单选题A brand of cough syrup comes with a measuring cup attached so that customers can measure the proper dosage. A consultant has pointed out that this cup is unnecessary, since most customers have measuring cups at home. Since the cups increase the cost of packaging the cough syrup and reduce the total number of units that can be shipped in a standard package, the consultant advises that the company can increase its net revenue on this product (total revenue minus total costs) by selling the cough syrup without the measuring cups. Which of the following, if true, provides the strongest evidence that the company should not follow the consultant’s advice?AStudies have shown that customers who use cough syrup without a measuring cup frequently take either too little or too much of the medicine, rendering the dosage either ineffective or, in cases of overdose, dangerous.BThe company has included a measuring cup with each bottle of cough syrup for the last 18 years.CStudies have shown that 85 percent of consumers possess at home either a measuring cup, a set of measuring spoons or both.DMany customers neglect to follow the recommended dosage of cough syrup even when the measuring cup is packaged along with the bottle of cough syrup.EShipping the cough syrup bottles without the measuring cups will provide a marginal improvement in the number of cough syrup bottles that can be shipped is a standard package.
单选题
A brand of cough syrup comes with a measuring cup attached so that customers can measure the proper dosage. A consultant has pointed out that this cup is unnecessary, since most customers have measuring cups at home. Since the cups increase the cost of packaging the cough syrup and reduce the total number of units that can be shipped in a standard package, the consultant advises that the company can increase its net revenue on this product (total revenue minus total costs) by selling the cough syrup without the measuring cups. Which of the following, if true, provides the strongest evidence that the company should not follow the consultant’s advice?
A
Studies have shown that customers who use cough syrup without a measuring cup frequently take either too little or too much of the medicine, rendering the dosage either ineffective or, in cases of overdose, dangerous.
B
The company has included a measuring cup with each bottle of cough syrup for the last 18 years.
C
Studies have shown that 85 percent of consumers possess at home either a measuring cup, a set of measuring spoons or both.
D
Many customers neglect to follow the recommended dosage of cough syrup even when the measuring cup is packaged along with the bottle of cough syrup.
E
Shipping the cough syrup bottles without the measuring cups will provide a marginal improvement in the number of cough syrup bottles that can be shipped is a standard package.
参考解析
解析：
如果因为计量问题，使得药品的使用产生不良反应或危及人身安全，那么会减少公司的利润，故本题应选A项。
如果因为计量问题，使得药品的使用产生不良反应或危及人身安全，那么会减少公司的利润，故本题应选A项。
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It takes a lot of time and effort to develop and maintain a marketing campaign that resonates(共鸣)with your potential clients. However, you should think more about how to develop a marketing campaign. After all, we’re always looking for ways to increase our competitiveness. Here are some marketing strategies for you to check out.Partner(结伴)with allies. Marketing partnerships have many benefits to push a marketing campaign. For starters, when you stand side by side with someone else, you can deliver better content. If you are at the top of your business, marketing partnerships are cheaper to maintain your success and expose your brand.Embrace user-generated content. According to a survey of 839 millennia’s(千万富翁)they spend 5.4 hours a day communicating with their peers, about 30 percent of their total media time. Similarly, you can also make this by sharing personal stories and exchanging ideas with your customers. This is a good way of carrying out advertisement.Help customers solve a problem. As perfectly stated on Hubs pot,”You’re in business because you provide solutions.”Some of the ways you can help customers solve a problem is by: creating how-to-content; offering exclusives that make their lives easier; listening to them or answering their questions; or creating APPs or tools.Let customers interact. No matter the product or service you’re offering, your customers want to interact with your company, or at least other customers. AMC, for example, created an online tool that allowed you to write down your imaginations. American Express connects small business owners to each other and helpful resources through its open forum.26. This article mainly talks about().A. some marketing strategiesB. your potential clientsC. communicative skills27. You are suggested in the second paragraph to().A. fight against your opponentB. findallies with someone elseC. always focus on yourself28. To embrace user-generated content does good at().A. making friends with strangersB. choosing capable employeesC. Carrying out advertisement29. Which of the following is NOT a way of helping customers solve a problem?A. creating how-to-contentB. listening to customersC. having dinner with customers30. AMC created an online tool so that().A. one can write down what he imaginesB. your dreams and thoughts will come trueC. they can gather information from customers
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–Would you like something to drink ？ -（）, please.ATwo cups of watersBTwo cup of watersCTwo cups of water
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单选题–Would you like something to drink ？ -（）, please.ATwo cups of watersBTwo cup of watersCTwo cups of water
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单选题By choosing your target customers, you can ______.Alearn how much you can charge for each dish.Bdecide on what kind of food to offer them.Cknow the cost of running the restaurant.Dpredict how many customers will arrive.