Text 2 Should we be thinking of Facebook as a news site?Is that how Facebook thinks of itself?No,not primarily,Facebook now says.In a document posted on Wednesday,the company explained,for the first time,the"values"that govem its news feed,the scrolling list of posts that Facebook presents to its l.65 billion users every time they log on.Though it is couched in the anodyne language of a corporate news release,the document's message should come as a shock to everyone in the media business.According to these values,Facebook has a single overriding purpose,and it isn't news.Facebook is mainly for telling you what's up with your friends and family.Adam Mosseri,the Facebook manager in charge of the news feed,said in a recent interview that informing and entertaining users was also part of the company's mission.But he made clear that news and entertainment were secondary pursuits."We think more,spend more time and work on more projects that try to help people express themselves with their friends or learn about their friends or have conversations with their friends,"he said.As if to underscore the point,the company is making a tweak to its news feed ranking system to increase the prominence ofcoiitent from your friends and family over posts by news companies and other organizations.It is also waming news companies that their traffic might decline as a result of the change.These moves highlight a truth that tends to get lost in commentary about the social network's influence over the news:At Facebook,infonrung users about the world will always take a back seat to cute pictures of babies..Because Facebook does not think ofitself primarily as a news company,it seems to want us to stop expecting it to act like one.Whether we should,though,is a more complicated matter.The company has long been hounded by journalists and activists over its power to shape the news through its algorithms,or the code that determines which stories you see,in the news feed.The question of how to think about Facebook's role in the news-and whether we should demand the same standards of accuracy,objectivity,transparency and fairness that we expect from traditional outlets-may be the primary puzzle ofour new media age.According to Facebook,the values outlined in the document have been the informal governing philosophy of its news feed since it was started a decade ago,and Mr.Zuckerberg and Chris Cox,Facebook's chiefproduct officer,were deeply involved in drafiing the new document.30.The best title for this text could be.A.Facebook-a News Giant That Would Rather Show Us Baby PicturesB.Facebook Is Reluctant to Be a News WebsiteC.Facebook,a New Bom Baby in the Age oflntemetD.Facebook's Mr.Zuckerberg and Chris Cox
Text 2 Should we be thinking of Facebook as a news site?Is that how Facebook thinks of itself?No,not primarily,Facebook now says.In a document posted on Wednesday,the company explained,for the first time,the"values"that govem its news feed,the scrolling list of posts that Facebook presents to its l.65 billion users every time they log on.Though it is couched in the anodyne language of a corporate news release,the document's message should come as a shock to everyone in the media business.According to these values,Facebook has a single overriding purpose,and it isn't news.Facebook is mainly for telling you what's up with your friends and family.Adam Mosseri,the Facebook manager in charge of the news feed,said in a recent interview that informing and entertaining users was also part of the company's mission.But he made clear that news and entertainment were secondary pursuits."We think more,spend more time and work on more projects that try to help people express themselves with their friends or learn about their friends or have conversations with their friends,"he said.As if to underscore the point,the company is making a tweak to its news feed ranking system to increase the prominence ofcoiitent from your friends and family over posts by news companies and other organizations.It is also waming news companies that their traffic might decline as a result of the change.These moves highlight a truth that tends to get lost in commentary about the social network's influence over the news:At Facebook,infonrung users about the world will always take a back seat to cute pictures of babies..Because Facebook does not think ofitself primarily as a news company,it seems to want us to stop expecting it to act like one.Whether we should,though,is a more complicated matter.The company has long been hounded by journalists and activists over its power to shape the news through its algorithms,or the code that determines which stories you see,in the news feed.The question of how to think about Facebook's role in the news-and whether we should demand the same standards of accuracy,objectivity,transparency and fairness that we expect from traditional outlets-may be the primary puzzle ofour new media age.According to Facebook,the values outlined in the document have been the informal governing philosophy of its news feed since it was started a decade ago,and Mr.Zuckerberg and Chris Cox,Facebook's chiefproduct officer,were deeply involved in drafiing the new document.30.The best title for this text could be.
A.Facebook-a News Giant That Would Rather Show Us Baby Pictures
B.Facebook Is Reluctant to Be a News Website
C.Facebook,a New Bom Baby in the Age oflntemet
D.Facebook's Mr.Zuckerberg and Chris Cox
B.Facebook Is Reluctant to Be a News Website
C.Facebook,a New Bom Baby in the Age oflntemet
D.Facebook's Mr.Zuckerberg and Chris Cox
参考解析
解析：主旨大意题。本题问的是文章的最佳标题。首段指出脸书网的“价值观念”——分享朋友和家人的动态，第五段提到脸书网永远会把可爱婴儿的照片放在世界新闻的前面，所以可推测本文最佳的标题是A项“新闻巨头脸书网宁愿给我们看婴儿照片”。【干扰排除】B项“脸书不愿意成为一个新闻网站”，第二段新闻版块的经理亚当-莫瑟里说“向用户推送新闻和娱乐消息也是公司的业务之一，但是这一块的业务是次要的”，不能全面概括文章的主旨；C项“脸书——互联网时代的新生儿”，脸书本身不是新生的，C项错误；D项“脸书的扎克伯格先生和克里斯·考克斯先生”，文章只在最后一段提到这两个人的观点，全文并不是围绕这两人展开，所以D项错误。
相关考题：
－ How much of a problem meeting the budget? － _______. A The product should finance itself ;B Well, it seems that we underestimated the costs ;C You only need a budget increase for the first order
It would be all too easy to say that Facebook’s market meltdown is coming to an end.After all,Mark Zuckerberg’s socialnetwork burned as much as$50 billion of shareholders’wealth in just a couple months.To put that in context,since its debut(初次登台)on NASDAQ in May,Facebook has lost value nearly equal to Yahoo,AOL,Zynga,Yelp,Pandora,Open Table,Group on,LinkedIn,and Angie's List combined,plus that of the bulk of the publicly traded newspaper industry:As shocking as this utter failure may be to the nearly 1 billion faithful Facebook users around the world,it’s no surprise toanyone who read the initial public offering(IPO)prospectus(首次公开募股说明书).Worse still,all the crises that emergedwhen the company debuted-overpriced shares,poor corporate governance,huge challenges to the core business,and adamaged brand-remain today.Facebook looks like a prime example of what Wall Street calls a falling knife-that is,one thatcan cost investors their fingers if they try to catch it.Start with the valuation.To justify a stock price close to the lower end of the projected range in the IPO,say$28 a share,Facebook’s future growth would have needed to match that of Google seven years earlier.That would have requiredincreasing revenue by some 80 percent annually and maintaining high profit margins all the while.That’s not happening.In the first half of 2012,Facebook reported revenue of$2.24 billion,up 38 percent from the sameperiod in 2011.At the same time,the company’s costs surged to$2.6 billion in the six-month period.This so-so performance reflects the Achilles’heel of Facebook’s business model,which the company clearly stated in alist of risk factors associated with its IPO:it hasn’t yet figured out how to advertise effectively on mobile devices,The numberof Facebook users accessing the site on their phones surged by 67 percent to 543 million in the last quarter,or more thanhalf its customer base.Numbers are only part of the problem.The mounting pile of failure creates a negative feedback loop that threatens Facebook’s future in other ways.Indeed,the more Facebook’s disappointment in the market is catalogued,the worse Facebook’simage becomes.Not only does that threaten to rub off on users,it’s bad for recruitment and retention of talented hackers,who are the lifeblood of Zuckerberg’s creation.Yet the brilliant CEO can ignore the sadness and complaints of his shareholders thanks to the super-voting stock heholds.This arrangement also was fully disclosed at the time of the offering.It’s a pity so few investors apparently bothered todo their homework.It can be inferred from the context that the“Achilles’heel”(Line 1,Para.5)refers to____《》（）A.deadly weaknessB.problem unsolveDC.indisputable factD.potential risk
It would be all too easy to say that Facebook’s market meltdown is coming to an end.After all,Mark Zuckerberg’s socialnetwork burned as much as$50 billion of shareholders’wealth in just a couple months.To put that in context,since its debut(初次登台)on NASDAQ in May,Facebook has lost value nearly equal to Yahoo,AOL,Zynga,Yelp,Pandora,Open Table,Group on,LinkedIn,and Angie's List combined,plus that of the bulk of the publicly traded newspaper industry:As shocking as this utter failure may be to the nearly 1 billion faithful Facebook users around the world,it’s no surprise toanyone who read the initial public offering(IPO)prospectus(首次公开募股说明书).Worse still,all the crises that emergedwhen the company debuted-overpriced shares,poor corporate governance,huge challenges to the core business,and adamaged brand-remain today.Facebook looks like a prime example of what Wall Street calls a falling knife-that is,one thatcan cost investors their fingers if they try to catch it.Start with the valuation.To justify a stock price close to the lower end of the projected range in the IPO,say$28 a share,Facebook’s future growth would have needed to match that of Google seven years earlier.That would have requiredincreasing revenue by some 80 percent annually and maintaining high profit margins all the while.That’s not happening.In the first half of 2012,Facebook reported revenue of$2.24 billion,up 38 percent from the sameperiod in 2011.At the same time,the company’s costs surged to$2.6 billion in the six-month period.This so-so performance reflects the Achilles’heel of Facebook’s business model,which the company clearly stated in alist of risk factors associated with its IPO:it hasn’t yet figured out how to advertise effectively on mobile devices,The numberof Facebook users accessing the site on their phones surged by 67 percent to 543 million in the last quarter,or more thanhalf its customer base.Numbers are only part of the problem.The mounting pile of failure creates a negative feedback loop that threatens Facebook’s future in other ways.Indeed,the more Facebook’s disappointment in the market is catalogued,the worse Facebook’simage becomes.Not only does that threaten to rub off on users,it’s bad for recruitment and retention of talented hackers,who are the lifeblood of Zuckerberg’s creation.Yet the brilliant CEO can ignore the sadness and complaints of his shareholders thanks to the super-voting stock heholds.This arrangement also was fully disclosed at the time of the offering.It’s a pity so few investors apparently bothered todo their homework.What can be inferred about Facebook from the first paragraph 《》（）A.Its market meltdown has been easily halted.B.It has increased trade with the newspaper industry.C.It has encountered utter failure since its stock debut.D.Its shareholders have invested$50 billion in a social network.
It would be all too easy to say that Facebook’s market meltdown is coming to an end.After all,Mark Zuckerberg’s socialnetwork burned as much as$50 billion of shareholders’wealth in just a couple months.To put that in context,since its debut(初次登台)on NASDAQ in May,Facebook has lost value nearly equal to Yahoo,AOL,Zynga,Yelp,Pandora,Open Table,Group on,LinkedIn,and Angie's List combined,plus that of the bulk of the publicly traded newspaper industry:As shocking as this utter failure may be to the nearly 1 billion faithful Facebook users around the world,it’s no surprise toanyone who read the initial public offering(IPO)prospectus(首次公开募股说明书).Worse still,all the crises that emergedwhen the company debuted-overpriced shares,poor corporate governance,huge challenges to the core business,and adamaged brand-remain today.Facebook looks like a prime example of what Wall Street calls a falling knife-that is,one thatcan cost investors their fingers if they try to catch it.Start with the valuation.To justify a stock price close to the lower end of the projected range in the IPO,say$28 a share,Facebook’s future growth would have needed to match that of Google seven years earlier.That would have requiredincreasing revenue by some 80 percent annually and maintaining high profit margins all the while.That’s not happening.In the first half of 2012,Facebook reported revenue of$2.24 billion,up 38 percent from the sameperiod in 2011.At the same time,the company’s costs surged to$2.6 billion in the six-month period.This so-so performance reflects the Achilles’heel of Facebook’s business model,which the company clearly stated in alist of risk factors associated with its IPO:it hasn’t yet figured out how to advertise effectively on mobile devices,The numberof Facebook users accessing the site on their phones surged by 67 percent to 543 million in the last quarter,or more thanhalf its customer base.Numbers are only part of the problem.The mounting pile of failure creates a negative feedback loop that threatens Facebook’s future in other ways.Indeed,the more Facebook’s disappointment in the market is catalogued,the worse Facebook’simage becomes.Not only does that threaten to rub off on users,it’s bad for recruitment and retention of talented hackers,who are the lifeblood of Zuckerberg’s creation.Yet the brilliant CEO can ignore the sadness and complaints of his shareholders thanks to the super-voting stock heholds.This arrangement also was fully disclosed at the time of the offering.It’s a pity so few investors apparently bothered todo their homework.What effect will Facebook’s failure in the market have 《》（）A.Its users’benefits will be threatened.B.Talented hackers will take down the website.C.The CEO will hold the super-voting stock.D.The company’s innovation strength will be damageD.
It would be all too easy to say that Facebook’s market meltdown is coming to an end.After all,Mark Zuckerberg’s socialnetwork burned as much as$50 billion of shareholders’wealth in just a couple months.To put that in context,since its debut(初次登台)on NASDAQ in May,Facebook has lost value nearly equal to Yahoo,AOL,Zynga,Yelp,Pandora,Open Table,Group on,LinkedIn,and Angie's List combined,plus that of the bulk of the publicly traded newspaper industry:As shocking as this utter failure may be to the nearly 1 billion faithful Facebook users around the world,it’s no surprise toanyone who read the initial public offering(IPO)prospectus(首次公开募股说明书).Worse still,all the crises that emergedwhen the company debuted-overpriced shares,poor corporate governance,huge challenges to the core business,and adamaged brand-remain today.Facebook looks like a prime example of what Wall Street calls a falling knife-that is,one thatcan cost investors their fingers if they try to catch it.Start with the valuation.To justify a stock price close to the lower end of the projected range in the IPO,say$28 a share,Facebook’s future growth would have needed to match that of Google seven years earlier.That would have requiredincreasing revenue by some 80 percent annually and maintaining high profit margins all the while.That’s not happening.In the first half of 2012,Facebook reported revenue of$2.24 billion,up 38 percent from the sameperiod in 2011.At the same time,the company’s costs surged to$2.6 billion in the six-month period.This so-so performance reflects the Achilles’heel of Facebook’s business model,which the company clearly stated in alist of risk factors associated with its IPO:it hasn’t yet figured out how to advertise effectively on mobile devices,The numberof Facebook users accessing the site on their phones surged by 67 percent to 543 million in the last quarter,or more thanhalf its customer base.Numbers are only part of the problem.The mounting pile of failure creates a negative feedback loop that threatens Facebook’s future in other ways.Indeed,the more Facebook’s disappointment in the market is catalogued,the worse Facebook’simage becomes.Not only does that threaten to rub off on users,it’s bad for recruitment and retention of talented hackers,who are the lifeblood of Zuckerberg’s creation.Yet the brilliant CEO can ignore the sadness and complaints of his shareholders thanks to the super-voting stock heholds.This arrangement also was fully disclosed at the time of the offering.It’s a pity so few investors apparently bothered todo their homework.What does the author imply in the last paragraph 《》（）A.Sleeplessness does harm to people’s health.B.Few people really know the importance of sleep.C.It is important to study our sleep patterns.D.Average people probably sleep less than the rich.
It would be all too easy to say that Facebook’s market meltdown is coming to an end.After all,Mark Zuckerberg’s socialnetwork burned as much as$50 billion of shareholders’wealth in just a couple months.To put that in context,since its debut(初次登台)on NASDAQ in May,Facebook has lost value nearly equal to Yahoo,AOL,Zynga,Yelp,Pandora,Open Table,Group on,LinkedIn,and Angie's List combined,plus that of the bulk of the publicly traded newspaper industry:As shocking as this utter failure may be to the nearly 1 billion faithful Facebook users around the world,it’s no surprise toanyone who read the initial public offering(IPO)prospectus(首次公开募股说明书).Worse still,all the crises that emergedwhen the company debuted-overpriced shares,poor corporate governance,huge challenges to the core business,and adamaged brand-remain today.Facebook looks like a prime example of what Wall Street calls a falling knife-that is,one thatcan cost investors their fingers if they try to catch it.Start with the valuation.To justify a stock price close to the lower end of the projected range in the IPO,say$28 a share,Facebook’s future growth would have needed to match that of Google seven years earlier.That would have requiredincreasing revenue by some 80 percent annually and maintaining high profit margins all the while.That’s not happening.In the first half of 2012,Facebook reported revenue of$2.24 billion,up 38 percent from the sameperiod in 2011.At the same time,the company’s costs surged to$2.6 billion in the six-month period.This so-so performance reflects the Achilles’heel of Facebook’s business model,which the company clearly stated in alist of risk factors associated with its IPO:it hasn’t yet figured out how to advertise effectively on mobile devices,The numberof Facebook users accessing the site on their phones surged by 67 percent to 543 million in the last quarter,or more thanhalf its customer base.Numbers are only part of the problem.The mounting pile of failure creates a negative feedback loop that threatens Facebook’s future in other ways.Indeed,the more Facebook’s disappointment in the market is catalogued,the worse Facebook’simage becomes.Not only does that threaten to rub off on users,it’s bad for recruitment and retention of talented hackers,who are the lifeblood of Zuckerberg’s creation.Yet the brilliant CEO can ignore the sadness and complaints of his shareholders thanks to the super-voting stock heholds.This arrangement also was fully disclosed at the time of the offering.It’s a pity so few investors apparently bothered todo their homework.To make its stock price reasonable,Facebook has to____《》（）A.narrow the IPO price rangeB.cooperate with GoogleC.keep enormously profitableD.invest additional$2.6 billion
Artificial intelligence,or AI,is called artificial for a good reason.Facebook made that point last week by ending its attempt to rely heavily on software algorithms to select news items for its 2 billion users.It announced Jan.19 that the Facebook"community"will be asked to rank news outlets by their trustworthiness.This reader feedback will promote"high quality news that helps build a sense of common ground"in a world with"so much division,"said chief executive Mark Zuckerberg.The first surveys have started in the United States and will soon expand to other countries.The company plans to include the local news outlets of users in its surveys.Like many digital platforms that act as news providers,Facebook had great faith in a belief that programmed electrons in computer servers can discern qualities of thought such as trust,fairness,and honesty.Even in respected newsrooms,however,these traits of character require constant upkeep among journalists and feedback from paying customers.Good judgment on news relies on orders of consciousness beyond what a machine can do.Rather than move toward becoming a hands-on gatekeeper of news,Facebook now hopes its"diverse and representative"sampling of users can lead to a ranking of news outlets-and that would bring a measure of objectivity in its news feed.The company may be in the news business but it has chosen to outsource news credibility to the collective wisdom of individuals and their ability to distinguish truth from falsehood.By placing its trust in people as seekers of truth,Facebook could earn greater trust from its users.This is also a lesson for many companies,especially digital platforms or those in the media business.According to the latest survey of trust in institutions worldwide by Edelman communications firm,"media has become the least-trusted institution for the first time,"more so than other businesses or government.In particular,the US is"enduring an unprecedented crisis of trust"among many of its institutions,says Richard Edelman,president and CEO of Edelman."The root cause of this fall is the lack of objective facts and rational discourse,"he adds.Facebook's shift away from computer-driven news selection is a welcome step toward restoring trust in the overall business of news.This is not a new problem."Nothing can now be believed which is seen in a newspaper,"wrote Thomas Jefferson in 1807.Yet the Digital Age has forced the issue of trust for news providers.By inviting readers to participate in solving this problem,Facebook has itself set a new bar for earning trust.Facebook used to select news items byA.adopting Al technology.B.relying on its 2 billion users.C.building a Facebook"community".D.ranking news outlets by credibility.
Text 2 Should we be thinking of Facebook as a news site?Is that how Facebook thinks of itself?No,not primarily,Facebook now says.In a document posted on Wednesday,the company explained,for the first time,the"values"that govem its news feed,the scrolling list of posts that Facebook presents to its l.65 billion users every time they log on.Though it is couched in the anodyne language of a corporate news release,the document's message should come as a shock to everyone in the media business.According to these values,Facebook has a single overriding purpose,and it isn't news.Facebook is mainly for telling you what's up with your friends and family.Adam Mosseri,the Facebook manager in charge of the news feed,said in a recent interview that informing and entertaining users was also part of the company's mission.But he made clear that news and entertainment were secondary pursuits."We think more,spend more time and work on more projects that try to help people express themselves with their friends or learn about their friends or have conversations with their friends,"he said.As if to underscore the point,the company is making a tweak to its news feed ranking system to increase the prominence ofcoiitent from your friends and family over posts by news companies and other organizations.It is also waming news companies that their traffic might decline as a result of the change.These moves highlight a truth that tends to get lost in commentary about the social network's influence over the news:At Facebook,infonrung users about the world will always take a back seat to cute pictures of babies..Because Facebook does not think ofitself primarily as a news company,it seems to want us to stop expecting it to act like one.Whether we should,though,is a more complicated matter.The company has long been hounded by journalists and activists over its power to shape the news through its algorithms,or the code that determines which stories you see,in the news feed.The question of how to think about Facebook's role in the news-and whether we should demand the same standards of accuracy,objectivity,transparency and fairness that we expect from traditional outlets-may be the primary puzzle ofour new media age.According to Facebook,the values outlined in the document have been the informal governing philosophy of its news feed since it was started a decade ago,and Mr.Zuckerberg and Chris Cox,Facebook's chiefproduct officer,were deeply involved in drafiing the new document.29.Mr.Zuckerberg and Chris Cox believe that.A.serious news is the most valuable to be posted to their users.B.the standards ofnews they post are accurate and objective.C.they have the conventional governing policy ofits news.D.the intefaction with friends is the most important news.
Artificial intelligence,or AI,is called artificial for a good reason.Facebook made that point last week by ending its attempt to rely heavily on software algorithms to select news items for its 2 billion users.It announced Jan.19 that the Facebook"community"will be asked to rank news outlets by their trustworthiness.This reader feedback will promote"high quality news that helps build a sense of common ground"in a world with"so much division,"said chief executive Mark Zuckerberg.The first surveys have started in the United States and will soon expand to other countries.The company plans to include the local news outlets of users in its surveys.Like many digital platforms that act as news providers,Facebook had great faith in a belief that programmed electrons in computer servers can discern qualities of thought such as trust,fairness,and honesty.Even in respected newsrooms,however,these traits of character require constant upkeep among journalists and feedback from paying customers.Good judgment on news relies on orders of consciousness beyond what a machine can do.Rather than move toward becoming a hands-on gatekeeper of news,Facebook now hopes its"diverse and representative"sampling of users can lead to a ranking of news outlets-and that would bring a measure of objectivity in its news feed.The company may be in the news business but it has chosen to outsource news credibility to the collective wisdom of individuals and their ability to distinguish truth from falsehood.By placing its trust in people as seekers of truth,Facebook could earn greater trust from its users.This is also a lesson for many companies,especially digital platforms or those in the media business.According to the latest survey of trust in institutions worldwide by Edelman communications firm,"media has become the least-trusted institution for the first time,"more so than other businesses or government.In particular,the US is"enduring an unprecedented crisis of trust"among many of its institutions,says Richard Edelman,president and CEO of Edelman."The root cause of this fall is the lack of objective facts and rational discourse,"he adds.Facebook's shift away from computer-driven news selection is a welcome step toward restoring trust in the overall business of news.This is not a new problem."Nothing can now be believed which is seen in a newspaper,"wrote Thomas Jefferson in 1807.Yet the Digital Age has forced the issue of trust for news providers.By inviting readers to participate in solving this problem,Facebook has itself set a new bar for earning trust.In the last paragraph,Thomas Jefferson's words are cited to indicateA.the poor quality of newspapers nowadays.B.the long-standing trust issue in news businesses.C.the problems arising from Facebook's shift.D.the issue of trust in the Digital Age.
Artificial intelligence,or AI,is called artificial for a good reason.Facebook made that point last week by ending its attempt to rely heavily on software algorithms to select news items for its 2 billion users.It announced Jan.19 that the Facebook"community"will be asked to rank news outlets by their trustworthiness.This reader feedback will promote"high quality news that helps build a sense of common ground"in a world with"so much division,"said chief executive Mark Zuckerberg.The first surveys have started in the United States and will soon expand to other countries.The company plans to include the local news outlets of users in its surveys.Like many digital platforms that act as news providers,Facebook had great faith in a belief that programmed electrons in computer servers can discern qualities of thought such as trust,fairness,and honesty.Even in respected newsrooms,however,these traits of character require constant upkeep among journalists and feedback from paying customers.Good judgment on news relies on orders of consciousness beyond what a machine can do.Rather than move toward becoming a hands-on gatekeeper of news,Facebook now hopes its"diverse and representative"sampling of users can lead to a ranking of news outlets-and that would bring a measure of objectivity in its news feed.The company may be in the news business but it has chosen to outsource news credibility to the collective wisdom of individuals and their ability to distinguish truth from falsehood.By placing its trust in people as seekers of truth,Facebook could earn greater trust from its users.This is also a lesson for many companies,especially digital platforms or those in the media business.According to the latest survey of trust in institutions worldwide by Edelman communications firm,"media has become the least-trusted institution for the first time,"more so than other businesses or government.In particular,the US is"enduring an unprecedented crisis of trust"among many of its institutions,says Richard Edelman,president and CEO of Edelman."The root cause of this fall is the lack of objective facts and rational discourse,"he adds.Facebook's shift away from computer-driven news selection is a welcome step toward restoring trust in the overall business of news.This is not a new problem."Nothing can now be believed which is seen in a newspaper,"wrote Thomas Jefferson in 1807.Yet the Digital Age has forced the issue of trust for news providers.By inviting readers to participate in solving this problem,Facebook has itself set a new bar for earning trust.According to Paragraph 4,Facebook hopes toA.measure the objectivity of news feed on its own.B.improve its ability to tell truth from falsehood.C.shed off the responsibility of a news provider.D.outsource news credibility to its massive users.
Text 2 Should we be thinking of Facebook as a news site?Is that how Facebook thinks of itself?No,not primarily,Facebook now says.In a document posted on Wednesday,the company explained,for the first time,the"values"that govem its news feed,the scrolling list of posts that Facebook presents to its l.65 billion users every time they log on.Though it is couched in the anodyne language of a corporate news release,the document's message should come as a shock to everyone in the media business.According to these values,Facebook has a single overriding purpose,and it isn't news.Facebook is mainly for telling you what's up with your friends and family.Adam Mosseri,the Facebook manager in charge of the news feed,said in a recent interview that informing and entertaining users was also part of the company's mission.But he made clear that news and entertainment were secondary pursuits."We think more,spend more time and work on more projects that try to help people express themselves with their friends or learn about their friends or have conversations with their friends,"he said.As if to underscore the point,the company is making a tweak to its news feed ranking system to increase the prominence ofcoiitent from your friends and family over posts by news companies and other organizations.It is also waming news companies that their traffic might decline as a result of the change.These moves highlight a truth that tends to get lost in commentary about the social network's influence over the news:At Facebook,infonrung users about the world will always take a back seat to cute pictures of babies..Because Facebook does not think ofitself primarily as a news company,it seems to want us to stop expecting it to act like one.Whether we should,though,is a more complicated matter.The company has long been hounded by journalists and activists over its power to shape the news through its algorithms,or the code that determines which stories you see,in the news feed.The question of how to think about Facebook's role in the news-and whether we should demand the same standards of accuracy,objectivity,transparency and fairness that we expect from traditional outlets-may be the primary puzzle ofour new media age.According to Facebook,the values outlined in the document have been the informal governing philosophy of its news feed since it was started a decade ago,and Mr.Zuckerberg and Chris Cox,Facebook's chiefproduct officer,were deeply involved in drafiing the new document.27.By"making a tweak",Facebook means to.A.adjust the ranking system of the different news.B.give priority to news about friends and family.C.solve the traffic problem online.D.wam media companies to change their organizations.
Text 2 Should we be thinking of Facebook as a news site?Is that how Facebook thinks of itself?No,not primarily,Facebook now says.In a document posted on Wednesday,the company explained,for the first time,the"values"that govem its news feed,the scrolling list of posts that Facebook presents to its l.65 billion users every time they log on.Though it is couched in the anodyne language of a corporate news release,the document's message should come as a shock to everyone in the media business.According to these values,Facebook has a single overriding purpose,and it isn't news.Facebook is mainly for telling you what's up with your friends and family.Adam Mosseri,the Facebook manager in charge of the news feed,said in a recent interview that informing and entertaining users was also part of the company's mission.But he made clear that news and entertainment were secondary pursuits."We think more,spend more time and work on more projects that try to help people express themselves with their friends or learn about their friends or have conversations with their friends,"he said.As if to underscore the point,the company is making a tweak to its news feed ranking system to increase the prominence ofcoiitent from your friends and family over posts by news companies and other organizations.It is also waming news companies that their traffic might decline as a result of the change.These moves highlight a truth that tends to get lost in commentary about the social network's influence over the news:At Facebook,infonrung users about the world will always take a back seat to cute pictures of babies..Because Facebook does not think ofitself primarily as a news company,it seems to want us to stop expecting it to act like one.Whether we should,though,is a more complicated matter.The company has long been hounded by journalists and activists over its power to shape the news through its algorithms,or the code that determines which stories you see,in the news feed.The question of how to think about Facebook's role in the news-and whether we should demand the same standards of accuracy,objectivity,transparency and fairness that we expect from traditional outlets-may be the primary puzzle ofour new media age.According to Facebook,the values outlined in the document have been the informal governing philosophy of its news feed since it was started a decade ago,and Mr.Zuckerberg and Chris Cox,Facebook's chiefproduct officer,were deeply involved in drafiing the new document.28."Take a back seat to cute pictures of babies"probably means that.A.babies are more important for the specific users.B.babies are the whole world for some users.C.we should support and care about our babies.D.most people prefer pictures of adorable babies.
Artificial intelligence,or AI,is called artificial for a good reason.Facebook made that point last week by ending its attempt to rely heavily on software algorithms to select news items for its 2 billion users.It announced Jan.19 that the Facebook"community"will be asked to rank news outlets by their trustworthiness.This reader feedback will promote"high quality news that helps build a sense of common ground"in a world with"so much division,"said chief executive Mark Zuckerberg.The first surveys have started in the United States and will soon expand to other countries.The company plans to include the local news outlets of users in its surveys.Like many digital platforms that act as news providers,Facebook had great faith in a belief that programmed electrons in computer servers can discern qualities of thought such as trust,fairness,and honesty.Even in respected newsrooms,however,these traits of character require constant upkeep among journalists and feedback from paying customers.Good judgment on news relies on orders of consciousness beyond what a machine can do.Rather than move toward becoming a hands-on gatekeeper of news,Facebook now hopes its"diverse and representative"sampling of users can lead to a ranking of news outlets-and that would bring a measure of objectivity in its news feed.The company may be in the news business but it has chosen to outsource news credibility to the collective wisdom of individuals and their ability to distinguish truth from falsehood.By placing its trust in people as seekers of truth,Facebook could earn greater trust from its users.This is also a lesson for many companies,especially digital platforms or those in the media business.According to the latest survey of trust in institutions worldwide by Edelman communications firm,"media has become the least-trusted institution for the first time,"more so than other businesses or government.In particular,the US is"enduring an unprecedented crisis of trust"among many of its institutions,says Richard Edelman,president and CEO of Edelman."The root cause of this fall is the lack of objective facts and rational discourse,"he adds.Facebook's shift away from computer-driven news selection is a welcome step toward restoring trust in the overall business of news.This is not a new problem."Nothing can now be believed which is seen in a newspaper,"wrote Thomas Jefferson in 1807.Yet the Digital Age has forced the issue of trust for news providers.By inviting readers to participate in solving this problem,Facebook has itself set a new bar for earning trust.The author holds that Facebook's shift isA.a lesson for news providers on filtering news.B.the cause of the trust crisis across business of news.C.a step towarcl restoring users'trust in news business.D.the result of lacking objective facts and rational discourse.
Artificial intelligence,or AI,is called artificial for a good reason.Facebook made that point last week by ending its attempt to rely heavily on software algorithms to select news items for its 2 billion users.It announced Jan.19 that the Facebook"community"will be asked to rank news outlets by their trustworthiness.This reader feedback will promote"high quality news that helps build a sense of common ground"in a world with"so much division,"said chief executive Mark Zuckerberg.The first surveys have started in the United States and will soon expand to other countries.The company plans to include the local news outlets of users in its surveys.Like many digital platforms that act as news providers,Facebook had great faith in a belief that programmed electrons in computer servers can discern qualities of thought such as trust,fairness,and honesty.Even in respected newsrooms,however,these traits of character require constant upkeep among journalists and feedback from paying customers.Good judgment on news relies on orders of consciousness beyond what a machine can do.Rather than move toward becoming a hands-on gatekeeper of news,Facebook now hopes its"diverse and representative"sampling of users can lead to a ranking of news outlets-and that would bring a measure of objectivity in its news feed.The company may be in the news business but it has chosen to outsource news credibility to the collective wisdom of individuals and their ability to distinguish truth from falsehood.By placing its trust in people as seekers of truth,Facebook could earn greater trust from its users.This is also a lesson for many companies,especially digital platforms or those in the media business.According to the latest survey of trust in institutions worldwide by Edelman communications firm,"media has become the least-trusted institution for the first time,"more so than other businesses or government.In particular,the US is"enduring an unprecedented crisis of trust"among many of its institutions,says Richard Edelman,president and CEO of Edelman."The root cause of this fall is the lack of objective facts and rational discourse,"he adds.Facebook's shift away from computer-driven news selection is a welcome step toward restoring trust in the overall business of news.This is not a new problem."Nothing can now be believed which is seen in a newspaper,"wrote Thomas Jefferson in 1807.Yet the Digital Age has forced the issue of trust for news providers.By inviting readers to participate in solving this problem,Facebook has itself set a new bar for earning trust.To which of the following would Mark Zuckerberg most probably agree?A.Common grounds among users are the sources of high quality news.B.Programmed electrons can make good judgment on news quality.C.Computers can not replace human beings in news selection.D.Reader feedback is not needed in respected newsrooms.
Text 2 Should we be thinking of Facebook as a news site?Is that how Facebook thinks of itself?No,not primarily,Facebook now says.In a document posted on Wednesday,the company explained,for the first time,the"values"that govem its news feed,the scrolling list of posts that Facebook presents to its l.65 billion users every time they log on.Though it is couched in the anodyne language of a corporate news release,the document's message should come as a shock to everyone in the media business.According to these values,Facebook has a single overriding purpose,and it isn't news.Facebook is mainly for telling you what's up with your friends and family.Adam Mosseri,the Facebook manager in charge of the news feed,said in a recent interview that informing and entertaining users was also part of the company's mission.But he made clear that news and entertainment were secondary pursuits."We think more,spend more time and work on more projects that try to help people express themselves with their friends or learn about their friends or have conversations with their friends,"he said.As if to underscore the point,the company is making a tweak to its news feed ranking system to increase the prominence ofcoiitent from your friends and family over posts by news companies and other organizations.It is also waming news companies that their traffic might decline as a result of the change.These moves highlight a truth that tends to get lost in commentary about the social network's influence over the news:At Facebook,infonrung users about the world will always take a back seat to cute pictures of babies..Because Facebook does not think ofitself primarily as a news company,it seems to want us to stop expecting it to act like one.Whether we should,though,is a more complicated matter.The company has long been hounded by journalists and activists over its power to shape the news through its algorithms,or the code that determines which stories you see,in the news feed.The question of how to think about Facebook's role in the news-and whether we should demand the same standards of accuracy,objectivity,transparency and fairness that we expect from traditional outlets-may be the primary puzzle ofour new media age.According to Facebook,the values outlined in the document have been the informal governing philosophy of its news feed since it was started a decade ago,and Mr.Zuckerberg and Chris Cox,Facebook's chiefproduct officer,were deeply involved in drafiing the new document.26.According to the first paragraph,we can infer that Facebook.A.was originally designed to be a news website.B.presents important news to its l.65 billion users.C.values the relationship with your family and friends most.D.doesn't want to work with media business.
共用题干1.Tired of social networking?Logging off Facebook?You're probably not the only one.Fearing for their privacy or perhaps just bored with using the site,100,000 Britons are said to have deactivated（注销）their accounts last month. And Facebook fatigue seems to be catching. Six million logged off for good in the U.S.too,figures show.Worldwide,the rate of growth has slowed for a second month in a row一and as it aims to reach its goal of one billion active users,Facebook is having to rely on developing countries to boost its numbers.The figures suggest that there could be a"natural limit" for Facebook's saturation（饱和）.There is even speculation on blogs that, as is feared for its failing rival MySpace,the website could one day "pass into oblivion"（被人遗忘）.2.Earlier this year,executives announced that the number of Facebook accounts held in the UK had reached 30 million,accounting for about half the population.The milestone was an increase of four million from last July and represented the highest saturation of any country in Europe.3.But times change一and last month more than 100,000 in the UK stopped using the website, figures show.In the U.S.,user numbers dropped from 155.2 million to 149.4 million throughout May.In Canada there was also a fall,of about 1.5 million users,while in Russia and Norway num-bers also fell by more than 100,000 users.4.It's not all bad news for the site.Worldwide,Facebook is still expanding and has around 600 million users,thanks to strong growth in countries such as Mexico and Brazil.5.According to Eric Eldon,of the website Inside Facebook,which obtained the figures through analysis of the company's advertising tools,there is a point at which the site can no longer grow, once it has established itself in a country."By the time Facebook reaches around 50 percent of the total population in a given country,growth generally slows to a halt,"he explained.Facebook had strong growth in countries such as_________.A:around 50 percent of the total population in a given countryB:highest saturationC:5.8 millionD:Britain,Canada and the U.S.E:fear for privacy or perhaps just being bored with using the siteF:Mexico and Brazil
共用题干1.Tired of social networking?Logging off Facebook?You're probably not the only one.Fearing for their privacy or perhaps just bored with using the site,100,000 Britons are said to have deactivated（注销）their accounts last month. And Facebook fatigue seems to be catching. Six million logged off for good in the U.S.too,figures show.Worldwide,the rate of growth has slowed for a second month in a row一and as it aims to reach its goal of one billion active users,Facebook is having to rely on developing countries to boost its numbers.The figures suggest that there could be a"natural limit" for Facebook's saturation（饱和）.There is even speculation on blogs that, as is feared for its failing rival MySpace,the website could one day "pass into oblivion"（被人遗忘）.2.Earlier this year,executives announced that the number of Facebook accounts held in the UK had reached 30 million,accounting for about half the population.The milestone was an increase of four million from last July and represented the highest saturation of any country in Europe.3.But times change一and last month more than 100,000 in the UK stopped using the website, figures show.In the U.S.,user numbers dropped from 155.2 million to 149.4 million throughout May.In Canada there was also a fall,of about 1.5 million users,while in Russia and Norway num-bers also fell by more than 100,000 users.4.It's not all bad news for the site.Worldwide,Facebook is still expanding and has around 600 million users,thanks to strong growth in countries such as Mexico and Brazil.5.According to Eric Eldon,of the website Inside Facebook,which obtained the figures through analysis of the company's advertising tools,there is a point at which the site can no longer grow, once it has established itself in a country."By the time Facebook reaches around 50 percent of the total population in a given country,growth generally slows to a halt,"he explained.Paragraph 1_________A:Facebook users in Britain increased a lot earlier this year.B:Facebook seems to be faced with a gloomy future.C:Facebook is a very popular social place for many people.D:Users of Facebook dropped dramatically in many countries.E:In spite of the setback in some countries,Facebook is still expanding worldwide. F: There is a reason for the decreasing users of Facebook.
共用题干1.Tired of social networking?Logging off Facebook?You're probably not the only one.Fearing for their privacy or perhaps just bored with using the site,100,000 Britons are said to have deactivated（注销）their accounts last month. And Facebook fatigue seems to be catching. Six million logged off for good in the U.S.too,figures show.Worldwide,the rate of growth has slowed for a second month in a row一and as it aims to reach its goal of one billion active users,Facebook is having to rely on developing countries to boost its numbers.The figures suggest that there could be a"natural limit" for Facebook's saturation（饱和）.There is even speculation on blogs that, as is feared for its failing rival MySpace,the website could one day "pass into oblivion"（被人遗忘）.2.Earlier this year,executives announced that the number of Facebook accounts held in the UK had reached 30 million,accounting for about half the population.The milestone was an increase of four million from last July and represented the highest saturation of any country in Europe.3.But times change一and last month more than 100,000 in the UK stopped using the website, figures show.In the U.S.,user numbers dropped from 155.2 million to 149.4 million throughout May.In Canada there was also a fall,of about 1.5 million users,while in Russia and Norway num-bers also fell by more than 100,000 users.4.It's not all bad news for the site.Worldwide,Facebook is still expanding and has around 600 million users,thanks to strong growth in countries such as Mexico and Brazil.5.According to Eric Eldon,of the website Inside Facebook,which obtained the figures through analysis of the company's advertising tools,there is a point at which the site can no longer grow, once it has established itself in a country."By the time Facebook reaches around 50 percent of the total population in a given country,growth generally slows to a halt,"he explained.Paragraph 2_________A:Facebook users in Britain increased a lot earlier this year.B:Facebook seems to be faced with a gloomy future.C:Facebook is a very popular social place for many people.D:Users of Facebook dropped dramatically in many countries.E:In spite of the setback in some countries,Facebook is still expanding worldwide. F: There is a reason for the decreasing users of Facebook.
（）和（）是最早关注“大数据”的企业。A、波音公司和麦肯锡公司B、谷歌公司（GooglE.和脸谱公司（Facebook）C、通用公司和脸谱（Facebook）D、甲骨文公司和谷歌公司（GooglE.
问答题Facebook is, in Silicon Vallese, a “social network”: a website for keeping track of your friends and sending them messages and sharing photos and doing all those other things that a good little Web 2.0 company is supposed to help you do. It was started by Harvard students in 2004 as a tool for meeting—or at least discreetly ogling—other Harvard students, and it still has a reputation as a hangout for teenagers and the teenaged-at-heart. Which is ironic because Facebook is really about making the Web grow up.
单选题（）和（）是最早关注“大数据”的企业。A波音公司和麦肯锡公司B谷歌公司（GooglE.和脸谱公司（Facebook）C通用公司和脸谱（Facebook）D甲骨文公司和谷歌公司（GooglE.