单选题How can readers find out more about the new processes?ABy visiting the company’s main marketing web siteBBy speaking to the Human Resources managerCBy reading the memo entitled “streamlining measures”DBy looking up the employee notice page online
单选题
How can readers find out more about the new processes?
A
By visiting the company’s main marketing web site
B
By speaking to the Human Resources manager
C
By reading the memo entitled “streamlining measures”
D
By looking up the employee notice page online
参考解析
解析：
根据第3段第1句For details on the automated process and broader streamlining measures, visit our employee notice page under www.prolert.employees.com可知答案为D。
根据第3段第1句For details on the automated process and broader streamlining measures, visit our employee notice page under www.prolert.employees.com可知答案为D。
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It takes a lot of time and effort to develop and maintain a marketing campaign that resonates(共鸣)with your potential clients. However, you should think more about how to develop a marketing campaign. After all, we’re always looking for ways to increase our competitiveness. Here are some marketing strategies for you to check out.Partner(结伴)with allies. Marketing partnerships have many benefits to push a marketing campaign. For starters, when you stand side by side with someone else, you can deliver better content. If you are at the top of your business, marketing partnerships are cheaper to maintain your success and expose your brand.Embrace user-generated content. According to a survey of 839 millennia’s(千万富翁)they spend 5.4 hours a day communicating with their peers, about 30 percent of their total media time. Similarly, you can also make this by sharing personal stories and exchanging ideas with your customers. This is a good way of carrying out advertisement.Help customers solve a problem. As perfectly stated on Hubs pot,”You’re in business because you provide solutions.”Some of the ways you can help customers solve a problem is by: creating how-to-content; offering exclusives that make their lives easier; listening to them or answering their questions; or creating APPs or tools.Let customers interact. No matter the product or service you’re offering, your customers want to interact with your company, or at least other customers. AMC, for example, created an online tool that allowed you to write down your imaginations. American Express connects small business owners to each other and helpful resources through its open forum.26. This article mainly talks about().A. some marketing strategiesB. your potential clientsC. communicative skills27. You are suggested in the second paragraph to().A. fight against your opponentB. findallies with someone elseC. always focus on yourself28. To embrace user-generated content does good at().A. making friends with strangersB. choosing capable employeesC. Carrying out advertisement29. Which of the following is NOT a way of helping customers solve a problem?A. creating how-to-contentB. listening to customersC. having dinner with customers30. AMC created an online tool so that().A. one can write down what he imaginesB. your dreams and thoughts will come trueC. they can gather information from customers
HOW TO EMPLOY AND APPLY When a company needs to employ new people, it may advertise the job in a newspaper or on a website. However nowadays, people more often find such advertisements on a website. Then people, who are interested, can apply for the job. They send in a letter (or an email) and also a resume (or CV) as well. The two parts are very important in job-hunting. The former is used to apply for a certain position. The latter is used to introduce his or her education background and work experiences. But more and more companies may often ask people to fill out a standard form. The company’s Human Resources Department will then select the most suitable people to attend an interview.1.According to the passage, where can we find job advertisements more often nowadays ().A.In a magazine.B.In a newspaper.C.On a website.2.How do people apply for a job ().A.By phone.B.By email.C.Go to visit the company.3. Besides the application letter, what else is also important()A.A resume.B.A picture.C.A certificate.4.What do companies provide to job applicants nowadays before they apply for jobs()A.A standard form.B.An invitation letter.C.An email address.5.Who is in charge of selecting the applicants for the coming interview().A.The manager of the company.B.The Human Resources Department.C.The secretary of the manager.
Being financially secure in retirement just doesn’t happen magically It takes lots of planning time and savingsSome scary facts about retirement?More than 50% of persons do not have enough finances for retirement?25%do not participate in their company’s retirement plan?The average person spends 20 years in retirementHere are some tips to help you plan correctly1. Talk to a financial professional. Every few years it’s a good idea to schedule a meeting with a financial planner to get a “check-up”. It’s just like a doctor’s visit and you should really talk about your present situation and future goals2. Save and keep on saving. Make it a habit to save as much as you can3. Learn your retirement needs. Retirement can be expensive. Learn from today how much you need to save for your retirement. Talk to a financial planner or find an online retirement calculator4. Take part in your employer’s retirement plans. If your company offers one it is usually the best tool you can use. Talk to a financial professional for all your options5. Learn about pension. If you have an employer or government pension plan learn all the details6. Keep your retirement savings off-limits. Don’t make a withdrawal until you retire. You might incur penalties and it will be a setback for realizing your goalsWhat’s the main theme of the passage?A. How to find a good financial professionalB. The importance of retirement plansC. The scary facts about retirementD. How to make correct retirement plans
共用题干第二篇Human and the EarthIn terms of the evolution of life on Earth,human beings have just arrived.Despite their shori time on Earth,however,people have brought about enormous changes to the surface of the planet一changes far out of proportion to the interval of time they have occupied it.People have more control over their surroundings than any other species on Earth.With the combination of intelligence and manual skill(allowing us to make and use tools),people have found ways to use plant and animal resources,mineral ores,fuels,and many other materials and resources from the Earth.As the number of people on Earth increases,it becomes increasingly difficult for the population to survive on the resources of the land.The amount of land is limited.Although agricultural production can be increased by use of machinery such as tractors and the addition of fertilizer,the land ultimately can produce only so much food and no more.As the human population grows,people consume more.Clearly,some locations on Earth already have too many people;in many of these areas,future increases will surely bring about more poverty and suffering. Yet people in rich nations use proportionally far more of the available resources than people in poorer nations.As they consume these resources without restraint,they also waste large amounts of them.People are only a very small fraction of all the living things on the planet.Yet their numbers create a drain on resources that can't be renewed.For example,the amount of water on Earth is limited,this water is cleaned through natural processes.However,the natural processes for filtering water can clean only a certain amount of water by removing the pollution.Likewise,a limited amount of petroleum can be found under the Earth's surface.Petroleum is a valuable resource.Should people use it up to manufacture petrol for automobiles?As people work to control the planet and make life comfortable,are they using up resources that are needed for their survival?Why have people more control over their surroundings than any other species on Earth?A:Because of their intelligence and manual skill.B:Because they can use plant and animal resources,mineral ores and fuels.C:Because they are cleverer than any other animals on Earth.D:Both A and B.
共用题干第二篇Human and the EarthIn terms of the evolution of life on Earth,human beings have just arrived.Despite their shori time on Earth,however,people have brought about enormous changes to the surface of the planet一changes far out of proportion to the interval of time they have occupied it.People have more control over their surroundings than any other species on Earth.With the combination of intelligence and manual skill(allowing us to make and use tools),people have found ways to use plant and animal resources,mineral ores,fuels,and many other materials and resources from the Earth.As the number of people on Earth increases,it becomes increasingly difficult for the population to survive on the resources of the land.The amount of land is limited.Although agricultural production can be increased by use of machinery such as tractors and the addition of fertilizer,the land ultimately can produce only so much food and no more.As the human population grows,people consume more.Clearly,some locations on Earth already have too many people;in many of these areas,future increases will surely bring about more poverty and suffering. Yet people in rich nations use proportionally far more of the available resources than people in poorer nations.As they consume these resources without restraint,they also waste large amounts of them.People are only a very small fraction of all the living things on the planet.Yet their numbers create a drain on resources that can't be renewed.For example,the amount of water on Earth is limited,this water is cleaned through natural processes.However,the natural processes for filtering water can clean only a certain amount of water by removing the pollution.Likewise,a limited amount of petroleum can be found under the Earth's surface.Petroleum is a valuable resource.Should people use it up to manufacture petrol for automobiles?As people work to control the planet and make life comfortable,are they using up resources that are needed for their survival?in terms of the evolution of life on Earth,the history of human beings is_______.A:very short B:very longC:as long as that of other animals D:as long as that of the Earth
共用题干第二篇Human and the EarthIn terms of the evolution of life on Earth,human beings have just arrived.Despite their shori time on Earth,however,people have brought about enormous changes to the surface of the planet一changes far out of proportion to the interval of time they have occupied it.People have more control over their surroundings than any other species on Earth.With the combination of intelligence and manual skill(allowing us to make and use tools),people have found ways to use plant and animal resources,mineral ores,fuels,and many other materials and resources from the Earth.As the number of people on Earth increases,it becomes increasingly difficult for the population to survive on the resources of the land.The amount of land is limited.Although agricultural production can be increased by use of machinery such as tractors and the addition of fertilizer,the land ultimately can produce only so much food and no more.As the human population grows,people consume more.Clearly,some locations on Earth already have too many people;in many of these areas,future increases will surely bring about more poverty and suffering. Yet people in rich nations use proportionally far more of the available resources than people in poorer nations.As they consume these resources without restraint,they also waste large amounts of them.People are only a very small fraction of all the living things on the planet.Yet their numbers create a drain on resources that can't be renewed.For example,the amount of water on Earth is limited,this water is cleaned through natural processes.However,the natural processes for filtering water can clean only a certain amount of water by removing the pollution.Likewise,a limited amount of petroleum can be found under the Earth's surface.Petroleum is a valuable resource.Should people use it up to manufacture petrol for automobiles?As people work to control the planet and make life comfortable,are they using up resources that are needed for their survival?Which of the following statements about resources on Earth is not correct?A:They can not be renewed.B:Water is a kind of resource which can not be renewed.C:Some of the resources are valuable.D:Many resources can be recycled so we don't need to worry about them.
共用题干第二篇Human and the EarthIn terms of the evolution of life on Earth,human beings have just arrived.Despite their shori time on Earth,however,people have brought about enormous changes to the surface of the planet一changes far out of proportion to the interval of time they have occupied it.People have more control over their surroundings than any other species on Earth.With the combination of intelligence and manual skill(allowing us to make and use tools),people have found ways to use plant and animal resources,mineral ores,fuels,and many other materials and resources from the Earth.As the number of people on Earth increases,it becomes increasingly difficult for the population to survive on the resources of the land.The amount of land is limited.Although agricultural production can be increased by use of machinery such as tractors and the addition of fertilizer,the land ultimately can produce only so much food and no more.As the human population grows,people consume more.Clearly,some locations on Earth already have too many people;in many of these areas,future increases will surely bring about more poverty and suffering. Yet people in rich nations use proportionally far more of the available resources than people in poorer nations.As they consume these resources without restraint,they also waste large amounts of them.People are only a very small fraction of all the living things on the planet.Yet their numbers create a drain on resources that can't be renewed.For example,the amount of water on Earth is limited,this water is cleaned through natural processes.However,the natural processes for filtering water can clean only a certain amount of water by removing the pollution.Likewise,a limited amount of petroleum can be found under the Earth's surface.Petroleum is a valuable resource.Should people use it up to manufacture petrol for automobiles?As people work to control the planet and make life comfortable,are they using up resources that are needed for their survival?What makes people feel hard to live on Earth?A:Fertilizer. B:Lse of machinery.C:Limited land. D:Limited mineral resources.
共用题干第二篇Human and the EarthIn terms of the evolution of life on Earth,human beings have just arrived.Despite their shori time on Earth,however,people have brought about enormous changes to the surface of the planet一changes far out of proportion to the interval of time they have occupied it.People have more control over their surroundings than any other species on Earth.With the combination of intelligence and manual skill(allowing us to make and use tools),people have found ways to use plant and animal resources,mineral ores,fuels,and many other materials and resources from the Earth.As the number of people on Earth increases,it becomes increasingly difficult for the population to survive on the resources of the land.The amount of land is limited.Although agricultural production can be increased by use of machinery such as tractors and the addition of fertilizer,the land ultimately can produce only so much food and no more.As the human population grows,people consume more.Clearly,some locations on Earth already have too many people;in many of these areas,future increases will surely bring about more poverty and suffering. Yet people in rich nations use proportionally far more of the available resources than people in poorer nations.As they consume these resources without restraint,they also waste large amounts of them.People are only a very small fraction of all the living things on the planet.Yet their numbers create a drain on resources that can't be renewed.For example,the amount of water on Earth is limited,this water is cleaned through natural processes.However,the natural processes for filtering water can clean only a certain amount of water by removing the pollution.Likewise,a limited amount of petroleum can be found under the Earth's surface.Petroleum is a valuable resource.Should people use it up to manufacture petrol for automobiles?As people work to control the planet and make life comfortable,are they using up resources that are needed for their survival?Who use more available resources according to the passage?A:Rich people on Earth. B:Poor people on Earth.C:People in developed countries. D:People in developing countries.
二、考题解析【教案】Teaching aims:Knowledge aim: students will know more about the history of New Zealand.Ability aim: students can catch some detailed information about the passage.Emotional aim: students will appreciate different culture and history.Key and difficult point:Students will get the history about New Zealand.Students can express their ideas about the topic.Teaching procedure:Step 1: Warming-upGreet the students.Watch a clip about “Dad, where are we going” and try to describe the video.Step 2: Pre-readingShow some pictures to introduce New Zealand’s background information.Step 3: While-reading1st reading: leave the question to you--try to find the key time-points?2nd reading: now try to find the issues according to responding time-points?3rd reading: leave the question to them-what is the capital before and now?Step4: Post-readingActivity 1: invite two students to retell the passage according the timeline on the blackboard.Activity 2: divide them into groups of 3 to talk about which country do they like best?Step5: Summary and homeworkInvite a student to make a summary then leave them the homework-search online for the development of coffee culture in China.
二、考题解析【教案】Teaching Aims:Knowledge aim: Students will master some new words like“hybrid rice”and some phrases like “be satisfied with”.They can also know more information about Dr Yuan.Ability aim: Students acquire the skills of reading and can get the main or detailed information easier than before.题目来源于考生回忆Emotional aim: Students will understand the importance of agriculture and don’t waste any rice anymore.Teaching Key Points:Students understand the whole passage clearly and get some useful expressions that they can apply to their daily life.Teaching Difficult Points:Students can be inspired by the devotion of Dr Yuan, as a result they would like to do something useful for all the people in the future.Teaching Methods:Communicative teaching method, task-based teaching method, situational teaching method.Teaching Aids:PPT, Blackboard and so onTeaching Procedures:Step 1: Warming up题目来源于考生回忆1.Greetings2.Lead in：read a poem and let’s free talk. The teacher asks students two questions.Poem:The peasant’s lot—Farmers’ weeding at the noon, sweat down the field soon. Who knows food on a tray, due to their toiling day.——Do you know the steps of how to grow rice?——What do you think would happen if tomorrow there was suddenly no food to eat?Step 2: Pre-reading1.Background: show students pictures about the farming steps: plowing, seeding, fertilizing, irrigating, transplanting and harvesting.2.Prediction:do you know who is the most famous person of agriculture in China?3.Show some new words in this reading materials that students hardly to understand.Step 3: While-reading1. Global reading: find out the main idea of the passage and each paragraph.—multiple choice：which of the following statements tells the main idea of the text?—match game：match the following main ideas with the right paragraph.2、Extensive reading: find out detailed information paragraph by paragraph.Paragraph 2:put the following sentences in right order.题目来源于考生回忆Paragraph 3:find out the personalities and hobbies about Dr Yuan and fill in the blanket.Step 4: Post-readingRetelling: ask students to retell what does the passage talk about in his or her own words.Discussion: let students think about what can we learn form Dr Yuan.Step 5: Summary & HomeworkSummary : students look at the blackboard and summarize this class.Homework:students introduce Dr Yuan to their friends in English and try to find more famous people in agriculture.Blackboard design:
资料：No matter how carefully you pick the members on your team,you may still end up with a negative employee.These workers don’t necessarily fall into the category of “toxic,”but they’re just kind of a drag with their cynical, pessimistic worldview.If you ‘re dealing with a negative employee,here are 3 steps to take.FIND OUT WHYIf you decide to proceed in addressing the behavior,think about whether there have been behavior changes recently.Is the negativity a constant or has the behavior escalated?If the latter ,was there an event that led up to the change?Individuals in the workplace live multi-dimensional lives,and other non-workplace stresses may impact work productivity and mood.In an April 2016 report in the Journal of Managerial Psychology,a team of Toronto researchers found that employee who are cynical of their workplace may feel more positive if their managers are supportive.DISCUSS GOALSWhen discussing the situation with your negative employee,it is recommended to frame the discussion in the context of the Individual’s goals.”Tone policing” where you simply point out pessimistic commentary without addressing the root cause, rarely works and may just cause more resentment.Get to the root of the issue and find out if the employee needs additional training,perhaps in management or communication skills,to overcome a deficit.ADDRESS ISSUESA direct,solutions-oriented conversation with the employee can uncover problems or circumstances driving the behavior.If there are workplace issue that can be solved,consider doing so if it make sense.If there are personal issues that have caused an escalation in negative behavior,examine whether accommodations can be made to help the person while they’re going through such challenges.Some employees don’t have great interpersonal skills,and putting them in jobs where they are more focused on job-related tasks than on interactions with others can be an effective solution,too. According to paragraph three,what does the phrase”tone policing”mean?A.Being very inquisitive just like a policeman.B.Speaking directly about one’s shortcoming without considering one’s feelingsC.Hitting the nail on the head in the conversation.D.Focusing on the negative emotion behind a message rather than the real problem
共用题干Help Your Child Become a ReaderEncouraging early reading skills can build a path to a lifelong（终身的）love of reading and can help your child get a head start in school.While reading to your child is still the most important thing you can do to build reading skills,there are many techniques that can help.Make reading fun.Play games with your child as you read.Many traditional children's games can be adapted to encourage reading skills.While reading or during play,tell your child,"I spy with my little eye,something that begins with the letter b."Help the child find something on the page or in the room that begins with that letter.For example,"I see a barn."This can also be used to teach beginning letter sounds."I spy with my little eye,something that begins with the sound 's'."Help the child find a word that begins with the"s"sound.In this variation on the popular game,instruct the child that,"Simon says, 'point to something that starts with the letter n."'The child can then find an object in the room or a body part,such as the nose,that starts with the letter presented.This can also be used to teach beginning sounds.Make a game out of rhyming（押韵）words by making up silly words to rhyme with the child's name or favorite toys.This sets the stage for rhyming real words by showing the child the similarities of sounds.As the child masters making up the words,begin rhymingreal words to one another.Tips to raise a successful reader:Put books in places where the child plays.If books are easily accessible,children are more likely to pick them up.Let children"read to you"by looking at pictures.Making up stories to go along with illustrations helps children discover how words relate to pictures.Take books along on trips or even short visits to the doctor's office or grocery store. Have children help you shop.Reading grocery lists and looking for specific items helps build sight vocabulary. The purpose of the rhyming games is to make preparations for children to write poems.A:Right B:Wrong C:Not mentioned
共用题干Help Your Child Become a ReaderEncouraging early reading skills can build a path to a lifelong（终身的）love of reading and can help your child get a head start in school.While reading to your child is still the most important thing you can do to build reading skills,there are many techniques that can help.Make reading fun.Play games with your child as you read.Many traditional children's games can be adapted to encourage reading skills.While reading or during play,tell your child,"I spy with my little eye,something that begins with the letter b."Help the child find something on the page or in the room that begins with that letter.For example,"I see a barn."This can also be used to teach beginning letter sounds."I spy with my little eye,something that begins with the sound 's'."Help the child find a word that begins with the"s"sound.In this variation on the popular game,instruct the child that,"Simon says, 'point to something that starts with the letter n."'The child can then find an object in the room or a body part,such as the nose,that starts with the letter presented.This can also be used to teach beginning sounds.Make a game out of rhyming（押韵）words by making up silly words to rhyme with the child's name or favorite toys.This sets the stage for rhyming real words by showing the child the similarities of sounds.As the child masters making up the words,begin rhymingreal words to one another.Tips to raise a successful reader:Put books in places where the child plays.If books are easily accessible,children are more likely to pick them up.Let children"read to you"by looking at pictures.Making up stories to go along with illustrations helps children discover how words relate to pictures.Take books along on trips or even short visits to the doctor's office or grocery store. Have children help you shop.Reading grocery lists and looking for specific items helps build sight vocabulary. When playing a game you should ask your child to find something starting with the letter b instead of c.A:Right B:Wrong C:Not mentioned
共用题干Help Your Child Become a ReaderEncouraging early reading skills can build a path to a lifelong（终身的）love of reading and can help your child get a head start in school.While reading to your child is still the most important thing you can do to build reading skills,there are many techniques that can help.Make reading fun.Play games with your child as you read.Many traditional children's games can be adapted to encourage reading skills.While reading or during play,tell your child,"I spy with my little eye,something that begins with the letter b."Help the child find something on the page or in the room that begins with that letter.For example,"I see a barn."This can also be used to teach beginning letter sounds."I spy with my little eye,something that begins with the sound 's'."Help the child find a word that begins with the"s"sound.In this variation on the popular game,instruct the child that,"Simon says, 'point to something that starts with the letter n."'The child can then find an object in the room or a body part,such as the nose,that starts with the letter presented.This can also be used to teach beginning sounds.Make a game out of rhyming（押韵）words by making up silly words to rhyme with the child's name or favorite toys.This sets the stage for rhyming real words by showing the child the similarities of sounds.As the child masters making up the words,begin rhymingreal words to one another.Tips to raise a successful reader:Put books in places where the child plays.If books are easily accessible,children are more likely to pick them up.Let children"read to you"by looking at pictures.Making up stories to go along with illustrations helps children discover how words relate to pictures.Take books along on trips or even short visits to the doctor's office or grocery store. Have children help you shop.Reading grocery lists and looking for specific items helps build sight vocabulary. Computer games can be used to help children develop their reading skills.A:Right B:Wrong C:Not mentioned
共用题干Help Your Child Become a ReaderEncouraging early reading skills can build a path to a lifelong（终身的）love of reading and can help your child get a head start in school.While reading to your child is still the most important thing you can do to build reading skills,there are many techniques that can help.Make reading fun.Play games with your child as you read.Many traditional children's games can be adapted to encourage reading skills.While reading or during play,tell your child,"I spy with my little eye,something that begins with the letter b."Help the child find something on the page or in the room that begins with that letter.For example,"I see a barn."This can also be used to teach beginning letter sounds."I spy with my little eye,something that begins with the sound 's'."Help the child find a word that begins with the"s"sound.In this variation on the popular game,instruct the child that,"Simon says, 'point to something that starts with the letter n."'The child can then find an object in the room or a body part,such as the nose,that starts with the letter presented.This can also be used to teach beginning sounds.Make a game out of rhyming（押韵）words by making up silly words to rhyme with the child's name or favorite toys.This sets the stage for rhyming real words by showing the child the similarities of sounds.As the child masters making up the words,begin rhymingreal words to one another.Tips to raise a successful reader:Put books in places where the child plays.If books are easily accessible,children are more likely to pick them up.Let children"read to you"by looking at pictures.Making up stories to go along with illustrations helps children discover how words relate to pictures.Take books along on trips or even short visits to the doctor's office or grocery store. Have children help you shop.Reading grocery lists and looking for specific items helps build sight vocabulary. You should take books with you when you go out with your child.A:Right B:Wrong C:Not mentioned
共用题干Help Your Child Become a ReaderEncouraging early reading skills can build a path to a lifelong（终身的）love of reading and can help your child get a head start in school.While reading to your child is still the most important thing you can do to build reading skills,there are many techniques that can help.Make reading fun.Play games with your child as you read.Many traditional children's games can be adapted to encourage reading skills.While reading or during play,tell your child,"I spy with my little eye,something that begins with the letter b."Help the child find something on the page or in the room that begins with that letter.For example,"I see a barn."This can also be used to teach beginning letter sounds."I spy with my little eye,something that begins with the sound 's'."Help the child find a word that begins with the"s"sound.In this variation on the popular game,instruct the child that,"Simon says, 'point to something that starts with the letter n."'The child can then find an object in the room or a body part,such as the nose,that starts with the letter presented.This can also be used to teach beginning sounds.Make a game out of rhyming（押韵）words by making up silly words to rhyme with the child's name or favorite toys.This sets the stage for rhyming real words by showing the child the similarities of sounds.As the child masters making up the words,begin rhymingreal words to one another.Tips to raise a successful reader:Put books in places where the child plays.If books are easily accessible,children are more likely to pick them up.Let children"read to you"by looking at pictures.Making up stories to go along with illustrations helps children discover how words relate to pictures.Take books along on trips or even short visits to the doctor's office or grocery store. Have children help you shop.Reading grocery lists and looking for specific items helps build sight vocabulary. You can ask your child to tell stories based on pictures.A:Right B:Wrong C:Not mentioned
问答题Practice 12 ● You work in a company which deals with industrial waste. You have read about a new kind of pump which could save your company thousands of dollars in servicing and maintenance costs. ● Write a memo of 30—40 words to your Head of Department saying: ● where you read about the new pump, ● why you think it could be a good investment, ● how you might get more information about it.
问答题Practice 3 ● Look at the leaflet below. It shows a list of talks organized by a marketing association for its member. ● For questions 6-10, decide which event (A-H) is the most suitable for each person. ● For each question, mark one letter (A-H) on your Answer Sheet. ● Do not use any letter more than once. BA Marketing Association Events for March A Business to business marketing: secrets of successful networking B Improving e-marketing performance C Using market researchers—why and how D IT in presentations—what’s available and how to use it E Advertising, PR or Marketing— which is king F Making the appearance of products more attractive G Well trained staff—an important marketing tool H Tripton Motors, marketing success story 6. Eddie Smith’s director wants him to attend a talk on the benefits of updating employees’ marketing skills. 7. The product manager of Smiths Engineering wants to know about the effectiveness of computer graphics when giving talks to major clients. 8. Rachel Green’s company advertises mainly through magazines. But she needs to make more effective use of the company’s website. 9. An advertising trainee has read a research report on the importance of design and packaging and would like more information. 10. Computer services provider McDonald wants to find out about ways of making useful contacts in other companies.
单选题What is mentioned as a reason for visiting Mr. Fraser's blog?ATo give him feedback on his ideasBTo contribute to his political campaignCTo find out about his policiesDTo learn more about his political party
单选题Please refer to page 57 for additional charges.You should turn to page 57Afor more information about the product.Bto find out extra costs.Cto see about the conditions of possible discount.
单选题It takes a lot of time and effort to develop and maintain a marketing campaign that resonates（ 共鸣）with your potential clients. However， you should think more about how to develop amarketing campaign. After all， we’re always looking for ways to increase our competitiveness. Here are some marketing strategies for you to check out. Partner（结伴）with allies. Marketing partnerships have many benefits to push a marketing campaign. For starters， when you stand side by side with someone else， you can deliver better content. If you are at the top of your business， marketing partnerships are cheaper to maintain your success and expose your brand. Embrace user-generated content. According to a survey of 839 millennia’s （千万富翁）， they spend 5.4 hours a day communicating with their peers， about 30 percent of their total media time. Similarly， you can also make this by sharing personal stories and exchanging ideas with your customers. This is a good way of carrying out advertisement. Help customers solve a problem. As perfectly stated on Hubs pot，“You”re in business because you provide solutions.”Some of the ways you can help customers solve a problem is by： creating how-to-content； offering exclusives that make their lives easier； listening to them or answering their questions； or creating APPs or tools. Let customers interact. No matter the product or service you’re offering， your customers want to interact with your company， or at least other customers. AMC， for example， created an online tool that allowed you to write down your imaginations. American Express connects small？ business owners to each other and helpful resources through its open forum.AMC created an online tool so that .（）Aone can write down what he imaginesByour dreams and thoughts will come trueCthey can gather information from customers
单选题It takes a lot of time and effort to develop and maintain a marketing campaign that resonates（ 共鸣）with your potential clients. However， you should think more about how to develop amarketing campaign. After all， we’re always looking for ways to increase our competitiveness. Here are some marketing strategies for you to check out. Partner（结伴）with allies. Marketing partnerships have many benefits to push a marketing campaign. For starters， when you stand side by side with someone else， you can deliver better content. If you are at the top of your business， marketing partnerships are cheaper to maintain your success and expose your brand. Embrace user-generated content. According to a survey of 839 millennia’s （千万富翁）， they spend 5.4 hours a day communicating with their peers， about 30 percent of their total media time. Similarly， you can also make this by sharing personal stories and exchanging ideas with your customers. This is a good way of carrying out advertisement. Help customers solve a problem. As perfectly stated on Hubs pot，“You”re in business because you provide solutions.”Some of the ways you can help customers solve a problem is by： creating how-to-content； offering exclusives that make their lives easier； listening to them or answering their questions； or creating APPs or tools. Let customers interact. No matter the product or service you’re offering， your customers want to interact with your company， or at least other customers. AMC， for example， created an online tool that allowed you to write down your imaginations. American Express connects small？ business owners to each other and helpful resources through its open forum.Which of the following is NOT a way of helping customers solve a problem？（）Acreating how-to-contentBlistening to customersChaving dinner with customers
问答题Practice 3 Look at 2006 through a different lens and you’ll see another story, one that isn’t about conflict or great men. It’s a story about community and collaboration on a scale never seen before. It’s about the cosmic collections of knowledge Wikipedia and the million-channel people’s network You Tube and the online metropolis MySpace. The tool that makes this possible is the World Wide Web. It’s not the crazy dotcom Web of the late 1990s. The new Web is a very different thing. It’s a tool for bringing together the small contributions of millions of people and making them matter. Silicon Valley consultants call it Web 2.0, as if it were a new version of some old software. But it’s really a revolution. And we are so ready for it. You can learn more about how Americans live just by looking at the backgrounds of You Tube videos-those messy bedrooms and disordered basement entertainment rooms—than you could from 1,000 hours of network television. We didn’t just watch. And we also worked in a crazy way. We reviewed books at Amazon and recorded Podcasts. We blogged about our candidates losing. We camcordered bombings and built open-source software.
单选题It takes a lot of time and effort to develop and maintain a marketing campaign that resonates（ 共鸣）with your potential clients. However， you should think more about how to develop amarketing campaign. After all， we’re always looking for ways to increase our competitiveness. Here are some marketing strategies for you to check out. Partner（结伴）with allies. Marketing partnerships have many benefits to push a marketing campaign. For starters， when you stand side by side with someone else， you can deliver better content. If you are at the top of your business， marketing partnerships are cheaper to maintain your success and expose your brand. Embrace user-generated content. According to a survey of 839 millennia’s （千万富翁）， they spend 5.4 hours a day communicating with their peers， about 30 percent of their total media time. Similarly， you can also make this by sharing personal stories and exchanging ideas with your customers. This is a good way of carrying out advertisement. Help customers solve a problem. As perfectly stated on Hubs pot，“You”re in business because you provide solutions.”Some of the ways you can help customers solve a problem is by： creating how-to-content； offering exclusives that make their lives easier； listening to them or answering their questions； or creating APPs or tools. Let customers interact. No matter the product or service you’re offering， your customers want to interact with your company， or at least other customers. AMC， for example， created an online tool that allowed you to write down your imaginations. American Express connects small？ business owners to each other and helpful resources through its open forum.To embrace user-generated content does good at .（）Amaking friends with strangersBchoosing capable employeesCCarrying out advertisement
单选题It takes a lot of time and effort to develop and maintain a marketing campaign that resonates（ 共鸣）with your potential clients. However， you should think more about how to develop amarketing campaign. After all， we’re always looking for ways to increase our competitiveness. Here are some marketing strategies for you to check out. Partner（结伴）with allies. Marketing partnerships have many benefits to push a marketing campaign. For starters， when you stand side by side with someone else， you can deliver better content. If you are at the top of your business， marketing partnerships are cheaper to maintain your success and expose your brand. Embrace user-generated content. According to a survey of 839 millennia’s （千万富翁）， they spend 5.4 hours a day communicating with their peers， about 30 percent of their total media time. Similarly， you can also make this by sharing personal stories and exchanging ideas with your customers. This is a good way of carrying out advertisement. Help customers solve a problem. As perfectly stated on Hubs pot，“You”re in business because you provide solutions.”Some of the ways you can help customers solve a problem is by： creating how-to-content； offering exclusives that make their lives easier； listening to them or answering their questions； or creating APPs or tools. Let customers interact. No matter the product or service you’re offering， your customers want to interact with your company， or at least other customers. AMC， for example， created an online tool that allowed you to write down your imaginations. American Express connects small？ business owners to each other and helpful resources through its open forum.This article mainly talks about .（）Asome marketing strategiesByour potential clientsCcommunicative skills
单选题It takes a lot of time and effort to develop and maintain a marketing campaign that resonates（ 共鸣）with your potential clients. However， you should think more about how to develop amarketing campaign. After all， we’re always looking for ways to increase our competitiveness. Here are some marketing strategies for you to check out. Partner（结伴）with allies. Marketing partnerships have many benefits to push a marketing campaign. For starters， when you stand side by side with someone else， you can deliver better content. If you are at the top of your business， marketing partnerships are cheaper to maintain your success and expose your brand. Embrace user-generated content. According to a survey of 839 millennia’s （千万富翁）， they spend 5.4 hours a day communicating with their peers， about 30 percent of their total media time. Similarly， you can also make this by sharing personal stories and exchanging ideas with your customers. This is a good way of carrying out advertisement. Help customers solve a problem. As perfectly stated on Hubs pot，“You”re in business because you provide solutions.”Some of the ways you can help customers solve a problem is by： creating how-to-content； offering exclusives that make their lives easier； listening to them or answering their questions； or creating APPs or tools. Let customers interact. No matter the product or service you’re offering， your customers want to interact with your company， or at least other customers. AMC， for example， created an online tool that allowed you to write down your imaginations. American Express connects small？ business owners to each other and helpful resources through its open forum.You are suggested in the second paragraph to .（）Afight against your opponentBfind allies with someone elseCalways focus on yourself
问答题Practice 2 ● You work in a company which deals with industrial waste. You have read about a new kind of pump which could save your company thousands of dollars in service and maintenance costs. ● Write a memo to your Head of Department saying: ● where you read about the new pump ● why you think it could be a good investment ● how you might get more information about it. ● Write 40—50 words on a separate sheet.