名词解释题特许权（franchise）战略
名词解释题
特许权（franchise）战略
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FOUR TIPS FOR BECOMING A FRANCHISEEIf you want to become a franchisee, the tips below can help you to find the perfect opportunity. BE FOCUSD ON YOUR PREFERENCE. On the stage of decision-making, the bottom line is: Don't rule out a business without learning or seeing what the day-to-day will look like. For instance, think about a mom returning to the work force who knows she wants to interact with children on a daily basis. Among the hundreds of options there, she needs to decide if she would like to be hands on as a teacher or if she would rather manage a facility that tutors children in math. Deciding between the two is easy if she considers which day-to-day position she would prefer and how that will impact her other goals. BE PROACTIVE WITH YOUR RESEARCH. After you've determined what role you want in a franchise, it's important to start researching different options. Physically visit many different franchise locations and browse the web and then determine what will be a fit in your community. Make sure the franchisor has experience. Before signing on to a franchise, it is essential to ask the franchisor about the executive team and its past industry experience. Find out if the company leaders have had significant experience at another franchise and are now applying that knowledge successfully. READ THE FRANCHISE DISCLOSURE DOCUMENT CAREFULLY. The first thing to look at is how much a franchise would cost to purchase. Make sure you have a financial advisor who can look at that item with you and see the type of profit a franchisee can make on average. It's also important to take a look at the post-termination clause in the agreement to make sure that when you want to leave the business, you know the terms well and your interests are properly protected.1. Decide on a business with learning or seeing what the day-to-day will look like.() 2. Before you've determined what role you want in a franchise, it's time to start the business.()3. Before signing on to a franchise, the essential job is to ask the franchisor about the executive team and its past industry experience.()4. The first thing to look at is how long a franchise would take to purchase.()5. To make sure that when you want to leave the business, you have made enough money and you are satisfied with that.()
China has the most franchises in the world but the scale of their operations is relatively small. Each system in China has an average of 43 outlets, compared to more than 540 in the United States. Together, there are 2,600 brands in some 200,000 retail markets. KFC was the most significant foreign entry in 1987 and is widespread. Many franchises are in fact joint-ventures, as at their forming the franchise law was not explicit. For example, McDonald's is a joint venture. Pizza Hut, TGIF, Wal-mart, Starbucks followed a little later. But total franchising is only 3% of retail trade, which seeks foreign franchise growth. The year 2005 saw the birth of an updated franchise law, “Measures for the Administration of Commercial Franchise”. Previous legislation (1997) made no specific inclusion of foreign investors. Today the franchise law is much clearer by virtue of the 2007 law, a revision of the 2005 law. The laws are applicable if there are transactions involving a trademark combined with payments with many obligations on the franchisor. The law comprises 42 articles and eight chapters.1. According to the passage, the passage mainly talks about ().A. the scale of franchising in ChinaB. the franchise law in ChinaC. an outline of franchising in China2. KFC was the () foreign franchise to China in 1987 and is widespread.A. most profoundB. firstC. wealthiest3. Many franchises are in fact joint-ventures, because ().A. at the beginning stage, franchise law was not so clearB. at the beginning stage, many franchises could not find the right partnersC. many foreigners were not familiar with Chinese culture4. Foreign franchise grows in China because of ().A. the open policyB. the small amount of retail tradeC. the Chinese culture5. The writer has the ()attitude to franchising in ChinaA. negativeB. positiveC. neutral
Among the critiques were allegations ____ some franchise uses its political influence to increase its profits. A which ;B what ;C that
根据单个的中小企业资金缺乏、生产技术水平较低，难以形成规模效益但具有相对优势和核心竞争力特点而制定的一种经营战略，是指（）。A、特色经营战略B、联合经营战略C、专一经营战略D、特许权经营战略
单选题Which of the following is not a business-format franchise？（）AKFCBCoke-ColaCMcDonald’sDPizza Hut
单选题If any cargo is damaged，the insurance company usually pays to the cargo owner a sum of money equal to the value of（）.Athe cargoBthe cargo damagedCthe cargo minus the franchiseDthe cargo damaged minus the franchise
单选题大企业向小企业提供其产品、服务或品牌在特定范围内的经营权，小企业独立经营，但必须给予大企业以一定比例的营业收入或利润为特许费得战略是（）A市场空隙战略B特色经营战略C特许权战略D高新技术战略
单选题当前，有些中小企业提出“大厂遗漏的我们拣，大厂缺乏的我们补，大厂不做的我们做”这种经营思想就是（）思想的体现。A特色经营战略B寻找市场空隙战略C特许权战略D高新技术战略