判断题Brand refers to names, logos and slogans. For example, Nike is known for its slogan “Just do it” and swoosh logo. A trademark shows the origin and ownership of a product or service, which is used to protect names, logos, drawings, symbols and other characters related with a business. Coke？ and Coca-cola？ are registered trademarks of the Coca-Cola Company. Many companies spend a lot of money and time registering their trademarks. There are at least two good reasons for this. Firstly, if you trademark a brand, you are the only person allowed to use that Brand name slogan etc. If others want to use that brand, they must ask your permission or pay some money. Secondly, registration also allows the owner to bring legal action against anyone who uses the trademark without authorization. There are basic trademark symbols, e.g.“TM”for goods and“SM”for service.They tell the public that the product's name and design are the exclusive property of the company, but a registered trademark？ provides notice that it has indeed been registered.ThetrademarksymbolsTMand?canbeexchangedinabrand.A对B错
判断题
Brand refers to names, logos and slogans. For example, Nike is known for its slogan “Just do it” and swoosh logo. A trademark shows the origin and ownership of a product or service, which is used to protect names, logos, drawings, symbols and other characters related with a business. Coke？ and Coca-cola？ are registered trademarks of the Coca-Cola Company.
Many companies spend a lot of money and time registering their trademarks. There are at least two good reasons for this. Firstly, if you trademark a brand, you are the only person allowed to use that Brand name slogan etc. If others want to use that brand, they must ask your permission or pay some money. Secondly, registration also allows the owner to bring legal action against anyone who uses the trademark without authorization.
There are basic trademark symbols, e.g.“TM”for goods and“SM”for service.They tell the public that the product's name and design are the exclusive property of the company, but a registered trademark？ provides notice that it has indeed been registered.
The trademark symbols TM and ? can be exchanged in a brand.
A
对
B
错
参考解析
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Tautology refers to a statement in which you unnecessarily say the same thing twice using different words, for example, “He sat alone by himself”.()
根据文章内容进行判断，正确写“T”错误写“F”Brand refers to names, logos and slogans. For example, Nike is known for its slogan “Just do it” and swoosh logo. A trademark shows the origin and ownership of a product or service, which is used to protect names, logos, drawings, symbols and other characters related with a business. Coke? and Coca-cola? are registered trademarks of the Coca-Cola Company.Many companies spend a lot of money and time registering their trademarks. There are at least two good reasons for this. Firstly, if you trademark a brand, you are the only person allowed to use that Brand name slogan etc. If others want to use that brand, they must ask your permission or pay some money. Secondly, registration also allows the owner to bring legal action against anyone who uses the trademark without authorization.There are basic trademark symbols, e.g.“TM”for goods and“SM”for service.They tell the public that the products name and design are the exclusive property of the company, but a registered trademark? provides notice that it has indeed been registered.( )26. According to the writer, it is not necessary for a company to register a trademark.( )27. A trademark may be regarded as a protection for a brand name.( )28. The trademark symbols TM and ? can be exchanged in a brand.( )29. Legal protection on a brand comes into force only after registration.( )30. A company can freely use other companies brands.
The classic semantic triangle fails to answer() A what precisely the link between the symbol and the concept isB what symbol/form. refers toC what referent refers toD what thought/reference refers to
______________________________________________________________________Specialized dictionaries provide in-depth information about a certain field. For example, there are dictionaries for the specialized vocabularies of law, computer technology, and medicine. In addition, there are dictionaries of synonyms, clichés, slang, and even regional expressions, such as the Dictionary of American Regional English (DARE). There are also dictionaries of foreign languages, famous people’s names, literary characters’ names and place names.A. Varieties of college dictionariesB. Accessing dictionaries electronicallyC. Elements under a word itemD. Complete editions of dictionariesE. Using dictionaries for particular fieldsF. Features of college dictionaries
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Questions 59~63 refer to the following information.BRAND MANAGERCOMPANY BACKGROUND: The Juneco Company, expected earnings of approximately $40 million, seeks to increase marketing and product innovation efforts to significantly increase revenues within 1—2 years. Headquartered in upstate New York, Juneco manufactures kitchenware products and home security systems under several nationally recognized brand names. In addition to these major brands, Juneco produces similar products under private label programs for home improvement merchants.RESPONSIBILITES: The brand manager's priority is to handle the heightening of productrecognition of Juneco's major accounts abroad. The brand manager position was created to build brand recognition in the marketing sector of Juneco's new International Division. The brand manager will spearhead efforts to foster growth in garden tool products.Specific responsibilities include the following:（1） Generate marketing plans and lead the development of new products.（2） Increase public awareness of and demand for Juneco's products.（3） Identify and evaluate market requirements and opportunities.（4） Work closely with other members of the marketing department, as well as sales and sales operations departments to ensure achievement of company goals.PROFESSIONAL EXPERIENCE AND PRESONAL QUALIFIES: The ideal candidate will have the following qualifications:（1） 3~5 years' experience as brand manager in retail marketing；（2） strong experience in analyzing current markets；（3） outstanding verbal and written communication skills；EDUCATIONAL BACKGROUND: An MA degree in Marketing is required； an MBA is a significant plus.Upon receipt of application, confirmation letters will be sent to applicants via email.Thereafter, priority applicants will be invited to meet with, Juneco's CEO and Chief Marketing Officer.What qualification will the successful applicant possess?A. Experience in the home improvement industry.B. A degree in finance.C. Fluency in a foreign language.D. Experience in market analysis.
Questions 59~63 refer to the following information.BRAND MANAGERCOMPANY BACKGROUND: The Juneco Company, expected earnings of approximately $40 million, seeks to increase marketing and product innovation efforts to significantly increase revenues within 1—2 years. Headquartered in upstate New York, Juneco manufactures kitchenware products and home security systems under several nationally recognized brand names. In addition to these major brands, Juneco produces similar products under private label programs for home improvement merchants.RESPONSIBILITES: The brand manager's priority is to handle the heightening of productrecognition of Juneco's major accounts abroad. The brand manager position was created to build brand recognition in the marketing sector of Juneco's new International Division. The brand manager will spearhead efforts to foster growth in garden tool products.Specific responsibilities include the following:（1） Generate marketing plans and lead the development of new products.（2） Increase public awareness of and demand for Juneco's products.（3） Identify and evaluate market requirements and opportunities.（4） Work closely with other members of the marketing department, as well as sales and sales operations departments to ensure achievement of company goals.PROFESSIONAL EXPERIENCE AND PRESONAL QUALIFIES: The ideal candidate will have the following qualifications:（1） 3~5 years' experience as brand manager in retail marketing；（2） strong experience in analyzing current markets；（3） outstanding verbal and written communication skills；EDUCATIONAL BACKGROUND: An MA degree in Marketing is required； an MBA is a significant plus.Upon receipt of application, confirmation letters will be sent to applicants via email.Thereafter, priority applicants will be invited to meet with, Juneco's CEO and Chief Marketing Officer.How will Juneco contact applicants?A. By phoneB. By faxC. By e-mailD. By mail
资料：What attracts customers? Obviously the quality of a product does, but visual images contribute a great deal. It is not only the image provided by the packaging that counts but the whole corporate identity of the company.There are now many products and services on the market which are similar in content though produced by different companies. It is vital, therefore, for a company to distinguish itself from its competitors by having a strong company image which is immediately recognizable.Logos are part of this image. They are symbols which often include a name or initials to identify a company. The logo establishes a visual identity for the company, just as different groups of young people express their identity through hairstyles and clothes. All groups from all cultures and throughout the ages have used colors and symbols to show their identity.In different cultures, different colors carry different meanings. Some colors may be connected with coldness in one culture and with warmth in another; some colors represent life in one culture but death in another. International companies have, therefore, to make sure that their logos will not be misunderstood or misinterpreted in different countries.Many companies have, over the years, renewed their logos to fit in with contemporary design and to present more powerful images. Company logos can be emotive and can inspire loyalty by influencing the subconscious. Some logos incorporate an idea of the product; and a case in point is the steering wheel in the Mercedes logo, for example, and the airplane tail of Alitalia.Logos are used on letterheads, packaging and brochures as well as on the product itself. They may also appear in newspapers or on television as part of an advertising campaign.Companies need to have a strong corporate identity. The logo helps to promote this image and to fix in the minds of the consumers. Logos, therefore, need to be original and to have impact and style. According to the passage, what can attract customers’ eyes? A.The corporate identity.B.Quality of the product.C.Packaging images.D.All of above
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