多选题中大公司是一家零售企业，根据2010年的市场调研情况，公司董事会提出采用成本领先战略，则下列情况中，支持这一战略的因素包括（ ）A市场中存在大量的价格敏感用户B目标市场具有较大的需求空间或增长潜力C企业所在产业技术变革较快，创新成为竞争的焦点D购买者不太关注品牌
多选题
中大公司是一家零售企业，根据2010年的市场调研情况，公司董事会提出采用成本领先战略，则下列情况中，支持这一战略的因素包括（ ）
A
市场中存在大量的价格敏感用户
B
目标市场具有较大的需求空间或增长潜力
C
企业所在产业技术变革较快，创新成为竞争的焦点
D
购买者不太关注品牌
参考解析
解析：
选项B应该采取集中化战略，选项C应该采取差异化战略。
[该题针对“业务单位战略的选择”知识点进行考核]
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