(c) What changes to Churchill’s existing marketing mix will be needed to achieve the three strategic goals?(15 marks)
(c) What changes to Churchill’s existing marketing mix will be needed to achieve the three strategic goals?
(15 marks)
相关考题：
27 The "rolling wave" or "moving window" concept is used most frequently on projects where:A. The baseline is frozen for the duration of the project and no scope changes are permittedB. Marketing is unsure of what the customer actually wants and reserves the right to make major scope changesC. The low levels of the work breakdown structure are known with certainty for the next three to six months, but the remaining tasks are based upon the results of the first three to six months of work D. Networking techniques are not appropriateE. All of the above
● The "rolling wave" or "moving window" concept is used most frequently on projects where:A The baseline is frozen for the duration of the project and no scope changes are permittedB Marketing is unsure of what the customer actually wants and reserves the right to make major scope changesC The low levels of the work breakdown structure are known with certainty for the next three to six months, but the remaining tasks are based upon the results of the first three to six months of workD Networking techniques are not appropriateE All of the above
5 An organisation’s goals can only be achieved through the efforts of motivated individuals.Required:Explain what is meant by the following terms:(a) Hygiene factors. (8 marks)
Bonar Paint to date has had no formal strategic planning process.(d) What are the advantages and disadvantages of developing a formal mission statement to guide Bonar Paint’sfuture direction after the buyout? (10 marks)
The group have now decided to convert their business idea into reality.(b) What elements should a marketing plan contain to achieve a successful launch of their restaurant?(8 marks)
(c) Identify and evaluate other strategic options ONA could consider to address the airline’s current financial andoperational weaknesses.Note: requirement (c) includes 2 professional marks (10 marks)
(b) Both divisions have recognised the need for a strategic alliance to help them achieve a successful entry intoEuropean markets.Critically evaluate the advantages and disadvantages of the divisions using strategic alliances to develop theirrespective businesses in Europe. (15 marks)
(b) Using relevant evaluation criteria, assess how achievable and compatible these three strategic goals are overthe next five years. (20 marks)
Churchill Ice Cream has to date made two unsuccessful attempts to become an international company.(d) What reasons would you suggest to explain this failure of Churchill Ice Cream to become an internationalcompany? (5 marks)
There is considerable evidence that small firms are reluctant to carry out strategic planning in their businesses.(b) What are the advantages and disadvantages for Gould and King Associates in creating and implementing astrategic plan? (8 marks)
4 Global Imaging is a fast growing high tech company with some 100 employees which aims to double in size over thenext three years. The company was set up as a spin out company by two research professors from a major universityhospital who now act as joint managing directors. They are likely to leave the company once the growth objective isachieved.Global Imaging’s products are sophisticated imaging devices facing a growing demand from the defence and healthindustries. These two markets are very different in terms of customer requirements but share a related technology.Over 90% of sales are from exports and the current strategic plan anticipates a foreign manufacturing plant being setup during the existing three-year strategic plan. Current management positions are largely filled by staff who joined inthe early years of the company and reflect the heavy reliance on research and development to generate the productsto grow the business. Further growth will require additional staff in all parts of the business, particularly inmanufacturing and sales and marketing.Paul Simpson, HR manager at Global Imaging is annoyed. This stems from the fact that HR is the one managementfunction not involved in the strategic planning process shaping the future growth and direction of the company. Hefeels trapped in a role traditionally given to HR specialists, that of simply reacting to the staffing needs brought aboutby strategic decisions taken by other parts of the business. He feels even more threatened by one of the joint managingdirectors arguing that HR issues should be the responsibility of the line managers and not a specialist HR stafffunction. Even worse, Paul has become aware of the increasing number of companies looking to outsource some orall of their HR activities.Paul wants to develop a convincing case why HR should not only be retained as a core function in Global Imaging’sactivities, but also be directly involved in the development of the current growth strategy.Required:Paul has asked you to prepare a short report to present to Global Imaging’s board of directors:(a) Write a short report for Paul Simpson on the way a Human Resource Plan could link effectively with GlobalImaging’s growth strategy. (12 marks)
(b) What advantages and disadvantages might result from outsourcing Global Imaging’s HR function?(8 marks)
(b) Assess the likely strategic impact of the new customer delivery system on Supaserve’s activities and its abilityto differentiate itself from its competitors. (10 marks)
Matthew Black is well aware that the achievement of the growth targets for the 2005 to 2007 period will depend onsuccessful implementation of the strategy, affecting all parts of the company’s activities.(c) Explain the key issues affecting implementation and the changes necessary to achieve Universal’s ambitiousgrowth strategy. (15 marks)
(b) How might the marketing mix vary between the three channels Helen is considering using? (8 marks)
(b) Distinguish between strategic and operational risks, and explain why the secrecy option would be a sourceof strategic risk. (10 marks)
(c) Discuss TWO limitations of the Boston Consulting Group matrix as a strategic planning tool. (4 marks)
(iii) Whether or not you agree with the statement of the marketing director in note (9) above. (5 marks)Professional marks for appropriateness of format, style. and structure of the report. (4 marks)
不搞改革，不坚持开放政策，我们确定的战略目标就不能实现。A、If we do not carry out reforms and adhere to the opening-up policy, the strategic goals we have determined can not be achieved.B、Without carrying out reforms and following the opening-up policy, our strategic goals can not be reached.C、We can not achieve our strategic goals unless we carry out reforms and adhere to the opening-up policy.D、Without carrying out reforms and following the opening-up policy, it is impossible for us to reach our strategic goals.
You are the administrator of your company's network. The network is configured as shown in the exhibit.You want to install Windows 2000 Professional on 10 non-PXE-compliant computers that are on the marketing segment of your network. You start one of the computers by using a RIS boot disk. However, you cannot connect to the RIS server.You verify that the existing client computers on the network can connect to network servers, including the RIS server. The network router does not support BOOTP, so existing client computers use manually configured TCP/IP addresses. You want to enable the computers to connect to the RIS server.What should you do?A．Add a computer running DHCP Relay Agent to the marketing segment.B．Add a computer running the network monitor driver to the marketing segment.C．Move the Windows 2000 Server computer running WINS to the marketing segment.D．Move the Windows 2000 Server computer running Active Directory to the marketing segment.
What goals have you set for yourself and how are you planning to achieve them?你为自己设定了什么样的目标？你打算如何实现？
For the following attempts， which one is to ensure that no one employee becomes a pervasive securitythreat， that data can be recovered from backups， and that information system changes do not compromisea system’s security？（）A、Strategic security planningB、Disaster recoveryC、Implementation securityD、Operations security
单选题The writer gives several reasons why the boys on the Churchill team behaved as they did. Which of the following was not one of them?AThey did not like the fact that the boys from Burbank spoke Spanish.BThey felt that they needed to put the Burbank boys in their place.CThey needed to reaffirm the power they felt the Burbank team threatened.DThe Burbank team did not respond to the Churchill team’s insult.
问答题Test 9 According to a report released by the Ministry of Education recently, Chinese students’ ability to hand-write Chinese characters is on the decline and due attention is needed to change such a trend. Write a composition of about 200 words on the following topic:The Importance of Hand-Writing You are to write in three parts. In the first part, state specifically what your view is. In the second part, support your view with one or two reasons. In the last part, bring what you have written to a natural conclusion or make a summary. Marks will be awarded for content, organization, language and appropriateness. Failure to follow the instructions may result in a loss of marks.
单选题What is the main idea of this selection?AThe Luther Burbank High School basketball team won the scrimmage and game with Winston Churchill High.BThe failure to respond to an insult at a basketball game in his youth still haunts the writer.CRace and class problems often emerge at basketball games.DDon’t try to mix with other racial or cultural groups.