He is responsible for advancing many of the simplified spelling forms that distinguish American English from British.Webster was the first author to gain copyright protection in the United States by being awarded a copyright for The American Spelling Book and he continued to lobby over the next fifty years for the protection of intellectual properties,that is,for author's rights.By the time that Webster brought out the second edition of his dictionary,which included 70,000 entries instead of the original 38,000, the name Webster had become synonymous with American dictionaries.It was this second edition that served as the basis for the many revisions that have been produced by others, ironically,under the uncopyrighted Webster name.Webster remains active in promoting copyright protection throughout his life.A:Right B:Wrong C:Not mentioned
共用题干Few men have influenced the development of American English to the extent that Noah Webster did.After a short career in law,he turned to teaching,but he discovered how inadequate the available schoolbooks were for the children of a new and independent nation.In response to the need for truly American textbooks,Webster published A Grammatical Institute of the English Language,a three-volume work that consisted of a speller,a grammar,and a reader.The first volume,which was generally known as The American Spelling Book,was so popular that eventually it sold more than 80 million copies and provided him with a considerable income for the rest of his life.Can you imagine that?Anyway,in 1807,Noah Webster began his greatest work,An American Dictionary of the English Language.In preparing the manuscript,he devoted ten years to the study of English and its relationship to other languages,and seven more years to the writing itself. Published in two volumes in 1828,An American Dictionary of the English Language has become the recognized authority for usage in the United States.Webster's purpose in writing it was to demonstrate that the American language was developing distinct meanings,pronunciations,and spellings from those of British English. He is responsible for advancing many of the simplified spelling forms that distinguish American English from British.Webster was the first author to gain copyright protection in the United States by being awarded a copyright for The American Spelling Book and he continued to lobby over the next fifty years for the protection of intellectual properties,that is,for author's rights.By the time that Webster brought out the second edition of his dictionary,which included 70,000 entries instead of the original 38,000, the name Webster had become synonymous with American dictionaries.It was this second edition that served as the basis for the many revisions that have been produced by others, ironically,under the uncopyrighted Webster name.Webster opposed to slavery and made a lot of contribution to the abolition of slavery in the U.S.A:Right B:Wrong C:Not mentioned
共用题干Few men have influenced the development of American English to the extent that Noah Webster did.After a short career in law,he turned to teaching,but he discovered how inadequate the available schoolbooks were for the children of a new and independent nation.In response to the need for truly American textbooks,Webster published A Grammatical Institute of the English Language,a three-volume work that consisted of a speller,a grammar,and a reader.The first volume,which was generally known as The American Spelling Book,was so popular that eventually it sold more than 80 million copies and provided him with a considerable income for the rest of his life.Can you imagine that?Anyway,in 1807,Noah Webster began his greatest work,An American Dictionary of the English Language.In preparing the manuscript,he devoted ten years to the study of English and its relationship to other languages,and seven more years to the writing itself. Published in two volumes in 1828,An American Dictionary of the English Language has become the recognized authority for usage in the United States.Webster's purpose in writing it was to demonstrate that the American language was developing distinct meanings,pronunciations,and spellings from those of British English. He is responsible for advancing many of the simplified spelling forms that distinguish American English from British.Webster was the first author to gain copyright protection in the United States by being awarded a copyright for The American Spelling Book and he continued to lobby over the next fifty years for the protection of intellectual properties,that is,for author's rights.By the time that Webster brought out the second edition of his dictionary,which included 70,000 entries instead of the original 38,000, the name Webster had become synonymous with American dictionaries.It was this second edition that served as the basis for the many revisions that have been produced by others, ironically,under the uncopyrighted Webster name.Webster's purpose in writing An American Dictionary of the English Language is to prove that American English was superior to British English.A:Right B:Wrong C:Not mentioned
I’ve come to ask him for the book. That’s why I （） wait until he comes back.A、needB、shouldC、oughttoD、have to
单选题The author is required to _____ his book and send it to the publisher as soon as possible.AventureBabstractCverifyDindex
单选题All the following sentences have an appositive EXCEPT _____.AThe question is whether we can make good preparation in such a short time.BOne of the men held the view that what the book said was right.CWord has come that some American guests will come for a visit to our college next week.DI have the information that he’ll come soon.
单选题To become an officer on board, you must obtain（）.Aan officer's licenseBan officer's promotionCan officer's statementDa seaman's book
单选题He didn’t buy the book because he was interested in poetry.AHe didn’t buy the book because he was not interested in poetry.BHe bought the book, but it is not because he was interested in poetry.CHe bought the book because he was interested in poetry.DHe bought the book because he was not interested in poetry.
单选题The author intends to tell the readers that _____.Athe United States is a wealthy country although poverty and crime exist thereBcrime has become a serious problem in the United States, although it is said to be a prosperous oneCdespite the fact that crimes have been increasing rapidly in the United States, it is a country of prosperityDin spite of stories about poverty and crime in the United States, it is prospering at an increasing rate
单选题The United States is a typical country _____.Awhich encourages free trade at home and abroadBwhich people’s chief concern is how to make moneyCwhich all businesses are managed scientificallyDwhich normally works according to the federal budget
单选题And, best of all, your marks and notes become an _____ part of the book and stay there forever.AunnecessaryBemptyCintegralDexternal