资料：Native ads - or ads that take on the look and feel of the content surrounding them - are taking over digital advertising.By 2021, native display ad revenue in the US, which includes native in-feed ads on publisher properties and social platforms, will make up 74% of total US display ad revenue, up from a 56% share in 2016, according to new BI Intelligence estimates based off historical data from the Interactive Advertising Bureau （IAB） and PwC, as well as IHS.The rapid uptick in native's share of display ad revenue can largely be attributed to the dominance of social platforms like Facebook and Twitter — which were early champions of native and rely almost entirely on native formats — as well as the introduction of new programmatic technologies that are making it easier for publishers and advertisers to scale native campaigns.In a new report from BI Intelligence, we breaks out native ads into three categories: social native, native-style display, and sponsored content （also referred to as premium native）. We provide（一审未录入） forecasts for how revenues from these formats will grow over the next five years and looks at what factors, in particular, are driving up spending on each of these ad units. As a note, because revenues from these three types of native content can overlap, we do not provide an overall native forecast. Finally, we lay out some of the challenges that face properties that rely on native ads, namely ad frequency and Scalability issues.Here are some key takeaways from the report:Native-display ads, including social native and native ads in-feed on publisher websites, will make up the bulk of native ad revenue from 2016-2021. Native display ad revenue in the US will rise at a five-year compound annual growth rate （CAGR） of 17% during this time period to eclipse $36 billion. The rise of native video ads, particularly on social platforms, will be one of the main drivers of this growth.According to the passage, which of the following will NOT be included in the new report from BI Intelligence?A.An overall native forecast.B.Ad frequency and scalability issues.C.The forecasts for how revenues from these formats will grow over the next five years.D.The illustrations of what factors are driving up spending on each of these ad units.
资料：Native ads - or ads that take on the look and feel of the content surrounding them - are taking over digital advertising.
By 2021, native display ad revenue in the US, which includes native in-feed ads on publisher properties and social platforms, will make up 74% of total US display ad revenue, up from a 56% share in 2016, according to new BI Intelligence estimates based off historical data from the Interactive Advertising Bureau （IAB） and PwC, as well as IHS.
The rapid uptick in native's share of display ad revenue can largely be attributed to the dominance of social platforms like Facebook and Twitter — which were early champions of native and rely almost entirely on native formats — as well as the introduction of new programmatic technologies that are making it easier for publishers and advertisers to scale native campaigns.
In a new report from BI Intelligence, we breaks out native ads into three categories: social native, native-style display, and sponsored content （also referred to as premium native）. We provide（一审未录入） forecasts for how revenues from these formats will grow over the next five years and looks at what factors, in particular, are driving up spending on each of these ad units. As a note, because revenues from these three types of native content can overlap, we do not provide an overall native forecast. Finally, we lay out some of the challenges that face properties that rely on native ads, namely ad frequency and Scalability issues.
Here are some key takeaways from the report:
Native-display ads, including social native and native ads in-feed on publisher websites, will make up the bulk of native ad revenue from 2016-2021. Native display ad revenue in the US will rise at a five-year compound annual growth rate （CAGR） of 17% during this time period to eclipse $36 billion. The rise of native video ads, particularly on social platforms, will be one of the main drivers of this growth.
According to the passage, which of the following will NOT be included in the new report from BI Intelligence?
By 2021, native display ad revenue in the US, which includes native in-feed ads on publisher properties and social platforms, will make up 74% of total US display ad revenue, up from a 56% share in 2016, according to new BI Intelligence estimates based off historical data from the Interactive Advertising Bureau （IAB） and PwC, as well as IHS.
The rapid uptick in native's share of display ad revenue can largely be attributed to the dominance of social platforms like Facebook and Twitter — which were early champions of native and rely almost entirely on native formats — as well as the introduction of new programmatic technologies that are making it easier for publishers and advertisers to scale native campaigns.
In a new report from BI Intelligence, we breaks out native ads into three categories: social native, native-style display, and sponsored content （also referred to as premium native）. We provide（一审未录入） forecasts for how revenues from these formats will grow over the next five years and looks at what factors, in particular, are driving up spending on each of these ad units. As a note, because revenues from these three types of native content can overlap, we do not provide an overall native forecast. Finally, we lay out some of the challenges that face properties that rely on native ads, namely ad frequency and Scalability issues.
Here are some key takeaways from the report:
Native-display ads, including social native and native ads in-feed on publisher websites, will make up the bulk of native ad revenue from 2016-2021. Native display ad revenue in the US will rise at a five-year compound annual growth rate （CAGR） of 17% during this time period to eclipse $36 billion. The rise of native video ads, particularly on social platforms, will be one of the main drivers of this growth.
According to the passage, which of the following will NOT be included in the new report from BI Intelligence?
A.An overall native forecast.
B.Ad frequency and scalability issues.
C.The forecasts for how revenues from these formats will grow over the next five years.
D.The illustrations of what factors are driving up spending on each of these ad units.
B.Ad frequency and scalability issues.
C.The forecasts for how revenues from these formats will grow over the next five years.
D.The illustrations of what factors are driving up spending on each of these ad units.
参考解析
解析：本题考查的是细节理解。
【关键词】NOT be included; in the new report from BI Intelligence
【主题句】第4自然段We provide forecasts for how revenues from these formats will grow over the next five years and looks at what factors, in particular, are driving up spending on each of these ad units. As a note, because revenues from these three types of native content can overlap, we do not provide an overall native forecast. Finally, we lay out some of the challenges that face properties that rely on native ads, namely ad frequency and scalability issues. 我们提供了有关这些格式收入在未来五年内如何增长的预测，并探究究竟是哪些因素，使得这些广告单元的支出增加。需要说明的是，由于这三种原生内容的收入可能会重叠，因此我们不提供全面的原生预测。最后，我们列出了依赖原生广告属性所面临的一些挑战，即广告频率和可伸缩性问题。
【解析】本题的问题是“根据文章的说法，商业智能的新报告中不包括以下哪一项？”。选项A意为“整体原生预测”；选项B意为“广告频率和可扩展性问题”；选项C意为“预测未来五年这些格式的收入将如何增长”；选项D意为“说明哪些因素正在推动每个单位的支出”。根据主题句可知，商业智能的新报告中不包括总体的原生预测，故选A。
【关键词】NOT be included; in the new report from BI Intelligence
【主题句】第4自然段We provide forecasts for how revenues from these formats will grow over the next five years and looks at what factors, in particular, are driving up spending on each of these ad units. As a note, because revenues from these three types of native content can overlap, we do not provide an overall native forecast. Finally, we lay out some of the challenges that face properties that rely on native ads, namely ad frequency and scalability issues. 我们提供了有关这些格式收入在未来五年内如何增长的预测，并探究究竟是哪些因素，使得这些广告单元的支出增加。需要说明的是，由于这三种原生内容的收入可能会重叠，因此我们不提供全面的原生预测。最后，我们列出了依赖原生广告属性所面临的一些挑战，即广告频率和可伸缩性问题。
【解析】本题的问题是“根据文章的说法，商业智能的新报告中不包括以下哪一项？”。选项A意为“整体原生预测”；选项B意为“广告频率和可扩展性问题”；选项C意为“预测未来五年这些格式的收入将如何增长”；选项D意为“说明哪些因素正在推动每个单位的支出”。根据主题句可知，商业智能的新报告中不包括总体的原生预测，故选A。
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The challenge that newspapers faced from the website is______.A．the display ads and the classified adsB．the classified ads and the small text-adsC．the small text-ads that appear alongside search enginesD．the localization of website and more elaborate service
资料：Native ads - or ads that take on the look and feel of the content surrounding them - are taking over digital advertising.By 2021, native display ad revenue in the US, which includes native in-feed ads on publisher properties and social platforms, will make up 74% of total US display ad revenue, up from a 56% share in 2016, according to new BI Intelligence estimates based off historical data from the Interactive Advertising Bureau （IAB） and PwC, as well as IHS.The rapid uptick in native's share of display ad revenue can largely be attributed to the dominance of social platforms like Facebook and Twitter — which were early champions of native and rely almost entirely on native formats — as well as the introduction of new programmatic technologies that are making it easier for publishers and advertisers to scale native campaigns.In a new report from BI Intelligence, we breaks out native ads into three categories: social native, native-style display, and sponsored content （also referred to as premium native）. We provide（一审未录入） forecasts for how revenues from these formats will grow over the next five years and looks at what factors, in particular, are driving up spending on each of these ad units. As a note, because revenues from these three types of native content can overlap, we do not provide an overall native forecast. Finally, we lay out some of the challenges that face properties that rely on native ads, namely ad frequency and Scalability issues.Here are some key takeaways from the report:Native-display ads, including social native and native ads in-feed on publisher websites, will make up the bulk of native ad revenue from 2016-2021. Native display ad revenue in the US will rise at a five-year compound annual growth rate （CAGR） of 17% during this time period to eclipse $36 billion. The rise of native video ads, particularly on social platforms, will be one of the main drivers of this growth.What is one of the main driver（s） to the growth of native display and revenue?A.The rise of compound annual growth rate.B.The rise of social platforms.C.The rise of sponsored content.D.The rise of publisher websites.
资料：Native ads - or ads that take on the look and feel of the content surrounding them - are taking over digital advertising.By 2021, native display ad revenue in the US, which includes native in-feed ads on publisher properties and social platforms, will make up 74% of total US display ad revenue, up from a 56% share in 2016, according to new BI Intelligence estimates based off historical data from the Interactive Advertising Bureau （IAB） and PwC, as well as IHS.The rapid uptick in native's share of display ad revenue can largely be attributed to the dominance of social platforms like Facebook and Twitter — which were early champions of native and rely almost entirely on native formats — as well as the introduction of new programmatic technologies that are making it easier for publishers and advertisers to scale native campaigns.In a new report from BI Intelligence, we breaks out native ads into three categories: social native, native-style display, and sponsored content （also referred to as premium native）. We provide（一审未录入） forecasts for how revenues from these formats will grow over the next five years and looks at what factors, in particular, are driving up spending on each of these ad units. As a note, because revenues from these three types of native content can overlap, we do not provide an overall native forecast. Finally, we lay out some of the challenges that face properties that rely on native ads, namely ad frequency and Scalability issues.Here are some key takeaways from the report:Native-display ads, including social native and native ads in-feed on publisher websites, will make up the bulk of native ad revenue from 2016-2021. Native display ad revenue in the US will rise at a five-year compound annual growth rate （CAGR） of 17% during this time period to eclipse $36 billion. The rise of native video ads, particularly on social platforms, will be one of the main drivers of this growth.The native display ad revenue in the US is predicted to account for____of total US display ad revenue by 2021?A.17%B.56%C.74%D.18%
资料：Native ads - or ads that take on the look and feel of the content surrounding them - are taking over digital advertising.By 2021, native display ad revenue in the US, which includes native in-feed ads on publisher properties and social platforms, will make up 74% of total US display ad revenue, up from a 56% share in 2016, according to new BI Intelligence estimates based off historical data from the Interactive Advertising Bureau （IAB） and PwC, as well as IHS.The rapid uptick in native's share of display ad revenue can largely be attributed to the dominance of social platforms like Facebook and Twitter — which were early champions of native and rely almost entirely on native formats — as well as the introduction of new programmatic technologies that are making it easier for publishers and advertisers to scale native campaigns.In a new report from BI Intelligence, we breaks out native ads into three categories: social native, native-style display, and sponsored content （also referred to as premium native）. We provide（一审未录入） forecasts for how revenues from these formats will grow over the next five years and looks at what factors, in particular, are driving up spending on each of these ad units. As a note, because revenues from these three types of native content can overlap, we do not provide an overall native forecast. Finally, we lay out some of the challenges that face properties that rely on native ads, namely ad frequency and Scalability issues.Here are some key takeaways from the report:Native-display ads, including social native and native ads in-feed on publisher websites, will make up the bulk of native ad revenue from 2016-2021. Native display ad revenue in the US will rise at a five-year compound annual growth rate （CAGR） of 17% during this time period to eclipse $36 billion. The rise of native video ads, particularly on social platforms, will be one of the main drivers of this growth.The passage is most probably an excerpt from____.A.a business history bookB.a textbook about advertisementC.a business report websiteD.an introduction of a novel
资料：Native ads - or ads that take on the look and feel of the content surrounding them - are taking over digital advertising.By 2021, native display ad revenue in the US, which includes native in-feed ads on publisher properties and social platforms, will make up 74% of total US display ad revenue, up from a 56% share in 2016, according to new BI Intelligence estimates based off historical data from the Interactive Advertising Bureau （IAB） and PwC, as well as IHS.The rapid uptick in native's share of display ad revenue can largely be attributed to the dominance of social platforms like Facebook and Twitter — which were early champions of native and rely almost entirely on native formats — as well as the introduction of new programmatic technologies that are making it easier for publishers and advertisers to scale native campaigns.In a new report from BI Intelligence, we breaks out native ads into three categories: social native, native-style display, and sponsored content （also referred to as premium native）. We provide（一审未录入） forecasts for how revenues from these formats will grow over the next five years and looks at what factors, in particular, are driving up spending on each of these ad units. As a note, because revenues from these three types of native content can overlap, we do not provide an overall native forecast. Finally, we lay out some of the challenges that face properties that rely on native ads, namely ad frequency and Scalability issues.Here are some key takeaways from the report:Native-display ads, including social native and native ads in-feed on publisher websites, will make up the bulk of native ad revenue from 2016-2021. Native display ad revenue in the US will rise at a five-year compound annual growth rate （CAGR） of 17% during this time period to eclipse $36 billion. The rise of native video ads, particularly on social platforms, will be one of the main drivers of this growth.According to the passage, what is NOT the reason for the rapid uptick in native’s share of display ad revenue?A.The dominance of social platforms.B.The dominance of the digital advertising.C.The introduction of new programmatic technologies.D.Publishers and advertisers can now scale native campaigns easily.
ADS报告的形式分为（）。A、危急/紧急模式ADS报告，事件模式报告，交接点位置报告B、危急/紧急模式ADS报告，事件模式ADS报告，改变飞行状态报告C、危急/紧急模式ADS报告，事件模式ADS报告，固定时间间隔ADS报告D、危急/紧急模式ADS报告，事件模式ADS报告，天气报告
关于ADS-B的含义以下说法不正确的是（）？A、ADS-B的中文全称是广播式自动相关监视B、ADS-B是利用空地、空空数据通信完成交通监视和飞行信息传递C、监视数据来自GPS系统D、机载ADS-B应用功能可分为ADS-B OUT和ADS-B IN
ADS报告的三种类型为（）。A、巡航模式ADS报告；上升/下降模式ADS报告；进近模式ADS报告B、危急/紧急模式ADS报告；事件模式ADS报告；固定时间间隔ADS报告C、通信失效模式ADS报告；航空器遭劫持模式ADS报告；紧急情况模式ADS报告D、位置报告模式ADS报告；飞行情报模式ADS报告；气象模式ADS报告
吸附剂ADS-7/27分子筛的结构是（）。A、都是K－Bａ－Y型结构B、都是K－Bａ－Ｘ型结构C、ADS-7是K－Bａ－Ｘ型结构，ADS-27是K－Bａ－Y型结构D、ADS-7是K－Bａ－Y型结构，ADS-27是K－Bａ－Ｘ型结构
关于ADS-B的目标精度，以下说明正确的是（）。A、ADS-B的目标精度随着距离远近而衰减B、ADS-B的目标精度与距离远近无关C、ADS-B的目标精度约为200米D、ADS-B的目标进度随距离衰减，平均精度为200米
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在第一次转换时，机长和副驾驶位的PFD分别由谁提供大气数据信息的显示（）A、机长位ADS1，副驾驶位ADS2B、机长位ADS3，副驾驶位ADS3C、机长位ADS2，副驾驶位ADS1D、机长位ADS2，副驾驶位ADS3
正常情况下，大气数据系统的数据如何显示？（）A、ADS1显示在PFD1上，ADS2显示在PFD2上，ADS3显示在IES上B、ADS1显示在MFD1上，ADS2显示在MFD2上，ADS3显示在IES上C、ADS1显示在PFD2上，ADS2显示在PFD1上，ADS3显示在IES上D、ADS1显示在MFD2上，ADS2显示在MFD1上，ADS3显示在IES上
问答题Instructions:In this section, there is one passage followed by a summary. Read the passage carefully and complete the summary below by choosing no more than three words from the passage. Remember to write the answers on the Answer Sheet. Answers 1 - 5 are based on the following passage. Few would deny that what we see in the media affects the way we think and act. Advertisers, knowing this better than anyone else, pay millions of dollars every year to sell their products. For prime time television advertising in the United States, companies pay up to two million dollars for a single forty-second advertisement. In the competition for audience attention, advertisers will do almost anything they can think of to sell their product. A common tactic in commercial advertising is to tie the advertised product to sex or glamour, even when these features do not directly relate to the product. How many times have we seen a pretty woman selling a car? Other ads may make exaggerated claims about the effectiveness of their products. Consumer complaints about misleading or inappropriate content in advertisements have led to multiple restrictions on advertising. Laws exist in many countries to regulate advertising. In the United States, television advertisements for alcoholic beverages cannot show a person actually drinking the beverage. Restricting advertisers through legislation brings up issues of freedom of speech and individual rights. For this reason, US law makers have tried to avoid passing many laws that might limit advertisers’ rights. Instead, they have asked the advertising industry to find ways to regulate itself. This led to the creation of the National Advertising Review Council (NARC) in the 1970s. Major advertisers and advertising agencies set up NARC, an industry—run agency that would maintain standards of accuracy, morality, and social responsibility in advertising. Since then, there have been two branches within the organization: the National Advertising Division (NAD) and the National Advertising Review Board (NARB). The NAD is like the police of the organization. They receive complaints by consumers, consumer groups, companies, or associations about advertisements. NAD then investigates the ads and reports any misconduct. If NAD and the advertiser cannot find a way to correct the ad together, the case goes before the NARB for review. The Review Board then reviews the ad and makes a recommendation. As part of the trend towards non-governmental regulation, the media in which advertising appears also work as a kind of censor. Television stations all have departments for reviewing ads before the ads can be shown on the air. This is true for radio stations as well. Likewise, magazines and newspapers review ads before publication to make sure both the products and the content are appropriate for their readers. In addition to their reviews for appropriateness, some publications even check the accuracy of the information in the ads. Along with national advertising organizations and the media, individual advertising agencies comprise a third layer of censorship. Advertising agencies certainly want the public to have confidence in their ads. Therefore, most advertisers use market research as a way to verify the claims made in advertisements. Furthermore, if consumers learn about misleading claims in the ads for a product, the consumers can sue the advertisers. This is why most large advertising agencies employ in-house lawyers for reviewing ads. The medium of web advertising has opened entirely new questions about advertising, targeting one’s intended audience, and appropriateness of ad content. At the same time, consumers have made more and more focused demands on all forms of media. In the UK, for example, some have called for a ban on the advertising of fast food, which is widely blamed for problems of obesity. For the time being, a combination of government regulation, citizen demands, and industry self-regulation will continue to shape what marketers do. Summary Media affects the way we think and act. With so many advertisements, their creators must think of innovative ways to get consumers’ 1 Some ads may make exaggerated claims about their products or have misleading content. Public complaints about advertising have led to government regulations in many countries. In the United States, advertisers have set up a self-policing 2 called NARC to censor ads. Through self-regulation, the industry avoids issues of 3 of speech and makes sure that their ads are accurate. Advertisers with deceptive ads can be 4 However, new forms of media, such as the web, have created new questions about 5 。
单选题The challenge that newspapers faced from the website is _____.Athe display ads and the classified ads.Bthe classified ads and the small text-ads.Cthe small text-ads that appear alongside search enginesDthe localization of website and more elaborate service