单选题From the last sentence of this passage we conclude that _____.Abusinesses usually do not pay much for advertisementBbusinesses know well that advertisement could bring profitsCadvertisement could hardly convince people of the value of the goodsDadvertisement usually costs businesses large amounts of money
单选题
From the last sentence of this passage we conclude that _____.
A
businesses usually do not pay much for advertisement
B
businesses know well that advertisement could bring profits
C
advertisement could hardly convince people of the value of the goods
D
advertisement usually costs businesses large amounts of money
参考解析
解析：
推理题。该句意为“有一点很清楚，即如果商家不相信广告对于他们的价值的话，他们是不会斥巨资打广告的。”A项“商家通常都不会为广告支付大量资金”；B项“商家非常清楚，广告可以带来利润”；C项“广告很难让人们相信产品的价值”；D项“广告通常花费商家大量的资金”。综合各个选项，只有D正确。
推理题。该句意为“有一点很清楚，即如果商家不相信广告对于他们的价值的话，他们是不会斥巨资打广告的。”A项“商家通常都不会为广告支付大量资金”；B项“商家非常清楚，广告可以带来利润”；C项“广告很难让人们相信产品的价值”；D项“广告通常花费商家大量的资金”。综合各个选项，只有D正确。
相关考题：
Which of the following is Not True?A． Advertisement makes contribution to our pockets and we may know everything.B． We can buy what we want.C． Products of good quality don't need to be advertised.D． Advertisement makes our life colorful.
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We shall appreciate it very much if you will give us indication()you think you could conclude business. A、to whichB、at whichC、in thatD、on that
(阅读理解题)Advertisements make us want too much, so we get the idea that the only purpose of advertising is to sell goods.But it is not completely right.Advertisement has another equally important function—to inform.A great deal of the knowledge we have about household goods derives largely from the advertisements we read.Advertisements introduce us to new products or remind us of the existence of ones we already know about.Supposing you wanted to buy a washer, it is more than likely you would obtain details regarding performance, price, etc., from an advertisement.Lots of people pretend that they never read advertisements, but this claim may be seriously doubted.It is hardly possible not to read advertisements these days.And what fun they often are, too! Just think what a railway station or a newspaper would be like without advertisements.Would you enjoy gazing at a blank wall or reading railway byelaws while waiting for a train? Would you like to read only closely printed columns of news in your daily paper? A cheerful, witty advertisement makes such a difference to a drab wall or a newspaper full of bad news.We must not forget that advertising makes a positive contribution to our pockets.Newspapers, commercial radio and television companies could not subsist without this source of revenue.The fact that we pay so little for our daily paper, or can enjoy so many broadcast programs is due entirely to the money spent by advertisers.Just think what a newspaper would cost if we had to pay its full price! Another thing we mustn’t forget is the ‘small ads.’ in virtually every newspaper and magazine.What a tremendously useful service they perform. for the community! Just about anything can be accomplished through these columns.For instance, you can find a job; buy or sell a house; announce a birth, marriage, or death in these small ads.(1).What will you possibly want to know from a washer advertisement?A、some detailsB、how much it will costC、its functionsD、all of the above.(2).What is the author’s attitude towards most people’s claim that they never read advertisements?A、doubtB、agreementC、acceptanceD、in favor of(3).According to the text, which of the following statements is true?A、only TV commercials are useful in daily lifeB、advertisements help to change our lifeC、advertisements should be seriousD、advertisements make us spend more money on newspaper, magazines and broadcast programs(4).In the passage, the author is focusing on ____________.A、how people buy things through advertisementsB、the useful service of advertisements to the communityC、how advertisers spend their moneyD、the advantages and disadvantages of advertisements(5).According to the passage, advertisements will NOT make us ____________.A、buy somethingB、know the functions of some new goodsC、learn some knowledgeD、forget the old things that are already known by people
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Advertisers tend to think big and perhaps this is why they're always coming in for criticism．Their critics seem to resent them because they have a flair for self-promotion and because they have so much money to throw around． "It's iniquitous," they say, "that this entirely unproductive industry (if we can call it that) should absorb millions of pounds each year． It only goes to show how much profit the big companies are making． Why don't they stop advertising and reduce the price of their goods? After all, it's the consumer who pays ．．．"The poor old consumer! He'd have to pay a great deal more if advertising didn't create mass markets for products． It is precisely because of the heavy advertising that consumer goods are so cheap． But we get the wrong idea if we think the only purpose of advertising is to sell goods． Another equally important function is to inform． A great deal of the knowledge we have about household goods derives largely from the advertisements we read．Advertisements introduce us to new products or remind us of the existence of ones we already know about． Supposing you wanted to buy a washing machine, it is more than likely you would obtain details regarding performance, price, etc, from an advertisement．Lots of people pretend that they never read advertisements, but this claim may be seriously doubted． It is hardly possible not to read advertisements these days． And what fun they often are,too!Just think what a railway station or a newspaper would be like without advertisements． Would you enjoy gazing at a blank wall or reading railway by-laws while waiting for a train? Would you like to read only closely printed columns of news in your daily paper?A cheerful, witty advertisement makes such a difference to a drab wall or a newspaper full of the daily ration of calamities． We must not forget, either, that advertising makes a positive contribution to ourpockets． Newspapers, commercial radio and television companies could not subsist without this source of revenue． The fact that we pay so little for our daily paper, or can enjoy so many broadcast programmes is due entirely to the money spent by advertisers． Just think what a newspaper would cost if we had to pay its full price !Another thing we mustn't forget is the"small ads．" which are in virtually every newspaper and magazine． What a tremendously useful service they perform for the community!Just about anything can be accomplished through these columns． For instance, you can find a job, buy or sell a house, announce a birth, marriage or death in what used to be called the"hatch, match and dispatch" column but by far the most fascinating section is the personal or"agony" column． No other item in a newspaper provides such entertaining reading or offers such a deep insight into human nature． It's the best advertisement for advertising there is!Why do the critics criticize advertisers?A.Because advertisers often brag．B.Because critics think advertisement is a "waste of money"．C.Because customers are encouraged to buy more than necessary．D.Because customers pay more．
Advertisers tend to think big and perhaps this is why they're always coming in for criticism．Their critics seem to resent them because they have a flair for self-promotion and because they have so much money to throw around． "It's iniquitous," they say, "that this entirely unproductive industry (if we can call it that) should absorb millions of pounds each year． It only goes to show how much profit the big companies are making． Why don't they stop advertising and reduce the price of their goods? After all, it's the consumer who pays ．．．"The poor old consumer! He'd have to pay a great deal more if advertising didn't create mass markets for products． It is precisely because of the heavy advertising that consumer goods are so cheap． But we get the wrong idea if we think the only purpose of advertising is to sell goods． Another equally important function is to inform． A great deal of the knowledge we have about household goods derives largely from the advertisements we read．Advertisements introduce us to new products or remind us of the existence of ones we already know about． Supposing you wanted to buy a washing machine, it is more than likely you would obtain details regarding performance, price, etc, from an advertisement．Lots of people pretend that they never read advertisements, but this claim may be seriously doubted． It is hardly possible not to read advertisements these days． And what fun they often are,too!Just think what a railway station or a newspaper would be like without advertisements． Would you enjoy gazing at a blank wall or reading railway by-laws while waiting for a train? Would you like to read only closely printed columns of news in your daily paper?A cheerful, witty advertisement makes such a difference to a drab wall or a newspaper full of the daily ration of calamities． We must not forget, either, that advertising makes a positive contribution to ourpockets． Newspapers, commercial radio and television companies could not subsist without this source of revenue． The fact that we pay so little for our daily paper, or can enjoy so many broadcast programmes is due entirely to the money spent by advertisers． Just think what a newspaper would cost if we had to pay its full price !Another thing we mustn't forget is the"small ads．" which are in virtually every newspaper and magazine． What a tremendously useful service they perform for the community!Just about anything can be accomplished through these columns． For instance, you can find a job, buy or sell a house, announce a birth, marriage or death in what used to be called the"hatch, match and dispatch" column but by far the most fascinating section is the personal or"agony" column． No other item in a newspaper provides such entertaining reading or offers such a deep insight into human nature． It's the best advertisement for advertising there is!Which of the following is NOT true?A.Advertisement makes contribution to our pockets and we may know everything．B.We can buy what we want．C.Good quality products don't need to be advertised．D.Advertisement makes our life colorful．
Advertisers tend to think big and perhaps this is why they're always coming in for criticism．Their critics seem to resent them because they have a flair for self-promotion and because they have so much money to throw around． "It's iniquitous," they say, "that this entirely unproductive industry (if we can call it that) should absorb millions of pounds each year． It only goes to show how much profit the big companies are making． Why don't they stop advertising and reduce the price of their goods? After all, it's the consumer who pays ．．．"The poor old consumer! He'd have to pay a great deal more if advertising didn't create mass markets for products． It is precisely because of the heavy advertising that consumer goods are so cheap． But we get the wrong idea if we think the only purpose of advertising is to sell goods． Another equally important function is to inform． A great deal of the knowledge we have about household goods derives largely from the advertisements we read．Advertisements introduce us to new products or remind us of the existence of ones we already know about． Supposing you wanted to buy a washing machine, it is more than likely you would obtain details regarding performance, price, etc, from an advertisement．Lots of people pretend that they never read advertisements, but this claim may be seriously doubted． It is hardly possible not to read advertisements these days． And what fun they often are,too!Just think what a railway station or a newspaper would be like without advertisements． Would you enjoy gazing at a blank wall or reading railway by-laws while waiting for a train? Would you like to read only closely printed columns of news in your daily paper?A cheerful, witty advertisement makes such a difference to a drab wall or a newspaper full of the daily ration of calamities． We must not forget, either, that advertising makes a positive contribution to ourpockets． Newspapers, commercial radio and television companies could not subsist without this source of revenue． The fact that we pay so little for our daily paper, or can enjoy so many broadcast programmes is due entirely to the money spent by advertisers． Just think what a newspaper would cost if we had to pay its full price !Another thing we mustn't forget is the"small ads．" which are in virtually every newspaper and magazine． What a tremendously useful service they perform for the community!Just about anything can be accomplished through these columns． For instance, you can find a job, buy or sell a house, announce a birth, marriage or death in what used to be called the"hatch, match and dispatch" column but by far the most fascinating section is the personal or"agony" column． No other item in a newspaper provides such entertaining reading or offers such a deep insight into human nature． It's the best advertisement for advertising there is!What is the main idea of this passage ?A.Advertisement．B.The benefits of advertisement．C.Advertisers perform a useful service to communities．D.The costs of advertisement．
Which of the following is NOT true?__________A.Advertisement makes contribution to our pockets and we may know everythingB.We can buy what we wantC.Good quality products don't need to be advertisedD.Advertisement makes our life colorful
Which of the following is Not True?A. Advertisement makes contribution to our pockets and we may know everythingB. We can buy what we wantC. Products of good quality don't need to be advertisedD. Advertisement makes our life colorful19. Which of the following is Not True?
资料分析Advertisers tend to think big and perhaps this is why they're always coming in for criticism. Their critics seem to resent them because they have a flair for self-promotion and because they have so much money to throw around. "It's iniquitous," they say, "that this entirely unproductive industry (if we can call it that) should absorb millions of pounds each year. It only goes to show how much profit the big companies are making. Why don't they stop advertising and reduce the price of their goods? After all, it's the consumer who pays... "The poor old consumer! He'd have to pay a great deal more if advertising didn't create mass markets for products. It is precisely because of the heavy advertising that consumer goods are so cheap. But we get the wrong idea if we think the only purpose of advertising is to sell goods. Another equally important function is to inform. A great deal of the knowledge we have about household goods derives largely from the advertisements we read. Advertisements introduce us to new products or remind us of the existence of the ones we already know about. Supposing you wanted to buy a washing machine, it is more than likely you would obtain details regarding performance, price, etc, from an advertisement.Lots of people pretend that they never read advertisements, but this claim may be seriously doubted. It is hardly possible not to read advertisements these days. And what fun they often are, too! Just think what a railway station or a newspaper would be like without advertisements. Would you enjoy gazing at a blank wall or reading railway by laws while waiting for a train? Would you like to read only closely printed columns of news in your daily paper? A cheerful, witty advertisement makes such a difference to a drab wall or a newspaper full of the daily ration of calamities.We must not forget, either, that advertising makes a positive contribution to our pockets. Newspapers, commercial radio and television companies could not subsist without this source of revenue. The fact that we pay so little for our daily paper, or can enjoy so many broadcast programs is due entirely to the money spent by advertisers. Just think what a newspaper would cost if we had to pay its full price!Another thing we mustn't forget is the "small ads. " which are in virtually every newspaper and magazine. What a tremendously useful service they perform for the community! Just about anything can be accomplished through these columns. For instance, you can find a job, buy or sell a house, announce a birth, marriage or death in what used to be called the "hatch, match and dispatch" column but by far the most fascinating section is the personal or "agony" column. No other item in a newspaper provides such entertaining reading or offers such a deep insight into human nature. It's the best advertisement for advertising there is!A. AdvertisementB. The benefits of advertisementC. Advertisers perform a useful service to communitiesD. The costs of advertisement
Think about driving a route that’s very familiar.It could be your commute to work, a trip into town or the way home.Whichever it is, you know every twist and turn like the back of your hand.On these sorts of trips it’s easy to lose concentration on the driving and pay little attention to the passing scenery.The consequence is that you perceive that the trip has taken less time than it actually has. This is the well-travelled road effect: People tend to underestimate the time it takes to travel a familiar route. The effect is caused by the way we allocate our attention.When we travel down a well-known route, because we don’t have to concentrate much, time seems to flow more quickly.And afterwards, when we come to think back on it, we can’t remember the journey well because we didn’t pay much attention to it.So we assume it was shorter.
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单选题According to the passage, what is an important consideration of international corporations in employing people today?AConnections with businesses overseas.BAbility to speak the client’s language.CTechnical know-how.DBusiness experience.
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单选题We might read the above passage ______.Ain a fashion magazineBon a school notice boardCin a newspaper advertisement
单选题From the last sentence of this passage we conclude that _____.Abusinesses usually do not pay much for advertisementBbusinesses know well that advertisement could bring profitsCadvertisement could hardly convince people of the value of the goodsDadvertisement usually costs businesses large amounts of money
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