单选题Which of the following is true of Coca-Cola’s approach in globalization?AIt produces goods by uniform standards.BIt caters to the taste of local markets.CIt loses business to keep the quality standards.DIt changes its taste in order to reduce cost.
单选题
Which of the following is true of Coca-Cola’s approach in globalization?
A
It produces goods by uniform standards.
B
It caters to the taste of local markets.
C
It loses business to keep the quality standards.
D
It changes its taste in order to reduce cost.
参考解析
解析：
推断题文章最后一段提到了可口可乐公司的市场全球化策略：即每个地区的可口可乐口味都不完全相同，以此来迎合各地市场的不同需求，故选项A错误，选项B正确。选项C在文中没有提及，属于无中生有，故排除。最后一段第一句指出，有的公司推行市场全球化策略是为了迎合地方市场的需要，随后又列举可口可乐公司的做法以印证该论述，故可口可乐公司改变口味不是为了降低成本，选项D错误。因此答案为B项。
推断题文章最后一段提到了可口可乐公司的市场全球化策略：即每个地区的可口可乐口味都不完全相同，以此来迎合各地市场的不同需求，故选项A错误，选项B正确。选项C在文中没有提及，属于无中生有，故排除。最后一段第一句指出，有的公司推行市场全球化策略是为了迎合地方市场的需要，随后又列举可口可乐公司的做法以印证该论述，故可口可乐公司改变口味不是为了降低成本，选项D错误。因此答案为B项。
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