A company may () its products by mean of newspapers, magazines, television or even skywriting. A.protestB.salaryC.advertiseD.incompetent

A company may () its products by mean of newspapers, magazines, television or even skywriting.

A.protest

B.salary

C.advertise

D.incompetent


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Product advertising is an important part of marketing. It aims at increasing sales by making a product or service known to a wider audience, and by emphasizing its positive qualities. A company can advertise in various ways, depending on how much it wishes to spend. There are different media for advertising including television, radio, newspapers, magazines, the Internet and direct mail. The design and organization of advertising campaigns is usually the job of an advertising agency. A good advertising program tells potential customers why they need the product, how it is used and the benefits derived from its use. A successful program also tells the consumer how the product is better than similar offerings by competitors.Corporate advertising is not directly concerned with increasing the sales of a particular product or service, but more with the brand image and reputation a company wants to present to the general public or within an industry. Corporate advertising comes in three different types image advertising, opinion advertising and investment advertising. Image advertising attempts to promote the importance of a company. Opinion advertising presents the impression of doing a public service by addressing the importance of a company. Investment advertising is designed to attract potential investors. DECIDE IF EACH OF THE FOLLOWING STATEMENT IS TRUE (T) OR FALSE (F).1. Generally, an advertising agency is responsible for designing and organizing a product’s advertisement.()2. It is not necessary to consider the budget of an advertisement in choosing a media for advertising.()3. According to the text, there are three types of media used in advertising.()4. Product advertising is different from corporate advertising.()5. This passage is mainly about the history of advertising.()

共用题干Messages From the Media1.The weather forecast,a story about the candidates in an election,and movie reviews are examples of messages from the media. A communication medium, of which the plural(复数的)form is media,is a means of communicating a message.Examples of media are television,radio,newspapers, books and the telephone.The media that can reach many people at once are called mass media.2.It is not difficult to think of other messages we receive through the mass media. Every day we get hundreds of them. Think about advertisements,for example,we see and hear these messages almost everywhere we go.Advertisements are important messages,even though they are sometimes annoying. They help us compare and evaluate products.3.Most of us get more information from the media than from the classroom. Think for a moment,about how you learn about local news and events.Do you depend on other people or the media?What about international news?What is the most important source of information for you? People who are asked this question usually answer,"Television".4.Think of all the messages you received today.Perhaps you read a newspaper during break-fast,or maybe you read advertisements on billboards(露天广告牌)on your way to school. Did you listen to a weather forecast or the sports news on the radio this morning?Right now you are getting information through a very important medium of mass communication一a book.5.We use the information we get from radio,television,newspapers,and other media to make decisions and form opinions.That is why the mass media are so important. Editorials and articles in newspapers help us decide how to vote,consumer reports on television help us decide how to spend our money,and international news on the radio makes us think and form opinions about questions of war and peace.Paragraph 4______A:Importance of Classroom Learning.B:Television一A Rich Source of Information.C:Advertisements as Important Messages from the Mass Media.D:Various Messages One May Receive Each Day.E:Media-Means to Communicate Messages. F: Importance of the Mass Media.

共用题干Messages From the Media1.The weather forecast,a story about the candidates in an election,and movie reviews are examples of messages from the media. A communication medium, of which the plural(复数的)form is media,is a means of communicating a message.Examples of media are television,radio,newspapers, books and the telephone.The media that can reach many people at once are called mass media.2.It is not difficult to think of other messages we receive through the mass media. Every day we get hundreds of them. Think about advertisements,for example,we see and hear these messages almost everywhere we go.Advertisements are important messages,even though they are sometimes annoying. They help us compare and evaluate products.3.Most of us get more information from the media than from the classroom. Think for a moment,about how you learn about local news and events.Do you depend on other people or the media?What about international news?What is the most important source of information for you? People who are asked this question usually answer,"Television".4.Think of all the messages you received today.Perhaps you read a newspaper during break-fast,or maybe you read advertisements on billboards(露天广告牌)on your way to school. Did you listen to a weather forecast or the sports news on the radio this morning?Right now you are getting information through a very important medium of mass communication一a book.5.We use the information we get from radio,television,newspapers,and other media to make decisions and form opinions.That is why the mass media are so important. Editorials and articles in newspapers help us decide how to vote,consumer reports on television help us decide how to spend our money,and international news on the radio makes us think and form opinions about questions of war and peace.For most people television is the most important______. A:sports newsB:our decisions and opinionsC:mass communicationD:our messagesE:source of information F: the mass media

共用题干Messages from the Media1. The weather forecast,a story about the candidates in an election,and movie reviews are exam-ples of messages from the media. A communication medium , of which the plural(复数的)form ismedia,is a means of communicating a message .Examples of media are television,radio,news-pa-pers and books and the telephone.The media that can reach many people at once are called mass media.2. It is not difficult to think of other messages we receive through the mass media.Every day we get hundreds of them.Think about advertisements,for example.We see and hear these messages almost everywhere we go .Advertisements are important messages,even though they are sometimes annoying .They help us compare and evaluate products.3. Most of us get more information from the media than from the classroom.Think for a moment, about how you learn about local news and events.Do you depend on other people or the media?What about international news?What is the most important source of information for you?People who are asked this question usually answer,"Television".4. Think of all the messages you received today.Perhaps you read a newspaper during breakfast, or maybe you read advertisements on billboards(露天广告牌)on your way to school. Did you u1sten to a weather forecast or the sports news on the radio this morning?Right now you are getting information through a very important medium of mass communication a book.5. We use the information we get from radio,television,newspapers,and other media to make decisions and form opinions.That is why the mass media are so important.Editorials and articles in newspapers help us decide how to vote,consumer reports on television help us decide how to spend our money,and international news on the radio makes us think and form opinions about question of war and peace. Television,radio and books are all important media of______.A: sports newsB: our decisions and opinionsC: mass communicationD: our messagesE: source of informationF: the mass media

共用题干Messages From the Media1.The weather forecast,a story about the candidates in an election,and movie reviews are examples of messages from the media. A communication medium, of which the plural(复数的)form is media,is a means of communicating a message.Examples of media are television,radio,newspapers, books and the telephone.The media that can reach many people at once are called mass media.2.It is not difficult to think of other messages we receive through the mass media. Every day we get hundreds of them. Think about advertisements,for example,we see and hear these messages almost everywhere we go.Advertisements are important messages,even though they are sometimes annoying. They help us compare and evaluate products.3.Most of us get more information from the media than from the classroom. Think for a moment,about how you learn about local news and events.Do you depend on other people or the media?What about international news?What is the most important source of information for you? People who are asked this question usually answer,"Television".4.Think of all the messages you received today.Perhaps you read a newspaper during break-fast,or maybe you read advertisements on billboards(露天广告牌)on your way to school. Did you listen to a weather forecast or the sports news on the radio this morning?Right now you are getting information through a very important medium of mass communication一a book.5.We use the information we get from radio,television,newspapers,and other media to make decisions and form opinions.That is why the mass media are so important. Editorials and articles in newspapers help us decide how to vote,consumer reports on television help us decide how to spend our money,and international news on the radio makes us think and form opinions about questions of war and peace.Paragraph 2______A:Importance of Classroom Learning.B:Television一A Rich Source of Information.C:Advertisements as Important Messages from the Mass Media.D:Various Messages One May Receive Each Day.E:Media-Means to Communicate Messages. F: Importance of the Mass Media.

共用题干Messages From the Media1.The weather forecast,a story about the candidates in an election,and movie reviews are examples of messages from the media. A communication medium, of which the plural(复数的)form is media,is a means of communicating a message.Examples of media are television,radio,newspapers, books and the telephone.The media that can reach many people at once are called mass media.2.It is not difficult to think of other messages we receive through the mass media. Every day we get hundreds of them. Think about advertisements,for example,we see and hear these messages almost everywhere we go.Advertisements are important messages,even though they are sometimes annoying. They help us compare and evaluate products.3.Most of us get more information from the media than from the classroom. Think for a moment,about how you learn about local news and events.Do you depend on other people or the media?What about international news?What is the most important source of information for you? People who are asked this question usually answer,"Television".4.Think of all the messages you received today.Perhaps you read a newspaper during break-fast,or maybe you read advertisements on billboards(露天广告牌)on your way to school. Did you listen to a weather forecast or the sports news on the radio this morning?Right now you are getting information through a very important medium of mass communication一a book.5.We use the information we get from radio,television,newspapers,and other media to make decisions and form opinions.That is why the mass media are so important. Editorials and articles in newspapers help us decide how to vote,consumer reports on television help us decide how to spend our money,and international news on the radio makes us think and form opinions about questions of war and peace.Paragraph 3______A:Importance of Classroom Learning.B:Television一A Rich Source of Information.C:Advertisements as Important Messages from the Mass Media.D:Various Messages One May Receive Each Day.E:Media-Means to Communicate Messages. F: Importance of the Mass Media.

共用题干Messages From the Media1.The weather forecast,a story about the candidates in an election,and movie reviews are examples of messages from the media. A communication medium, of which the plural(复数的)form is media,is a means of communicating a message.Examples of media are television,radio,newspapers, books and the telephone.The media that can reach many people at once are called mass media.2.It is not difficult to think of other messages we receive through the mass media. Every day we get hundreds of them. Think about advertisements,for example,we see and hear these messages almost everywhere we go.Advertisements are important messages,even though they are sometimes annoying. They help us compare and evaluate products.3.Most of us get more information from the media than from the classroom. Think for a moment,about how you learn about local news and events.Do you depend on other people or the media?What about international news?What is the most important source of information for you? People who are asked this question usually answer,"Television".4.Think of all the messages you received today.Perhaps you read a newspaper during break-fast,or maybe you read advertisements on billboards(露天广告牌)on your way to school. Did you listen to a weather forecast or the sports news on the radio this morning?Right now you are getting information through a very important medium of mass communication一a book.5.We use the information we get from radio,television,newspapers,and other media to make decisions and form opinions.That is why the mass media are so important. Editorials and articles in newspapers help us decide how to vote,consumer reports on television help us decide how to spend our money,and international news on the radio makes us think and form opinions about questions of war and peace.Each day we get a lot of messages from______.A:sports newsB:our decisions and opinionsC:mass communicationD:our messagesE:source of information F: the mass media

共用题干Messages From the Media1.The weather forecast,a story about the candidates in an election,and movie reviews are examples of messages from the media. A communication medium, of which the plural(复数的)form is media,is a means of communicating a message.Examples of media are television,radio,newspapers, books and the telephone.The media that can reach many people at once are called mass media.2.It is not difficult to think of other messages we receive through the mass media. Every day we get hundreds of them. Think about advertisements,for example,we see and hear these messages almost everywhere we go.Advertisements are important messages,even though they are sometimes annoying. They help us compare and evaluate products.3.Most of us get more information from the media than from the classroom. Think for a moment,about how you learn about local news and events.Do you depend on other people or the media?What about international news?What is the most important source of information for you? People who are asked this question usually answer,"Television".4.Think of all the messages you received today.Perhaps you read a newspaper during break-fast,or maybe you read advertisements on billboards(露天广告牌)on your way to school. Did you listen to a weather forecast or the sports news on the radio this morning?Right now you are getting information through a very important medium of mass communication一a book.5.We use the information we get from radio,television,newspapers,and other media to make decisions and form opinions.That is why the mass media are so important. Editorials and articles in newspapers help us decide how to vote,consumer reports on television help us decide how to spend our money,and international news on the radio makes us think and form opinions about questions of war and peace.The mass media are important to us because they shape______.A:sports newsB:our decisions and opinionsC:mass communicationD:our messagesE:source of information F: the mass media

共用题干Messages From the Media1.The weather forecast,a story about the candidates in an election,and movie reviews are examples of messages from the media. A communication medium, of which the plural(复数的)form is media,is a means of communicating a message.Examples of media are television,radio,newspapers, books and the telephone.The media that can reach many people at once are called mass media.2.It is not difficult to think of other messages we receive through the mass media. Every day we get hundreds of them. Think about advertisements,for example,we see and hear these messages almost everywhere we go.Advertisements are important messages,even though they are sometimes annoying. They help us compare and evaluate products.3.Most of us get more information from the media than from the classroom. Think for a moment,about how you learn about local news and events.Do you depend on other people or the media?What about international news?What is the most important source of information for you? People who are asked this question usually answer,"Television".4.Think of all the messages you received today.Perhaps you read a newspaper during break-fast,or maybe you read advertisements on billboards(露天广告牌)on your way to school. Did you listen to a weather forecast or the sports news on the radio this morning?Right now you are getting information through a very important medium of mass communication一a book.5.We use the information we get from radio,television,newspapers,and other media to make decisions and form opinions.That is why the mass media are so important. Editorials and articles in newspapers help us decide how to vote,consumer reports on television help us decide how to spend our money,and international news on the radio makes us think and form opinions about questions of war and peace.Television,radio and books are all important media of______.A:sports newsB:our decisions and opinionsC:mass communicationD:our messagesE:source of information F: the mass media

共用题干Messages From the Media1.The weather forecast,a story about the candidates in an election,and movie reviews are examples of messages from the media. A communication medium, of which the plural(复数的)form is media,is a means of communicating a message.Examples of media are television,radio,newspapers, books and the telephone.The media that can reach many people at once are called mass media.2.It is not difficult to think of other messages we receive through the mass media. Every day we get hundreds of them. Think about advertisements,for example,we see and hear these messages almost everywhere we go.Advertisements are important messages,even though they are sometimes annoying. They help us compare and evaluate products.3.Most of us get more information from the media than from the classroom. Think for a moment,about how you learn about local news and events.Do you depend on other people or the media?What about international news?What is the most important source of information for you? People who are asked this question usually answer,"Television".4.Think of all the messages you received today.Perhaps you read a newspaper during break-fast,or maybe you read advertisements on billboards(露天广告牌)on your way to school. Did you listen to a weather forecast or the sports news on the radio this morning?Right now you are getting information through a very important medium of mass communication一a book.5.We use the information we get from radio,television,newspapers,and other media to make decisions and form opinions.That is why the mass media are so important. Editorials and articles in newspapers help us decide how to vote,consumer reports on television help us decide how to spend our money,and international news on the radio makes us think and form opinions about questions of war and peace.Paragraph 5______A:Importance of Classroom Learning.B:Television一A Rich Source of Information.C:Advertisements as Important Messages from the Mass Media.D:Various Messages One May Receive Each Day.E:Media-Means to Communicate Messages. F: Importance of the Mass Media.