Advertising to Children （1） Not only are they easily swayed by advertising， they are also persuasive in encouraging their parents to buy a product. If a child wants something in their kid's locker， they will prod and annoy their parents until they get what they want.（2）All it takes is a little suggestion from a single advertisement to send them on their way. （3） In a campaign entitled "Kids are the Star"， its employees were encouraged to pay special attention to children and to make sure they had a positive experience while eating at its restaurants. The reason for this， naturally， was not that the McDonald's corporation cared deeply about the well-being of children everywhere， but that the pester-power that children have is extraordinarily effective at bringing their parents back for more visits. The way that advertisers target children is simple big， bright lights， happy people and animated characters are all that is needed to encourage children to think a certain product is something they want. （4）They do not realize that Ronald McDonald is just a guy in a Costum and make-up， and that behind the counter of every McDonald's is a bunch of kids working in uncomfortable conditions for low pay. This poses a real moral dilemma for those who make the advertising decisions， or at least it should. （5）How do you say no to an opportunity to reach such a wide audience of children， who act as advertisers themselves when they encourage other children and their parents to buy a particular product？5.（）A、While manipulating children into believing lies， especially encouraging them to eat unhealthy foods， is obviously bad， the purpose of business is to make moneyB、The superficial reactions children get from eating McDonald's last about as long as they are at the placeC、McDonald's at one stage advised employees to specifically target childrenD、Children are a prime target for advertisers and salesmen across the worldE、Anyone who has seen a child pester its parents knows the lengths children can go toF、This is because children are naive； they genuinely believe what an advertiser tells them

If parents bring up a child with the sole aim of turning the child into a genius, they will cause a big problem. According to several leading educational psychologists, this is one of the biggest mistakes which ambitious parents make. Generally, the child will be only too aware of what the parent expects, and will fail. Unrealistic parental expectations can cause great damage to children. However, if parents are not too unrealistic about what they expect their children to do, but are ambitious in a reasonable way, the child may succeed in doing very well—especially if the parents are very supportive of their child. Michael Lee Chao Tin is very lucky. He is crazy about music, and his parents help him a lot by taking him to concerts and arranging private piano and violin lessons for him. They even drive him 50 kilometers a week for violin lessons. Although Michael’s mother knows very little about music, Michael’s father is a good trumpet player. However, he never makes Michael enter music competitions if he is unwilling. Michael’s friend, Winston Chiu Fang Weng, however, is not so lucky. Although both his parents are successful musicians, they set too high a standard for Winston. They want their son to be as successful as they are and so they enter him for every piano competition held. They are very unhappy when he does not win. “When I was your age, I used to win every competition I entered,” Winston’s father tells him. Winston is always afraid that he will disappoint his parents and now he always seems quiet and unhappy.61.Which of the following mistakes are parents likely to make according to the passage?A.To neglect their child’s education.B.To help their child to be a genius.C.To expect too much of their child.D.To make their child become a musician.62.What should parents do in order to help their children succeed?A.They should push the children into achieving a lot.B.They should try to have their own successful careers.C.They should arrange private lessons for their children.D.They should understand and help their children in difficult times.63.Which of the following statements about Michael Lee’s parents is true?A.His father is a very poor player of trumpet.B.His parents are quite rich and have a car.C.His parents help him in a proper way.D.His mother knows much about music.64.Winston’s parents push their son so much that __________.A.he has succeeded in a lot of competitionsB.he is unhappy because he is not self-confidentC.he feels he cannot learn anything about music from themD.he has already become a better musician than his father65.The two examples illustrate the principle that __________.A.successful parents often have unsuccessful childrenB.it is important to let children develop in the way they wantC.parents who want their child to be musical should also be good musiciansD.the more money spent on a child’s education, the better the child will do

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25． Which of the following is the writer's opinion?A． Parents should choose friends for their children．B． Children should choose everything they like．C． Parents should understand their children better．D． Children should only go to their friends for help．

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Parents can have a great impact on the development of their children's creativity in art. But first，they have to know how. They may find the following advice interesting and instructive.Encourage free drawing rather than coloring books. Coloring books stop the possibility of self-expression. A child may just enjoy colorful pictures and never learn how to express himself. As an art teacher says，“Children have a very powerful instinct to draw freely and roughly. Such practice makes them learn language easily. ”In fact，a child expresses himself in rough drawing. This is the beginning of literacy and creativity. Also，parents should not teach their kids“how”to draw and they should not make their kids draw realistic pictures to entertain themselves. Experience tells us that such teaching from the parents will discourage children，making them think they can't do it the “right”way.Competition and rewards should also be avoided in the process of artistic creation. A child's natural instinct to create will disappear if he or she thinks about prize while drawing.Parents should be role models for their kids. They should not say things like，“I can't draw a straight line. ”Instead，they should learn to say，“I love to create. ”This teaches children that the process of creation is more important than the product. If children see their parents drawing，cooking or building creatively，they will do the same.Buy a notebook for your child to use every day. This can be a journal for making up stories，writing ideas and drawing pictures. Even the youngest child can use it to draw freely and roughly，expressing himself.Take your child to places that promote ideas and creativity. Art museums，science centers，libraries and children's museums all are great places to see other people's creativity. That will inspire children to make their own creations and inventions.Give children choices and free time. Some of the best ideas come from daydreaming and imagining.In short，parents should allow their kids to have the freedom to invent for themselves. That means not always teaching and commanding.To develop their artistic creativity，children should be encouraged to______.A．draw freely and roughlyB．learn to draw realistic picturesC．know how to draw before they startD．learn to draw good pictures to get prizes

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The best title for the passage would probably be _____.[A] Positive and Negative Aspects of Advertising[B] Benefits Brought by Advertising and Its Persuasive Function[C] Advertising The Best Persuasive and Information Medium[D] Advertising the Most Effective Way to Promote Products

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According to the surveys in the U. S., _____.［A］ bullying among adults is also rising ［B］ parents are not supervising their children well［C］ parents seldom believe bullies ［D］ most parents resort to calling to deal with bullying

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__________ Chinese parents, western parents are also concerned about children′ s health.A.As toB.In common withC.Contrary toD.But for

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共用题干The Differences Among Various Types of AdoptionIn the US,there is a difference between public and private adoption.Public adoption typically involves taking _________ (51) foster（收养的）children and then adopting them after several months.It's significantly less expensive than private or international adoption,but more often than not_______(52)adopting children who are older than 5 or who have_______(53)needs.Private adoptions offer a better chance of adopting newborns,and increasingly,birth parents _______(54)the adoptive parents themselves.That's not a bad idea on its face,as it gives biological parents_______ (55)say in whom they will relinquish（放弃）their children. But this effectively puts_______(56)parents in the position of advertising themselves to birth parents in newspapers and online,_______(57)many couples feel uncomfortable with.Most states allow birth parents to reclaim their children_______(58)the children have been placed with adoptive families,for time periods ranging from a few days in some states to several months in others.Critics of international adoption say this rarely happens.They are only_______ (59)right:it's true that American birth parents don't usually reclaim their children once they've been placed with their adoptive families,but they can and do_______(60)their minds before the papers are signed.International adoption is more expensive than any form of domestic adoption,but in many ways, it is also more straightforward.The_______(61)of a birth parent calling the adoption_______ (62)are effectively zero and while costs are high,they're also determined at the_______(63) and tend not to change as the_______(64)wears on.Couples seeking to adopt should consider all_______(65)and get a range of perspectives before deciding which method is best for them._________(60)A:make B:putC:change D:set

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Text 2 With so much focus on children’s use of screens,it's easy for parents to forget about their own screen use.“Tech is designed to really suck on you in,”says Jenny Radesky in her study of digital play,"and digital products are there to promote maximal engagement.It makes it hard to disengage,and leads to a lot of bleed-over into the family routine.”Radesky has studied the use of mobile phones and tablets at mealtimes by giving mother-child pairs a food-testing exercise.She found that mothers who sued devices during the exercise started 20 percent fewer verbal and 39 percent fewer nonverbal interactions with their children.During a separate observation,she saw that phones became a source of tension in the family.Parents would be looking at their emails while the children would be making excited bids for their attention.Infants are wired to look at parents’faces to try to understand their world,and if those faces are blank and unresponsive—as they often are when absorbed in a device－it can be extremely disconcerting foe the children.Radesky cites the“still face experiment”devised by developmental psychologist Ed Tronick in the 1970s.In it,a mother is asked to interact with her child in a normal way before putting on a blank expression and not giving them any visual social feedback;The child becomes increasingly distressed as she tries to capture her mother’s attention."Parents don't have to be exquisitely parents at all times,but there needs to be a balance and parents need to be responsive and sensitive to a child’s verbal or nonverbal expressions of an emotional need,"says Radesky.On the other hand,Tronick himself is concerned that the worries about kids'use of screens are born out of an“oppressive ideology that demands that parents should always be interacting”with their children:“It’s based on a somewhat fantasized,very white,very upper-middle-class ideology that says if you’re failing to expose your child to 30,000 words you are neglecting them.”Tronick believes that just because a child isn’t learning from the screen doesn’t mean there’s no value to it－particularly if it gives parents time to have a shower,do housework or simply have a break from their child.Parents,he says,can get a lot out of using their devices to speak to a friend or get some work out of the way.This can make them feel happier,which lets then be more available to their child the rest of the time.The oppressive ideology mentioned by Tronick requires parents to_____A.protect kids from exposure to wild fantasiesB.teach their kids at least 30,000 words a yearC.ensure constant interaction with their childrenD.remain concerned about kid's use of screens

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Text 2 With so much focus on children’s use of screens,it's easy for parents to forget about their own screen use.“Tech is designed to really suck on you in,”says Jenny Radesky in her study of digital play,"and digital products are there to promote maximal engagement.It makes it hard to disengage,and leads to a lot of bleed-over into the family routine.”Radesky has studied the use of mobile phones and tablets at mealtimes by giving mother-child pairs a food-testing exercise.She found that mothers who sued devices during the exercise started 20 percent fewer verbal and 39 percent fewer nonverbal interactions with their children.During a separate observation,she saw that phones became a source of tension in the family.Parents would be looking at their emails while the children would be making excited bids for their attention.Infants are wired to look at parents’faces to try to understand their world,and if those faces are blank and unresponsive—as they often are when absorbed in a device－it can be extremely disconcerting foe the children.Radesky cites the“still face experiment”devised by developmental psychologist Ed Tronick in the 1970s.In it,a mother is asked to interact with her child in a normal way before putting on a blank expression and not giving them any visual social feedback;The child becomes increasingly distressed as she tries to capture her mother’s attention."Parents don't have to be exquisitely parents at all times,but there needs to be a balance and parents need to be responsive and sensitive to a child’s verbal or nonverbal expressions of an emotional need,"says Radesky.On the other hand,Tronick himself is concerned that the worries about kids'use of screens are born out of an“oppressive ideology that demands that parents should always be interacting”with their children:“It’s based on a somewhat fantasized,very white,very upper-middle-class ideology that says if you’re failing to expose your child to 30,000 words you are neglecting them.”Tronick believes that just because a child isn’t learning from the screen doesn’t mean there’s no value to it－particularly if it gives parents time to have a shower,do housework or simply have a break from their child.Parents,he says,can get a lot out of using their devices to speak to a friend or get some work out of the way.This can make them feel happier,which lets then be more available to their child the rest of the time.Radesky’s cites the“still face experiment”to show that_____A.it is easy for children to get used to blank expressionsB.verbal expressions are unnecessary for emotional exchangeC.children are insensitive to changes in their parents’moodD.parents need to respond to children's emotional needs

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Text 2 With so much focus on children’s use of screens,it's easy for parents to forget about their own screen use.“Tech is designed to really suck on you in,”says Jenny Radesky in her study of digital play,"and digital products are there to promote maximal engagement.It makes it hard to disengage,and leads to a lot of bleed-over into the family routine.”Radesky has studied the use of mobile phones and tablets at mealtimes by giving mother-child pairs a food-testing exercise.She found that mothers who sued devices during the exercise started 20 percent fewer verbal and 39 percent fewer nonverbal interactions with their children.During a separate observation,she saw that phones became a source of tension in the family.Parents would be looking at their emails while the children would be making excited bids for their attention.Infants are wired to look at parents’faces to try to understand their world,and if those faces are blank and unresponsive—as they often are when absorbed in a device－it can be extremely disconcerting foe the children.Radesky cites the“still face experiment”devised by developmental psychologist Ed Tronick in the 1970s.In it,a mother is asked to interact with her child in a normal way before putting on a blank expression and not giving them any visual social feedback;The child becomes increasingly distressed as she tries to capture her mother’s attention."Parents don't have to be exquisitely parents at all times,but there needs to be a balance and parents need to be responsive and sensitive to a child’s verbal or nonverbal expressions of an emotional need,"says Radesky.On the other hand,Tronick himself is concerned that the worries about kids'use of screens are born out of an“oppressive ideology that demands that parents should always be interacting”with their children:“It’s based on a somewhat fantasized,very white,very upper-middle-class ideology that says if you’re failing to expose your child to 30,000 words you are neglecting them.”Tronick believes that just because a child isn’t learning from the screen doesn’t mean there’s no value to it－particularly if it gives parents time to have a shower,do housework or simply have a break from their child.Parents,he says,can get a lot out of using their devices to speak to a friend or get some work out of the way.This can make them feel happier,which lets then be more available to their child the rest of the time.Radesky’s food-testing exercise shows that mothers’use of devices____A.takes away babies’appetiteB.distracts children’s attentionC.slows down babies’verbal developmentD.reduces mother-child communication

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Text 2 With so much focus on children’s use of screens,it's easy for parents to forget about their own screen use.“Tech is designed to really suck on you in,”says Jenny Radesky in her study of digital play,"and digital products are there to promote maximal engagement.It makes it hard to disengage,and leads to a lot of bleed-over into the family routine.”Radesky has studied the use of mobile phones and tablets at mealtimes by giving mother-child pairs a food-testing exercise.She found that mothers who sued devices during the exercise started 20 percent fewer verbal and 39 percent fewer nonverbal interactions with their children.During a separate observation,she saw that phones became a source of tension in the family.Parents would be looking at their emails while the children would be making excited bids for their attention.Infants are wired to look at parents’faces to try to understand their world,and if those faces are blank and unresponsive—as they often are when absorbed in a device－it can be extremely disconcerting foe the children.Radesky cites the“still face experiment”devised by developmental psychologist Ed Tronick in the 1970s.In it,a mother is asked to interact with her child in a normal way before putting on a blank expression and not giving them any visual social feedback;The child becomes increasingly distressed as she tries to capture her mother’s attention."Parents don't have to be exquisitely parents at all times,but there needs to be a balance and parents need to be responsive and sensitive to a child’s verbal or nonverbal expressions of an emotional need,"says Radesky.On the other hand,Tronick himself is concerned that the worries about kids'use of screens are born out of an“oppressive ideology that demands that parents should always be interacting”with their children:“It’s based on a somewhat fantasized,very white,very upper-middle-class ideology that says if you’re failing to expose your child to 30,000 words you are neglecting them.”Tronick believes that just because a child isn’t learning from the screen doesn’t mean there’s no value to it－particularly if it gives parents time to have a shower,do housework or simply have a break from their child.Parents,he says,can get a lot out of using their devices to speak to a friend or get some work out of the way.This can make them feel happier,which lets then be more available to their child the rest of the time.According to Tronick,kid’s use of screens may_____A.give their parents some free timeB.make their parents more creativeC.help them with their homeworkD.help them become more attentive

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共用题干A Powerful InfluenceThere can be no doubt at all that the Internet has made a huge difference to our lives.Parents are worried that children spend too much time playing on the Internet,hardly______(1) doing anything else in their spare time.Naturally,parents are______(2)to find out why the Internet is so attractive,and they want to know if it can be______(3) to their children.Should parents worry if their children are spending that much time______(4) their computers?Obviously,if children are bent over their computers for hours,______(5) in some game,in-stead of doing their homework,then something is wrong.Parents and children could decide how much use the child should______(6) of the Internet,and the child should give his or her______(7) that it won't interfere with homework.If the child is not______(8) to this arrangement,the parent can take more drastic______(9)dealing with a child's use of the Internet is not much dif-ferent from______(10) any other soft of bargain about behaviour.Any parent who is______(11) alarmed about a child's behaviour should make an appointment to______(12)the matter with a teacher.Spending time in front of the screen does not ______(13)affect a child's performance at school.Even if a child is______(14)crazy about using the Internet, he or she is probably just______(15) through a phase,and in a few months there will be some-thing else to worry about!4._________A:staring atB:glancing atC:lookingD:watching

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共用题干A Powerful InfluenceThere can be no doubt at all that the Internet has made a huge difference to our lives.Parents are worried that children spend too much time playing on the Internet,hardly______(1) doing anything else in their spare time.Naturally,parents are______(2)to find out why the Internet is so attractive,and they want to know if it can be______(3) to their children.Should parents worry if their children are spending that much time______(4) their computers?Obviously,if children are bent over their computers for hours,______(5) in some game,in-stead of doing their homework,then something is wrong.Parents and children could decide how much use the child should______(6) of the Internet,and the child should give his or her______(7) that it won't interfere with homework.If the child is not______(8) to this arrangement,the parent can take more drastic______(9)dealing with a child's use of the Internet is not much dif-ferent from______(10) any other soft of bargain about behaviour.Any parent who is______(11) alarmed about a child's behaviour should make an appointment to______(12)the matter with a teacher.Spending time in front of the screen does not ______(13)affect a child's performance at school.Even if a child is______(14)crazy about using the Internet, he or she is probably just______(15) through a phase,and in a few months there will be some-thing else to worry about!1._________A:alwaysB:rarelyC:neverD:ever

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共用题干A Powerfu InfluenceThere can be no doubt at all that the Internet has made a huge difference to our lives.Parents are worried that children spend too much time playing on the Internet,hardly______(51)doing anything else in their spare time .Naturally,parents are______(52)to find out why the Internet is so attractive,and they want to know if it can be______(53)for their children .Should parents worry if their children are spending that much time______(54)their computers?Obviously,if children are bent over their computers for hours,absorbed______(55) some game,instead of doing their homework,then something is wrong. Parents and children could decide how much use the child should______(56)use of the Internet,and the child should give his or her______(57)that it won't interfere with homework.If the child is not______(58) to this arrangement,the parent can take more drastic______(59)dealing with a child's use of the Internet is not much different from______(60)any other soft of bargain about behaviour.Any parent who is______(61)alarmed about a child's behaviour should make an appointment to______(62)the matter with a teacher. Spending time in front of the screen does not necessarily______(63)a child's performance at school.Even if a child is______(64)crazy about using the Internet,he or she is probably just______(65)through a phase,and in a few months there will be something else to worry about!58._________A:. holdingB: stickingC: followingD: accepting

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Advertising to Children （1） Not only are they easily swayed by advertising， they are also persuasive in encouraging their parents to buy a product. If a child wants something in their kid's locker， they will prod and annoy their parents until they get what they want.（2）All it takes is a little suggestion from a single advertisement to send them on their way. （3） In a campaign entitled "Kids are the Star"， its employees were encouraged to pay special attention to children and to make sure they had a positive experience while eating at its restaurants. The reason for this， naturally， was not that the McDonald's corporation cared deeply about the well-being of children everywhere， but that the pester-power that children have is extraordinarily effective at bringing their parents back for more visits. The way that advertisers target children is simple big， bright lights， happy people and animated characters are all that is needed to encourage children to think a certain product is something they want. （4）They do not realize that Ronald McDonald is just a guy in a Costum and make-up， and that behind the counter of every McDonald's is a bunch of kids working in uncomfortable conditions for low pay. This poses a real moral dilemma for those who make the advertising decisions， or at least it should. （5）How do you say no to an opportunity to reach such a wide audience of children， who act as advertisers themselves when they encourage other children and their parents to buy a particular product？1.（）A、While manipulating children into believing lies， especially encouraging them to eat unhealthy foods， is obviously bad， the purpose of business is to make moneyB、The superficial reactions children get from eating McDonald's last about as long as they are at the placeC、McDonald's at one stage advised employees to specifically target childrenD、Children are a prime target for advertisers and salesmen across the worldE、Anyone who has seen a child pester its parents knows the lengths children can go toF、This is because children are naive； they genuinely believe what an advertiser tells them

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Advertising to Children （1） Not only are they easily swayed by advertising， they are also persuasive in encouraging their parents to buy a product. If a child wants something in their kid's locker， they will prod and annoy their parents until they get what they want.（2）All it takes is a little suggestion from a single advertisement to send them on their way. （3） In a campaign entitled "Kids are the Star"， its employees were encouraged to pay special attention to children and to make sure they had a positive experience while eating at its restaurants. The reason for this， naturally， was not that the McDonald's corporation cared deeply about the well-being of children everywhere， but that the pester-power that children have is extraordinarily effective at bringing their parents back for more visits. The way that advertisers target children is simple big， bright lights， happy people and animated characters are all that is needed to encourage children to think a certain product is something they want. （4）They do not realize that Ronald McDonald is just a guy in a Costum and make-up， and that behind the counter of every McDonald's is a bunch of kids working in uncomfortable conditions for low pay. This poses a real moral dilemma for those who make the advertising decisions， or at least it should. （5）How do you say no to an opportunity to reach such a wide audience of children， who act as advertisers themselves when they encourage other children and their parents to buy a particular product？2.（）A、While manipulating children into believing lies， especially encouraging them to eat unhealthy foods， is obviously bad， the purpose of business is to make moneyB、The superficial reactions children get from eating McDonald's last about as long as they are at the placeC、McDonald's at one stage advised employees to specifically target childrenD、Children are a prime target for advertisers and salesmen across the worldE、Anyone who has seen a child pester its parents knows the lengths children can go toF、This is because children are naive； they genuinely believe what an advertiser tells them

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单选题Advertising to Children （1） Not only are they easily swayed by advertising， they are also persuasive in encouraging their parents to buy a product. If a child wants something in their kid's locker， they will prod and annoy their parents until they get what they want.（2）All it takes is a little suggestion from a single advertisement to send them on their way. （3） In a campaign entitled "Kids are the Star"， its employees were encouraged to pay special attention to children and to make sure they had a positive experience while eating at its restaurants. The reason for this， naturally， was not that the McDonald's corporation cared deeply about the well-being of children everywhere， but that the pester-power that children have is extraordinarily effective at bringing their parents back for more visits. The way that advertisers target children is simple big， bright lights， happy people and animated characters are all that is needed to encourage children to think a certain product is something they want. （4）They do not realize that Ronald McDonald is just a guy in a Costum and make-up， and that behind the counter of every McDonald's is a bunch of kids working in uncomfortable conditions for low pay. This poses a real moral dilemma for those who make the advertising decisions， or at least it should. （5）How do you say no to an opportunity to reach such a wide audience of children， who act as advertisers themselves when they encourage other children and their parents to buy a particular product？1.（）AWhile manipulating children into believing lies， especially encouraging them to eat unhealthy foods， is obviously bad， the purpose of business is to make moneyBThe superficial reactions children get from eating McDonald's last about as long as they are at the placeCMcDonald's at one stage advised employees to specifically target childrenDChildren are a prime target for advertisers and salesmen across the worldEAnyone who has seen a child pester its parents knows the lengths children can go toFThis is because children are naive； they genuinely believe what an advertiser tells them

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问答题Few people would defend the Victorian attitude of children,　　　　　　　(1) _______but if you were a parent in those days, at least you know where　　　　　　　　 (2) _______you stood; children were to be seen and not heard. Freud andcompany did away with all that and parents have been bewilderedever since. The child’s happiness is all-important, the psychologists say,but what about the parents’ happiness? Parents suffer constantly with　　　　　(3) _______fear and guilt while their children gaily romp about pull the　　　　　　　　　 (4) _______place apart. A good old-fashion spanking is out of the question　　　　　　　　(5) _______no modern child-rearing manual would permit such barbarity.The trouble is you are not allowed even to shout at: Who knows　　　　　　　　 (6) _______what deep psychological wounds you might inflict? The poorchild may recover from the dreadful traumatic experience. Soit is that parents bend over backwards to avoid to give their　　　　　　　　　(7) _______children complexes which a hundred years ago hadn’t even beenheard of. Certainly a child needs love, and a lot of it. But theexcessive permissiveness of modern parents is surely doing moreharm than good. Psychologists have succeeded in underminingparents’ confidence in their own authority. And it has taken children 　　　　 (8) _______long to get wind of the fact. There are countless articles inmagazines and newspapers. With so much unsolicited advicefly about, parents do nothing at all. And the children take complete　　　　　　(9) _______control. What else can the poor parents do but obey? But thepsychologists have much to answer. They should keep their mouths　　　　　　　(10) _______shut and let the parents get on with the job. This will at least helpthe children to develop vigorous views of their own and give themsomething positive to react against.

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单选题Advertising to Children （1） Not only are they easily swayed by advertising， they are also persuasive in encouraging their parents to buy a product. If a child wants something in their kid's locker， they will prod and annoy their parents until they get what they want.（2）All it takes is a little suggestion from a single advertisement to send them on their way. （3） In a campaign entitled "Kids are the Star"， its employees were encouraged to pay special attention to children and to make sure they had a positive experience while eating at its restaurants. The reason for this， naturally， was not that the McDonald's corporation cared deeply about the well-being of children everywhere， but that the pester-power that children have is extraordinarily effective at bringing their parents back for more visits. The way that advertisers target children is simple big， bright lights， happy people and animated characters are all that is needed to encourage children to think a certain product is something they want. （4）They do not realize that Ronald McDonald is just a guy in a Costum and make-up， and that behind the counter of every McDonald's is a bunch of kids working in uncomfortable conditions for low pay. This poses a real moral dilemma for those who make the advertising decisions， or at least it should. （5）How do you say no to an opportunity to reach such a wide audience of children， who act as advertisers themselves when they encourage other children and their parents to buy a particular product？2.（）AWhile manipulating children into believing lies， especially encouraging them to eat unhealthy foods， is obviously bad， the purpose of business is to make moneyBThe superficial reactions children get from eating McDonald's last about as long as they are at the placeCMcDonald's at one stage advised employees to specifically target childrenDChildren are a prime target for advertisers and salesmen across the worldEAnyone who has seen a child pester its parents knows the lengths children can go toFThis is because children are naive； they genuinely believe what an advertiser tells them

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问答题练习1　　Parents in China are always trying to help their children, even to make the most important decision for them, regardless of what the children really want, because parents believe it’s all for the benefit of their children. This has led to the result that the children’s growth and education tend to give way to their parents’ wishes. Once the parents decide to sign up an after school class for their children in order to increase their chance of being admitted to a good school, they will stick on their decision, even their children have no interest in it at all. In America, however, parents tend to respect their children, especially when making decisions. Perhaps it is commendable that Chinese parents lay much importance on education, but Chinese parents still need to keep the balance between the parents and children in the perspective of education as the American parents do.

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