资料：What attracts customers? Obviously the quality of a product does, but visual images contribute a great deal. It is not only the image provided by the packaging that counts but the whole corporate identity of the company.There are now many products and services on the market which are similar in content though produced by different companies. It is vital, therefore, for a company to distinguish itself from its competitors by having a strong company image which is immediately recognizable.Logos are part of this image. They are symbols which often include a name or initials to identify a company. The logo establishes a visual identity for the company, just as different groups of young people express their identity through hairstyles and clothes. All groups from all cultures and throughout the ages have used colors and symbols to show their identity.In different cultures, different colors carry different meanings. Some colors may be connected with coldness in one culture and with warmth in another; some colors represent life in one culture but death in another. International companies have, therefore, to make sure that their logos will not be misunderstood or misinterpreted in different countries.Many companies have, over the years, renewed their logos to fit in with contemporary design and to present more powerful images. Company logos can be emotive and can inspire loyalty by influencing the subconscious. Some logos incorporate an idea of the product; and a case in point is the steering wheel in the Mercedes logo, for example, and the airplane tail of Alitalia.Logos are used on letterheads, packaging and brochures as well as on the product itself. They may also appear in newspapers or on television as part of an advertising campaign.Companies need to have a strong corporate identity. The logo helps to promote this image and to fix in the minds of the consumers. Logos, therefore, need to be original and to have impact and style.The passage supplies information that would answer which of the following questions? A.What’s in the image?B.What attracts customers?C.What’s in a logo?D.None of above
资料：What attracts customers? Obviously the quality of a product does, but visual images contribute a great deal. It is not only the image provided by the packaging that counts but the whole corporate identity of the company.
There are now many products and services on the market which are similar in content though produced by different companies. It is vital, therefore, for a company to distinguish itself from its competitors by having a strong company image which is immediately recognizable.
Logos are part of this image. They are symbols which often include a name or initials to identify a company. The logo establishes a visual identity for the company, just as different groups of young people express their identity through hairstyles and clothes. All groups from all cultures and throughout the ages have used colors and symbols to show their identity.
In different cultures, different colors carry different meanings. Some colors may be connected with coldness in one culture and with warmth in another; some colors represent life in one culture but death in another. International companies have, therefore, to make sure that their logos will not be misunderstood or misinterpreted in different countries.
Many companies have, over the years, renewed their logos to fit in with contemporary design and to present more powerful images. Company logos can be emotive and can inspire loyalty by influencing the subconscious. Some logos incorporate an idea of the product; and a case in point is the steering wheel in the Mercedes logo, for example, and the airplane tail of Alitalia.
Logos are used on letterheads, packaging and brochures as well as on the product itself. They may also appear in newspapers or on television as part of an advertising campaign.
Companies need to have a strong corporate identity. The logo helps to promote this image and to fix in the minds of the consumers. Logos, therefore, need to be original and to have impact and style.
The passage supplies information that would answer which of the following questions?
There are now many products and services on the market which are similar in content though produced by different companies. It is vital, therefore, for a company to distinguish itself from its competitors by having a strong company image which is immediately recognizable.
Logos are part of this image. They are symbols which often include a name or initials to identify a company. The logo establishes a visual identity for the company, just as different groups of young people express their identity through hairstyles and clothes. All groups from all cultures and throughout the ages have used colors and symbols to show their identity.
In different cultures, different colors carry different meanings. Some colors may be connected with coldness in one culture and with warmth in another; some colors represent life in one culture but death in another. International companies have, therefore, to make sure that their logos will not be misunderstood or misinterpreted in different countries.
Many companies have, over the years, renewed their logos to fit in with contemporary design and to present more powerful images. Company logos can be emotive and can inspire loyalty by influencing the subconscious. Some logos incorporate an idea of the product; and a case in point is the steering wheel in the Mercedes logo, for example, and the airplane tail of Alitalia.
Logos are used on letterheads, packaging and brochures as well as on the product itself. They may also appear in newspapers or on television as part of an advertising campaign.
Companies need to have a strong corporate identity. The logo helps to promote this image and to fix in the minds of the consumers. Logos, therefore, need to be original and to have impact and style.
The passage supplies information that would answer which of the following questions?
A.What’s in the image?
B.What attracts customers?
C.What’s in a logo?
D.None of above
B.What attracts customers?
C.What’s in a logo?
D.None of above
参考解析
解析：本题考查主旨大意。
【关键词】The passage supplies information; answer which of the following question
【主题句】首段首句What attracts customers?
【解析】题目意为“文章内容可以回答以下哪个问题？” 选项A意为“图像中有什么？”；选项B意为“什么吸引客户？”；选项C意为“标识中有什么？”；选项D意为“以上全不对”。根据主题句，本文主要讲的是什么可以吸引客户，故选项B符合题意。
【关键词】The passage supplies information; answer which of the following question
【主题句】首段首句What attracts customers?
【解析】题目意为“文章内容可以回答以下哪个问题？” 选项A意为“图像中有什么？”；选项B意为“什么吸引客户？”；选项C意为“标识中有什么？”；选项D意为“以上全不对”。根据主题句，本文主要讲的是什么可以吸引客户，故选项B符合题意。
相关考题：
_________three months ago I could not have negotiated this deal. A.EspeciallyB.PartiallyC.EntirelyD.Obviously
Product advertising is an important part of marketing. It aims at increasing sales by making a product or service known to a wider audience, and by emphasizing its positive qualities. A company can advertise in various ways, depending on how much it wishes to spend. There are different media for advertising including television, radio, newspapers, magazines, the Internet and direct mail. The design and organization of advertising campaigns is usually the job of an advertising agency. A good advertising program tells potential customers why they need the product, how it is used and the benefits derived from its use. A successful program also tells the consumer how the product is better than similar offerings by competitors.Corporate advertising is not directly concerned with increasing the sales of a particular product or service, but more with the brand image and reputation a company wants to present to the general public or within an industry. Corporate advertising comes in three different types image advertising, opinion advertising and investment advertising. Image advertising attempts to promote the importance of a company. Opinion advertising presents the impression of doing a public service by addressing the importance of a company. Investment advertising is designed to attract potential investors. DECIDE IF EACH OF THE FOLLOWING STATEMENT IS TRUE (T) OR FALSE (F).1. Generally, an advertising agency is responsible for designing and organizing a product’s advertisement.()2. It is not necessary to consider the budget of an advertisement in choosing a media for advertising.()3. According to the text, there are three types of media used in advertising.()4. Product advertising is different from corporate advertising.()5. This passage is mainly about the history of advertising.()
What can be inferred from Paragraph 4?A. Unpackaged products are of bad quality.B. Supermarkets care more about packaging.C. It is improper to judge quality by packaging.D. Other products are better packaged than food.
___________ of teaching writing pays great attention to the accuracy of the final product but ignores the process. A. The product-oriented methodB. The process-oriented methodC. The quality-oriented methodD. The test-oriented method
资料：What attracts customers? Obviously the quality of a product does, but visual images contribute a great deal. It is not only the image provided by the packaging that counts but the whole corporate identity of the company.There are now many products and services on the market which are similar in content though produced by different companies. It is vital, therefore, for a company to distinguish itself from its competitors by having a strong company image which is immediately recognizable.Logos are part of this image. They are symbols which often include a name or initials to identify a company. The logo establishes a visual identity for the company, just as different groups of young people express their identity through hairstyles and clothes. All groups from all cultures and throughout the ages have used colors and symbols to show their identity.In different cultures, different colors carry different meanings. Some colors may be connected with coldness in one culture and with warmth in another; some colors represent life in one culture but death in another. International companies have, therefore, to make sure that their logos will not be misunderstood or misinterpreted in different countries.Many companies have, over the years, renewed their logos to fit in with contemporary design and to present more powerful images. Company logos can be emotive and can inspire loyalty by influencing the subconscious. Some logos incorporate an idea of the product; and a case in point is the steering wheel in the Mercedes logo, for example, and the airplane tail of Alitalia.Logos are used on letterheads, packaging and brochures as well as on the product itself. They may also appear in newspapers or on television as part of an advertising campaign.Companies need to have a strong corporate identity. The logo helps to promote this image and to fix in the minds of the consumers. Logos, therefore, need to be original and to have impact and style. According to the passage, what can attract customers’ eyes? A.The corporate identity.B.Quality of the product.C.Packaging images.D.All of above
资料：Early ExperiencesIf you've communicated a positive initial impression and customers decide to explore your product, can they discover the features and functions that help get them up to speed? Does your interface provide clear, streamlined paths free of unnecessary instructions, distracting visual elements, or unneeded features or functionality? Finally, how well does your product help customers get the benefits they want, or even lead them to benefits they were unaware of?Testing helps determine if customers find the terminology clear and jargon-free; whether the page and content is organized logically from their perspective; if processes-such as registration, checkout or upgrading-are efficient and easy to use; and if it's clear how to cancel a process or navigate to a specific function or location.MaturityOver time, discovering shortcuts and advanced functionality will help mature customers do their jobs more quickly. You'll want to test how these options are communicated and ensure that they address the needs of these customers without impacting the experience of other customers.Unless you test with actual users, your product team won't get a true perspective about what your product is like to use by the people who matter most the users themselves. This may seem obvious, but in many organizations, approximate customers-such as salespeople-are sometimes used to review products. After all, they have a lot of customer contact. But salespeople don't have the same motivations or context as customers. At best, this approach is risky. When you test with real users, usability tests ensure that all product stakeholders get a realistic, honest view of your product's effectiveness.If you have never watched a customer use your product, you might be in for a surprise. "Obvious" product assumptions may be challenged, or you might find that customers think differently about what value means to them. Whatever you discover, you'll unearth information to develop products that are more likely to be ones that your customers value. What does approximate customers mean?A.The nearest customersB.The virtual customersC.People that pretend to be customersD.The VIPs
资料：Early ExperiencesIf you've communicated a positive initial impression and customers decide to explore your product, can they discover the features and functions that help get them up to speed? Does your interface provide clear, streamlined paths free of unnecessary instructions, distracting visual elements, or unneeded features or functionality? Finally, how well does your product help customers get the benefits they want, or even lead them to benefits they were unaware of?Testing helps determine if customers find the terminology clear and jargon-free; whether the page and content is organized logically from their perspective; if processes-such as registration, checkout or upgrading-are efficient and easy to use; and if it's clear how to cancel a process or navigate to a specific function or location.MaturityOver time, discovering shortcuts and advanced functionality will help mature customers do their jobs more quickly. You'll want to test how these options are communicated and ensure that they address the needs of these customers without impacting the experience of other customers.Unless you test with actual users, your product team won't get a true perspective about what your product is like to use by the people who matter most the users themselves. This may seem obvious, but in many organizations, approximate customers-such as salespeople-are sometimes used to review products. After all, they have a lot of customer contact. But salespeople don't have the same motivations or context as customers. At best, this approach is risky. When you test with real users, usability tests ensure that all product stakeholders get a realistic, honest view of your product's effectiveness.If you have never watched a customer use your product, you might be in for a surprise. "Obvious" product assumptions may be challenged, or you might find that customers think differently about what value means to them. Whatever you discover, you'll unearth information to develop products that are more likely to be ones that your customers value.What is the main idea of this excerpt?A.You need to get rid of all unneeded features or functionality.B.You need to tailor to the need to mature users.C.Your own assumptions are relevant.D.You need actual users to test your products.
资料：Early ExperiencesIf you've communicated a positive initial impression and customers decide to explore your product, can they discover the features and functions that help get them up to speed? Does your interface provide clear, streamlined paths free of unnecessary instructions, distracting visual elements, or unneeded features or functionality? Finally, how well does your product help customers get the benefits they want, or even lead them to benefits they were unaware of?Testing helps determine if customers find the terminology clear and jargon-free; whether the page and content is organized logically from their perspective; if processes-such as registration, checkout or upgrading-are efficient and easy to use; and if it's clear how to cancel a process or navigate to a specific function or location.MaturityOver time, discovering shortcuts and advanced functionality will help mature customers do their jobs more quickly. You'll want to test how these options are communicated and ensure that they address the needs of these customers without impacting the experience of other customers.Unless you test with actual users, your product team won't get a true perspective about what your product is like to use by the people who matter most the users themselves. This may seem obvious, but in many organizations, approximate customers-such as salespeople-are sometimes used to review products. After all, they have a lot of customer contact. But salespeople don't have the same motivations or context as customers. At best, this approach is risky. When you test with real users, usability tests ensure that all product stakeholders get a realistic, honest view of your product's effectiveness.If you have never watched a customer use your product, you might be in for a surprise. "Obvious" product assumptions may be challenged, or you might find that customers think differently about what value means to them. Whatever you discover, you'll unearth information to develop products that are more likely to be ones that your customers value. Which of the following is true?A.You should separate new and mature customers in testing your products.B.Approximate customers are equally valuable as real users.C.Salespeople have a lot of customer contact, so they have the same motivations as customersD.Usability test aims to please the customers
资料：What attracts customers? Obviously the quality of a product does, but visual images contribute a great deal. It is not only the image provided by the packaging that counts but the whole corporate identity of the company.There are now many products and services on the market which are similar in content though produced by different companies. It is vital, therefore, for a company to distinguish itself from its competitors by having a strong company image which is immediately recognizable.Logos are part of this image. They are symbols which often include a name or initials to identify a company. The logo establishes a visual identity for the company, just as different groups of young people express their identity through hairstyles and clothes. All groups from all cultures and throughout the ages have used colors and symbols to show their identity.In different cultures, different colors carry different meanings. Some colors may be connected with coldness in one culture and with warmth in another; some colors represent life in one culture but death in another. International companies have, therefore, to make sure that their logos will not be misunderstood or misinterpreted in different countries.Many companies have, over the years, renewed their logos to fit in with contemporary design and to present more powerful images. Company logos can be emotive and can inspire loyalty by influencing the subconscious. Some logos incorporate an idea of the product; and a case in point is the steering wheel in the Mercedes logo, for example, and the airplane tail of Alitalia.Logos are used on letterheads, packaging and brochures as well as on the product itself. They may also appear in newspapers or on television as part of an advertising campaign.Companies need to have a strong corporate identity. The logo helps to promote this image and to fix in the minds of the consumers. Logos, therefore, need to be original and to have impact and style.____are used to show the____of the company.A.Hair style and clothes; corporate identityB.Colors and symbols; culture and identityC.Hair style and clothes; imageD.Colors and symbols; taste and mission
资料：What attracts customers? Obviously the quality of a product does, but visual images contribute a great deal. It is not only the image provided by the packaging that counts but the whole corporate identity of the company.There are now many products and services on the market which are similar in content though produced by different companies. It is vital, therefore, for a company to distinguish itself from its competitors by having a strong company image which is immediately recognizable.Logos are part of this image. They are symbols which often include a name or initials to identify a company. The logo establishes a visual identity for the company, just as different groups of young people express their identity through hairstyles and clothes. All groups from all cultures and throughout the ages have used colors and symbols to show their identity.In different cultures, different colors carry different meanings. Some colors may be connected with coldness in one culture and with warmth in another; some colors represent life in one culture but death in another. International companies have, therefore, to make sure that their logos will not be misunderstood or misinterpreted in different countries.Many companies have, over the years, renewed their logos to fit in with contemporary design and to present more powerful images. Company logos can be emotive and can inspire loyalty by influencing the subconscious. Some logos incorporate an idea of the product; and a case in point is the steering wheel in the Mercedes logo, for example, and the airplane tail of Alitalia.Logos are used on letterheads, packaging and brochures as well as on the product itself. They may also appear in newspapers or on television as part of an advertising campaign.Companies need to have a strong corporate identity. The logo helps to promote this image and to fix in the minds of the consumers. Logos, therefore, need to be original and to have impact and style.You probably find a logo of a big company____.A.on the letterheads and packagesB.in the social media platformC.advertisements on TVD.All of above
资料：What attracts customers? Obviously the quality of a product does, but visual images contribute a great deal. It is not only the image provided by the packaging that counts but the whole corporate identity of the company.There are now many products and services on the market which are similar in content though produced by different companies. It is vital, therefore, for a company to distinguish itself from its competitors by having a strong company image which is immediately recognizable.Logos are part of this image. They are symbols which often include a name or initials to identify a company. The logo establishes a visual identity for the company, just as different groups of young people express their identity through hairstyles and clothes. All groups from all cultures and throughout the ages have used colors and symbols to show their identity.In different cultures, different colors carry different meanings. Some colors may be connected with coldness in one culture and with warmth in another; some colors represent life in one culture but death in another. International companies have, therefore, to make sure that their logos will not be misunderstood or misinterpreted in different countries.Many companies have, over the years, renewed their logos to fit in with contemporary design and to present more powerful images. Company logos can be emotive and can inspire loyalty by influencing the subconscious. Some logos incorporate an idea of the product; and a case in point is the steering wheel in the Mercedes logo, for example, and the airplane tail of Alitalia.Logos are used on letterheads, packaging and brochures as well as on the product itself. They may also appear in newspapers or on television as part of an advertising campaign.Companies need to have a strong corporate identity. The logo helps to promote this image and to fix in the minds of the consumers. Logos, therefore, need to be original and to have impact and style.The steering wheel in the Mercedes logo and the airplane tail of Alitalia are____.A.the examples of logos which are emotive and can inspire loyaltyB.the examples of giving people idea of the products by using the imagesC.the examples of logos which fit in with contemporary designD.None of above
资料：Early ExperiencesIf you've communicated a positive initial impression and customers decide to explore your product, can they discover the features and functions that help get them up to speed? Does your interface provide clear, streamlined paths free of unnecessary instructions, distracting visual elements, or unneeded features or functionality? Finally, how well does your product help customers get the benefits they want, or even lead them to benefits they were unaware of?Testing helps determine if customers find the terminology clear and jargon-free; whether the page and content is organized logically from their perspective; if processes-such as registration, checkout or upgrading-are efficient and easy to use; and if it's clear how to cancel a process or navigate to a specific function or location.MaturityOver time, discovering shortcuts and advanced functionality will help mature customers do their jobs more quickly. You'll want to test how these options are communicated and ensure that they address the needs of these customers without impacting the experience of other customers.Unless you test with actual users, your product team won't get a true perspective about what your product is like to use by the people who matter most the users themselves. This may seem obvious, but in many organizations, approximate customers-such as salespeople-are sometimes used to review products. After all, they have a lot of customer contact. But salespeople don't have the same motivations or context as customers. At best, this approach is risky. When you test with real users, usability tests ensure that all product stakeholders get a realistic, honest view of your product's effectiveness.If you have never watched a customer use your product, you might be in for a surprise. "Obvious" product assumptions may be challenged, or you might find that customers think differently about what value means to them. Whatever you discover, you'll unearth information to develop products that are more likely to be ones that your customers value. Which of the followings is not mentioned as something you should care about?A.streamlined interfaceB.free of redundant functionalityC.Benefit the customersD.Satisfy all the need of the customers
资料：Early ExperiencesIf you've communicated a positive initial impression and customers decide to explore your product, can they discover the features and functions that help get them up to speed? Does your interface provide clear, streamlined paths free of unnecessary instructions, distracting visual elements, or unneeded features or functionality? Finally, how well does your product help customers get the benefits they want, or even lead them to benefits they were unaware of?Testing helps determine if customers find the terminology clear and jargon-free; whether the page and content is organized logically from their perspective; if processes-such as registration, checkout or upgrading-are efficient and easy to use; and if it's clear how to cancel a process or navigate to a specific function or location.MaturityOver time, discovering shortcuts and advanced functionality will help mature customers do their jobs more quickly. You'll want to test how these options are communicated and ensure that they address the needs of these customers without impacting the experience of other customers.Unless you test with actual users, your product team won't get a true perspective about what your product is like to use by the people who matter most the users themselves. This may seem obvious, but in many organizations, approximate customers-such as salespeople-are sometimes used to review products. After all, they have a lot of customer contact. But salespeople don't have the same motivations or context as customers. At best, this approach is risky. When you test with real users, usability tests ensure that all product stakeholders get a realistic, honest view of your product's effectiveness.If you have never watched a customer use your product, you might be in for a surprise. "Obvious" product assumptions may be challenged, or you might find that customers think differently about what value means to them. Whatever you discover, you'll unearth information to develop products that are more likely to be ones that your customers value.Testing has many benefits. Which of the followings is NOT one of them?A.To determine whether the product is user-friendly.B.To see if the process is simple enough for users to understand.C.To learn about users' perspective.D.To cancel a process or navigate to a specific function or location.
Why is the Cisco Integrated Services Router product line A good choice for customers?（）A、it is A point product solution that addresses A single needB、it provides customers with an opportunity to increase the number of devices in their networkC、it simplifies purchasing because there is only one model to choose.D、it integrates multiple services into A single platform and reduces operating costs.
After issuing the "show version" command on your Cisco router, you notice that the image is named "C7200-ajs40-mx". What does the C7200 portion of the filename represent?（）A、The memory capacity requirementsB、The hardware product platformC、The distribution channelD、The feature capabilitiesE、The run location and compression status
In BGP routing，what does the rule of synchronization mean？（）A、A BGP router can only advertise an EBGP learned route，provided that the route is an IGP route in the routing table.B、A BGP router can only advertise an IBGP learned route，provided that the route is an IGP route in the routing table.C、A BGP router can only advertise an IBGP learned route，provided that the route is an IGP route that is not in the routing table.D、A BGP router can only advertise an EBGP learned route，provided that the route is a metric of 0 in the BGP table.
Customers return the product because of（）A、QuantityB、QualityC、Quality controlD、Quality unqualified
Which of the following is a typical data warehouse query?（）A、What is this customers address?B、Does this customer have any unpaid bills?C、What is the balance in this customers account?D、What are the total sales for each of the last 6 months?
You are developing a product search page named Search.aspx for Web application that will be integrated into Certkiller .com's existing e-Commerce Web site. The Search.aspx page allows customers search for products that match specific criteria. Once a product is located, you want an image of the product to be displayed. You want to use an Image control to display the image. You want to configure the Image control to display a description of the image if the image cannot be displayed in the customer's Web browser. What should you do?（）A、Set the ToolTip property of the Image control.B、Set the ImageUrl property of the Image control.C、Set the AlternateText property of the Image control.D、Set the DescriptionUrl property of the Image control.
Your company has four regional offices. You install the Windows Deployment Services （WDS） role on the network. Your company creates three images for each office. There are a total of 12 images for the company. The images will be used as standard images for workstations. You deploy the images by using WDS. You need to ensure that each administrator can view only the images for his or her regional office. What should you do？（）A、Create a global group for each regional office and place the computers in the appropriate global group.B、Create an organizational unit （OU） for each regional office and place the computers in the appropriate OU.C、Place all images into a single image group on the WDS server. Grant each administrator permissions to the image group.D、Place each regional office into a separate image group on the WDS server. Grant each administrator permissions to his or her regional offices image group.
单选题In BGP routing，what does the rule of synchronization mean？（）AA BGP router can only advertise an EBGP learned route，provided that the route is an IGP route in the routing table.BA BGP router can only advertise an IBGP learned route，provided that the route is an IGP route in the routing table.CA BGP router can only advertise an IBGP learned route，provided that the route is an IGP route that is not in the routing table.DA BGP router can only advertise an EBGP learned route，provided that the route is a metric of 0 in the BGP table.
单选题What is this notice mainly about?AThe new guidelines for product packagingBA change in the method of manufacturingCEarly retirement package dealsDThe efficiency of the packaging staff
单选题Why has Ms. Washington only placed a small order?AHer company recently went out of business.BShe wants to judge the quality of the product.CHer warehouse does not have any more space.DShe wants to terminate the transaction with the company.
单选题“Image-making” advertisements try to ______.Aexaggerate a product’s qualityBoverpraise a product’s qualityClink an unrelated quality to a productDmake a true but exact statement of product
单选题What lesson can be best learned from the stories of Chinese restaurant and the European car manufacturer?ATo retain customers, service should be improved.BGood quality of product is the most important.CCustomer needs should be the primary concern.DGood service and quality can make customers satisfied.
单选题Your company has offices in several countries. You must test and validate all operating system images before you deploy them. You create a Windows 7 Enterprise master image that has all language packs installed. You test and validate the master image. You are planning to create regional images based on the master image. Each regional image will contain only the language pack that is necessary for a specific geographic region. You have the following requirements： Remove the language packs that are unnecessary for each region. Minimize the necessary testing and validation. You need to create the regional images. What should you do？（）A Service the master image online by using the Deployment Image Servicing and Management （DISM） tool.B Service the master image offline by using the Deployment Image Servicing and Management （DISM） tool.C Deploy the master image to a target computer. Remove the unnecessary language packs，and then capture each regional image.D Run lpksetup.exe /u in unattended mode on the master image.
问答题Practice 5 A: What is important when...? Choosing offices to rent ●Location ●Cost ●Facilities B: What is important when...? Choosing packaging for a new product ●Design of packaging ●Materials used ●Cost of packaging