问答题Passage 7Questions 8 - 12 ● Read this advertisement for a set of training videos and instructional material. ● Choose the best sentence from the opposite page to fill each of the gaps. ● For each gap 8 - 12 mark one letter A -G. ● Do not mark any letter twice. ● One answer has been given as an example. 54 Jermyn Street London SW1Y6LX 3rd January 1993 Mr. James Levine Sales Manager Lincoln Mondary Winery 30 St. James’s Street London SWIA 1HG Dear Mr. Levine: (0)______. I believe I could do a good job for the Lincoln Mondaly Wintery because of both my related work experience with Pawn Wine Incorporation and my marketing courses at London University. The courses in marketing management and retailing listed on the enclosed resume have given me a sound background in marketing(8)______. Working as an assistant to the Sales Manager of Pawn Wine Incorporation, one of the two distributors for Lincoln Mondaly Wine in Southern England, gave me experience in dealing with people and increased my understanding of the business (9)______. For example, I organized Wine seminars for many of the larger wine factories in England. My responsibilities included finding accommodations for the seminars, working closely with specific wineries, contacting the prospective audience, preparing charts and speeches and giving presentations (10)______.I also arranged wine tasting for charitable and other organizations (11)______.. During my teenage years my stepfather worked as a sales manager for a wine import company, so I have been exposed to the business end of wine from a young age (12)______.I would really like to be a part of your company since it has the reputation of producing superior wines and for having a progressive attitude toward business methods. Please telephone me at 213-555-6897 to arrange a mutually convenient time when I can further discuss with you my qualifications for your position of marketing assistant. Yours faithfully, James Woolsey Example: D A. This gave me additional experience in dealing with people and a chance to use some of the knowledge acquired in class and on the job. B. For this kind of work, I have found my teaching background to be a valuable help. C. Sometimes I feel that I have wine, not blood, running through my veins. D. Thank you for contacting me about the position of marketing assistant that you have available at this time. E. This specialized training, together with the knowledge obtained in working for my bachelor’s degree of Business Administration, should enable me to carry out your marketing procedures. F. However, I believe I am qualified for this position of Marketing Assistant. G. Mr. Edmund, the Sales Manager of Pawn Wine Incorporation, gave me varied assignments with appropriate responsibilities.
问答题
Passage 7Questions 8 - 12 ● Read this advertisement for a set of training videos and instructional material. ● Choose the best sentence from the opposite page to fill each of the gaps. ● For each gap 8 - 12 mark one letter A -G. ● Do not mark any letter twice. ● One answer has been given as an example. 54 Jermyn Street London SW1Y6LX 3rd January 1993 Mr. James Levine Sales Manager Lincoln Mondary Winery 30 St. James’s Street London SWIA 1HG Dear Mr. Levine: (0)______. I believe I could do a good job for the Lincoln Mondaly Wintery because of both my related work experience with Pawn Wine Incorporation and my marketing courses at London University. The courses in marketing management and retailing listed on the enclosed resume have given me a sound background in marketing(8)______. Working as an assistant to the Sales Manager of Pawn Wine Incorporation, one of the two distributors for Lincoln Mondaly Wine in Southern England, gave me experience in dealing with people and increased my understanding of the business (9)______. For example, I organized Wine seminars for many of the larger wine factories in England. My responsibilities included finding accommodations for the seminars, working closely with specific wineries, contacting the prospective audience, preparing charts and speeches and giving presentations (10)______.I also arranged wine tasting for charitable and other organizations (11)______.. During my teenage years my stepfather worked as a sales manager for a wine import company, so I have been exposed to the business end of wine from a young age (12)______.I would really like to be a part of your company since it has the reputation of producing superior wines and for having a progressive attitude toward business methods. Please telephone me at 213-555-6897 to arrange a mutually convenient time when I can further discuss with you my qualifications for your position of marketing assistant. Yours faithfully, James Woolsey Example: D A. This gave me additional experience in dealing with people and a chance to use some of the knowledge acquired in class and on the job. B. For this kind of work, I have found my teaching background to be a valuable help. C. Sometimes I feel that I have wine, not blood, running through my veins. D. Thank you for contacting me about the position of marketing assistant that you have available at this time. E. This specialized training, together with the knowledge obtained in working for my bachelor’s degree of Business Administration, should enable me to carry out your marketing procedures. F. However, I believe I am qualified for this position of Marketing Assistant. G. Mr. Edmund, the Sales Manager of Pawn Wine Incorporation, gave me varied assignments with appropriate responsibilities.
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It's the best advertisement for advertising there is.__________________________________________________________
—Some friends say when they get the article, ______________. —That happens. So close quality control is needed to avoid e－shoppers' fraud. A it's quite different from what they saw on the website advertisement ;B it's quite same to what they saw on the website advertisement ;C it's easy to lose personal information
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(阅读理解题)Advertisements make us want too much, so we get the idea that the only purpose of advertising is to sell goods.But it is not completely right.Advertisement has another equally important function—to inform.A great deal of the knowledge we have about household goods derives largely from the advertisements we read.Advertisements introduce us to new products or remind us of the existence of ones we already know about.Supposing you wanted to buy a washer, it is more than likely you would obtain details regarding performance, price, etc., from an advertisement.Lots of people pretend that they never read advertisements, but this claim may be seriously doubted.It is hardly possible not to read advertisements these days.And what fun they often are, too! Just think what a railway station or a newspaper would be like without advertisements.Would you enjoy gazing at a blank wall or reading railway byelaws while waiting for a train? Would you like to read only closely printed columns of news in your daily paper? A cheerful, witty advertisement makes such a difference to a drab wall or a newspaper full of bad news.We must not forget that advertising makes a positive contribution to our pockets.Newspapers, commercial radio and television companies could not subsist without this source of revenue.The fact that we pay so little for our daily paper, or can enjoy so many broadcast programs is due entirely to the money spent by advertisers.Just think what a newspaper would cost if we had to pay its full price! Another thing we mustn’t forget is the ‘small ads.’ in virtually every newspaper and magazine.What a tremendously useful service they perform. for the community! Just about anything can be accomplished through these columns.For instance, you can find a job; buy or sell a house; announce a birth, marriage, or death in these small ads.(1).What will you possibly want to know from a washer advertisement?A、some detailsB、how much it will costC、its functionsD、all of the above.(2).What is the author’s attitude towards most people’s claim that they never read advertisements?A、doubtB、agreementC、acceptanceD、in favor of(3).According to the text, which of the following statements is true?A、only TV commercials are useful in daily lifeB、advertisements help to change our lifeC、advertisements should be seriousD、advertisements make us spend more money on newspaper, magazines and broadcast programs(4).In the passage, the author is focusing on ____________.A、how people buy things through advertisementsB、the useful service of advertisements to the communityC、how advertisers spend their moneyD、the advantages and disadvantages of advertisements(5).According to the passage, advertisements will NOT make us ____________.A、buy somethingB、know the functions of some new goodsC、learn some knowledgeD、forget the old things that are already known by people
25． Which sentence is right according to the passage?A． There are no green sweaters．B． Young boys and girls like T-shirts very much．C， The T-shirt in Hualin are for young boys．and girls．D． Only the things in the advertisement are cheap．
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Which aspect of vocabulary is trained in the following?The teacher asks the students to read the following passage to tell the writer's attitude towards the woman he is interviewing．Tall, tanned and debonair, Hazel Henderson is an unlikely revolutionary． She greets me with a warm smile and orders a port of tea, unlike the well-heeled matrons staying at this comfortable hotel．A.Register．B.Connotation．C.Collocation．D.Constitution．
Advertisers tend to think big and perhaps this is why they're always coming in for criticism．Their critics seem to resent them because they have a flair for self-promotion and because they have so much money to throw around． "It's iniquitous," they say, "that this entirely unproductive industry (if we can call it that) should absorb millions of pounds each year． It only goes to show how much profit the big companies are making． Why don't they stop advertising and reduce the price of their goods? After all, it's the consumer who pays ．．．"The poor old consumer! He'd have to pay a great deal more if advertising didn't create mass markets for products． It is precisely because of the heavy advertising that consumer goods are so cheap． But we get the wrong idea if we think the only purpose of advertising is to sell goods． Another equally important function is to inform． A great deal of the knowledge we have about household goods derives largely from the advertisements we read．Advertisements introduce us to new products or remind us of the existence of ones we already know about． Supposing you wanted to buy a washing machine, it is more than likely you would obtain details regarding performance, price, etc, from an advertisement．Lots of people pretend that they never read advertisements, but this claim may be seriously doubted． It is hardly possible not to read advertisements these days． And what fun they often are,too!Just think what a railway station or a newspaper would be like without advertisements． Would you enjoy gazing at a blank wall or reading railway by-laws while waiting for a train? Would you like to read only closely printed columns of news in your daily paper?A cheerful, witty advertisement makes such a difference to a drab wall or a newspaper full of the daily ration of calamities． We must not forget, either, that advertising makes a positive contribution to ourpockets． Newspapers, commercial radio and television companies could not subsist without this source of revenue． The fact that we pay so little for our daily paper, or can enjoy so many broadcast programmes is due entirely to the money spent by advertisers． Just think what a newspaper would cost if we had to pay its full price !Another thing we mustn't forget is the"small ads．" which are in virtually every newspaper and magazine． What a tremendously useful service they perform for the community!Just about anything can be accomplished through these columns． For instance, you can find a job, buy or sell a house, announce a birth, marriage or death in what used to be called the"hatch, match and dispatch" column but by far the most fascinating section is the personal or"agony" column． No other item in a newspaper provides such entertaining reading or offers such a deep insight into human nature． It's the best advertisement for advertising there is!What is the main idea of this passage ?A.Advertisement．B.The benefits of advertisement．C.Advertisers perform a useful service to communities．D.The costs of advertisement．
根据下列内容，回答211-215题。Advertisers tend to think big and perhaps this is why they're always coming in for criticism.Their critics seem to resent them because they have a flair for self-promotion and because theyhave so much money to throw around. "It's iniquitous," they say, "that this entirely unproductiveindustry (if we can call it that) should absorb millions of pounds each year. It only goes to showhow much profit the big companies are making. Why don't they stop advertising and reduce theprice of their goods? After all, it's the consumer who pays ..."The poor old consumer! He'd have to pay a great deal more if advertising didn't create massmarkets for products. It is precisely because of the heavy advertising that consumer goods are socheap. But we get the wrong idea if we think the only purpose of advertising is to sell goods. An-other equally important function is to inform. A great deal of the knowledge we have about house-hold goods derives largely from the advertisements we read.Advertisements introduce us to new products or remind us of the existence of ones we alreadyknow about. Supposing you wanted to buy a washing machine, it is more than likely you would ob-tain details regarding performance, price, etc., from an advertisement.Lots of people pretend that they never read advertisements, but this claim may be seriouslydoubted. It is hardly possible not to read advertisements these days. And what fun they often are,too!Just think what a railway station or a newspaper would be like without advertisements. Wouldyou enjoy gazing at a blank wall or reading railway bye-laws while waiting for a train? Would youlike to read only closely printed columns of news in your daily paper?A cheerful, wittyadvertisement makes such a difference to a drab wall or a newspaper full of the daily ration ofcalamities. We must not forget, either, that advertising makes a positive contribution to ourpockets. Newspapers, commercial radio and television companies could not subsist without thissource of revenue. The fact that we pay so little for our daily paper, or can enjoy so many broad-cast programmes is due entirely to the money spent by advertisers. Just think what a newspaperwould cost if we had to pay its full price!Another thing we mustn't forget is the"small ads." which are in virtually every newspaper andmagazine. What a tremendously useful service they perform for the community! Just about any-thing can be accomplished through these columns. For instance, you can find a job, buy or sell ahouse, announce a birth, marriage or death in what used to be called the "hatch, match and dis-patch" column but by far the most fascinating section is the personal or "agony" column. No otheritem in a newspaper provides such entertaining reading or offers such a deep insight into humannature. It's the best advertisement for advertising there is! What is the main idea of this passage?__________A.Advertisement.B.The benefits of advertisement.C.Advertisers perform a useful service to communities.D.The costs of advertisement.
高中英语?阅读一、考题回顾二、考题解析【教案】Teaching aims:Knowledge aim:Students can know the basic meaning of passage and are able to master the different greeting for the strangers.Ability aims:Students can practice guessing content of next paragraph according to the clues which is given in the passage.Emotional aim:Students are able to love learning English and like to read different English passage after this lesson.Key and difficult point:Key Point: guess the content of next paragraph according to the clues and know the “learned” body language, especially different greetingsDifficult Point: improve students’ reading interest.Teaching procedures:Step 1: Warming-up1. Greetings.2. Play a video about Chaplin’s mime and ask students several questions:What kind of body language can you see from this video?Do you know the meaning of these body language?Step 2: Pre-readingPresent the passage on the screen and read it for all the students. Before reading, ask students one question: What’s the main ideas of these two paragraphs? And guess the main to topic of this lesson?Then invite several students to share their ideas.Step 3: While-reading1.Lead the students to think one question: Is this a whole passage? And ask students to scan the whole passage and give the teacher answer.2.Ask students to discuss in group and after 10 minutes to invite several students to share their ideas with all the students.3.And different students may be just guess the content of several paragraphs. So give students a chart, ask them to finish discussing in 5 minutes. Then invite two representatives to state the whole passage.Step4: Post-readingGuessing game: Present another passage on the screen. And give students 10 minutes to read and discuss.Then make a chart and tell your own stories according to chart in your own group .Then invite the representatives to make a report for the whole class.Step5: Summary and HomeworkSummary: ask a student to conclude the content of the lesson and summarize with the whole class.Homework: Present a passage and ask students to read and write a short passsage,which will be put behind of last paragraph.Blackboard design:1.Do you have the experience in teaching?2. What will you do if you pass this exam?
单选题One might infer from the passage that Hemingway preferred which one of the following sources for his novels and short stories?AStories that he had heard from friends or chance acquaintancesBStories that he had read about in newspapers or other secondary sourcesCStories that came to him in periods of meditation or in dreamDStories that he had lived rather than read aboutEHemingway’s obsession for geographic details progressively overshadowed the dramatic element of his stories
单选题What is the passage mainly about?AHow to make a good advertisement?BWhat is a good advertisement?CAdvertisements are not always true.DConsumers should have confidence in advertisements.
单选题In which kind of the magazine can we probably read this passage?AEntertainment.BTechnology.CSports.DHealth.
问答题Practice 10 (1) Advertisement can be thought of “as the making known in order to buy or sell goods or services.” Advertisement aims to increase people’s awareness and arouse interest. It tries to inform and to persuade. (2) There can be no doubt that the growth in advertisement is one of the most striking features of the western world in this century.
单选题From the passage, one can assume that which of the following statements would best describe Hemingway’s attitude toward knowledge?AOne can learn about life only by living it fully.BA wise person will read widely in order to learn about life.CKnowledge is a powerful tool that should be reserved only for those who know how to use it.DExperience is a poor teacher.
单选题We might read the above passage ______.Ain a fashion magazineBon a school notice boardCin a newspaper advertisement
单选题From the last sentence of this passage we conclude that _____.Abusinesses usually do not pay much for advertisementBbusinesses know well that advertisement could bring profitsCadvertisement could hardly convince people of the value of the goodsDadvertisement usually costs businesses large amounts of money
单选题What aspect of vocabulary is trained in the following? _____The teacher asks students to read the following passage to tell the writer’s attitude towards the woman he is interviewing.Tall, tanned and debonair, Hazel Henderson is an unlikely revolutionary. She greets me with a warm smile and orders a port of tea, unlike the well-heeled matrons staying at this comfortable hotel.AregisterBconnotationCcollocationDconstitution
单选题This passage is probably taken from _____.Aan advertisement of an airlineBa notice for airline passengersCa schedule of an international flightDan introduction to an airline company
单选题From this passage, we learn that an ebook _____.Acan be found in any libraryBcan be read directly from the InternetCcan be read by anyone who has a computerDcan be read when special software is installed
单选题What’s the legal age to join SAL FFP Club according to the passage?A11 and underB12 and underC12 and overD18 and over
单选题According to the passage, a “pacing” device ______.Ais used to time a student’s reading speedBis not used in most speed reading coursesCis used as an aid to vocabulary learningDshould be used whenever we read alone
单选题In which part of a newspaper can we probably read this passage?ATravelBCultureCTechnologyDAdvertisement
单选题To make the advertisement work, what should be added?AAge requirement.BThe hotel’s address.CContact information.DThe guide’s name.