问答题1) The hierarchy of needs is an idea associated with one man, Abraham Maslow, the most influential humanist ever to have worked in industry.It is a theory about the way in which people are motivated. 2) The theory arose out of a sense that classic economics was not giving managers much help because it failed to take into account the complexity of human motivation. Maslow divided needs into five: · Physiological needs: hunger, thirst, sex and sleep. Food and drinks manufacturers operate to satisfy needs in this area, as do prostitutes and tobacco growers. · Safety needs: job security, protection from harm and the avoidance of risk. At this level an individual’s thoughts turn to insurance, burglar alarms and savings deposits. · Social needs: the affection of family and friendship. These are satisfied by such things as weddings, sophisticated restaurants and telecommunications. · Esteem needs (also called ego needs), divided into internal needs, such as self-respect and sense of achievement, and external needs, such as status and recognition. Industries focused on this level include the sports industry and activity holidays. · Self-actualization, famously described by Maslow: “A musician must make music, an artist must paint, a poet must write, if he is to be ultimately happy. What a man can be, he must be. This need we may call self-actualization.” Self-actualization is different from the other levels of need in at least one important respect: it is never finished, never fully satisfied. 3)It is, as Shakespeare put it, “as if increase of appetite grows by what it feeds on”. An individual’s position in the hierarchy is constantly shifting and any single act may satisfy needs at different levels. Thus having a drink at a bar with a friend may be satisfying both a thirst and a need for friendship (levels one and three). Single industries can be aimed at satisfying needs at different levels. For example, a hotel may provide food to satisfy level one, a nearby restaurant to satisfy level three, and special weekend tours of interesting sites to satisfy level five. The hierarchy is not absolute. It is affected by the general environment in which the individual lives. The extent to which social needs are met in the workplace, for instance, varies according to culture. 4) In Japan the corporate organization is an important source of a man’s sense of belonging (although not of a woman’s); in the West it is much less so.One of Maslow’s early disciples was a Californian company called NLS (Non-Linear Systems). In the early 1960s it dismantled its assembly line and replaced it with production teams of six or seven workers in order to increase their motivation. 5) Each team was responsible for the entire production process, and they worked in areas that they decorated according to their own taste. A host of other innovations (such as dispensing with time cards) revolutionized the company. Profits and productivity soared, but Maslow remained skeptical. He worried that his ideas were being too easily “taken as gospel truth, without any real examination of their reliability”.(此文选自The Economist 2008年刊)
问答题
1) The hierarchy of needs is an idea associated with one man, Abraham Maslow, the most influential humanist ever to have worked in industry.It is a theory about the way in which people are motivated. 2) The theory arose out of a sense that classic economics was not giving managers much help because it failed to take into account the complexity of human motivation. Maslow divided needs into five: · Physiological needs: hunger, thirst, sex and sleep. Food and drinks manufacturers operate to satisfy needs in this area, as do prostitutes and tobacco growers. · Safety needs: job security, protection from harm and the avoidance of risk. At this level an individual’s thoughts turn to insurance, burglar alarms and savings deposits. · Social needs: the affection of family and friendship. These are satisfied by such things as weddings, sophisticated restaurants and telecommunications. · Esteem needs (also called ego needs), divided into internal needs, such as self-respect and sense of achievement, and external needs, such as status and recognition. Industries focused on this level include the sports industry and activity holidays. · Self-actualization, famously described by Maslow: “A musician must make music, an artist must paint, a poet must write, if he is to be ultimately happy. What a man can be, he must be. This need we may call self-actualization.” Self-actualization is different from the other levels of need in at least one important respect: it is never finished, never fully satisfied. 3)It is, as Shakespeare put it, “as if increase of appetite grows by what it feeds on”. An individual’s position in the hierarchy is constantly shifting and any single act may satisfy needs at different levels. Thus having a drink at a bar with a friend may be satisfying both a thirst and a need for friendship (levels one and three). Single industries can be aimed at satisfying needs at different levels. For example, a hotel may provide food to satisfy level one, a nearby restaurant to satisfy level three, and special weekend tours of interesting sites to satisfy level five. The hierarchy is not absolute. It is affected by the general environment in which the individual lives. The extent to which social needs are met in the workplace, for instance, varies according to culture. 4) In Japan the corporate organization is an important source of a man’s sense of belonging (although not of a woman’s); in the West it is much less so.One of Maslow’s early disciples was a Californian company called NLS (Non-Linear Systems). In the early 1960s it dismantled its assembly line and replaced it with production teams of six or seven workers in order to increase their motivation. 5) Each team was responsible for the entire production process, and they worked in areas that they decorated according to their own taste. A host of other innovations (such as dispensing with time cards) revolutionized the company. Profits and productivity soared, but Maslow remained skeptical. He worried that his ideas were being too easily “taken as gospel truth, without any real examination of their reliability”.(此文选自The Economist 2008年刊)
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Passage 1In his book The Tipping Point,Malcolm Gladwell argues that"social epidemics"are driven in?large part by the actions of a tiny minority of special individuals,often called influentials,who are?unusually informed,persuasive,or well-connected．The idea is intuitively compelling,but it doesn′t?explain how ideas actually spread．The supposed importance of influentials derives from a plausible-sounding but largely untested?theory called the"two-step flow of communication":Information flows from the media to the?influentials and from them to everyone else．Marketers have embraced the two-step flow because it?suggests that if they can just find and influence the influentials,those selected people will do most of?the work for them．The theory also seems to explain the sudden and unexpected popularity of certain?looks,brands,or neighborhoods．In many such cases,a cursory search for causes finds that some?small group of people was wearing,promoting,or developing whatever it is before anyone else paid?attention．Anecdotal evidence of this kind fits nicely with the idea that only certain special people?can drive trends．In their recent work,however,some researchers have come up with the finding that influentials?have far less impact on social epidemics than is generally supposed．In fact,they don′t seem to be?required of all．The researchers′argument stems from a simple observation about social influence:With the?exception of a few celebrities like Oprah Winfrey--whose outsize presence is primarily a function of?media,not interpersonal,influence--even the most influential members of a population simply don′t?interact with that many others．Yet it is precisely these non-celebrity influentials who,according to?the two-step-flow theory,are supposed to drive social epidemics,by influencing their friends and?colleagues directly．For a social epidemic to occur,however,each person so affected must then?influence his or her own acquaintances,who must in turn influence theirs,and so on;and just how?many others pay attention to each of these people has little to do with the initial influential．If people?in the network just two degrees removed from the initial influential prove resistant,for example,the?cascade of change won′t propagate very far or affect many people．Building on the basic truth about interpersonal influence,the researchers studied the dynamics?of social influence by conducting thousands of computer simulations of populations,manipulating a?number of variables relating to people′s ability to influence others and their tendency to be?influenced．They found that the principal requirement for what is called"global cascades"—the?widespread propagation of influence through networks--is the presence not of a few influentials but,rather,of a critical mass of easily influenced people．What the researchers have observed recently shows that__________．查看材料A.the power of influence goes with social interactionsB.interpersonal links can be enhanced through the mediaC.influentials have more channels to reach the publicD.most celebrities enjoy wide media attention
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Text 3 In his book The Tipping Point,Malcolm Gladwell argues that social epidemics are driven in large part by the acting of a tiny minority of special individuals,often called influentials,who are unusually informed,persuasive,or well-connected.The idea is intuitively compelling,but it doesn't explain how ideas actually spread.The supposed importance of influentials derives from a plausible sounding but largely untested theory called the"two step flow of communication":Information flows from the media to the influentials and from them to everyone else.Marketers have embraced the two-step flow because it suggests that if they can just find and influence the influentials,those selected people will do most of the work for them.The theory also seems to explain the sudden and unexpected popularity of certain looks,brands,or neighborhoods.In many such cases,a cursory search for causes finds that some small group of people was wearing,promoting,or developing whatever it is before anyone else paid attention.Anecdotal evidence of this kind fits nicely with the idea that only certain special people can drive trends In their recent work,however,some researchers have come up with the finding that influentials have far less impact on social epidemics than is generally supposed.In fact,they don't seem to be required of all.The researchers'argument stems from a simple observing about social influence,with the exception of a few celebrities like Oprah Winfrey—whose outsize presence is primarily a function of media,not interpersonal,influence—even the most influential members of a population simply don't interact with that many others.Yet it is precisely these non-celebrity influentials who,according to the two-step-flow theory,are supposed to drive social epidemics by influencing their friends and colleagues directly.For a social epidemic to occur,however,each person so affected,must then influence his or her own acquaintances,who must in turn influence theirs,and so on;and just how many others pay attention to each of these people has little to do with the initial influential.If people in the network just two degrees removed from the initial influential prove resistant,for example,the cascade of change won't propagate very far or affect many people.Building on the basic truth about interpersonal influence,the researchers studied the dynamics of populations manipulating a number of variables relating of populations,manipulating a number of variables relating to people's ability to influence others and their tendency to be influenced.Our work shows that the principal requirement for what we call"global cascades"–the widespread propagation of influence through networks–is the presence not of a few influentials but,rather,of a critical mass of easily influenced people.34.The underlined phrase"these people"in paragraph 4 refers to the ones whoA.stay outside the network of social influenceB.have little contact with the source of influenceC.are influenced and then influence othersD.are influenced by the initial influential
Text 3 In his book The Tipping Point,Malcolm Gladwell argues that social epidemics are driven in large part by the acting of a tiny minority of special individuals,often called influentials,who are unusually informed,persuasive,or well-connected.The idea is intuitively compelling,but it doesn't explain how ideas actually spread.The supposed importance of influentials derives from a plausible sounding but largely untested theory called the"two step flow of communication":Information flows from the media to the influentials and from them to everyone else.Marketers have embraced the two-step flow because it suggests that if they can just find and influence the influentials,those selected people will do most of the work for them.The theory also seems to explain the sudden and unexpected popularity of certain looks,brands,or neighborhoods.In many such cases,a cursory search for causes finds that some small group of people was wearing,promoting,or developing whatever it is before anyone else paid attention.Anecdotal evidence of this kind fits nicely with the idea that only certain special people can drive trends In their recent work,however,some researchers have come up with the finding that influentials have far less impact on social epidemics than is generally supposed.In fact,they don't seem to be required of all.The researchers'argument stems from a simple observing about social influence,with the exception of a few celebrities like Oprah Winfrey—whose outsize presence is primarily a function of media,not interpersonal,influence—even the most influential members of a population simply don't interact with that many others.Yet it is precisely these non-celebrity influentials who,according to the two-step-flow theory,are supposed to drive social epidemics by influencing their friends and colleagues directly.For a social epidemic to occur,however,each person so affected,must then influence his or her own acquaintances,who must in turn influence theirs,and so on;and just how many others pay attention to each of these people has little to do with the initial influential.If people in the network just two degrees removed from the initial influential prove resistant,for example,the cascade of change won't propagate very far or affect many people.Building on the basic truth about interpersonal influence,the researchers studied the dynamics of populations manipulating a number of variables relating of populations,manipulating a number of variables relating to people's ability to influence others and their tendency to be influenced.Our work shows that the principal requirement for what we call"global cascades"–the widespread propagation of influence through networks–is the presence not of a few influentials but,rather,of a critical mass of easily influenced people.32.The author suggests that the"two-step-flow theory"A.serves as a solution to marketing problemsB.has helped explain certain prevalent trendsC.has won support from influentialsD.requires solid evidence for its validity
Text 3 In his book The Tipping Point,Malcolm Gladwell argues that social epidemics are driven in large part by the acting of a tiny minority of special individuals,often called influentials,who are unusually informed,persuasive,or well-connected.The idea is intuitively compelling,but it doesn't explain how ideas actually spread.The supposed importance of influentials derives from a plausible sounding but largely untested theory called the"two step flow of communication":Information flows from the media to the influentials and from them to everyone else.Marketers have embraced the two-step flow because it suggests that if they can just find and influence the influentials,those selected people will do most of the work for them.The theory also seems to explain the sudden and unexpected popularity of certain looks,brands,or neighborhoods.In many such cases,a cursory search for causes finds that some small group of people was wearing,promoting,or developing whatever it is before anyone else paid attention.Anecdotal evidence of this kind fits nicely with the idea that only certain special people can drive trends In their recent work,however,some researchers have come up with the finding that influentials have far less impact on social epidemics than is generally supposed.In fact,they don't seem to be required of all.The researchers'argument stems from a simple observing about social influence,with the exception of a few celebrities like Oprah Winfrey—whose outsize presence is primarily a function of media,not interpersonal,influence—even the most influential members of a population simply don't interact with that many others.Yet it is precisely these non-celebrity influentials who,according to the two-step-flow theory,are supposed to drive social epidemics by influencing their friends and colleagues directly.For a social epidemic to occur,however,each person so affected,must then influence his or her own acquaintances,who must in turn influence theirs,and so on;and just how many others pay attention to each of these people has little to do with the initial influential.If people in the network just two degrees removed from the initial influential prove resistant,for example,the cascade of change won't propagate very far or affect many people.Building on the basic truth about interpersonal influence,the researchers studied the dynamics of populations manipulating a number of variables relating of populations,manipulating a number of variables relating to people's ability to influence others and their tendency to be influenced.Our work shows that the principal requirement for what we call"global cascades"–the widespread propagation of influence through networks–is the presence not of a few influentials but,rather,of a critical mass of easily influenced people.33.What the researchers have observed recently shows thatA.the power of influence goes with social interactionsB.interpersonal links can be enhanced through the mediaC.influentials have more channels to reach the publicD.most celebrities enjoy wide media attention
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共用题干Family HistoryIn an age when technology is developing faster than ever before,many people are being ______(1)to the idea of looking back into the past.One way they can do this is by investigating their own family history.They can try to______(2) out more about where their families came from and what they did.This is now a fastgrowing hobby,especially in countries with a______(3) short history,like Australia and the United States.It is______(4)thing to spend some time______(5) through a book on family history and to take the______(6)to investigate your own family's past.It is______(7) another to carry out the research work successfully.It is easy to set about it in a disorganized way and______(8) yourself many problems which could have been______(9)with a little forward planning.If your own family stories tell you that you are______(10) with a famous character,whether hero or criminal,do not let this idea take over your research.Just______(11) it as an interesting possibility.A simple system______(12)collecting and storing your information will be adequate to start with;a more complex one may only get in your______(13).The most important thing, though,is to______(14)started.Who knows what you ______(15) find?2._________A:layB:makeC:putD:find
共用题干Family HistoryIn an age when technology is developing faster than ever before,many people are being ______(1)to the idea of looking back into the past.One way they can do this is by investigating their own family history.They can try to______(2) out more about where their families came from and what they did.This is now a fastgrowing hobby,especially in countries with a______(3) short history,like Australia and the United States.It is______(4)thing to spend some time______(5) through a book on family history and to take the______(6)to investigate your own family's past.It is______(7) another to carry out the research work successfully.It is easy to set about it in a disorganized way and______(8) yourself many problems which could have been______(9)with a little forward planning.If your own family stories tell you that you are______(10) with a famous character,whether hero or criminal,do not let this idea take over your research.Just______(11) it as an interesting possibility.A simple system______(12)collecting and storing your information will be adequate to start with;a more complex one may only get in your______(13).The most important thing, though,is to______(14)started.Who knows what you ______(15) find?1._________A:pushedB:attractedC:fetchedD:brought
共用题干Family HistoryIn an age when technology is developing faster than ever before,many people are being ______(1)to the idea of looking back into the past.One way they can do this is by investigating their own family history.They can try to______(2) out more about where their families came from and what they did.This is now a fastgrowing hobby,especially in countries with a______(3) short history,like Australia and the United States.It is______(4)thing to spend some time______(5) through a book on family history and to take the______(6)to investigate your own family's past.It is______(7) another to carry out the research work successfully.It is easy to set about it in a disorganized way and______(8) yourself many problems which could have been______(9)with a little forward planning.If your own family stories tell you that you are______(10) with a famous character,whether hero or criminal,do not let this idea take over your research.Just______(11) it as an interesting possibility.A simple system______(12)collecting and storing your information will be adequate to start with;a more complex one may only get in your______(13).The most important thing, though,is to______(14)started.Who knows what you ______(15) find?13._________A:trackB:pathC:roadD:way
The author cites Maslow’s theory in order to( ) A.show the theory can be applied to the energy issue. B.prove the theory is reasonable. C.prove that India Gandhi was right with her idea. D.explain the reason for the comeback of those controversial energy sources.
Which of the following is the MOST important troubleshooting step？（）A、Test the theory.B、Perform a root cause analysis.C、Establish a plan of action.D、Make one change at a time.
单选题Generally regarded as the most influential social science treatise of the 20th century, John Maynard Keynes wrote a book, The General Theol of Employment Interest and Money that forever changed the way scientists looked at the economy.AJohn Maynard Keynes wrote a book, The General Theory of Employment Interest and Money thatBa book by John Maynard Keynes, The General Theory of Employment Interest and Money, thatCJohn Maynard Keynes’ book The General Theory of Employment Interest and Money had alreadyDJohn Maynard Keynes wrote a book The General Theory of Employment Interest and Money havingEJohn Maynard Keynes’ book The General Theory of Employment Interest and Money
问答题Topic 4：Talk about Virtue Questions for reference: 1) What virtues can you name? 2) Which one do you think it the most important one? 3) What should we do in order to establish concept of honor and disgrace among people?
单选题I have steerage way. It is said that（）.AI am underwayBI am out of controlCI am not making way through the waterDI have the amount of movement forward which the ship needs to be steered properly
单选题The passage proceeds by ______.Apresenting a difficulty in one aspect of understanding a theory, suggesting why one solution was dismissed, and then looking at a specific example to support this dismissalBpresenting a difficulty in one aspect of understanding a theory, suggesting why one solution was dismissed, and then offering evidence to support a new theoryCpresenting a difficulty in one aspect of understanding a theory, suggesting that another theory is superior, and then showing why this second theory should be acceptedDpresenting a difficulty in one aspect of understanding a theory, suggesting a new theory to explain the evidence, and then offering evidence that the dismissal was too hastyEpresenting a difficulty in one aspect of understanding a theory, suggesting why one solution was dismissed, and then offering evidence that the dismissal was too hasty Questions