Since Dawson Creek Fashion was late getting its new styles on the market, there was not ( )opportunity to meet pre-Christmas sales projections.A. manyB. littleC. muchD. big
Since Dawson Creek Fashion was late getting its new styles on the market, there was not ( )opportunity to meet pre-Christmas sales projections.
A. many
B. little
C. much
D. big
B. little
C. much
D. big
参考解析
解析：
相关考题：
4 Susan Grant is in something of a dilemma. She has been invited to join the board of the troubled Marlow FashionGroup as a non-executive director, but is uncertain as to the level and nature of her contribution to the strategicthinking of the Group.The Marlow Fashion Group had been set up by a husband and wife team in the 1970s in an economically depressedpart of the UK. They produced a comprehensive range of women’s clothing built round the theme of traditional Englishstyle. and elegance. The Group had the necessary skills to design, manufacture and retail its product range. TheMarlow brand was quickly established and the company built up a loyal network of suppliers, workers in the companyfactory and franchised retailers spread around the world. Marlow Fashion Group’s products were able to commandpremium prices in the world of fashion. Rodney and Betty Marlow ensured that their commitment to traditional valuescreated a strong family atmosphere in its network of partners and were reluctant to change this.Unfortunately, changes in the market for women’s wear presented a major threat to Marlow Fashion. Firstly, womenhad become a much more active part of the workforce and demanded smarter, more functional outfits to wear at work.Marlow Fashion’s emphasis on soft, feminine styles became increasingly dated. Secondly, the tight control exercisedby Betty and Rodney Marlow and their commitment to control of design, manufacturing and retailing left themvulnerable to competitors who focused on just one of these core activities. Thirdly, there was a reluctance by theMarlows and their management team to acknowledge that a significant fall in sales and profits were as a result of afundamental shift in demand for women’s clothing. Finally, the share price of the company fell dramatically. Betty andRodney Marlow retained a significant minority ownership stake, but the company had had a new Chief ExecutiveOfficer every year since 2000.Required:(a) Write a short report to Susan Grant identifying and explaining the strategic strengths and weaknesses in theMarlow Fashion Group. (12 marks)
3 Clyde Williams is facing a dilemma. He has successfully built up a small family-owned company, Concrete SolutionsLtd, manufacturing a range of concrete based products used in making roads, pavements and walkways. Theproduction technology is very low tech and uses simple wooden moulds into which the concrete is poured. As aconsequence he is able to use low skilled and low cost labour, which would find it difficult to find alternativeemployment in a region with high unemployment levels. The company has employed many of its workforce since itscreation in 1996. The company’s products are heavy, bulky and costly to transport. This means its market is limitedto a 30-mile area around the small rural town where the manufacturing facility is located. Its customers are a mix ofprivate sector building firms and public sector local councils responsible for maintaining roads and pavements. By itsnature much of the demand is seasonal and very price sensitive.A large international civil engineering company has recently approached Clyde with an opportunity to become asupplier of concrete blocks used in a sophisticated system for preventing coast and riverbank erosion. The processinvolves interlocking blocks being placed on a durable textile base. Recent trends in global warming and pressure inmany countries to build in areas liable to flooding have created a growing international market for the patented erosionprevention system. Clyde has the opportunity to become the sole UK supplier of the blocks and to be one of a smallnumber of suppliers able to export the blocks to Europe. To do it he will need to invest a significant amount in CAM(computer aided manufacturing) technology with a linked investment in the workforce skills needed to operate thenew technology. The net result will be a small increase in the size of the labour force but redundancy for a significantnumber of its existing workers either unwilling or unable to adapt to the demands of the new technology. Successfulentry into this new market will reduce his reliance on the seasonal low margin concrete products he currently producesand significantly improve profitability.One further complication exists. Concrete Solutions is located in a quiet residential area of its home town. Clyde isunder constant pressure from the local residents and their council representatives to reduce the amount of noise anddust created in the production process. Any move into making the new blocks will increase the pollution problemsthe residents face. There is a possibility of moving the whole manufacturing process to a site on a new industrial estatebeing built by the council in a rival town. However closure of the existing site would lead to a loss of jobs in the currentlocation. Clyde has asked for your help in resolving his dilemma.Required:(a) Using models where appropriate, advise Clyde on whether he should choose to take advantage of theopportunity offered by the international company. (12 marks)
4 David Silvester is the founder and owner of a recently formed gift packaging company, Gift Designs Ltd. David hasspotted an opportunity for a new type of gift packaging. This uses a new process to make waterproof cardboard andthen shapes and cuts the card in such a way to produce a container or vase for holding cut flowers. The containerscan be stored flat and in bulk and then simply squeezed to create the flowerpot into which flowers and water are thenput. The potential market for the product is huge. In the UK hospitals alone there are 200,000 bunches of flowersbought each year for patients. David’s innovative product does away with the need for hospitals to provide and storeglass vases. The paper vases are simple, safe and hygienic. He has also identified two other potential markets; firstly,the market for fresh flowers supplied by florists and secondly, the corporate gift market where clients such as cardealers present a new owner with an expensive bunch of flowers when the customer takes delivery of a new car. Thevase can be printed using a customer’s design and logo and creates an opportunity for real differentiation and impactat sales conferences and other high profile PR events.David anticipates a rapid growth in Gift Designs as its products become known and appreciated. The key question ishow quickly the company should grow and the types of funding needed to support its growth and development. Theinitial financial demands of the business have been quite modest but David has estimated that the business needs￡500K to support its development over the next two years and is uncertain as to the types of funding best suited toa new business as it looks to grow rapidly. He understands that business risk and financial risk is not the same thingand is looking for advice on how he should organise the funding of the business. He is also aware of the need to avoidreliance on friends and family for funding and to broaden the financial support for the business. Clearly the fundingrequired would also be affected by the activities David decides to carry out himself and those activities better providedby external suppliers.Required:(a) Provide David with a short report on the key issues he should take into account when developing a strategyfor funding Gift Designs’ growth and development. (10 marks)
An industrial corporate can meet its financial needs by seeking funds from the capital market.A．RightB．WrongC．Doesn't say
Because there is a large number of active users on WeChat／Weixin, this is a great opportunity for Auckland to raise its profile and promote its tourism offerings to the Chinese market.() 此题为判断题(对，错)。
短文理解听力原文： The Tokyo stock market responded calmly yesterday to the collapse of two Japanese financial institutions, with prices finishing higher on strength in high-tech issues. The US dollar fell back against the Japanese yen.The dollar started higher in Tokyo amid concern about the collapse of the nation's largest credit union and Hyogo Bank, a regional bank based in Kobe. It reached 99.40 yen at one point, its highest level since 99.45 yen on February 8.At late afternoon, the dollar was traded at 97.46 yen, down 1.32 yen from late Wednesday in Tokyo and also sharply below its overnight New York level of 99.01 yen. The US currency ranged in Tokyo between 96.82 yen and 99.40 yen. Meanwhile, share price rose as higher future prices and rising high-tech issues supported the whole market. Export-related high-tech stocks have gained significantly, supported by the stronger dollar.21. How did the Tokyo stock market respond to the collapse of two Japanese financial institutions?22.What was the price of the dollar against Japanese yen at late afternoon?23.What kind of stocks has risen in the Tokyo stock market?(21)A．With little concern.B．With calm.C．With great interest.D．With confusion.
阅读短文，判断句子正误，正确的写T，错误的写F 。In recent years, the Chinese auto industry has seen rapid growth, with the demand on private cars rising sharply in Chinese cities since 2002.By 2009, China has replaced the U.S. to become the worlds largest auto market. As an important part of the world car industry, the global auto industry will shift further to China. This brings historical opportunity to Chinas auto market.Currently, both the development of Chinas auto market and the changes in consumer demand for vehicles are ever -increasing. Chinas auto industry will continue to grow in the next decade. It means there is still huge room for its development. China has an urban population of more than 600million. It also has a huge agricultural vehicle market in the rural areas. Hence, there is no doubt for Chinas development of auto industry. That is also the reason why the worlds auto producers are paying more attention to the Chinese market.()26. The demand on private cars increased greatly in Chinese cities since 2002.()27. China has become the worlds largest auto market.()28. Chinas auto industry tends to decrease in the next decade.()29. China has an urban population of less than 600 million.()30. The reason why the worlds auto producers are paying more attention to the Chinese market is that Chinas auto industry developed very quickly.
The company ____ its sales by an average of 10% per year since its establishment in 1993. A、increasesB、increasedC、is increasingD、has increased
By saying "spending of any sort became deeply unfashionable" (Line 1-2, Para.3), the author sug- gests that（ ）[A] collectors were no longer actively involved in art-market auctions[B] people stopped every kind of spending and stayed away from galleries[C] art collection as a fashion had lost its appeal to a great extent[D] works of art in general had gone out of fashion so they were not worth buying
When Paul Osman,the Sales Manager of Jayal Motors which makes mopes,visited a city（ ）to break into a new market,finding an agent was his first job.He was fortunate to be introduced to Adam Fortesque,a well established agent.A.in an purposeB.for the aimC.for the tryD.in an attempt
Questions 117-120refer to the following questions.Summer Travel SaleFigures published yesterday in a report on the national housing market show that consumers purchased more new homes in September than in any month yet this year. The increase of 14.1% over last month directly contradicts the predictions of market analysts." It was a real shock to most of us," admitted Lashawnda Cassano, chief economist with the firm Capital Resources, LLTG." New-home sales were down so much in August and July that we simply expected the trend to continue. But this changes everything."The report states that 71,000 homes were sold in the month of September. That is well above the figure of 62,000 sold in August and July's one of 64,000. Previous months had seen the num-ber holding steady at around 68,000. These new numbers are sure to encourage investors, who have been hesitant to put their trust in the country's economy since last spring's downturn. All three national stock markets jumped up at least ten points on the news.The report is also likely to boost construction of new homes, as builders interpret it as a rise in consumer demand. However, if they react too enthusiastically, they risk flooding the market with new houses which could have the effect of pushing down prices and cutting into the profits of the real estate industry.What does this article mainly discuss?A.An investment firm's sales figuresB.A recession's effect on the real estate industryC.Yesterday's stock market activityD.An economic report's unexpected findings
共用题干第一篇What's NASDAQ?NASDAQ is a familiar but strange name for people.We often learn its news via different kinds of media,though quite a lot of people can not tell what exactly it means.NASDAQ,short for the National Association of Securities Dealers Automated Quotations system,is one of the largest market in the world for stocks trading. The number of companies in NASDAQ is more than that of the other stock exchange in America,including the New York Stock Exchange(NYSE)and the American Stock Exchange(AMEX).Most of the companies listed on NASDAQ are smaller than most of those on the NYSE and AMEX.NASDAQ has become recognized as the home of new technology companies,especially computer and computer-related businesses.Trading on NASDAQ is initiated by stock brokers acting on behalf of their clients.The brokers negotiate with market makers who concentrate on trading specific stocks to reach a price for the stock.Different from other stock exchange,NASDAQ has no central location where trading takes place.Instead,its market makers can be found all over the country and make trades by telephone and via the Internet. Since brokers and market makers trade stocks directly instead of on the floor of a stock exchange,NASDAQ is called an over-the-counter market. The term over-the-counter refers to the direct nature of the trading,as in a store where goods are handed over a counter.Since its foundation in 1971,the NASDAQ Stock Market has been the innovator. As the world's first electronic stock market,NASDAQ long ago set a precedent for technological trading innovation that is unrivaled.Now poised to become the world's first truly global market,the NASDAQ Stock Market is the market of choice for business industry leaders worldwide.By providing an efficient environment for raising capital NASDAQ has helped thousands of companies achieve their desired growth and successfully make the leap into public ownership.What does the passage mainly tell us?A:The history of NASDAQ.B:The difference between NASDAQ and other stock exchanges.C:How NASDAQ is managed.D:The general information about NASDAQ.
共用题干第一篇What's NASDAQ?NASDAQ is a familiar but strange name for people.We often learn its news via different kinds of media,though quite a lot of people can not tell what exactly it means.NASDAQ,short for the National Association of Securities Dealers Automated Quotations system,is one of the largest market in the world for stocks trading. The number of companies in NASDAQ is more than that of the other stock exchange in America,including the New York Stock Exchange(NYSE)and the American Stock Exchange(AMEX).Most of the companies listed on NASDAQ are smaller than most of those on the NYSE and AMEX.NASDAQ has become recognized as the home of new technology companies,especially computer and computer-related businesses.Trading on NASDAQ is initiated by stock brokers acting on behalf of their clients.The brokers negotiate with market makers who concentrate on trading specific stocks to reach a price for the stock.Different from other stock exchange,NASDAQ has no central location where trading takes place.Instead,its market makers can be found all over the country and make trades by telephone and via the Internet. Since brokers and market makers trade stocks directly instead of on the floor of a stock exchange,NASDAQ is called an over-the-counter market. The term over-the-counter refers to the direct nature of the trading,as in a store where goods are handed over a counter.Since its foundation in 1971,the NASDAQ Stock Market has been the innovator. As the world's first electronic stock market,NASDAQ long ago set a precedent for technological trading innovation that is unrivaled.Now poised to become the world's first truly global market,the NASDAQ Stock Market is the market of choice for business industry leaders worldwide.By providing an efficient environment for raising capital NASDAQ has helped thousands of companies achieve their desired growth and successfully make the leap into public ownership.Who started NASDAQ?A:By stock brokers acting representing their clients.B:By market makers who concentrate on trading specific stocks to reach a price for the stock.C:By business industry leaders worldwide.D:By companies listed on NASDAQ.
共用题干第一篇What's NASDAQ?NASDAQ is a familiar but strange name for people.We often learn its news via different kinds of media,though quite a lot of people can not tell what exactly it means.NASDAQ,short for the National Association of Securities Dealers Automated Quotations system,is one of the largest market in the world for stocks trading. The number of companies in NASDAQ is more than that of the other stock exchange in America,including the New York Stock Exchange(NYSE)and the American Stock Exchange(AMEX).Most of the companies listed on NASDAQ are smaller than most of those on the NYSE and AMEX.NASDAQ has become recognized as the home of new technology companies,especially computer and computer-related businesses.Trading on NASDAQ is initiated by stock brokers acting on behalf of their clients.The brokers negotiate with market makers who concentrate on trading specific stocks to reach a price for the stock.Different from other stock exchange,NASDAQ has no central location where trading takes place.Instead,its market makers can be found all over the country and make trades by telephone and via the Internet. Since brokers and market makers trade stocks directly instead of on the floor of a stock exchange,NASDAQ is called an over-the-counter market. The term over-the-counter refers to the direct nature of the trading,as in a store where goods are handed over a counter.Since its foundation in 1971,the NASDAQ Stock Market has been the innovator. As the world's first electronic stock market,NASDAQ long ago set a precedent for technological trading innovation that is unrivaled.Now poised to become the world's first truly global market,the NASDAQ Stock Market is the market of choice for business industry leaders worldwide.By providing an efficient environment for raising capital NASDAQ has helped thousands of companies achieve their desired growth and successfully make the leap into public ownership.What can be inferred from the passage?A:NASDAQ is the headquarters of new technology companies.B:Companies in NASDAQ are smaller than most of those on the NYSE and AMEX.C:NASDAQ has innovated a lot in stock market.D:Hundreds of companies achieve their desired growth every year.
共用题干第一篇What's NASDAQ?NASDAQ is a familiar but strange name for people.We often learn its news via different kinds of media,though quite a lot of people can not tell what exactly it means.NASDAQ,short for the National Association of Securities Dealers Automated Quotations system,is one of the largest market in the world for stocks trading. The number of companies in NASDAQ is more than that of the other stock exchange in America,including the New York Stock Exchange(NYSE)and the American Stock Exchange(AMEX).Most of the companies listed on NASDAQ are smaller than most of those on the NYSE and AMEX.NASDAQ has become recognized as the home of new technology companies,especially computer and computer-related businesses.Trading on NASDAQ is initiated by stock brokers acting on behalf of their clients.The brokers negotiate with market makers who concentrate on trading specific stocks to reach a price for the stock.Different from other stock exchange,NASDAQ has no central location where trading takes place.Instead,its market makers can be found all over the country and make trades by telephone and via the Internet. Since brokers and market makers trade stocks directly instead of on the floor of a stock exchange,NASDAQ is called an over-the-counter market. The term over-the-counter refers to the direct nature of the trading,as in a store where goods are handed over a counter.Since its foundation in 1971,the NASDAQ Stock Market has been the innovator. As the world's first electronic stock market,NASDAQ long ago set a precedent for technological trading innovation that is unrivaled.Now poised to become the world's first truly global market,the NASDAQ Stock Market is the market of choice for business industry leaders worldwide.By providing an efficient environment for raising capital NASDAQ has helped thousands of companies achieve their desired growth and successfully make the leap into public ownership.How NASDAQ help thousands of companies achieve their desired growth and successfully make the leap into public ownership?A:the environment where someone get to know something.B:By providing an efficient environment for raising capital.C:By setting a precedent for technological trading innovation that is unrivaled.D:By concentrate on trading specific stocks to reach a price for the stock.
共用题干第一篇What's NASDAQ?NASDAQ is a familiar but strange name for people.We often learn its news via different kinds of media,though quite a lot of people can not tell what exactly it means.NASDAQ,short for the National Association of Securities Dealers Automated Quotations system,is one of the largest market in the world for stocks trading. The number of companies in NASDAQ is more than that of the other stock exchange in America,including the New York Stock Exchange(NYSE)and the American Stock Exchange(AMEX).Most of the companies listed on NASDAQ are smaller than most of those on the NYSE and AMEX.NASDAQ has become recognized as the home of new technology companies,especially computer and computer-related businesses.Trading on NASDAQ is initiated by stock brokers acting on behalf of their clients.The brokers negotiate with market makers who concentrate on trading specific stocks to reach a price for the stock.Different from other stock exchange,NASDAQ has no central location where trading takes place.Instead,its market makers can be found all over the country and make trades by telephone and via the Internet. Since brokers and market makers trade stocks directly instead of on the floor of a stock exchange,NASDAQ is called an over-the-counter market. The term over-the-counter refers to the direct nature of the trading,as in a store where goods are handed over a counter.Since its foundation in 1971,the NASDAQ Stock Market has been the innovator. As the world's first electronic stock market,NASDAQ long ago set a precedent for technological trading innovation that is unrivaled.Now poised to become the world's first truly global market,the NASDAQ Stock Market is the market of choice for business industry leaders worldwide.By providing an efficient environment for raising capital NASDAQ has helped thousands of companies achieve their desired growth and successfully make the leap into public ownership.Which of the following is stated to be true?A:NASDAQ came into being in 1972.B:NASDAQ has been ready to become the world's first truly electronic global stock market.C:New York Stock Exchange is called an over-the-counter market.D:AMEX is the market of choice for business industry leaders worldwide.
Text 1 The longest bull run in a century of artmarket history ended on a dramatic note with a sale of 56 works by Damien Hirst,Beautiful Inside My Head Forever,at Sotheby's in London on September 15th,2008.All but two pieces sold,fetching more than￡70m,a record for a sale by a single artist.It was a last victory.As the auctioneer called out bids,in New York one of the oldest banks on Wall Street,Lehman Brothers,filed for bankruptcy.The world art market had already been losing momentum for a while after rising bewilderingly since 2003.At its peak in 2007 it was worth some$65 billion,reckons Clare McAndrew,founder of Arts Economics,a research firm—double the figure five years earlier.Since then it may have come down to$50 billion.But the market generates interest far beyond its size because it brings together great wealth,enormous egos,greed,passion and controversy in a way matched by few other industries.In the weeks and months that followed Mr Hirst's sale,spending of any sort became deeply unfashionable.In the art world that meant collectors stayed away from galleries and salerooms.Sales of contemporary art fell by twothirds,and in the most overheated sector,they were down by nearly 90%in the year to November 2008.Within weeks the world's two biggest auction houses,Sotheby's and Christie's,had to pay out nearly$200m in guarantees to clients who had placed works for sale with them.The current downturn in the art market is the worst since the Japanese stopped buying Impressionists at the end of 1989.This time experts reckon that prices are about 40%down on their peak on average,though some have been far more fluctuant.But Edward Dolman,Christie's chief executive,says:“I'm pretty confident we're at the bottom.”What makes this slump different from the last,he says,is that there are still buyers in the market.Almost everyone who was interviewed for this special report said that the biggest problem at the moment is not a lack of demand but a lack of good work to sell.The three Ds—death,debt and divorce—still deliver works of art to the market.But anyone who does not have to sell is keeping away,waiting for confidence to return.The three Ds mentioned in the last paragraph are____A.auction houses'favoritesB.contemporary trendsC.factors promoting artwork circulationD.styles representing Impressionists
Text 1 The longest bull run in a century of artmarket history ended on a dramatic note with a sale of 56 works by Damien Hirst,Beautiful Inside My Head Forever,at Sotheby's in London on September 15th,2008.All but two pieces sold,fetching more than￡70m,a record for a sale by a single artist.It was a last victory.As the auctioneer called out bids,in New York one of the oldest banks on Wall Street,Lehman Brothers,filed for bankruptcy.The world art market had already been losing momentum for a while after rising bewilderingly since 2003.At its peak in 2007 it was worth some$65 billion,reckons Clare McAndrew,founder of Arts Economics,a research firm—double the figure five years earlier.Since then it may have come down to$50 billion.But the market generates interest far beyond its size because it brings together great wealth,enormous egos,greed,passion and controversy in a way matched by few other industries.In the weeks and months that followed Mr Hirst's sale,spending of any sort became deeply unfashionable.In the art world that meant collectors stayed away from galleries and salerooms.Sales of contemporary art fell by twothirds,and in the most overheated sector,they were down by nearly 90%in the year to November 2008.Within weeks the world's two biggest auction houses,Sotheby's and Christie's,had to pay out nearly$200m in guarantees to clients who had placed works for sale with them.The current downturn in the art market is the worst since the Japanese stopped buying Impressionists at the end of 1989.This time experts reckon that prices are about 40%down on their peak on average,though some have been far more fluctuant.But Edward Dolman,Christie's chief executive,says:“I'm pretty confident we're at the bottom.”What makes this slump different from the last,he says,is that there are still buyers in the market.Almost everyone who was interviewed for this special report said that the biggest problem at the moment is not a lack of demand but a lack of good work to sell.The three Ds—death,debt and divorce—still deliver works of art to the market.But anyone who does not have to sell is keeping away,waiting for confidence to return.Which of the following statements is NOT true?A.Sales of contemporary art fell dramatically from 2007 to 2008B.The art market surpassed many other industries in momentumC.The market generally went downward in various waysD.Some art dealers were awaiting better chances to come
资料：The hop flower has been used in beer-making at least since the eighth century. Traditionally it was a preservative, but it also imparts flavor. To some, the taste is bitter and unpalatable, and thus many brewers use only minimal amounts. But, depending on variety, growing conditions, and other factors, hops can impart a range of flavors that connoisseurs say rivals that of wine grapes. Starting in the nineteen-seventies, small brewers on the West Coast began dramatically upping the amount of hops in their brews. One of their most popular products was the India pale ale, or L.P.A., a brew that has been around since the late eighteenth century. The story goes that necessity drove the British to add large quantities of hops in order to preserve the beer they shipped to India, to quench the thirst of the Sahibs managing the Empire there.Over the past decade, varieties once thought of as boutique beers, such as L.P.A.s, have exploded in the United States, thanks to the locavore movement. Craft brewing is now doubling in sales, by volume, every five years, today, craft-beer make up twenty-one percent of the beer market, and twelve percent of the volume. The Brewers Association, a craft-brewing trade group, expects craft beers to have a fifty-per-cent market share in a decade. Since craft brewers use about ten times more hops than megabrewers, the trend has been a bonanza for Hopsteiner and the other big hops companies. But while an emphasis on brewers to come up with new beer, which, in turn, leads to a hunt for new hops varieties.Why did traditional brewers use hop flower even if its taste is bitter and unpalatable?A.Because connoisseurs said its flavor rivals that of wine grapes.B.Because there were different varieties.C.Because it helped preserve beer.D.Because only some people didn’t like the taste.
The company adopted new policies to( )its market competitiveness. A.aggravate B.strengthen C.intensify D.lift
We have received orders（）US$1，000，000 since the new product was introduced to the market.A、amountforB、amounttoC、accountforD、amountingto
单选题News came from the sales manager ______ the new product had been selling well in the local market for three months.AWhoseBwhatCwhichDthat
问答题Practice 4 In the first year or so of Web business, most of the action has revolved around efforts to tap the consumer market. More recently, as the Web proved to be more than a fashion, companies have started to buy and sell products and services with one another. Such business-to-business sales make sense because businesspeople typically know what product they’re looking for. Nonetheless, many companies still hesitate to use the Web because of doubts about its reliability. “Businesses need to feel they can trust the pathway between them and the supplier,” says senior analyst Blane Erwin of Forrester Research.
问答题Practice 2 ● In order to explore a foreign market, your company has decided to change its name to suit that foreign market, from LGD to LNO. You are the assistant to the Managing Director and are asked to inform all the staff of the name change. ● Write a memo: ● Informing them of the new name, ● Telling them when to use the new name, ● Stating that they should only use the new name after that time. ● Write 30-40 words on the opposite sheet.
单选题The advantage of employees having foreign language skills is that they can _____.Abetter control the whole negotiation processBeasily find new approaches to meet market needsCfast-forward their proposals to headquartersDeasily make friends with business people abroad
问答题Passage 1 ● Read the text taken from a book on marketing management. ● Choose the best sentence to fill in each of the gaps. ● For each gap 9-14, mark one letter A-H on your Answer sheet. ● Do not mark any letter twice. ● There is an example at the beginning. From 1900 until 1940s, approximately 400 shoe manufacturers were operating in New England; by 1985, only 10 percent remained. Griffth Shoes-making Company survived by producing a premium-quality product that was difficult to duplicate and that appealed to a narrow market segment willing to pay high prices for Griffth Shoes-making Company quality. As fashion became a more important component of men’s shoe purchasing behavior and casual styles became more popular, the company broadened its product line to include several fashionable and lightweight styles that retained the famous Griffth Shoes-making Company quality. (9)______ In 1985, the men’s premium shoe market was considered to include brands with a price range of $75 or higher. Griffth Shoes-making Company, Inc. Johnston Murphy, E. T. Wright Company, Allen Edmonds, and Florsheim were the major domestic manufacturers producing premium shoes. Measuring market share within the industry was difficult because so many of the manufacturers were private companies, like Griffth Shoes-making Company. (10)______ Allen Edmonds, headquartered in Wisconsin, relied primarily on nonproprietary retail outlets for its distribution. Its advertising was sizable, with expenditures in the $1 million to $2 million range. (11)______ Allen Edmonds also operated a small direct mail catalog business, the majority of whose costs were handled by Edmonds’ retail accounts. E. T. Wright Company, headquartered in Massachusetts, operated an extensive direct mail business and, like Griffth Shoes-making Company, relied on nonproprietary distribution. (12)______ Florsheim’s product line covered several price points, including those in the premium market. Florsheim was, by far, the strongest competitor, with an estimated market share of 18 percent and both nonproprietary retail distribution channels. Hanover, a medium-priced shoe manufacturer, also was noted for its direct distribution system. (13)______ Imports accounted for a 50 percent share of the total men’s shoe market. Bally, the strongest competitor was the leading imported brand in this market before 1975 and maintained a market share of close to 25 percent at that time. By 1985, other imported brands included Baker Benjes, Cole Haln, Ferragamo, Bruno Magli, and Church’s. (14)______ Most of the imported brands were lighter in weight and designed to appeal to more fashion-conscious consumers. A. The imported products differed from the domestic premium brands, however. B. Nonetheless, Griffth Shoes-making Company faced several strong domestic competitors and unrelenting price competition from imports. C. The continued labor intensity of shoe manufacturing made the industry vulnerable to lower-priced imports. D. In addition, these companies were not always in direct competition because distribution channels differed. E. Despite the market pressures, Griffth Shoes-making Company remained profitable and had even diversified its distribution channels by establishing direct mail cataloging in the late 1970s. F. Johnston Murphy, on the other hand, operated proprietary retail outlets and experimented in the mail order business for both men’s and ladies’ premium shoes. G. Most of this was spent promoting brand name awareness to consumers. H. The company owned over 100 proprietary retail stores, operated a successful mail order business, and produced private label footwear for J. C. Penney Sears, Roebuck department stores.