问答题Practice 2 What exactly does globalization mean? Concepts related to globalization include “internationalization”, “multidomestic marketing”, and “multinational or transnational marketing”, suggesting that the basic criterion is transactions across national boundaries. In the marketing and strategic management literature, globalization is conceptualized as a means to gain competitive advantage by locating different stages of production in different geographic regions according to the particular region's comparative advantage. This conceptualization focuses only on the economic aspects of globalization; social, cultural and political factors are only considered in the context of achieving economic advantage. Thus, being “culturally sensitive” in global markets is being able to sell one's product with enough ingenuity to avoid possible pitfalls arising from the seller's ignorance of local customs. International marketing textbooks discuss such cultural pitfalls in great detail; however, the cultural contest of globalization is always framed by the economy. Broader conceptualization of globalization can be found in other disciplines such as sociology and anthropology. Waters defined globalization as “a social process in which the constraints of geography on social and cultural arrangements recede and in which people become increasingly aware that they are receding.” This conceptualization with its much broader scope, allows for the examination of a number of consequences of globalization, not jut economic but social, cultural and political ones.
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Practice 2 What exactly does globalization mean? Concepts related to globalization include “internationalization”, “multidomestic marketing”, and “multinational or transnational marketing”, suggesting that the basic criterion is transactions across national boundaries. In the marketing and strategic management literature, globalization is conceptualized as a means to gain competitive advantage by locating different stages of production in different geographic regions according to the particular region's comparative advantage. This conceptualization focuses only on the economic aspects of globalization; social, cultural and political factors are only considered in the context of achieving economic advantage. Thus, being “culturally sensitive” in global markets is being able to sell one's product with enough ingenuity to avoid possible pitfalls arising from the seller's ignorance of local customs. International marketing textbooks discuss such cultural pitfalls in great detail; however, the cultural contest of globalization is always framed by the economy. Broader conceptualization of globalization can be found in other disciplines such as sociology and anthropology. Waters defined globalization as “a social process in which the constraints of geography on social and cultural arrangements recede and in which people become increasingly aware that they are receding.” This conceptualization with its much broader scope, allows for the examination of a number of consequences of globalization, not jut economic but social, cultural and political ones.
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– ()– I think our marketing team is qualified and the after－sales service is fast and effective. A、What does your team do?B、What are the disadvantages?C、What about our strengths?
DEVELOPMENT OF ONLINE MARKETING With the introduction of the Internet, there came many changes to the way a company might carry out a marketing strategy. About ten years ago, we shopped only at local stores in the market place using cash. Now a new world has been opened up to people around the globe through the World Wide Web. We are able to browse the fanciest shops in the world from home, “virtually” that is. The technology of secure transactions on the Web has greatly improved and the rush to buy from online shops has demonstrated a growing consumer acceptance of online marketing. Increasingly, online marketing is no longer just an option. It is a necessity. Online marketing is an electronically-based industry. In short, it refers to the conducting of business through the Internet. It is a way of buying and selling goods and services, and negotiating trade through digital communications. ? Online marketing allows businesses to reach a wider market while cutting costs, saving time and eliminating tons of paperwork. Most online retailers ask the customers to pay with a credit card. Regular buyers are issued electronic or digital signatures which are protected by passwords, enabling them to transact business securely via Internet. Online marketing is still in its early stages, as problems such as how to deal with credit card fraud on the Internet still have to be dealt with. But its future looks rosy. With the development of computer technology, e-commerce will inevitably become a “must” in our everyday lives. There is no doubt e-commerce has come of age.1. __________ changed the way a company might carry out a marketing strategy over the past 10 years.()A. The InternetB. Local storesC. The consumers2. What does “virtually” mean in Paragraph One?()A. In reality.B. By means of a computer.C. Safely.3. Which of the following advantages of online marketing is not mentioned?()A. Reach a wider market while cutting costsB. Save time and eliminate paperworkC. Increasing trust between traders and buyers.4. What problems are still outstanding in online shopping?()A. Cutting costs.B. Credit card fraud on the Internet.C. Eliminating paperwork.5. Which is the author’s attitude towards online shopping?()A. Our shopping was only done at local stores on the high street, using cash.B. Online marketing refers to the conducting of business through the Internet.C. Undoubtedly the era of e-commerce has arrived.
You are the network administrator for Litware, Inc. All network servers run Windows Server 2003.Your IIS server is named Server6. Its configuration is shown in the exhibit. (Click the Exhibit button.)Users access the internal network by connecting to http://server6.litwareinc.intra.A folder named Marketing_Data stores the Web interface for the company‘s client management tool. Currently,users in the marketing department access this tool by connecting to http://server6.litwareinc.intra/Marketing_Web.You share Marketing_Data on a server named Server2.You need to modify Server6 to ensure that marketing users can access Marketing_Data through the internal network.What should you do? （）A. Create a new virtual directory named Marketing_Web under the default Web site. Specify \\server2\Marketing_Data as the Web site content directory.B. Create a new Web site named Marketing_Data. Specify \\server2\Marketing_Data as the Web site home directory.C. Create a new Web site named Marketing_Data. Specify Marketing_Data as the host header name of the Web site.D. Redirect the default Web site home directory to http://server2/Marketing_Data. Specify Marketing_Data as the host header name of the default Web site.
() facilitates transactions between buyer and sellers by providing comprehensive information and ancillary services, but does not get involved in the actual exchange of goods or services between the parties.：A、utility modelB、incentive marketing modelC、subscription modelD、Metamediary Model
资料：之后，经济学家Mr.V发表了关于一些新名词的感悟，请根据下列资料回答问题。The word “globalization” is in daily use throughout the world.Variously referred to as mondialisation in French, globalisierung in German, or Quan qui hua in China （Scholte, 1996）, news articles, television, and even textbooks often use the word “globalization” to mean many different things. Author Jan Pieterse （1995） asserts there are almost as many conceptualizations of globalization as there are disciplines in the social sciences.Teachers and scholars in disciplinessuch as management,marketing,finance,accounting,and economics also use the word “globalization” to mean different things.For example,some believe globalization is the absence of borders and barriers to trade between nations （Ohmae,1995）,but also it has been described as a shift in traditional patterns of international production,investment,and trade（Dicken,1992）. Another popular conception of globalization is that it is a business strategy that means doing everything the same everywhere（Kanter and Dretler,1998）.Others believe globalization is interconnections between overlapping interests of business and society （Brown 1992;renesch 1992）.As you can see,these definitions differ in significant ways.Because definitions,descriptions,and visions of globalization vary widely,it is difficult to know what it means for businesses to go “global”.What probably will be further discussed in the following paragraph?（ ）A.what globalization means for businesses.B.how definitions differ from each other.C.how businesses go “global”.D.the definition of the term “globalization”.
资料：之后，经济学家Mr.V发表了关于一些新名词的感悟，请根据下列资料回答问题。The word “globalization” is in daily use throughout the world.Variously referred to as mondialisation in French, globalisierung in German, or Quan qui hua in China （Scholte, 1996）, news articles, television, and even textbooks often use the word “globalization” to mean many different things. Author Jan Pieterse （1995） asserts there are almost as many conceptualizations of globalization as there are disciplines in the social sciences.Teachers and scholars in disciplinessuch as management,marketing,finance,accounting,and economics also use the word “globalization” to mean different things.For example,some believe globalization is the absence of borders and barriers to trade between nations （Ohmae,1995）,but also it has been described as a shift in traditional patterns of international production,investment,and trade（Dicken,1992）. Another popular conception of globalization is that it is a business strategy that means doing everything the same everywhere（Kanter and Dretler,1998）.Others believe globalization is interconnections between overlapping interests of business and society （Brown 1992;renesch 1992）.As you can see,these definitions differ in significant ways.Because definitions,descriptions,and visions of globalization vary widely,it is difficult to know what it means for businesses to go “global”.Which of the following statement about globalization has no reference?（ ）A.Globalization is a business strategy that means doing everything the same everywhere.B.Globalization is a shift in traditional patterns of international production, investment, and trade.C.Globalization is interconnections between different interests of business and society.D.Globalization is the absence of borders and barriers to trade between nations.
资料：之后，经济学家Mr.V发表了关于一些新名词的感悟，请根据下列资料回答问题。The word “globalization” is in daily use throughout the world.Variously referred to as mondialisation in French, globalisierung in German, or Quan qui hua in China （Scholte, 1996）, news articles, television, and even textbooks often use the word “globalization” to mean many different things. Author Jan Pieterse （1995） asserts there are almost as many conceptualizations of globalization as there are disciplines in the social sciences.Teachers and scholars in disciplinessuch as management,marketing,finance,accounting,and economics also use the word “globalization” to mean different things.For example,some believe globalization is the absence of borders and barriers to trade between nations （Ohmae,1995）,but also it has been described as a shift in traditional patterns of international production,investment,and trade（Dicken,1992）. Another popular conception of globalization is that it is a business strategy that means doing everything the same everywhere（Kanter and Dretler,1998）.Others believe globalization is interconnections between overlapping interests of business and society （Brown 1992;renesch 1992）.As you can see,these definitions differ in significant ways.Because definitions,descriptions,and visions of globalization vary widely,it is difficult to know what it means for businesses to go “global”.Which of the following statement is NOT implied by the underlined sentence?（ ）A.The conceptions of globalization vary.B.The disciplines in the social sciences vary.C.There are less conceptions of globalization.D.There are many disciplines in the social sciences.
资料：FOR TWO MARKETING EXECUTIVESLegend Co. is an international famous company specialized in manufacturing furniture and household appliances. It is headquartered in New York and has established over 30 branches around China. With the rapid growth, now the company needs two marketing executives.Qualifications:Nationality: ChineseEducation: master degree in Marketing, Management, Economics or other related majors.Experience: at least 3 years’ experience in marketing.Skills: good command of oral English; proficient computer skills.Others: obedient to arrangements of the company; frequent business trips are acceptable.If you want to work in the company and are qualified, please call at 01087654321 and contact Mr. Smith.Who is the most suitable person for this post?A.Emma, master degree in English, frequent business trips are acceptable.B.Li Lei, master degree in Management, 3 years’ experience in marketing, good English and computer skills.C.Jack, bachelor degree in Management, good English.D.Jimmy, master degree in Marketing, 2 years’ experience in marketing, good English and computer skills.
（）performs 2 basic functions: marketing and logistics.A、paper wrappingB、PackagingC、warehouseD、transportation
（） performs two basic functions-marketing and logistics.A、paper wrappingB、packagingC、warehouseD、transportation
You need to design an access control strategy for the marketing application. You solution must minimize impact on server and network performance. What should you do？（）A、Require client computers to connect to the marketing application by using a VPN connectionB、Use IPSec to encrypt communications between the servers in the New York and Atlanta officesC、Require the high security setting on Terminal Services connections to the marketing applicationD、Configure all marketing application Web pages to require SSL
单选题What does the marketing director want to get from the meeting?AThe nomination for a new department headBPermission to begin a print advertising planCAn agreement on the content of a TV commercialDFunding approval for the production of a new item
问答题Practice 6 ● You are the line manager in a large company. You have been informed that your marketing manager had an outstanding performance and deserved a reward. ● Write a memo to him: ● informing him about the reward ● explaining why the reward is given ● saying what the reward is going to be ● Write 40-50 words.
问答题Practice 2Imagine that an Irish marketing firm is doing research in your country. You have agreed to participate in a telephone interview about vegetables in your diet.Question: What are your favorite vegetables?
问答题Practice 3 ● Look at the leaflet below. It shows a list of talks organized by a marketing association for its member. ● For questions 6-10, decide which event (A-H) is the most suitable for each person. ● For each question, mark one letter (A-H) on your Answer Sheet. ● Do not use any letter more than once. BA Marketing Association Events for March A Business to business marketing: secrets of successful networking B Improving e-marketing performance C Using market researchers—why and how D IT in presentations—what’s available and how to use it E Advertising, PR or Marketing— which is king F Making the appearance of products more attractive G Well trained staff—an important marketing tool H Tripton Motors, marketing success story 6. Eddie Smith’s director wants him to attend a talk on the benefits of updating employees’ marketing skills. 7. The product manager of Smiths Engineering wants to know about the effectiveness of computer graphics when giving talks to major clients. 8. Rachel Green’s company advertises mainly through magazines. But she needs to make more effective use of the company’s website. 9. An advertising trainee has read a research report on the importance of design and packaging and would like more information. 10. Computer services provider McDonald wants to find out about ways of making useful contacts in other companies.
问答题Practice 7 While there are a few different conceptualizations of globalization, researchers seem to be in agreement that there are at least three dimensions of globalization: economic, political and cultural. The economic aspects of globalization stem from the spread of the capitalist world economy and the resulting expansion of goods and services. The need for cheap raw materials, cheap labor and new markets saw the expansion of the capitalist world economy from one that was primarily Eurocentric to one that encompassed the entire world. This process was achieved by various means and often involved overcoming political resistances in the new markets. The political aspects of globalization involved establishing control over markets and raw materials through either the use of direct military power or the establishment of international institutions that control such markets. The rise of the nation-state is an example of the political aspect of globalization, although it is argued that advances in telecommunications and information systems and the resulting constructions of institutions that transience territorial boundaries are making the nation-state obsolete.
问答题Globalization What exactly does globalization mean? Concepts related to globalization include “internationalization”, “multidomestic marketing”, and “multinational or transnational marketing”, suggesting that the basic criterion is transactions across national boundaries. In the marketing and strategic management literature, globalization is conceptualized as a means to gain competitive advantage by locating different stages of production in different geographic regions according to the particular region’s comparative advantage. This conceptualization focuses only on the economic aspects of globalization; social, cultural and political factors are only considered in the context of achieving economic advantage. Thus, being “culturally sensitive” in global markets is being able to sell one’s product with enough ingenuity to avoid possible pitfalls arising from the seller’s ignorance of local customs. International marketing textbooks discuss such cultural pitfalls in great detail; however, the cultural contest of globalization is always framed by the economy. Broader conceptualization of globalization can be found in other disciplines such as sociology and anthropology. Waters defined globalization as “a social process in which the constraints of geography on social and cultural arrangements recede and in which people become increasingly aware that they are receding.” This conceptualization with its much broader scope, allows for the examination of a number of consequences of globalization, not jut economic but social, cultural and political ones. While there are a few different conceptualizations of globalization, researchers seem to be in agreement that there are at least three dimensions of globalization: economic, political and cultural. The economic aspects of globalization stem from the spread of the capitalist world economy and the resulting expansion of goods and services. The need for cheap raw materials, cheap labor and new markets saw the expansion of the capitalist world economy from one that was primarily Eurocentric to one that encompassed the entire world. This process was achieved by various means and often involved overcoming political resistances in the new markets. The political aspects of globalization involved establishing control over markets and raw materials through either the use of direct military power or the establishment of international institutions that control such markets. The rise of the nation-state is an example of the political aspect of globalization, although it is argued that advances in telecommunications and information systems and the resulting constructions of institutions that transience territorial boundaries are making the nation-state obsolete. If the economic and political aspects of globalization involve material and power exchanges, the cultural of globalization involves the expression of symbols that represents facts, meanings, beliefs, preferences, tastes and values. In fact, these symbolic exchanges are increasingly displacing economic and political exchanges in the spread of global mass culture. Traditional barriers of language pose no problems to modem means of cultural production such as satellite television and film. However, the new “global culture”, despite its manifestations through consumption of global products and symbols in different part of the globe, is essentially the culture of dominant groups centered in the West.
问答题According to SustainAbility, what is the reason for the appearance of so many different definitions for globalization?
单选题According to SustainAbility, what is the reason for the appearance of so many different definitions for globalization?AThere’s no authoritative definition for globalization.BOthers’ definitions are more convincing than professor Levitt’s.CDifferent people have different ideas on globalization.DThings are different after two decades’ time.
问答题Practice 1 ● Your company recently sponsored an event and the head of marketing has asked you to write a report about it. ● Write your report for the head of marketing ● Outlining the reasons for choosing to sponsor the event ● Describing the positive outcomes of sponsoring the event ● Explaining the disadvantages that resulted from sponsoring the event ● Making recommendations concerning future sponsorship activity. ● Write 200-250 words.
问答题Practice 3 It was the anti-globalization movement that really put globalization on the map. As a word it has existed since the 1960s, but the protests against this allegedly new process, which its opponents condemn as a way of ordering people’s lives, brought globalization out of the financial and academic worlds and into everyday current affairs. In the late 1980s and early 1990s, the business model called the “globalized” financial market came to be seen as an entity that could have more than just an economic impact on the parts of the world it touched. Globalization came to be seen as more than simply a way of doing business, or running financial markets—it became a process. From then on the word took on a life of its own. So how does the globalized market work? It is modern communications that make it possible; for the British service sector to deal with its customers through a call center in India, or for a sportswear (运动服) manufacturer to design its products in Europe, make them in south east Asia and sell them in north America. But this is where the anti-globalization side gets stuck in (关注). If these practices replace domestic economic life with an economy that is heavily influenced or controlled from overseas. Then the creation of a globalized economic model and the process of globalization can also be seen as a surrender of power to the corporations, or a means of keeping poorer nations in their place. Not everyone agrees that globalization is necessarily evil, or that globalized corporations are running the lives of individuals or are more powerful than nations. Some say that the spread of globalization, free markets and free trade into the developing world is the best way to beat poverty—the only problem is that free markets and free trade do not yet truly exist. Globalization can be seen as a positive, negative or even marginal process. And regardless of whether it works for good or ill, globalization’s exact meaning will continue to be the subject of debate among those who oppose, support or simply observe it.
多选题What elements of globalization can be explicitly defined using the NLS_LANG environment variable?（）ANLS_LANGUAGEBNLS_SORTCNLS_CALENDARDNLS_CHARACTERSETENLS_TERRITORY
问答题What does the ‘unwanted’ deep sea life mean in Paragraph 2 according to the passage?