单选题The author uses “television advertising” as an example to show that _____.Aother factors must be considered as possible causes of violence in real lifeBcomputer and online games are not the only cause of increased violence in real lifeCthe commercial world is contributing to the increased violence in real lifeDthere is a close link between computer games and increased violence in real life
单选题
The author uses “television advertising” as an example to show that _____.
A
other factors must be considered as possible causes of violence in real life
B
computer and online games are not the only cause of increased violence in real life
C
the commercial world is contributing to the increased violence in real life
D
there is a close link between computer games and increased violence in real life
参考解析
解析：
最后一段第三句开始到最后提到，看来认为人们不受他所看到的东西影响是不对的，如果不受影响的话，为什么商业界每年要花几十亿美元做电视广告呢？
最后一段第三句开始到最后提到，看来认为人们不受他所看到的东西影响是不对的，如果不受影响的话，为什么商业界每年要花几十亿美元做电视广告呢？
相关考题：
Product advertising is an important part of marketing. It aims at increasing sales by making a product or service known to a wider audience, and by emphasizing its positive qualities. A company can advertise in various ways, depending on how much it wishes to spend. There are different media for advertising including television, radio, newspapers, magazines, the Internet and direct mail. The design and organization of advertising campaigns is usually the job of an advertising agency. A good advertising program tells potential customers why they need the product, how it is used and the benefits derived from its use. A successful program also tells the consumer how the product is better than similar offerings by competitors.Corporate advertising is not directly concerned with increasing the sales of a particular product or service, but more with the brand image and reputation a company wants to present to the general public or within an industry. Corporate advertising comes in three different types image advertising, opinion advertising and investment advertising. Image advertising attempts to promote the importance of a company. Opinion advertising presents the impression of doing a public service by addressing the importance of a company. Investment advertising is designed to attract potential investors. DECIDE IF EACH OF THE FOLLOWING STATEMENT IS TRUE (T) OR FALSE (F).1. Generally, an advertising agency is responsible for designing and organizing a product’s advertisement.()2. It is not necessary to consider the budget of an advertisement in choosing a media for advertising.()3. According to the text, there are three types of media used in advertising.()4. Product advertising is different from corporate advertising.()5. This passage is mainly about the history of advertising.()
The author uses power walking as an example mainly because _________.A. it is an outdoor sportB. it improves our healthC. it uses fewer resourcesD. it is recommended by experts
The author uses the example of middleman to showA．market transactions are important in different countries.B．dealers are needed in doing business.C．middlemen can play great role in different transactions and different countries.D．middlemen in different countries have different actions in business.
The author uses the example of caner patients to show thatA. medical resources are often wasted.B. doctors are helpless against fatal diseases.C. some treatments are too aggressive.D. medical costs are becoming unaffordable.
In the author’s opinion, advertising ________.[A] emerges in the wake of the anti-happy part[B] is a cause of disappointment for the general public[C] replace the church as a major source of information[D] creates an illusion of happiness rather than happiness itself
Television gets much of its financial source from advertising and is by nature more Republican than the newspapers.()
They use television advertising as a ________ for stimulating demand; apparently they have succeeded as the sales revenue has increased dramatically.A、deviceB、pathC、symbolD、name
Excerpt 1 I saw a television advertisement recently for a new product called an air sanitizer.A woman stood in her kitchen, spraying the empty space in front of her as though using Mace against an imaginary assailant.She appeared very determined.Where others are satisfied with antibacterial-laced sponges, dish soaps, hand sanitizers and telephone wipes, here was a woman who sought to sterilize the air itself. Excerpt 2 During the early stages of the Industrial Revolution, advertising was a relatively straightforward means of announcement and communication and was used mainly to promote novelties and fringe products.But when factory production got into full swing and new products, e.g.processed foods, came onto the market, national advertising campaigns and brand naming of products became necessary.Before large-scale factory production, the typical manufacturing unit had been small and adaptable and the task of distributing and selling goods had largely been undertaken by wholesalers.The small non-specialized factory which did not rely on massive investment in machinery had been flexible enough to adapt its production according to changes in public demands. Excerpt 3 Money spent on advertising is money spent as well as any I know of.It serves directly to assist a rapid distribution of goods at reasonable price, thereby establishing a firm home market and so making it possible to provide for export at competitive prices.By drawing attention to new ideas it helps enormously to raise standards of living. Excerpt 4 Search advertising—the small text-ads that appear alongside Google and Yahoo Searches—account for 40% of the online ad market.Another 20% goes to display ads and 18% to classified advertising.But search advertising can also work like a small ad and will increasingly challenge print classifieds as websites provide localized and more elaborate services for online users. Excerpt 5 This year the combined advertising revenues of Google and Yahoo! will rival the combined primetime ad revenues of Americas three big television networks, ABC, CBS and NBC predicts Advertising Age.It will, says the trade magazine, represent a "watershed moment" in the evolution of the Internet as an advertising medium.A 30-second prime-time TV ad was once considered the most effective—and the most expensive—form. of advertising.But that was before the Internet got going.And this week online advertising made another leap forward. Excerpt 6 Advertising does more for the material benefit of the community than any other force I can think of.There is one more point I feel I ought to touch on.Recently I heard a well-known television personality declare that he was against advertising because it persuades rather than informs.He was drawing excessively fine distinctions.Of course advertising seeks to persuade. If its message were confined merely to information—and that in itself would be difficult if not impossible to achieve, for even a detail such as the choice of the colour of a shirt is subtly persuasive—advertising would be so boring that no one would pay any attention.But perhaps that is what the well-known television personality wants.An example of a product which might well have been advertised during the early stages of the Industrial Revolution is______.A．a cooking utensilB．new child"s toyC．tinned fruitD．household soap
By the first sentence of Excerpt 3 the author means that______.A．he is fairly familiar with the cost of advertisingB．everybody knows well that advertising is money consumingC．advertising costs money like everything elseD．it is worthwhile to spend money on advertising
The author uses the example of a monkey to argue that robots areA expected to copy human brain in internal structure.B able to perceive abnormalities immediately.C far less able than human brain in focusing on relevant information.D best used in a controlled environment.
In Paragraph 2, the author uses jazz an example toA. compare it with rock musicB. show music identifies a societyC. introduce American musical traditionsD. prove music influences people’s lifestyles
Text 3Money spent on advertising is money spent as well as any I know of. It serves directly to assist a rapid distribution of goods at reasonable price, thereby establishing a firm home market and so making it possible to provide for export at competitive prices. By drawing attention to new ideas it helps enormously to raise standards of living. By helping to increase demand it ensures an increased need for labour, and is therefore an effective way to fight unemployment. It lowers the costs of many services: without advertisements your daily newspaper would cost four times as much, the price of your television license would need to be doubled, and travel by bus or tube would cost 20 per cent more.And perhaps most important of all, advertising provides a guarantee of reasonable value in the products and services you buy. Apart from the fact that twenty-seven acts of Parliament govern the terms of advertising, no regular advertiser dare promote a product that fails to live up to the promise of his advertisements. He might fool some people for a little while through misleading advertising. He will not do so for long, for mercifully the public has the good sense not to buy the inferior article more than once. If you see an article consistently advertised, it is the surest proof I know that the article does what is claimed for it, and that it represents good value.Advertising does more for the material benefit of the community than any other force I can think of.There is one more point I feel I ought to touch on. Recently I heard a well-known television personality declare that he was against advertising because it persuades rather than informs. He was drawing excessively fine distinctions. Of course advertising seeks to persuade.If its message were confined merely to information—and that in itself would be difficult if not impossible to achieve, for even a detail such as the choice of the colour of a shirt is subtly persuasive— advertising would be so boring that no one would pay any attention. But perhaps that is what the well-known television personality wants.51. By the first sentence of the passage the author means that ________.[A] he is fairly familiar with the cost of advertising[B] everybody knows well that advertising is money consuming[C] advertising costs money like everything else[D] it is worthwhile to spend money on advertising
The author deems that the well-known TV personality is ________.[A] very precise in passing his judgment on advertising[B] interested in nothing but the buyers’ attention[C] correct in telling the difference between persuasion and information[D] obviously partial in his views on advertising
In the author’s opinion, ________.[A] advertising can seldom bring material benefit to man by providing information[B] advertising informs people of new ideas rather than wins them over[C] there is nothing wrong with advertising in persuading the buyer[D] the buyer is not interested in getting information from an advertisement
共用题干Communication with Customers OnlineUntil the late 1940s,when television began finding its way into American homes,companies relied mainly on print and radio to promote their products and services. The advent（出现）of television brought about a revolution in promoting products and services.Between 1949 and 1951, advertising on television grew 960 percent.Today the Internet is once again transforming promotion .By going online,companies can communicate instantly and directly with prospective customers .Promotion on the World Wide Web includes advertising,sponsorships and sales promotions like contests and coupons.In 1996,World Wide Web advertising revenues reached $300 mulion.Effective online marketers do not merely transfer hard-copy ads（平面广告）to cyberspace.Successful sites blend promotional and non-promotional information,indirectly delivering the advertising messages.To encourage visits to their sites and to create and cultivate customers' loyalty,companies change information frequently and provide many opportunities for interaction.One of the best online promotion web sites is the Ragu Web site.Here visitors can find thirty-six pasta recipes,take Italian lessons,and view an Italian film festival,but they will find no traditional ads.So subtle is the mix of product and promotion that visitors hardly know an advertising message has been delivered:SEGA of America,maker of computer games and hardware,uses itsWeb site for a variety of different promotions,such as introducing new game characters to the publie and supplying Web surfers the opportunity to download games.SEGA's home page averages250,000 visits a day.To heighten interest in the site,SEGA bought an advertising banner onNetscape,thereby increasing site visits by 15 percent. Online participants in Quaker Oats' Gatorade promotion received a free Tshirt in exchange for answering a few questions.Quaker Oats reports that the online promotion created product loyalty and helped the company know its customers better.Now,to target specific Internet users,an increasing number of companies are using“push”technology which automatically delivers customized（按客户要求创造的）news and other information to Users' computers when they log onto the Internet.Although organizations like NielsenMedia Research are developing technologies to enhance audience measurement and tracking,it remains difficult to assess how many times the same person looks at an ad and who that person is.Although online promotions can be glamorous and sophisticated,they are not perfect.For a welldesigned marketing mix,industry experts advise companies to use the Internet as a supplement to other advertising media. Internet,like television,has brought great changes to the promotion of products and services.A: RightB: WrongC: Not mentioned
单选题Select one answer choice. The author uses the word “significant” to mean ______.AhastyBnoteworthyCscientificDillustratedEponderous
单选题When the author uses the automobile industry as an example, she argues that ______.AJapan’s auto industry is exceeding America’s auto industryBthe public schooling has stagnated because of competitionCthe current American education system is better than the Japanese oneDcompetition must be introduced into the public education system
单选题The author’s attitude towards advertising is______AoverstatedBfavourableCunfavourableDemotional
单选题By the first sentence of Excerpt 3 the author means that _____.Ahe is fairly familiar with the cost of advertisingBeverybody knows well that advertising is money consumingCadvertising costs money like everything elseDit is worthwhile to spend money on advertising
单选题The author’s attitude toward television can best be described as _____.Asullenness at defeatBreconciliation with the broadcastersCrighteous indignationDdetermination to prevail
单选题It can be inferred from the passage in regard to television programming that the author believes _____.Athe broadcasters are trying to do the right thing but are failingBforeign countries are going to pattern their programs after oursCthe listeners do not necessarily know what is good for themDsix o’clock in the morning is too early for a television show
单选题The author uses “television advertising” as an example to show that _____.Aother factors must be considered as possible causes of violence in real lifeBcomputer and online games are not the only cause of increased violence in real lifeCthe commercial world is contributing to the increased violence in real lifeDthere is a close link between computer games and increased violence in real life
单选题The author uses the example of a monkey to argue that robots are ______.Aexpected to copy human brain in internal structureBable to perceive abnormalities immediatelyCfar less able than human brain in focusing on relevant informationDbest used in a controlled environment
单选题According to the author, consumers’ best policy towards advertising is ______Ato doubt its truthBto disbelieve itCto distinguish between what is true and what is not trueDto know what products the advertiser is going to sell
单选题The author believes that his tastes are _____.Abetter than most people’sBbetter than those of the television industryCthe same as most peopleDbetter than the average children
单选题The author uses the example of cancer patients to show that ______.Amedical resources are often wastedBdoctors are helpless against fatal diseasesCsome treatments are too aggressiveDmedical costs are becoming unaffordable