资料：欧洲的经济学家Mr.T首先跟你谈了欧洲的一些优势，以及一些好的企业。请根据下列资料回答问题The best-selling sports drink, Zumo, is produced by Zumospa, a food and drinks company based in Valencia, Spain. In the last financial year, Zumo contributed 30 million Euros to Zumospa’s annual sales revenue, accounting for of the company’s total turnover. It is, in fact, Zumospa’s cash cow, generating more revenue than any other of its products.At present, Zumo is sold only in Europe. However, the sports drink market is the most rapidly growing segment of the world beverage market. Zumospa is now looking outside Spain for markets and would like to make Zumo a global brand.Zumospa needs to reposition it for the global market. Initial research suggests that Zumo is perceived as a Spanish drink and its close identification with Spain may not be suitable when developing a global brand.What is Zumo?（ ）A.It is a Spanish food.B.It is a soft drink.C.It is a sports drink.D.It is a food and drinks company.
资料：欧洲的经济学家Mr.T首先跟你谈了欧洲的一些优势，以及一些好的企业。请根据下列资料回答问题
The best-selling sports drink, Zumo, is produced by Zumospa, a food and drinks company based in Valencia, Spain. In the last financial year, Zumo contributed 30 million Euros to Zumospa’s annual sales revenue, accounting for of the company’s total turnover. It is, in fact, Zumospa’s cash cow, generating more revenue than any other of its products.
At present, Zumo is sold only in Europe. However, the sports drink market is the most rapidly growing segment of the world beverage market. Zumospa is now looking outside Spain for markets and would like to make Zumo a global brand.
Zumospa needs to reposition it for the global market. Initial research suggests that Zumo is perceived as a Spanish drink and its close identification with Spain may not be suitable when developing a global brand.
What is Zumo?（ ）
The best-selling sports drink, Zumo, is produced by Zumospa, a food and drinks company based in Valencia, Spain. In the last financial year, Zumo contributed 30 million Euros to Zumospa’s annual sales revenue, accounting for of the company’s total turnover. It is, in fact, Zumospa’s cash cow, generating more revenue than any other of its products.
At present, Zumo is sold only in Europe. However, the sports drink market is the most rapidly growing segment of the world beverage market. Zumospa is now looking outside Spain for markets and would like to make Zumo a global brand.
Zumospa needs to reposition it for the global market. Initial research suggests that Zumo is perceived as a Spanish drink and its close identification with Spain may not be suitable when developing a global brand.
What is Zumo?（ ）
A.It is a Spanish food.
B.It is a soft drink.
C.It is a sports drink.
D.It is a food and drinks company.
B.It is a soft drink.
C.It is a sports drink.
D.It is a food and drinks company.
参考解析
解析：本题考查的是细节理解。
【关键词】Zumo
【主题句】第1自然段The best-selling sports drink,Zumo,is produced by Zumospa a food and drinks company based in Valencia, Spain.“最畅销的运动饮料Zumo是由Zumospa，一家位于西班牙巴伦西亚的食品和饮料公司生产的。”
【解析】本题的问题是“Zumo是什么？”。选项A意为“一种西班牙食物”；选项B意为“一种不含酒精的饮料”；选项C意为“一种运动饮料”；选项D意为“是一个食物和饮料公司”。根据题目中关键词找到主题句，结合选项故选C。
【关键词】Zumo
【主题句】第1自然段The best-selling sports drink,Zumo,is produced by Zumospa a food and drinks company based in Valencia, Spain.“最畅销的运动饮料Zumo是由Zumospa，一家位于西班牙巴伦西亚的食品和饮料公司生产的。”
【解析】本题的问题是“Zumo是什么？”。选项A意为“一种西班牙食物”；选项B意为“一种不含酒精的饮料”；选项C意为“一种运动饮料”；选项D意为“是一个食物和饮料公司”。根据题目中关键词找到主题句，结合选项故选C。
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