With about()daily and Sunday newspapers published nationwide,the British public reads more newspapers than virtually any other country in the world.A110B120C130D140

With about()daily and Sunday newspapers published nationwide,the British public reads more newspapers than virtually any other country in the world.

A110

B120

C130

D140


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共用题干Local Newspapers in Britain1. Britain has a large circulation(发行量)of the national newspapers. The Daily Mirror and The Daily Express both sell about 4 million copies each day.On average,every family will buy one newspaper in the morning,and take two or three on Sundays.2. Local newspapers are just as popular as the national ones in Britain.Local papers have a week-ly circulation of 13 million .Nearly every town and country area has its own paper,and almost ev-ery local paper is financially holding its own.Many local newspapers are earning good profits.3. Local newspapers have their special characteristics.They mainly satisfy interest in local e-vents-births,weddings,deaths,council meetings,and sports.Editors often rely on a small staff of people who know the district well.Clubs and churches in the neighborhood regularly supply these papers with much local news.Local news does not get out of date as quickly as national news.If there is no room for it in this week's edition,a news item can be held over until the fol- lowing week.4. The editor of a local newspaper never forgets that the success of any newspaper depends on ad-vertising.For this reason,he is keen to keep the good will of local businessmen.If the newspaper sells well with carefully chosen news items to attract local readers,the businessmen will be grateful to the paper for the opportunity of keeping their products in the public eye.5. Local newspapers seldom comment on problems of national importance,and editors rarely take sides on political questions.But they can often provide service to the community in expressing public feeling on local issues.A newspaper can sometimes persuade the council to take action to improve transport,provide better shopping facilities,and preserve local monuments and places of interest. British people have the habit of reading newspapers in the______.A: a lot of moneyB: British peopleC: morningD: local peopleE: national issuesF: local issues

共用题干Local Newspapers in Britain1. Britain has a large circulation(发行量)of the national newspapers. The Daily Mirror and The Daily Express both sell about 4 million copies each day.On average,every family will buy one newspaper in the morning,and take two or three on Sundays.2. Local newspapers are just as popular as the national ones in Britain.Local papers have a week-ly circulation of 13 million .Nearly every town and country area has its own paper,and almost ev-ery local paper is financially holding its own.Many local newspapers are earning good profits.3. Local newspapers have their special characteristics.They mainly satisfy interest in local e-vents-births,weddings,deaths,council meetings,and sports.Editors often rely on a small staff of people who know the district well.Clubs and churches in the neighborhood regularly supply these papers with much local news.Local news does not get out of date as quickly as national news.If there is no room for it in this week's edition,a news item can be held over until the fol- lowing week.4. The editor of a local newspaper never forgets that the success of any newspaper depends on ad-vertising.For this reason,he is keen to keep the good will of local businessmen.If the newspaper sells well with carefully chosen news items to attract local readers,the businessmen will be grateful to the paper for the opportunity of keeping their products in the public eye.5. Local newspapers seldom comment on problems of national importance,and editors rarely take sides on political questions.But they can often provide service to the community in expressing public feeling on local issues.A newspaper can sometimes persuade the council to take action to improve transport,provide better shopping facilities,and preserve local monuments and places of interest. Paragraph 3______A: Keeping Good Relations with Local BusinessmenB: Service Provided by Local NewspapersC: Large Circulation of the National NewspapersD: Special Features of Local NewspapersE: Power of Local NewspapersF: Popularity of Local Newspapers

共用题干Local Newspapers in Britain1. Britain has a large circulation(发行量)of the national newspapers. The Daily Mirror and The Daily Express both sell about 4 million copies each day.On average,every family will buy one newspaper in the morning,and take two or three on Sundays.2. Local newspapers are just as popular as the national ones in Britain.Local papers have a week-ly circulation of 13 million .Nearly every town and country area has its own paper,and almost ev-ery local paper is financially holding its own.Many local newspapers are earning good profits.3. Local newspapers have their special characteristics.They mainly satisfy interest in local e-vents-births,weddings,deaths,council meetings,and sports.Editors often rely on a small staff of people who know the district well.Clubs and churches in the neighborhood regularly supply these papers with much local news.Local news does not get out of date as quickly as national news.If there is no room for it in this week's edition,a news item can be held over until the fol- lowing week.4. The editor of a local newspaper never forgets that the success of any newspaper depends on ad-vertising.For this reason,he is keen to keep the good will of local businessmen.If the newspaper sells well with carefully chosen news items to attract local readers,the businessmen will be grateful to the paper for the opportunity of keeping their products in the public eye.5. Local newspapers seldom comment on problems of national importance,and editors rarely take sides on political questions.But they can often provide service to the community in expressing public feeling on local issues.A newspaper can sometimes persuade the council to take action to improve transport,provide better shopping facilities,and preserve local monuments and places of interest. Many local newspapers in Britain are making______.A: a lot of moneyB: British peopleC: morningD: local peopleE: national issuesF: local issues

“If there is one thing I’m sure about,it is that in a hundred years from now we will still be reading newspapers.It is not that newspapers are a necessity.Even now some people get most of their news from television or radio.Many buy a paper only on Saturday or Sunday.But for most people reading a newspaper has become a habit passed down from generation to generation.The nature of what is news may change.What basically makes news is what affects our lives—the big political stories,the coverage of the wars,earthquakes and other disasters,will continue much the same.I think there will be more coverage of scientific research,though.It’s already happening in areas that may directly affect our lives,like genetic(基因)engineering.In the future,I think there will be more coverage of scientific explanations of why we feel as we do—as we develop a better understanding of how the brain operates and what our feelings really are.It’s quite possible that in the next century newspapers will be transmitted(传送)electronically from Fleet Street and printed out in our own home.In fact,I’m pretty sure that how it will happen in the future.You will probably be able to choose from a menu,making up your own newspaper by picking out the things you want to read—sports and international news,etC.I think people have got it wrong when they talk about competition between the different media(媒体).They actually feed off each other.Some people once foresaw that television would kill off newspapers,but that hasn’t happeneD.What is read on the printed page lasts longer than pictures on a screen or sound lost in the air.And as for the Internet,it’s never really pleasant to read something just on a screen.In the writer’s opinion,in the future,_______.A.more big political affairs,wars and disasters will make newsB.newspapers will not be printed in publishing houses any longerC.newspapers will cover more scientific researchD.more and more people will watch TV

“If there is one thing I’m sure about,it is that in a hundred years from now we will still be reading newspapers.It is not that newspapers are a necessity.Even now some people get most of their news from television or radio.Many buy a paper only on Saturday or Sunday.But for most people reading a newspaper has become a habit passed down from generation to generation.The nature of what is news may change.What basically makes news is what affects our lives—the big political stories,the coverage of the wars,earthquakes and other disasters,will continue much the same.I think there will be more coverage of scientific research,though.It’s already happening in areas that may directly affect our lives,like genetic(基因)engineering.In the future,I think there will be more coverage of scientific explanations of why we feel as we do—as we develop a better understanding of how the brain operates and what our feelings really are.It’s quite possible that in the next century newspapers will be transmitted(传送)electronically from Fleet Street and printed out in our own home.In fact,I’m pretty sure that how it will happen in the future.You will probably be able to choose from a menu,making up your own newspaper by picking out the things you want to read—sports and international news,etC.I think people have got it wrong when they talk about competition between the different media(媒体).They actually feed off each other.Some people once foresaw that television would kill off newspapers,but that hasn’t happeneD.What is read on the printed page lasts longer than pictures on a screen or sound lost in the air.And as for the Internet,it’s never really pleasant to read something just on a screen.From the passage,we can infer_______.A.newspapers will win the competition among the different mediaB.newspapers will stay with us together with other mediaC.television will take the place of newspaperD.the writer believe some media will die out

Almost every family buys at least one copy of a newspaper every clay.Some people subscribe to?as many as two or three different newspapers.But why do people read newspapers?Five hundred years ago,news of important happenings--battles lost and won,kings or rulers?overthrown or killed--took months and even years to travel from one country to another.The news?passed by word of mouth and was never accurate.Today we can read in our newspapers of important?events that occur in faraway countries on the same day they happen.Apart from supplying news from all over the world,newspapers give us a lot of other useful information.There are weather reports,radio,television and film guides,,book reviews,stories,and,of?course,advertisements.There are all sorts of advertisements.The bigger ones are put in by large?companies to bring attention to their products.They pay the newspapers thousands of dollars for their?advertising space,but′it is worth the money,for news of their products goes into almost every home?in the country.For those who produce newspapers,advertisements are also important.Money earned?from advertisements makes it possible for them to sell their newspapers at a low price and still make?a profit.Which of the following statements is NOT true?A.Five hundred years ago news did not take a long time to reach other countries.B.Large companies put big advertisements in the newspapers to make their products known.C.The news that we need in our newspapers is up-to-date.D.Though the newspapers are sold at a low price,their owners still gain profit.

共用题干Local Newspapers in Britain1. Britain has a large circulation(发行量)of the national newspapers. The Daily Mirror and The Daily Express both sell about 4 million copies each day.On average,every family will buy one newspaper in the morning,and take two or three on Sundays.2. Local newspapers are just as popular as the national ones in Britain.Local papers have a weekly circulation of 1 3 million.Nearly every town and country area has its own paper,and almost every local paper is financially holding its own.Many local newspapers are earning good profits.3. Local newspapers have their special characteristics.They mainly satisfy interest in local events-births,weddings,deaths,council meetings,and sports.Editors often rely on a small staff of people who know the district well.Clubs and churches in the neighborhood regularly supply these papers with much local news.Local news does not get out of date as quickly as national news .If there is no room for it in this week's edition,a news item can be held over until the following week.4. The editor of a local newspaper never forgets that the success of any newspaper depends on advertising.For this reason,he is keen to keep the good will of local businessmen.If the newspaper sells well with carefully chosen news items to attract local readers,the businessmen will be grateful to the paper for the opportunity of keeping their products in the public eye.5. Local newspapers seldom comment on problems of national importance,and editors rarely take sides on political questions.But they can often provide service to the community in expressing public feeling on local issues.A newspaper can sometimes persuade the council to take action to improve transport,provide better shopping facilities,and preserve local monuments and places of interest. Paragraph 5______A: Keeping Good Relations with Local BusinessmenB: Service Provided by Local NewspapersC: Large Circulation of the National NewspapersD: Special Features of Local NewspapersE: Power of Local NewspapersF: Popularity of Local Newspapers

共用题干British Newspapers_______(46).The Daily Mirror and the Daily Express both sell about four million copies every day.Apart from the national papers,there is,_______(47)Local newspapers have a weekly circulation of 13 million.Almost every town and country area has one.Nearly all of them hold their own financially and many of them are very profitable.These papers are written almost entirely for readers interested in local events,birth,weddings,deaths,council meetings and sports._______(48)Editors prefer to rely on a small staff of people who all know the district well.A great deal of local news is regularly supplied by clubs and churches in the neighborhood and it does not get out of date as quickly as national news.If there is no room for it in this week's edition,an item can sometimes be held over until the following week.The editor must never forget that the success of any newspaper depends on advertising._______(49)But if the newspaper is well written and the news items have been carefully chosen to attract local readers,the businessmen are grateful for the opportunity to keep their products in the public eyes.Local newspapers do not often comment on problems of national importance and editors rarely hold with taking sides on political questions._______(50)A newspaper can sometimes persuade the council to take action to provide better shopping facilities,improve transport in the area,and so on。_________(49)A:So local businesses are very interested in advertising in local papers.B:Visitors to Britain are sometimes surprised to learn that newspapers there have such a large circulation.C:He is usually anxious to keep the good will of local businessmen for this reason.D:The content is naturally influenced by the kind of community they serve.E:But they can often be of service to the community in expressing public feelings on local issues.F: however,another branch of the British press which sells almost as many as copies.

共用题干第一篇The Development of PRThe rise of multinational corporations,global marketing,new communications technologies, and shrinking cultural differences have led to an unparalleled increase in global public relations or PR.Surprisingly,since modern PR was largely an American invention,the US leadership in public relations is being threatened by PR efforts in other countries.Ten years ago,for example,the world's top five public relations agencies were American-owned.In 1991,only one was.The British in particular are becoming more sophisticated and creative.A recent survey found that more than half of all British companies include PR as part of their corporate planning activities,compared to about one-third of US companies.It may not be long before London replaces New York as the capital of PR.Why is America lagging behind in the global PR race?Firstly,Americans as a whole tend to be fairly provinciel and take more of an interest in local affairs.Knowledge of world geography,for example,has never been strong in this country.Secondly,American lag behind their European and Asian counterparts in knowing a second language.Less than 5 percent of Burson-Marshall's US employees know two languages.Ogilvy and Mather has about the same percentage.Conversely, some European firms have half or more of their employees fluent in a second language.Finally,people involved in PR abroad tend to keep a closer eye on international affairs.In the financial PR area,for instance,most Americans read the Wall Street Journal. Overseas,their counterparts read the Journal as well as the Financial Times of London and The Economist,publications not often read in this country.Perhaps the PR industry might take a lesson from Ted Turner of CNN(Cable News Network). Turner recently announced that the word"foreign"would no longer be used on CNN news broadcasts.According to Turner,global communications have made the nations of the world so interdependent that there is no longer any such thing as foreign.London could soon replace New York as the centre of PR because_______.A:British companies place more importance on PR than US companiesB:British companies are heavily involved in planning activitiesC:British companies are more ambitious than USD:four of the world's top public relations agencies are British-owned

A.Needs of the readers all over the world. B.Causes of the public disappointment about newspapers. C.Origins of the declining newspaper industry. D.Aims of a journalism credibility project.

A.Needs of the readers all over the world B.Causes of the public disappointment about newspapers C.Origins of the declining newspaper industry D.Aims of a journalism credibility project

单选题What is the text about?AAdvertisements are the most important part in newspapers.BIt introduces newspapers past and today and its contents.CThere is a lot of useful information on newspapers.DPeople like newspapers very much.

问答题Practice 11  If you ask an Englishman about the Press in his country, he will almost certainly begin talking about the morning daily and Sunday “national newspapers”, all of which now have their head offices in London. Later, almost as an afterthought, he may go to talk about the provincial morning dailies, the London and provincial evening papers, and finally the weekly local papers. The dominating position of the national daily morning papers is due to the smallness of the country, with every large town in England and Wales able to be reached by train in less than five hours from London. A paper printed in London around midnight can be at any breakfast table in England the next morning, except in remote country districts. All over the country, most people read the same newspapers and the dominant position of the London papers may reflect a lack of regional identity. The national dailies are generally classed as either “quality” (The Times, the Guardian and the Daily Telegraph) or “popular”.

单选题According to the passage, which of the following is true?AIt is very difficult for the middle-aged to live in America.BAmerica is Kids Country because the majority of the American population is children.CKids Country was taking shape in America when immigrants poured into the country.DAmerica is more of Kids Country than any other countries in the world.

单选题AMost of them have a long history.BMany of them are specialized libraries.CThey house more books than any other university library.DThey each have a copy of every book published in Britain.

单选题With about()daily and Sunday newspapers published nationwide,the British public reads more newspapers than virtually any other country in the world.A110B120C130D140

单选题Which of the following is NOT an advantage of computer newspapers?AThey are cheaper than traditional newspapers.BThey are very convenient to use.CYou can get more information from them quickly.DYou can easily save information for future use.

单选题"If there is one thing I’m sure about, it is that in a hundred years from now we will still be reading newspapers. It is not that newspapers are a necessity. Even now some people get most of their news from television or radio. Many buy a paper only on Saturday or Sunday. But for most people reading a newspaper has become a habit passed down from generation to generation. The nature of what is news may change. What basically makes news is what affects our lives-the big political stories, the coverage of the wars, earthquakes and other disasters, will continue much the same. I think there will be more coverage of scientific research, though. It’s already happening in areas that may directly affect our lives, like genetic (基因) engineering. In the future, I think there will be more coverage of scientific explanations of why we feel as we do-as we develop a better understanding of how the brain operates and what our feelings really are. It’s quite possible that in the next century newspapers will be transmitted (传送) electronically from Fleet Street and printed out in our own home. In fact, I’m pretty sure that how it will happen in the future. You will probably be able to choose from a menu, making up your own newspaper by picking out the things you want to read-sports and international news, etc. I think people have got it wrong when they talk about competition between the different media (媒体). They actually feed off each other. Some people once foresaw that television would kill off newspapers, but that hasn’t happened. What is read on the printed page lasts longer than pictures on a screen or sound lost in the air. And as for the Internet, it’s never really pleasant to read something just on a screen.In the writer’s opinion, in the future, ().Amore big political affairs, wars and disasters will make newsBnewspapers will not be printed in publishing houses any longerCnewspapers will cover more scientific researchDmore and more people will watch TV

问答题Practice 2  The British are the most voracious newspaper readers in the world. They read newspapers at breakfast; they walk to the bus reading a newspaper; they read a newspaper on the bus, as they go to work; and on the way back home, after work, they are engrossed in an evening newspaper. There are many “morning papers”, both national and provincial. The most famous is The Times. Contrary to what many foreigners believe, this is not a government newspaper. The various newspapers usually have their own views on politics, but they are not organs of the political parties, with the exception of the Communist Morning Star.  Bold headlines and a variety of photographs are features of the British press. Some newspapers, such as the sober Daily Telegraph and The Times (which belong to the “quality press’’) use photographs sparingly. The more “popular” newspapers, using the small or “tabloid” format, such as the Daily Express, the Daily Mail, the Daily Mirror and The Sun, use pictures extensively and also run strip-cartoons and humorous drawings, some of which present striking pictorial comment on politics.  Besides offering features common to newspapers all over the world, British newspapers specialize in pages devoted to criticism of the arts and a woman’s page. One feature found in many foreign newspapers is missing in British papers: the serial.  Nearly all papers pay special attention to the reporting of sport and athletics. The evening newspapers (the first editions of which appear in the morning!) are often bought because the purchaser wants to know the winner of a race, or to get a good tip for a race that is still to be run.  There is no censorship of the press in Britain (except in wartime), though of course all newspapers-like private persons-are responsible for what they publish, and be sued for libel for publishing articles that go beyond the bounds of decency, or for “contempt for court” (e. g. calling man a murderer while he is still being tried). Such lawsuits are infrequent.  The population of the United Kingdom is now over 55,000,000. About 17,500,000 newspapers are sold every day. The British people, therefore, are great readers of newspapers. There are few homes to which one newspaper is not delivered every morning. Many households have two, or even three, newspapers every day. One newspaper may be delivered at the house, a member of the family may buy one at the station bookstall to read in the train as he goes to town, and someone else in the family may buy an evening newspaper later in the day.

问答题Practice 9  The British are the most voracious newspaper readers in the world. They read newspapers at breakfast; they walk to the bus reading a newspaper; they read a newspaper on the bus, as they go to work; and on the way back home, after work, they are engrossed in an evening newspaper. There are many “morning papers”, both national and provincial. The most famous is The Times. Contrary to what many foreigners believe, this is not a government newspaper. The various newspapers usually have their own views on politics, but they are not organs of the political parties, with the exception of the Communist Morning Star.  Bold headlines and a variety of photographs are features of the British press. Some newspapers, such as the sober Daily Telegraph and The Times (which belong to the “quality press'') use photographs sparingly. The more “popular” newspapers, using the small or “tabloid” format, such as the Daily Express, the Daily Mail, the Daily Mirror and The Sun, use pictures extensively and also run strip-cartoons and humorous drawings, some of which present striking pictorial comment on politics.

单选题During the Clinton presidency, the U.S. enjoyed more than any time in its history peace and economic well being.Athe U.S. enjoyed more than any time in its history peace and economic well beingBthe U.S. enjoying more than any other time in its history peace and economic well beingCmore peace and economic well being was enjoyed by the U.S. than any other timeDeconomic peace and well being was enjoyed by the U.S. more so than any other ~ time in the country’s historyEthe U.S. enjoyed more peace and economic well being than at any other time in its history

单选题Which of the following sentences is the main idea of this passage?AChildren in the Old Country are not as happy as their counterparts in America.BAmerica is a country in which the concept of children is more emphasized than any other countries in the world.CAdults in America are becoming increasingly useless.DAdults should learn from their children because they are more energetic.

单选题AThe reasons why people don’t read newspapers are more complicated than assumed.BThere are more uneducated people among the wealthy than originally expected.CThe number of newspaper readers is steadily increasing.DThere are more nonreaders among young people nowadays.