“Corporate Identity”作为一个专门术语，首次出现于（）A、1950年B、1960年C、1970年D、1980年
“Corporate Identity”作为一个专门术语，首次出现于（）
- A、1950年
- B、1960年
- C、1970年
- D、1980年
相关考题：
资料：What attracts customers? Obviously the quality of a product does, but visual images contribute a great deal. It is not only the image provided by the packaging that counts but the whole corporate identity of the company.There are now many products and services on the market which are similar in content though produced by different companies. It is vital, therefore, for a company to distinguish itself from its competitors by having a strong company image which is immediately recognizable.Logos are part of this image. They are symbols which often include a name or initials to identify a company. The logo establishes a visual identity for the company, just as different groups of young people express their identity through hairstyles and clothes. All groups from all cultures and throughout the ages have used colors and symbols to show their identity.In different cultures, different colors carry different meanings. Some colors may be connected with coldness in one culture and with warmth in another; some colors represent life in one culture but death in another. International companies have, therefore, to make sure that their logos will not be misunderstood or misinterpreted in different countries.Many companies have, over the years, renewed their logos to fit in with contemporary design and to present more powerful images. Company logos can be emotive and can inspire loyalty by influencing the subconscious. Some logos incorporate an idea of the product; and a case in point is the steering wheel in the Mercedes logo, for example, and the airplane tail of Alitalia.Logos are used on letterheads, packaging and brochures as well as on the product itself. They may also appear in newspapers or on television as part of an advertising campaign.Companies need to have a strong corporate identity. The logo helps to promote this image and to fix in the minds of the consumers. Logos, therefore, need to be original and to have impact and style. According to the passage, what can attract customers’ eyes? A.The corporate identity.B.Quality of the product.C.Packaging images.D.All of above
CI（Corporate identity）是指企业形象的统一识别系统，常见的直译为“企业形象规范体系”，是指一个企业为了获得社会的理解与信任，将企业的宗旨和产品所包含的文化内涵传达给公众，从而建立起来的（）体系形象系统。A、理念B、行为C、思想D、视觉
完整的CI应该是一个不可分割的系统，即CIS（Corporate Identity System），通常译之为（）。A、“企业身份系统”B、“企业个性系统”C、“企业形象系统”D、“企业识别系统”
关于IDENTITY属性，下列说法错误的是（）。A、一个表只能有一个列具有IDENTITY属性B、你不能对定义了IDENTITY属性的列加上default约束C、附加了IDENTITY属性的列可以是任意数据类型D、你不能更新一个定义了IDENTITY属性的列
CIS的英文词组翻译是下列哪一个？（）A、Corporation Identity SystemB、Corporate Identity SystemC、Corporate Idea SystemD、Corporation Idea System
单选题VIS的英文词组翻译是下列哪一个？（）AVisual Identity SystemBVisual Idea SystemCVisuals Identity SystemDVisuals Idea System
填空题CI是英文Corporate Identity的缩写，中文直译为“（）”，是企业形象识别的意思。