单选题From the passage we see that the major function of advertising is to ______Ause different media vehicles to popularize products.Bhelp marketing realize its objectives.Carouse consumer’s interest in products.Dreach different customers.
单选题
From the passage we see that the major function of advertising is to ______
A
use different media vehicles to popularize products.
B
help marketing realize its objectives.
C
arouse consumer’s interest in products.
D
reach different customers.
参考解析
解析：
文章第一段第一句指出“The primary function of advertising is to communicate marketing objectives to selected target audiences.”，其中primary function与major function表达意思相同。可知广告的主要任务是帮助市场营销实现其目标，故选B。
文章第一段第一句指出“The primary function of advertising is to communicate marketing objectives to selected target audiences.”，其中primary function与major function表达意思相同。可知广告的主要任务是帮助市场营销实现其目标，故选B。
相关考题：
—I think we can use two or more kinds of media together in an advertising campaign. —() A.It’s true. Two is always better than one.B.That’s quite right. We can attract more people.C.It’s great idea. We need to put in more money then.
Product advertising is an important part of marketing. It aims at increasing sales by making a product or service known to a wider audience, and by emphasizing its positive qualities. A company can advertise in various ways, depending on how much it wishes to spend. There are different media for advertising including television, radio, newspapers, magazines, the Internet and direct mail. The design and organization of advertising campaigns is usually the job of an advertising agency. A good advertising program tells potential customers why they need the product, how it is used and the benefits derived from its use. A successful program also tells the consumer how the product is better than similar offerings by competitors.Corporate advertising is not directly concerned with increasing the sales of a particular product or service, but more with the brand image and reputation a company wants to present to the general public or within an industry. Corporate advertising comes in three different types image advertising, opinion advertising and investment advertising. Image advertising attempts to promote the importance of a company. Opinion advertising presents the impression of doing a public service by addressing the importance of a company. Investment advertising is designed to attract potential investors. DECIDE IF EACH OF THE FOLLOWING STATEMENT IS TRUE (T) OR FALSE (F).1. Generally, an advertising agency is responsible for designing and organizing a product’s advertisement.()2. It is not necessary to consider the budget of an advertisement in choosing a media for advertising.()3. According to the text, there are three types of media used in advertising.()4. Product advertising is different from corporate advertising.()5. This passage is mainly about the history of advertising.()
Passage TwoWhen we see well, we do not think about our eyes very often. It is only when we cannot see perfectly that we realize how important our eyes are.People who are nearsighted can only see things that are very close to their eyes. Everything else is not so clear. Many people who do a lot of close work, such as writing, reading and sewing, become near sighted. Then they have to wear glasses in order to see distant (远处的) things clearly'.People who are nearsighted suffer from just the opposite problem. They can see things that are far away, but they have difficulty in reading a book unless they hold it at arm's length. If they want to do much reading, they must get glasses, too.Other people do not see clearly because their eyes are not exactly the right shape. They have what is called astigmatism (散光). This, too, can be corrected by glasses. Some people's eyes become cloudy because of cataracts (白内障). Long ago these people often became blind. Now, however, it is possible to operate on the cataracts and remove them.Having two good eyes is important for judging distances. Each eye sees things from a slightly different angle (角度). To prove this to yourself, look at an object out of one eye; then look at the same object outof the other eye. You will find the object's relation to the background (背景) and other things around it has changed. The difference between these two different eye views helps us to judge how far away an object is. People who have only one eye cannot judge distance as people with two eyes.40. We should take good care of our eyes ______.A. only when we cannot see perfectlyB. only when we can see wellC. even if we can see wellD. only when we realize how important our eyes are
From the passage we can know that I different cultures, different numbers have different meanings.() 此题为判断题(对，错)。
Advertising can be thought of "as the means of making known in order to buy or sell goods or services". Advertising aims to increase people's awareness and arouse interest. It tries to inform. and to persuade. The media are all used to spread the message. The press offers a fairly cheap method. Magazines are used to reach special sections of the market. The cinema and commercial radio are useful for local markets. Television, although more expensive, can be very effective. Posters are fairly cheap and more permanent in their power of attraction. Other ways of increasing consumer interest are through exhibitions and trade fairs as well as direct mail advertising.There can be no doubt that the growth in advertising is one of the most striking features of the western world in this century. Many businesses such as those handling frozen foods, liquor, tobacco and patent medicines have been built up largely by advertising. We might ask whether the cost of advertising is paid for by the manufacturer or by the customer. Since advertising forms part of the cost of production, which has to be covered by the selling price, it is clear that it is the customer who pays for advertising. However, if large scale advertising leads to increased demand, production costs are reduced, and the customer paysless.It is difficult to measure exactly the influence of advertising on sales. When the market is growing, advertising helps to increase demand. When the market is shrinking, advertising may prevent a bigger fall in sales than would occur without its support. What is clear is that businesses would not pay large sums for advertising if they were not convinced of its value to them.1.Advertising is in the main paid for by____.A、the customerB、the manufacturerC、increased salesD、reduced prices2."Large scale" in the third paragraph means____.A、expensiveB、well-balancedC、extensiveD、colorful3.According to the passage, trade fairs 1st paragraph may____.A、replace exhibitions and marketsB、attract possible customersC、offer fun and amusementD、provide cheap goods4.Advertising is often used to____.A、deceive customersB、increase productionC、arouse suspicionD、push the sale5.The word 'media' 1st paragraph refers to____.A、the pressB、televisionC、radioD、all of the above
The author writes the passage to_______A． show us the function of major sportsB． encourage us to go in for green sportsC． discuss the major influence of popular sportsD． introduce different types of environment-friendly sports
The best title for the passage would probably be _____.[A] Positive and Negative Aspects of Advertising[B] Benefits Brought by Advertising and Its Persuasive Function[C] Advertising The Best Persuasive and Information Medium[D] Advertising the Most Effective Way to Promote Products
From the passage we can conclude that______.A. different people have different ideas about the same thingB. Westerners culture is similar to our Chinese cultureC. in general, Westerners and the Chinese don't like pigsD. all of the Chinese like pigs better than Westerners
Passage Four"Cool" is a word with many meanings. Its old meaning is used to express a temperature that is a little bit cold. As the world has changed, the word has had many different meanings."Cool" can be used to express feelings of interest in almost anything. When you see a famous car in the street, maybe you will say, "It's cool. ' You may think, "He's so cool," when you see your favorite football player.We all maximize (扩大) the meaning of "cool". You can use it instead of many words such as "new" or "surprising". Here's an interesting story we can use to show the way the word is used. A teacher asked her students to write about the waterfall (瀑布) they had visited. On one student's paper was just the one sentence, "It's so cool." Maybe he thought it was the best way to show what he saw and felt.But the story also shows a scarcity of words. Without "cool", some people have no words to show the same meaning. So it is quite important to keep some credibility (可信性). Can you think of many other words that make your life as colorful as the word "cool"? I can. And I think they are also very cool.46. We know that the word "cool" has had______.A. only one meaningB. no meaningsC. the same meaningD. many different meanings
共用题干Messages from the Media1. The weather forecast,a story about the candidates in an election,and movie reviews are exam-ples of messages from the media. A communication medium , of which the plural（复数的）form ismedia,is a means of communicating a message .Examples of media are television,radio,news-pa-pers and books and the telephone.The media that can reach many people at once are called mass media.2. It is not difficult to think of other messages we receive through the mass media.Every day we get hundreds of them.Think about advertisements,for example.We see and hear these messages almost everywhere we go .Advertisements are important messages,even though they are sometimes annoying .They help us compare and evaluate products.3. Most of us get more information from the media than from the classroom.Think for a moment, about how you learn about local news and events.Do you depend on other people or the media?What about international news?What is the most important source of information for you?People who are asked this question usually answer,"Television".4. Think of all the messages you received today.Perhaps you read a newspaper during breakfast, or maybe you read advertisements on billboards（露天广告牌）on your way to school. Did you u1sten to a weather forecast or the sports news on the radio this morning?Right now you are getting information through a very important medium of mass communication a book.5. We use the information we get from radio,television,newspapers,and other media to make decisions and form opinions.That is why the mass media are so important.Editorials and articles in newspapers help us decide how to vote,consumer reports on television help us decide how to spend our money,and international news on the radio makes us think and form opinions about question of war and peace. Paragraph 4______A: Importance of Classroom Learning.B: Television A Rich Source of Information.C: Advertisements as important Messages from the Mass Media.D: Various Messages One May Receive Each Day.E: Media Means to Communicate Messages.F: Importance of the Mass Media.
共用题干Messages From the Media1.The weather forecast,a story about the candidates in an election,and movie reviews are examples of messages from the media. A communication medium, of which the plural（复数的）form is media,is a means of communicating a message.Examples of media are television,radio,newspapers, books and the telephone.The media that can reach many people at once are called mass media.2.It is not difficult to think of other messages we receive through the mass media. Every day we get hundreds of them. Think about advertisements,for example,we see and hear these messages almost everywhere we go.Advertisements are important messages,even though they are sometimes annoying. They help us compare and evaluate products.3.Most of us get more information from the media than from the classroom. Think for a moment,about how you learn about local news and events.Do you depend on other people or the media?What about international news?What is the most important source of information for you? People who are asked this question usually answer,"Television".4.Think of all the messages you received today.Perhaps you read a newspaper during break-fast,or maybe you read advertisements on billboards（露天广告牌）on your way to school. Did you listen to a weather forecast or the sports news on the radio this morning?Right now you are getting information through a very important medium of mass communication一a book.5.We use the information we get from radio,television,newspapers,and other media to make decisions and form opinions.That is why the mass media are so important. Editorials and articles in newspapers help us decide how to vote,consumer reports on television help us decide how to spend our money,and international news on the radio makes us think and form opinions about questions of war and peace.Paragraph 4______A:Importance of Classroom Learning.B:Television一A Rich Source of Information.C:Advertisements as Important Messages from the Mass Media.D:Various Messages One May Receive Each Day.E:Media-Means to Communicate Messages. F: Importance of the Mass Media.
共用题干Messages from the Media1. The weather forecast,a story about the candidates in an election,and movie reviews are exam-ples of messages from the media. A communication medium , of which the plural（复数的）form ismedia,is a means of communicating a message .Examples of media are television,radio,news-pa-pers and books and the telephone.The media that can reach many people at once are called mass media.2. It is not difficult to think of other messages we receive through the mass media.Every day we get hundreds of them.Think about advertisements,for example.We see and hear these messages almost everywhere we go .Advertisements are important messages,even though they are sometimes annoying .They help us compare and evaluate products.3. Most of us get more information from the media than from the classroom.Think for a moment, about how you learn about local news and events.Do you depend on other people or the media?What about international news?What is the most important source of information for you?People who are asked this question usually answer,"Television".4. Think of all the messages you received today.Perhaps you read a newspaper during breakfast, or maybe you read advertisements on billboards（露天广告牌）on your way to school. Did you u1sten to a weather forecast or the sports news on the radio this morning?Right now you are getting information through a very important medium of mass communication a book.5. We use the information we get from radio,television,newspapers,and other media to make decisions and form opinions.That is why the mass media are so important.Editorials and articles in newspapers help us decide how to vote,consumer reports on television help us decide how to spend our money,and international news on the radio makes us think and form opinions about question of war and peace. Each day we get a lot of messages from______.A: sports newsB: our decisions and opinionsC: mass communicationD: our messagesE: source of informationF: the mass media
共用题干Messages from the Media1. The weather forecast,a story about the candidates in an election,and movie reviews are exam-ples of messages from the media. A communication medium , of which the plural（复数的）form ismedia,is a means of communicating a message .Examples of media are television,radio,news-pa-pers and books and the telephone.The media that can reach many people at once are called mass media.2. It is not difficult to think of other messages we receive through the mass media.Every day we get hundreds of them.Think about advertisements,for example.We see and hear these messages almost everywhere we go .Advertisements are important messages,even though they are sometimes annoying .They help us compare and evaluate products.3. Most of us get more information from the media than from the classroom.Think for a moment, about how you learn about local news and events.Do you depend on other people or the media?What about international news?What is the most important source of information for you?People who are asked this question usually answer,"Television".4. Think of all the messages you received today.Perhaps you read a newspaper during breakfast, or maybe you read advertisements on billboards（露天广告牌）on your way to school. Did you u1sten to a weather forecast or the sports news on the radio this morning?Right now you are getting information through a very important medium of mass communication a book.5. We use the information we get from radio,television,newspapers,and other media to make decisions and form opinions.That is why the mass media are so important.Editorials and articles in newspapers help us decide how to vote,consumer reports on television help us decide how to spend our money,and international news on the radio makes us think and form opinions about question of war and peace. For most people television is the most important______.A: sports newsB: our decisions and opinionsC: mass communicationD: our messagesE: source of informationF: the mass media
资料：When we see well，we do not think about our eyes very often. It is only when we cannot see perfectly that we realize how important our eyes are.People who are near-sighted can only see things that are very close to their eyes，Everything else seems blurry（=unclear）.Many people who do a lot of work，such as writing，reading and sewing become near-sighted.People who are far-sighted suffer from just the opposite problem. They can see things that are far away，but they have difficulty in reading a book unless they hold it at arm’s length. If they want to do much reading，they must get glasses，too.Other people do not see clearly because their eyes are not exactly the right shape. They have what is called astigmatism. This，too，can be corrected by glasses. Some people’s eyes become cloudy because of cataracts. Long ago these people often became blind. Now，however，it is possible to operate on the cataracts and remove them.Having two good eyes is important for judging distances. Each eye sees things from a slightly different angle. To prove this to yourself，look at an object out of one eye；Then look at the same object out of your other eye. You will find the object’s relation to the background and other things around it has changed. The difference between these two different eye views helps us to judge how far away an object is. People who have only one eye cannot judge distance as people with two eyes.We should take good care of our eyes______.A.even if we can see wellB.only when we cannot see perfectlyC.only when we realize how important our eyes areD.only when we can see well
共用题干Messages from the Media1.The weather forecast,a story about the candidates in an election,and movie reviews are examples of messages from the media. A communication medium , of which the plural（复数的） form is media,is a means of communicating a message.Examples of media are television,radio, newspapers and books and the telephone.The media that can reach many people at once are callemass media.2.It is not difficult to think of other messages we receive through the mass media. Every day we get hundreds of them.Think about advertisements,for example.We see and hear these messages almost everywhere we go.Advertisements are important messages,even though they are sometimes annoying.They help us compare and evaluate products.3.Most of us get more information from the media than from the classroom. Think for a moment, about how you learn about local news and events.Do you depend on other people or the media?What about international news?What is the most important source of information for you?People who are asked this question usually answer,"Television".4.Think of all the messages you received today.Perhaps you read a newspaper during breakfast, or maybe you read advertisements on billboards（露天广告牌）on your way to school. Did you listen to a weather forecast or the sports news on the radio this morning?Right now you are getting information through a very important medium of mass communication一a book.5.We use the information we get from radio,television,newspapers and other media to make decisions and form opinions.That is why the mass media are so important.Editorials and articles in newspapers help us decide how to vote,consumer reports on television help up decide how to spend our money,and international news on the radio makes us think and form opinions about questions of war and peace.Paragraph 2________A:Importance of Classroom LearningB:Television一A Rich Source of InformationC:Advertisements as Important Messages from the Mass MediaD:Various Messages One May Receive Each DayE:Media一Means to Communicate MessagesF:Importance of the Mass Media
共用题干Messages from the Media1.The weather forecast,a story about the candidates in an election,and movie reviews are examples of messages from the media. A communication medium , of which the plural（复数的） form is media,is a means of communicating a message.Examples of media are television,radio, newspapers and books and the telephone.The media that can reach many people at once are callemass media.2.It is not difficult to think of other messages we receive through the mass media. Every day we get hundreds of them.Think about advertisements,for example.We see and hear these messages almost everywhere we go.Advertisements are important messages,even though they are sometimes annoying.They help us compare and evaluate products.3.Most of us get more information from the media than from the classroom. Think for a moment, about how you learn about local news and events.Do you depend on other people or the media?What about international news?What is the most important source of information for you?People who are asked this question usually answer,"Television".4.Think of all the messages you received today.Perhaps you read a newspaper during breakfast, or maybe you read advertisements on billboards（露天广告牌）on your way to school. Did you listen to a weather forecast or the sports news on the radio this morning?Right now you are getting information through a very important medium of mass communication一a book.5.We use the information we get from radio,television,newspapers and other media to make decisions and form opinions.That is why the mass media are so important.Editorials and articles in newspapers help us decide how to vote,consumer reports on television help up decide how to spend our money,and international news on the radio makes us think and form opinions about questions of war and peace.The mass media are important to us because they shape________.A:sports newsB:our decisions and opinionsC:mass communicationD:our messagesE:source of information F: the mass media
共用题干Messages from the Media1.The weather forecast,a story about the candidates in an election,and movie reviews are examples of messages from the media. A communication medium , of which the plural（复数的） form is media,is a means of communicating a message.Examples of media are television,radio, newspapers and books and the telephone.The media that can reach many people at once are callemass media.2.It is not difficult to think of other messages we receive through the mass media. Every day we get hundreds of them.Think about advertisements,for example.We see and hear these messages almost everywhere we go.Advertisements are important messages,even though they are sometimes annoying.They help us compare and evaluate products.3.Most of us get more information from the media than from the classroom. Think for a moment, about how you learn about local news and events.Do you depend on other people or the media?What about international news?What is the most important source of information for you?People who are asked this question usually answer,"Television".4.Think of all the messages you received today.Perhaps you read a newspaper during breakfast, or maybe you read advertisements on billboards（露天广告牌）on your way to school. Did you listen to a weather forecast or the sports news on the radio this morning?Right now you are getting information through a very important medium of mass communication一a book.5.We use the information we get from radio,television,newspapers and other media to make decisions and form opinions.That is why the mass media are so important.Editorials and articles in newspapers help us decide how to vote,consumer reports on television help up decide how to spend our money,and international news on the radio makes us think and form opinions about questions of war and peace.Each day we get a lot of messages from________.A:sports newsB:our decisions and opinionsC:mass communicationD:our messagesE:source of information F: the mass media
共用题干Messages from the Media1.The weather forecast,a story about the candidates in an election,and movie reviews are examples of messages from the media. A communication medium , of which the plural（复数的） form is media,is a means of communicating a message.Examples of media are television,radio, newspapers and books and the telephone.The media that can reach many people at once are callemass media.2.It is not difficult to think of other messages we receive through the mass media. Every day we get hundreds of them.Think about advertisements,for example.We see and hear these messages almost everywhere we go.Advertisements are important messages,even though they are sometimes annoying.They help us compare and evaluate products.3.Most of us get more information from the media than from the classroom. Think for a moment, about how you learn about local news and events.Do you depend on other people or the media?What about international news?What is the most important source of information for you?People who are asked this question usually answer,"Television".4.Think of all the messages you received today.Perhaps you read a newspaper during breakfast, or maybe you read advertisements on billboards（露天广告牌）on your way to school. Did you listen to a weather forecast or the sports news on the radio this morning?Right now you are getting information through a very important medium of mass communication一a book.5.We use the information we get from radio,television,newspapers and other media to make decisions and form opinions.That is why the mass media are so important.Editorials and articles in newspapers help us decide how to vote,consumer reports on television help up decide how to spend our money,and international news on the radio makes us think and form opinions about questions of war and peace.For most people television is the most important________.A:sports newsB:our decisions and opinionsC:mass communicationD:our messagesE:source of information F: the mass media
Which two statements are true about the role of split horizon？（）A、It is a function used by routing protocols to install routes into routing tableB、It is a function that prevents the advertising of routes over an interface that the router is usingto reach a routeC、Its function is to help avoid routing loops.D、It is a redistribution technique used by routing protocols
单选题According to the passage, the scientists carried out their researches on ______.Asmokers from different parts of the worldBsmokers from different states in the United StatesCactors and actresses who smoke a lotDwait staff and bartenders
单选题We learn from the passage that the author ______.Arevises someone else’s opinionBexplains an opinion of his ownCfavors one of the three opinionsDcomments on three different opinions
问答题Modern means of transportation, telecommunication and mass media have shortened the geographical distance of the world. The international community appears to be no more than a global village, in which people of different nations engage themselves in cultural exchange, while seeking common development in harmonious and respectful relationship. I think different cultures should learn from each other’s strengths to offset their own weaknesses. However, we also have to understand that cultural exchange is by no means a process of losing one’s own culture to a foreign one, but a process of enriching each other’s national cultures. Of course, the culture of a nation must withhold its own distinctive national characteristics in its extensive exchange with other cultures, and make contributions to the development of human civilization.
单选题It can be inferred from the passage that _____.Ahonesty should be encouraged in interpersonal communicationsBmore employers will use emails to communicate with their employeesCsuitable mesa should be chosen for different communication purposesDemail is now the dominant medium of communication within a company
填空题Since we work in different sections of the company, we see each other only (occasional) ____.
单选题From the passage we know people need newly produced atlases because ______.Athey can’t see the old ones clearlyBthey like to buy different onesCsomething has changedDsomething is missing
单选题The case of identical twins from Germany shows that _____.Aenvironment can help determine people’s body shapeBgenes are the decisive factors for people’s body shapeCidentical twins are likely to enjoy different sportsDidentical twins may have different genes for different sports
单选题From the whole passage, we know that ______.Amen and women have exactly the same brains in their headsBmen and women have quite different brains in their headsCmen think of mathematical problems while women think of languagesDmen and women see the world around them in just the same way