Brand refers to names, logos and slogans. For example, Nike is known for its slogan “Just do it” and swoosh logo. A trademark shows the origin and ownership of a product or service, which is used to protect names, logos, drawings, symbols and other characters related with a business. Coke？ and Coca-cola？ are registered trademarks of the Coca-Cola Company. Many companies spend a lot of money and time registering their trademarks. There are at least two good reasons for this. Firstly, if you trademark a brand, you are the only person allowed to use that Brand name slogan etc. If others want to use that brand, they must ask your permission or pay some money. Secondly, registration also allows the owner to bring legal action against anyone who uses the trademark without authorization. There are basic trademark symbols, e.g.“TM”for goods and“SM”for service.They tell the public that the product's name and design are the exclusive property of the company, but a registered trademark？ provides notice that it has indeed been registered.Legalprotectiononabrandcomesintoforceonlyafterregistration.
Brand refers to names, logos and slogans. For example, Nike is known for its slogan “Just do it” and swoosh logo. A trademark shows the origin and ownership of a product or service, which is used to protect names, logos, drawings, symbols and other characters related with a business. Coke？ and Coca-cola？ are registered trademarks of the Coca-Cola Company. Many companies spend a lot of money and time registering their trademarks. There are at least two good reasons for this. Firstly, if you trademark a brand, you are the only person allowed to use that Brand name slogan etc. If others want to use that brand, they must ask your permission or pay some money. Secondly, registration also allows the owner to bring legal action against anyone who uses the trademark without authorization. There are basic trademark symbols, e.g.“TM”for goods and“SM”for service.They tell the public that the product's name and design are the exclusive property of the company, but a registered trademark？ provides notice that it has indeed been registered. Legal protection on a brand comes into force only after registration.
相关考题：
When you meet a group of people, it is better to remember __A. all their names B. a couple of names firstC. just their last names D. as many names as possible
根据文章内容进行判断，正确写“T”错误写“F”Brand refers to names, logos and slogans. For example, Nike is known for its slogan “Just do it” and swoosh logo. A trademark shows the origin and ownership of a product or service, which is used to protect names, logos, drawings, symbols and other characters related with a business. Coke? and Coca-cola? are registered trademarks of the Coca-Cola Company.Many companies spend a lot of money and time registering their trademarks. There are at least two good reasons for this. Firstly, if you trademark a brand, you are the only person allowed to use that Brand name slogan etc. If others want to use that brand, they must ask your permission or pay some money. Secondly, registration also allows the owner to bring legal action against anyone who uses the trademark without authorization.There are basic trademark symbols, e.g.“TM”for goods and“SM”for service.They tell the public that the products name and design are the exclusive property of the company, but a registered trademark? provides notice that it has indeed been registered.( )26. According to the writer, it is not necessary for a company to register a trademark.( )27. A trademark may be regarded as a protection for a brand name.( )28. The trademark symbols TM and ? can be exchanged in a brand.( )29. Legal protection on a brand comes into force only after registration.( )30. A company can freely use other companies brands.
A crew list is a piece of paper which shows ______.A.all names of crew members on boardB.all crew member's lists on boardC.all paper of crew members on boardD.all names of lists for the crew on board
资料：What attracts customers? Obviously the quality of a product does, but visual images contribute a great deal. It is not only the image provided by the packaging that counts but the whole corporate identity of the company.There are now many products and services on the market which are similar in content though produced by different companies. It is vital, therefore, for a company to distinguish itself from its competitors by having a strong company image which is immediately recognizable.Logos are part of this image. They are symbols which often include a name or initials to identify a company. The logo establishes a visual identity for the company, just as different groups of young people express their identity through hairstyles and clothes. All groups from all cultures and throughout the ages have used colors and symbols to show their identity.In different cultures, different colors carry different meanings. Some colors may be connected with coldness in one culture and with warmth in another; some colors represent life in one culture but death in another. International companies have, therefore, to make sure that their logos will not be misunderstood or misinterpreted in different countries.Many companies have, over the years, renewed their logos to fit in with contemporary design and to present more powerful images. Company logos can be emotive and can inspire loyalty by influencing the subconscious. Some logos incorporate an idea of the product; and a case in point is the steering wheel in the Mercedes logo, for example, and the airplane tail of Alitalia.Logos are used on letterheads, packaging and brochures as well as on the product itself. They may also appear in newspapers or on television as part of an advertising campaign.Companies need to have a strong corporate identity. The logo helps to promote this image and to fix in the minds of the consumers. Logos, therefore, need to be original and to have impact and style. According to the passage, what can attract customers’ eyes? A.The corporate identity.B.Quality of the product.C.Packaging images.D.All of above
资料：What attracts customers? Obviously the quality of a product does, but visual images contribute a great deal. It is not only the image provided by the packaging that counts but the whole corporate identity of the company.There are now many products and services on the market which are similar in content though produced by different companies. It is vital, therefore, for a company to distinguish itself from its competitors by having a strong company image which is immediately recognizable.Logos are part of this image. They are symbols which often include a name or initials to identify a company. The logo establishes a visual identity for the company, just as different groups of young people express their identity through hairstyles and clothes. All groups from all cultures and throughout the ages have used colors and symbols to show their identity.In different cultures, different colors carry different meanings. Some colors may be connected with coldness in one culture and with warmth in another; some colors represent life in one culture but death in another. International companies have, therefore, to make sure that their logos will not be misunderstood or misinterpreted in different countries.Many companies have, over the years, renewed their logos to fit in with contemporary design and to present more powerful images. Company logos can be emotive and can inspire loyalty by influencing the subconscious. Some logos incorporate an idea of the product; and a case in point is the steering wheel in the Mercedes logo, for example, and the airplane tail of Alitalia.Logos are used on letterheads, packaging and brochures as well as on the product itself. They may also appear in newspapers or on television as part of an advertising campaign.Companies need to have a strong corporate identity. The logo helps to promote this image and to fix in the minds of the consumers. Logos, therefore, need to be original and to have impact and style.____are used to show the____of the company.A.Hair style and clothes; corporate identityB.Colors and symbols; culture and identityC.Hair style and clothes; imageD.Colors and symbols; taste and mission
资料：What attracts customers? Obviously the quality of a product does, but visual images contribute a great deal. It is not only the image provided by the packaging that counts but the whole corporate identity of the company.There are now many products and services on the market which are similar in content though produced by different companies. It is vital, therefore, for a company to distinguish itself from its competitors by having a strong company image which is immediately recognizable.Logos are part of this image. They are symbols which often include a name or initials to identify a company. The logo establishes a visual identity for the company, just as different groups of young people express their identity through hairstyles and clothes. All groups from all cultures and throughout the ages have used colors and symbols to show their identity.In different cultures, different colors carry different meanings. Some colors may be connected with coldness in one culture and with warmth in another; some colors represent life in one culture but death in another. International companies have, therefore, to make sure that their logos will not be misunderstood or misinterpreted in different countries.Many companies have, over the years, renewed their logos to fit in with contemporary design and to present more powerful images. Company logos can be emotive and can inspire loyalty by influencing the subconscious. Some logos incorporate an idea of the product; and a case in point is the steering wheel in the Mercedes logo, for example, and the airplane tail of Alitalia.Logos are used on letterheads, packaging and brochures as well as on the product itself. They may also appear in newspapers or on television as part of an advertising campaign.Companies need to have a strong corporate identity. The logo helps to promote this image and to fix in the minds of the consumers. Logos, therefore, need to be original and to have impact and style.You probably find a logo of a big company____.A.on the letterheads and packagesB.in the social media platformC.advertisements on TVD.All of above
资料：What attracts customers? Obviously the quality of a product does, but visual images contribute a great deal. It is not only the image provided by the packaging that counts but the whole corporate identity of the company.There are now many products and services on the market which are similar in content though produced by different companies. It is vital, therefore, for a company to distinguish itself from its competitors by having a strong company image which is immediately recognizable.Logos are part of this image. They are symbols which often include a name or initials to identify a company. The logo establishes a visual identity for the company, just as different groups of young people express their identity through hairstyles and clothes. All groups from all cultures and throughout the ages have used colors and symbols to show their identity.In different cultures, different colors carry different meanings. Some colors may be connected with coldness in one culture and with warmth in another; some colors represent life in one culture but death in another. International companies have, therefore, to make sure that their logos will not be misunderstood or misinterpreted in different countries.Many companies have, over the years, renewed their logos to fit in with contemporary design and to present more powerful images. Company logos can be emotive and can inspire loyalty by influencing the subconscious. Some logos incorporate an idea of the product; and a case in point is the steering wheel in the Mercedes logo, for example, and the airplane tail of Alitalia.Logos are used on letterheads, packaging and brochures as well as on the product itself. They may also appear in newspapers or on television as part of an advertising campaign.Companies need to have a strong corporate identity. The logo helps to promote this image and to fix in the minds of the consumers. Logos, therefore, need to be original and to have impact and style.The steering wheel in the Mercedes logo and the airplane tail of Alitalia are____.A.the examples of logos which are emotive and can inspire loyaltyB.the examples of giving people idea of the products by using the imagesC.the examples of logos which fit in with contemporary designD.None of above
资料：What attracts customers? Obviously the quality of a product does, but visual images contribute a great deal. It is not only the image provided by the packaging that counts but the whole corporate identity of the company.There are now many products and services on the market which are similar in content though produced by different companies. It is vital, therefore, for a company to distinguish itself from its competitors by having a strong company image which is immediately recognizable.Logos are part of this image. They are symbols which often include a name or initials to identify a company. The logo establishes a visual identity for the company, just as different groups of young people express their identity through hairstyles and clothes. All groups from all cultures and throughout the ages have used colors and symbols to show their identity.In different cultures, different colors carry different meanings. Some colors may be connected with coldness in one culture and with warmth in another; some colors represent life in one culture but death in another. International companies have, therefore, to make sure that their logos will not be misunderstood or misinterpreted in different countries.Many companies have, over the years, renewed their logos to fit in with contemporary design and to present more powerful images. Company logos can be emotive and can inspire loyalty by influencing the subconscious. Some logos incorporate an idea of the product; and a case in point is the steering wheel in the Mercedes logo, for example, and the airplane tail of Alitalia.Logos are used on letterheads, packaging and brochures as well as on the product itself. They may also appear in newspapers or on television as part of an advertising campaign.Companies need to have a strong corporate identity. The logo helps to promote this image and to fix in the minds of the consumers. Logos, therefore, need to be original and to have impact and style.The passage supplies information that would answer which of the following questions? A.What’s in the image?B.What attracts customers?C.What’s in a logo?D.None of above
共用题干第二篇Call American Their NamesA great difference between American social customs and those of other countries is the way in which names are used.Americans have little concern for"rank",especially socially. Most Americans do not want to be treated in any especially respectful way because of their age or social rank;it makes them feel uncomfortable.Many Americans even find the terms"Mr.","Mrs."or"Miss" too formal.People of all ages may prefer to be called by their first names."Don't call me Mrs. Smith.Just call me Sally."Using only first names usually indicates friendliness and acceptance. However,if you do not feel comfortable using only first names,it is quite acceptable to be more formal.Just smile and say that after a while you will use first names but you are accustomed to being more when you first meet someone.Very often,introductions are made using both first and last names:"Mary Smith,this is John Jones."In this situation you are free to decide whether to call the lady"Mary"or"Miss Smith". Sometimes both of you will begin a conversation using last names,and after a while one or both of you may begin using first names instead.You have a choice:if you don't want to use first names so quickly, no one will think it impolite if you continue according to your own custom.Which of the following statements is NOT true?A:The way names are used in America is different from those of other countries.B:Many Americans are used to being called by their first names.C:It shows friendliness and kindness to use only first names.D:When you talk to people in the United States,you have to use their first names.
共用题干第二篇Call American Their NamesA great difference between American social customs and those of other countries is the way in which names are used.Americans have little concern for"rank",especially socially. Most Americans do not want to be treated in any especially respectful way because of their age or social rank;it makes them feel uncomfortable.Many Americans even find the terms"Mr.","Mrs."or"Miss" too formal.People of all ages may prefer to be called by their first names."Don't call me Mrs. Smith.Just call me Sally."Using only first names usually indicates friendliness and acceptance. However,if you do not feel comfortable using only first names,it is quite acceptable to be more formal.Just smile and say that after a while you will use first names but you are accustomed to being more when you first meet someone.Very often,introductions are made using both first and last names:"Mary Smith,this is John Jones."In this situation you are free to decide whether to call the lady"Mary"or"Miss Smith". Sometimes both of you will begin a conversation using last names,and after a while one or both of you may begin using first names instead.You have a choice:if you don't want to use first names so quickly, no one will think it impolite if you continue according to your own custom.The passage you've just read would most likely be found in a______.A:guide-book for touristsB:book about American historyC:noticeD:short story
共用题干第二篇Call American Their NamesA great difference between American social customs and those of other countries is the way in which names are used.Americans have little concern for"rank",especially socially. Most Americans do not want to be treated in any especially respectful way because of their age or social rank;it makes them feel uncomfortable.Many Americans even find the terms"Mr.","Mrs."or"Miss" too formal.People of all ages may prefer to be called by their first names."Don't call me Mrs. Smith.Just call me Sally."Using only first names usually indicates friendliness and acceptance. However,if you do not feel comfortable using only first names,it is quite acceptable to be more formal.Just smile and say that after a while you will use first names but you are accustomed to being more when you first meet someone.Very often,introductions are made using both first and last names:"Mary Smith,this is John Jones."In this situation you are free to decide whether to call the lady"Mary"or"Miss Smith". Sometimes both of you will begin a conversation using last names,and after a while one or both of you may begin using first names instead.You have a choice:if you don't want to use first names so quickly, no one will think it impolite if you continue according to your own custom.According to the passage,most Americans feel______when they are treated especially respectfully owing to their age or social rank.A:sick B:sorryC:uneasy D:embarrassed
共用题干第二篇Call American Their NamesA great difference between American social customs and those of other countries is the way in which names are used.Americans have little concern for"rank",especially socially. Most Americans do not want to be treated in any especially respectful way because of their age or social rank;it makes them feel uncomfortable.Many Americans even find the terms"Mr.","Mrs."or"Miss" too formal.People of all ages may prefer to be called by their first names."Don't call me Mrs. Smith.Just call me Sally."Using only first names usually indicates friendliness and acceptance. However,if you do not feel comfortable using only first names,it is quite acceptable to be more formal.Just smile and say that after a while you will use first names but you are accustomed to being more when you first meet someone.Very often,introductions are made using both first and last names:"Mary Smith,this is John Jones."In this situation you are free to decide whether to call the lady"Mary"or"Miss Smith". Sometimes both of you will begin a conversation using last names,and after a while one or both of you may begin using first names instead.You have a choice:if you don't want to use first names so quickly, no one will think it impolite if you continue according to your own custom.In the first paragraph the author tells us that______.A:Americans do not talk about rank,especially sociallyB:Americans feel uncomfortable when talking about rankC:Americans take interests in social customsD:Americans don't care much about social rank
共用题干第二篇Call American Their NamesA great difference between American social customs and those of other countries is the way in which names are used.Americans have little concern for"rank",especially socially. Most Americans do not want to be treated in any especially respectful way because of their age or social rank;it makes them feel uncomfortable.Many Americans even find the terms"Mr.","Mrs."or"Miss" too formal.People of all ages may prefer to be called by their first names."Don't call me Mrs. Smith.Just call me Sally."Using only first names usually indicates friendliness and acceptance. However,if you do not feel comfortable using only first names,it is quite acceptable to be more formal.Just smile and say that after a while you will use first names but you are accustomed to being more when you first meet someone.Very often,introductions are made using both first and last names:"Mary Smith,this is John Jones."In this situation you are free to decide whether to call the lady"Mary"or"Miss Smith". Sometimes both of you will begin a conversation using last names,and after a while one or both of you may begin using first names instead.You have a choice:if you don't want to use first names so quickly, no one will think it impolite if you continue according to your own custom.if an American lady says"Don't call me Mrs. Smith,just call me Sally."that shows______. A:she is not a married womanB:she prefers to be called"Sally"C:she is not Mrs.SmithD:she likes to be more formal
Brand refers to names, logos and slogans. For example, Nike is known for its slogan “Just do it” and swoosh logo. A trademark shows the origin and ownership of a product or service, which is used to protect names, logos, drawings, symbols and other characters related with a business. Coke？ and Coca-cola？ are registered trademarks of the Coca-Cola Company. Many companies spend a lot of money and time registering their trademarks. There are at least two good reasons for this. Firstly, if you trademark a brand, you are the only person allowed to use that Brand name slogan etc. If others want to use that brand, they must ask your permission or pay some money. Secondly, registration also allows the owner to bring legal action against anyone who uses the trademark without authorization. There are basic trademark symbols, e.g.“TM”for goods and“SM”for service.They tell the public that the product's name and design are the exclusive property of the company, but a registered trademark？ provides notice that it has indeed been registered. ThetrademarksymbolsTMand?canbeexchangedinabrand.A对B错
Which system is used to resolve names on the Internet， such as comptia.org， to IP addresses？（）A、WINS（windows internet name service）B、HOSTSC、DNSD、LMHOSTS
During tablespace creation， which filename format is NOT used for creating datafiles associated with a tablespace？（）A、 incomplete namesB、 incomplete names with templatesC、 alias with template namesD、 numeric names
In an environment in which multiple VLANs have been defined on Catalyst Express 500 switches， which two statements are correct for ports that have been configured with the Smartport role of "IP Phone + Desktop"？（）A、The names of the VLANs used by the SmartPorts are case insensitiveB、The ports may belong to a configurable data VLANC、The names of the VLANs used by the Smartports are not relevantD、The ports may belong to many VLANs， depending on how many PCs are connected to each port.E、The names of the VLANs used by the Smartports are case sensitive
When running a Windows server， which option is used with the ping command to convert numerical addresses to host names？（）A、 -rB、 -aC、 -vD、 -n
Connection Manager features cannot be used with which of the following naming method？ （）A、Oracle namesB、Local NamingC、Host NamingD、Names Server
Which is an example of a dynamic SELECT statement? （）A、A query whose object names change during its execution. B、A query whose object names are not known until run time. C、A query whose bind variables values change during execution. D、A query whose bind variable values are not known until run time.
填空题What do you do in the first part of the conversation?We ____ and tell each other our names or exchange name cards.
多选题In an environment in which multiple VLANs have been defined on Catalyst Express 500 switches， which two statements are correct for ports that have been configured with the Smartport role of "IP Phone + Desktop"？（）AThe names of the VLANs used by the SmartPorts are case insensitiveBThe ports may belong to a configurable data VLANCThe names of the VLANs used by the Smartports are not relevantDThe ports may belong to many VLANs， depending on how many PCs are connected to each port.EThe names of the VLANs used by the Smartports are case sensitive
单选题The example of El Al Airlines shows that _____.Arevengeful customers are a threat to the monopoly of enterprisesBan ad campaign is a way out for enterprises in financial difficultyCa good slogan has great potential for improving serviceDstaff retraining is essential for better service
单选题Which of the following names is NOT used for EMS?ADatapostBChronopostCAl-Barid al MumtazDTNT Skypack
单选题A crew list is a piece of paper which shows （）.Aall names of crew members on boardBall crew member's lists on boardCall paper of crew members on boardDall names of lists for the crew on board
单选题Which is an example of a dynamic SELECT statement? （）AA query whose object names change during its execution. BA query whose object names are not known until run time. CA query whose bind variables values change during execution. DA query whose bind variable values are not known until run time.
单选题During tablespace creation， which filename format is NOT used for creating datafiles associated with a tablespace？（）A incomplete namesB incomplete names with templatesC alias with template namesD numeric names